Chapter 796 Honda’s Decision

Honda, whose full name is "Honda Giken Industrial Co., Ltd.", is a multinational motor vehicle manufacturer.

Honda's current product line mainly consists of four major businesses: automobiles, motorcycles, power products and aircraft. The automobile business consists of the core brand Honda and the luxury brand Acura.

Among the many well-known automobile companies in the world, Honda is a relatively late entrant into the industry. Soichiro Honda only started to get involved in automobile production in 1962; using his rich experience and large amounts of funds gained in motorcycle development and operation, he devoted himself desperately to automobile development and achieved great success. In particular, the CVCC engine designed and developed and the cars equipped with such engines caused a great sensation in the world's automotive industry in 1975 because of their excellent emission control effects.

Unlike Toyota, Honda relies entirely on technology to win. Soichiro Honda is not only a sage of Japanese management, but also a talented engineer. The richest man Bao and the business sage are both science and engineering men, and they have a lot in common when chatting together.

Soichiro Honda said with a smile: "The emergence of Black Cloud Cars has caused great repercussions around the world. In the past, American cars were powerful and had relatively solid leather; European cars were relatively more refined; Japanese cars were low-priced and fuel-efficient. . It can be said that everyone has their own market and can achieve a basic balance."

"The emergence of Heiyun Automobile has broken the balance. It can be as fuel-efficient as Japanese cars and as refined as German cars. The most important thing is that the materials used are not bad and are very strong. In addition to being expensive, there is no other way to find it. No shortcomings whatsoever.”

"This does not leave a way for other companies to survive. It seems that if we, the automobile companies, do not change, we may be eliminated."

Although Heiyun Motors is rapidly occupying the market, it has not yet touched Honda's core interests. Although Soichiro Honda was a little worried, it had not reached the level he said.

Bao Zixuan: "Mr. Honda is too high-minded, and Heiyun Motors has just started. Currently, only a few models are selling well, and they are not as good as you said. The current mainstream in the world are Japanese and German cars. car, other automakers still have a long way to go.”

"Although Heiyun Automobile has achieved some results, the market has not yet been fully opened. For example, the Japanese market is still dominated by Japanese cars, and the European market is still dominated by German cars. Heiyun Automobile's position is very embarrassing, even in the United States. Facing competition from many car companies. Without a stable rear area, it is really difficult for companies to develop and grow."

"But I think Mr. Honda's invitation to come here is not just to compliment Heiyun Motors!"

Honda Soichiro didn't expect Bao Shaofu to lose his composure so quickly. He first complained and then went straight to the topic; he seemed to be still young. This is exactly what he wants to see, and only then will Honda have a chance.

In fact, Bao Zixuan knew that he couldn't chat with these people for too long, otherwise he would definitely be the one who made the mistake first. It's better to be straightforward, and he never thought about cooperation with Honda.

At present, Japan has reached an agreement with Suzuki, and Heiyun Motors has become the majority shareholder of Suzuki Group. The chances of working with Honda became very slim, to be exact, it was impossible.

As Japan's two largest automobile companies, Toyota and Honda do not cooperate with other companies locally, let alone introduce and produce competitors' models.

I came to Honda mainly because of the invitation from Honda Soichiro and just to do some errands.

Soichiro Honda: "Don't say that, Bao Sang. The Japanese and German markets are special. It is difficult for external forces to enter. Hasn't Bao Sang already found a solution to the problem?"

There are no secrets in the Japanese automobile industry, especially when it comes to major foreign investment. Previously, Soichiro Honda believed that Heiyun Motors would not have very good sales in Japan. After all, there were many lessons learned from the past. Major Japanese manufacturers are very confident in the public's support for domestic brands.

If a traitor appears in the middle at this time, then it will be a different matter. Suzuki Group actually wants to introduce Heiyun models, and not only that, but also agreed to Heiyun Motors becoming a shareholder. Osamu Suzuki is simply the scum of Japanese car manufacturers, so ungrateful.

Honda used to be the second in charge of Japanese car companies and faced a situation where its position was not guaranteed. Honda's technical department disassembled more than one Heiyun car. After professional verification, they found that Heiyun Motors is at least 5-10 years ahead of Honda in technology. Although I don’t want to admit it, this is the fact.

If Suzuki obtains the Black Cloud license, it will have a fatal blow to Honda's sales in Japan. Soichiro Honda knew that he had to take several steps now. First of all, we need to improve Honda's technical strength, and we need to be tough; in the end, everything must rely on strength to compete. Only by continuously narrowing the gap in technology or even surpassing it can we remain invincible.

