HK1105 All for Profit!

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Regarding the second-generation personal game server, Shi Lei does not want to cooperate with other manufacturers. This is because, choosing to cooperate with other manufacturers will reduce profits.

Especially for some key technologies, if other manufacturers want to obtain profit sharing instead of fixed patent fees or licensing fees, this is something Shi Lei cannot tolerate.

"Old Dirk, if we choose to cooperate with other manufacturers to solve the problem of wireless display technology, do you have any recommendations?" Shi Lei asked.

If the object of cooperation is not insatiable, Shi Lei is not unwilling to cooperate.

Dirk Mayer thought about it for a while and then decided to cooperate with the manufacturer, "If we want to solve the problem of wireless display technology, we should choose whdi technology instead of wifi or uwb technology. At present, in the field of whdi technology, only Israel The amimon company has achieved real commercial application. We should choose amimon company for cooperation, they have mature products, we do not need to pay patent fees, nor profit sharing cooperation, just need to buy their products and install them in our Among the products, it can perfectly solve the problem.”

"Oh?" Shi Lei immediately used gesture commands, instructing Izuer to search for amimon and whdi technology.

After a few seconds, Yizuer displayed the corresponding information through the projector in the living room, which was convenient for Shi Lei to view.

Shi Lei quickly checked the relevant information. According to the product introduction of Amimon Company, the price of a set of whdi equipment was converted into Xia Guoyuan, which cost about one thousand yuan.

At this price, Shi Lei could not accept it without calculating the tariff!

It is just a sending and receiving end of wireless display technology, and it needs to increase the cost price of 1,000 yuan, which is obviously that amimon company is also reaping huge profits.

"Old Dirk, do you know. At what price will the commercial products of Amimon's whdi equipment be sold?" Shi Lei asked with a rhetorical taste.

Dirk Mayer responded directly: "I don't know. The application range of whdi technology is relatively narrow, and most products do not need whdi technology. At least as far as the current information industry chain is concerned, whdi technology is not suitable for large-scale applications. "

Wireless display technology is indeed an unpopular technology, which is not to say that wireless display technology is not good. On the contrary, it's a very good technology that allows display devices. Get rid of the need for cables. In particular, projectors and computer screens are in great demand for wireless display technology.

However, the cost of wireless display technology limits its development!

Even before Shi Lei's rebirth, the application range of wireless display technology is very narrow, whether it is a liquid crystal display with wireless display. Still projectors, almost no commercial products were born.

In later generations, the retail price of a wireless display terminal module exceeds 1,500 yuan, which is a stumbling block for the promotion of wireless display technology.

Suppose a 24-inch computer monitor has a retail price of 800 yuan, and only adds a wireless display technology. The sales price is as high as more than 2300 yuan, how many people will buy it?

This also proves a truth. An excellent product needs a price that satisfies everyone in order to be successful!

"Old Dirk, Amimon's wireless display module, sells at about one hundred and twenty-five dollars in bulk. Even if we purchase in large quantities. This price can be compressed to one hundred dollars at most. This means that our first The second-generation personal game server needs to increase the cost price by one hundred dollars, do you think it is acceptable?" Shi Lei asked Dirk Mayer.

The second-generation personal game server produced by amd, the lowest-end model, costs about $850. If you add a wireless display technology, and increase the cost of a hundred dollars. It's definitely not worth it.

According to the pricing of the first-generation personal game server, the retail price of the lowest-end model of the personal game server is 1999 US dollars, then the gross profit will be maintained at about 1150 US dollars. After deducting various taxes, packaging, transportation, management and other costs, the profit is almost a thousand dollars. If you add another hundred dollars to the cost without raising the selling price, it is equivalent to compressing the profit margin of one hundred dollars.

Neither Dirk Mayer nor Shi Lei would want to do this kind of uneconomical business!

Capital is selfish, everything is for high profits!

"Shi, maybe we can increase the price of the second-generation personal game server?" Dirk Mayer asked tentatively.

Although Dirk Mayer only holds 3% of the shares of amd, compared to the amd company that has been losing money in the past, the current amd company is about to make a lot of profits.

