Chapter 575 Warm-Up

There are no New Year's festivals in the United States. Except for Home Alone, which became popular in the past few years, there are no Christmas blockbusters that are too brilliant in recent years.

"James, how about it, the IMAX version of the Terminator, the effect is different?"

"Boss, I think, I need to increase the budget. The second Terminator, I hope to shoot directly in IMAX. I watched Jurassic Park, and the effect is better than conversion."

Faced with Kashen's request, William White was very helpless. This guy's cost control was simply a disaster. Nima, if this is the case, I don't know how much it will cost in the end.

"Fifty million dollars, no more, James, the company is my own, and the investment in it is not. You don't know, these investments can be traded over-the-counter, that is to say, they are similar to stocks .”

Kashen curled his lips, he was very disapproving of the boss's approach. Why should you release a piece of a project that is sure to make money.

"Okay, boss, the project manager you sent last time was good, let him control costs. You know, I'm not very sensitive to numbers."

Well, this reason is very strong, too strong for William White to complain. However, just be aware of your weaknesses. Just not so stubborn, these are not a problem.

"Terminator? Didn't you let this movie go? Why is it coming again?"

"David, don't you know? I heard it is an IMAX version, and what is the director's final cut version."

"Fuck, ten dollars? It's also a special price, why don't you grab it."

The unveiling of White Cinemas did not attract much attention. After all, there are only a dozen or so, which is really nothing. The two guys at the entrance of the cinema were talking lively. Suddenly, a group of older children rushed over, swearing and swearing.

"Shet, if I can't get the ticket, Annie should be disappointed. If she is disappointed, when will my junior brother career end. Get out of the way, out of the way."

The two people who were pushed aside couldn't help being stunned, Nima, don't you want to be so exaggerated! Rent a video and take it home, it's an old movie.

"Brothers, this is an old movie, is there anything special about it?"

"Old movies? Do you know the wool, do you understand IMAX movies? It feels like being there. Are you from New York?" After finishing speaking, he looked like an idiot. The contempt on his face was really too much.

"Cut, isn't it just a 3D movie? What's the big deal?"

As soon as the guy finished speaking, he was greeted with loud ridicule. Only the one-eyed man was more kind, so I explained it to him.

"Brother, the previous ones are just pseudo 3D. Only the IMAX version of 3D can have that immersive feeling. Don't talk about the previous 3D movies that only make people dizzy."

The scene above happened not only in New York, but also in Los Angeles. At the same time, the White Cinemas in more than ten regions around the world also staged this scene.

Someone said, are you kidding? Not so many people will pay attention to it. To put it bluntly, I am not an industry insider, who knows what this IMAX is.

Well, you guessed it, this is shameless hype. From BBS, which young people are keen on now, to TV news. William White hyped IMAX in a very stealthy and gentle way.

To put it bluntly, it's a bit of viral marketing. People who have seen it are all kinds of show off and hatred. Those who have not bought tickets are all kinds of envy and hatred. There is hope that the stuff that can have sex is simply fabricated.

William White has decided to be shameless for this IMAX. Anyway, as long as there is money to be made, everything else doesn't matter.

It can’t be done without hype. Professional investigation agencies have produced their reports. For this latest film technology. Everyone generally maintains a wait-and-see attitude.

Nima, this is the rhythm of investing all in your hands. William White has already thought about it, when it comes to painting in Jurassic Park. IMAX tickets may not sell at all.

Three or four times the price is not a small number. People who are more price sensitive will not choose IMAX. Ever since, the hype in advance began.

Faced with the sudden explosion of IMAX theaters, Hollywood giants were dumbfounded. They thought that William White would launch an advertising campaign in the next year, and like his Tesla, he would increase his popularity through intensive advertising bombing.

It's just that they seem to be wrong, and the IMAX theaters have quietly started a trial run. It didn't cause any waves, and there wasn't any advertising bombardment, everything seemed very Buddhist.

But why are you so popular? This is not scientific at all!

What about the marketing guru?

What about high and low?

Damn it, an old movie is so popular, wait until it is painted in Jurassic Park. You don't have to worry about having a place.

Tsk tsk, let's talk about this theater chain, the grade is really high. Those ordinary studios are also extremely luxuriously decorated. Well, this kind of place is indeed suitable for taking female friends to visit.

"Boss, our plan has succeeded. It seems that those old guys should be moved."

"Hehe, anyway, there are ten companies every year. If there are too many, we have no ability. We still need to be more cautious. If the game crashes, there will be no one going into the water in the future."

"Yeah, you can learn a lot from a pitfall. The turmoil in the 1970s caused heavy losses to many companies."

"The most important thing is the content. The movies suitable for IMAX are actually very limited. The current computer simulation technology is not good enough, and there is no way to complete the special effects I need."

"You should go and urge Lucas. This guy has made a lot of money recently. It seems reasonable to invest more in special effects companies."

"It has little to do with him. The speed of the 3D accelerator card is too low to meet the requirements. It is not cost-effective to develop a GPU specifically. Let's wait and see. This is a matter for the entire semiconductor industry."

Of course Lucas is very happy, and when the Terminator is drawn, he can make another fortune. I was still worried about the cost issue, but now it seems that my worries are completely unnecessary.

Well, need to find some good scripts. That guy William White is right, the bigger the production, the more suitable for this IMAX. It's just that, in this way, those smaller independent film companies will be in trouble. These things are not something small companies like them can worry about.

Movie tickets starting at $20, tsk tsk, if this continues, ET's box office record may not be kept.

As a veteran of Hollywood, Lucas knows it all too well. It doesn't matter whether these bosses like it or not, as long as the shareholders like it. Only big productions can attract Wall Street capital, and only big productions can make big profits.

As for whether anyone will rush to the street, to be honest, no one cares.

It's just that there are ten theaters a year. Fuck, isn't this a bit too much? When Lucas first heard the news, he thought it was hunger marketing. It now appears that this is not the case at all.

He can now imagine what the lottery next year will be like.

Hey, this guy, why did you do this? Take the theater line into your own hands...

As soon as this thought came up, he was cut off immediately. Yep, that damn antitrust law. Not to mention anything else, it is estimated that even the theater chain in his hands will need to be sold.