Secondly, I would like to advise Bao Zixuan not to do anything wrong, otherwise everyone will have nothing to eat. However, this kind of situation of putting your destiny in the hands of others is never an issue.

Japanese car companies really want to use administrative pressure to put the deal between Suzuki and Heiyun on hold. But Heiyun Automobile is an American company and a major employer and taxpayer in the United States. If he dares to veto the transaction at this time, Bao Zixuan will definitely not give up. This will inevitably happen in the United States, and coupled with public opinion, it will not be so easy for Japanese car companies to gain a foothold in the U.S. market.

When the time comes, the United States will definitely support its domestic companies, and Japanese car companies will definitely not have an easy time. Other American automakers will also add fuel to the fire. After all, they are also the beneficiaries of suppressing Japanese automakers. Japanese car companies cannot afford to lose the U.S. market, and the domestic market alone cannot support so many automotive employees.

Bao Zixuan: "The Japanese market is too closed, which is not conducive to economic development. However, even if Heiyun Automobile enters, it will not have a great impact on the overall situation. You must know that Japanese manufacturers are very strong. External pressure has no impact on you at all. , Heiyun Motors will only try a few models. It cannot affect the overall situation at all, and Mr. Honda is too nervous."

Soichiro Honda understood what Bao Zixuan meant, but he didn't believe it. Heiyun Motors develops new models every year, combined with its status as the major shareholder of Suzuki. In the future, the Japanese market will definitely be left to Suzuki, which will be a huge challenge to other manufacturers, especially Honda.

At present, it seems that the advice has no effect. It is estimated that I would not be able to say a few words back. Then we need to develop new technologies, and we can definitely cooperate with Heiyun in this regard.

Soichiro Honda: "Inviting Bao Sang here is not to discuss the Japanese automobile market, but more to communicate with Heiyun Motors on the future development of automobiles."

"Both of us are studying technology, so I think we should have common topics in this regard."

"Honda wants to send its children to study at Yulin Institute of Technology. Bao Sang shouldn't refuse!"

This old boy changes the subject so quickly that most people really can't react. It seems that several plans have been prepared, and the Japanese people's meticulousness is commendable.

Bao Zixuan: "The purpose of Yulin Institute of Technology is to teach and educate people. We welcome any aspiring young people in the world to study there. If Honda students can meet the admission requirements, of course there will be no problem."

As long as Bao Zixuan agrees to recruit Honda's children, they will definitely continue to play for Honda after completing their studies. Soichiro Honda is still very confident about this, after all, it has tradition.

Japanese and German companies attach great importance to inheritance, and there are many people working in the jobs of their fathers. In fact, Bao Zixuan also wants to do this, but the company's foundation is not enough, and the employees are too young.

Although there are many disadvantages to doing this, it is very effective in technology research and development and finishing. A father will basically teach his son wholeheartedly and will not hold anything back.

Soichiro Honda: "I still have great confidence in Honda's children. They should be able to meet the admission requirements of Yulin Institute of Technology. At the same time, Honda will also use part of the funds to help them complete their studies. Not only that, but also send engineers in the automotive major. In live teaching, collaboration means putting your heart and soul into it.”

Only when engineers communicate in the past can they bring back the most advanced concepts and technologies. It takes time for students to graduate, and trying to encourage students to succeed will not bring good results.

In this way, the two happily decided on the enrollment of Honda children and the dispatch of engineers to teach. Bao Zixuan certainly knows what Soichiro Honda means, although he will let Honda master some of the design concepts of Heiyun Motors. But Honda also has to pay. There is no free lunch in the world; it all depends on who has the better understanding.

When Bao Zixuan left, he suddenly said that Honda could go to Shanghai Pudong to investigate. In fact, I didn't want to say it, but in the end I couldn't hold it back.

What does this mean? Honda Soichiro is thinking about Pudong New Area. It seems that I really want to go out and take a look. I heard that China is developing very quickly. Honda cannot miss any opportunity, otherwise it will be left even further behind.

After some investigation, Soichiro Honda quickly decided to build a factory in Shanghai. A few years later, the profits of the Shanghai factory have been ranking first within Honda, and everyone believes that it is due to Honda Soichiro's wise decision-making.

After saying that, Bao Zixuan would not continue to pay attention. Because he had more important things to do, and he had already gone to a company that no one could have imagined.