Even if only 3% of the shares have the right to dividends, what if amd's profits reach one billion US dollars? Three percent of the dividends, or $30 million!

Speaking of a bitter history of blood and tears, Dirk Mayer's private cash flow has never exceeded three million US dollars!

In order to gain more profits, Dirk. Mayer is more inclined to increase the price of the second-generation personal game server, preferably from $1,999 to $2,999!

"This can't be done!" Shi Lei directly rejected Dirk Mayer's suggestion to increase the price of personal game servers.

If you want to increase the price of personal game servers, you must at least have the corresponding products, and you can get them. If the cost is only $850, it is not impossible to sell it for $3000, but it is very difficult in the computer industry. The price transparency of products in the computer industry is too serious, and there are too many options for players to assemble themselves, so the profit cannot be too high.

There is a precedent for the first generation of personal game servers. It is not a good way to increase the sales price of the second generation of personal game servers. Unless, the second-generation personal game server has any innovative technological breakthrough.

"Old Dirk, arrange for someone you can trust, contact Amimon, and find a way to lower the price of the other party's products. In addition, test the other party to see if the other party will authorize the whdi technology for us to use!" Shi Lei ordered.

In addition to the production of the central processing unit cpu, amd also produces the graphics display device card gpu. In the field of graphics card gpu, it is reasonable to want to develop wireless display technology.

After all, it is also an innovative way to add corresponding chip devices to the graphics card gpu to allow the graphics card to support wireless display technology.

"Shi, where is our ideal price?" Dirk Mayer asked. Now that AMD is no longer in charge, all major decisions need Shi Lei's approval.

Shi Lei pondered for a while, but did not give a final answer, "The negotiation with amimon is that the lower the better!"

"However, how should we negotiate with Amimon?" Dirk Mayer said, scratching his head.

A smile appeared on Shi Lei's face, and he thought of Apple again. Apple's iphone4s was dismantled by a third-party organization in Britain. The third-party organization said that the cost price of iphone4s was only 1150 Xia Guoyuan. This cost calculation method is not very accurate in fact.

The hardware cost price of iphone4s is indeed only about 1150 Xia Guoyuan, but what about its design cost and software cost? These intangible and intangible costs were subconsciously ignored!

Shi Lei was going to do the same calculation this time, and he gave Dirk Mayer a bad idea, "Old Dirk, you buy some Amimon products, forcibly disassemble their products, and then analyze each component one by one. The price will eventually get a comprehensive cost price. According to this price, guess the bottom line of amimon company!"

In fact, this hardware cost price, through Izuer's virtual decomposition, Shi Lei has already obtained Izuer's preliminary calculation price. The hardware cost price of amimon's whdi technology products is about 25 US dollars, which is converted into Xia Guoyuan, which is 200 yuan.

Dirk Mayer coughed twice, but he understood that hardware costs could not represent all costs. After all, amd company produces central processing unit cpu, the price of hardware cost is not too high, but the cost of research and development is very high.

If the price of AMD's central processing unit is calculated according to the hardware cost, then AMD will definitely lose money to grandma's house!

"Shi, this is not so good?" Dirk Mayer was afraid that Shi Lei didn't understand the R&D cost and technology cost, he explained it a little, and finally said: "If we negotiate with amimon at the price of hardware cost, I'm afraid the other party won't talk to us at all."

"Old Dirk, this requires you to slowly increase the price!" Shi Lei said with a smile, "try to get ammon's whdi products at the lowest price. Only in this way, our second-generation personal game server can Get more profits. Old Dirk, you hold 3% of amd's shares. After the sale of the second-generation personal game server this time, we will distribute the pure profit by equity for the first time. How much dividends you can get depends entirely on your own efforts! Understand?"

Dirk Mayer swallowed and said seriously: "Okay! Shi, I have to admit that you are a devil in hell, and you will only lead people to sin!"

Shi Lei laughed and didn't answer Dirk Mayer. Shi Lei is not a devil in hell, Shi Lei is just a greedy rebirth, he only wants to gain greater benefits.

Everything, for more profiteering!

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ps: automatic update