873 People Are Stupid and Rich

"That's right, like "Speed ​​Life", the naming fee is higher every season. The current season seems to have a naming fee of 600 million." Pan Xue said.

"Yes, the naming fee is high now, but what about the first season of "Fast Life"? How much is the naming fee for the first season, do you remember?"

The three of them shook their heads in unison, and Lu Mann said, "It's a naming fee of 30 million. Although the standard 6 years ago can't be compared with what it is now, the naming fees driven by "Speed ​​Life" for many variety shows are inflated. But again It’s false heights, and there’s a rule about it.”

"A new variety show has not been aired or even recorded. Before seeing the results, no one can be sure whether it will be successful, what the ratings will be, and whether it will be welcomed by the audience." Lu Mann explained, "For example, "Speed ​​Life" became popular, and many similar variety shows appeared immediately after it. There are also many other variety shows that invite top-line artists to produce variety shows with different themes. Just look at the guest list, the program introduction , is very attractive, but when it is actually played, it is not as satisfactory.”

"Yes, there was an episode of "X Puzzle" before. I really like the invited artists. The introduction is also a high-IQ puzzle-solving variety show. I have been looking forward to it, but I will watch it when it airs—" Han Lei Lei rolled her big eyes, "I just want to say, what a wonderful thing to shoot!"

"I also know about that variety show. It hit the street." Lu Man said, "So, for a variety show like this that hasn't been aired before, no one knows what the final result will be. You just look at the guest lineup and the program planning. I think it’s good, but it still depends on the effect of the filming and whether the audience buys it. Therefore, the naming fee for new variety shows will not be too high. Like "The Performer", there is a naming fee of 500 million when it comes up. This is the only one."

"This is related to many factors. One is that the program is novel. There is no similar program in China at present. The other is that the lineup of guests is unprecedentedly strong. In addition to the current chaos in film and television dramas, both the industry and the audience are in urgent need of a show." The power of role models needs to put the industry in order. The other one is that they met Wei Feng. Wei Feng Group has always been self-willed, as long as he likes it, he has always been generous."

Zheng Yuan and the three nodded like chickens pecking at each other, like three obedient students.

"But this doesn't mean that Wei Feng is really stupid and has a lot of money." Lu Man said with a smile, "I think the reason why Wei Feng was willing to invest so much in the first place is that he really liked the show "The Performer" and wanted to wait. After the show becomes a blockbuster, find a suitable time to announce the naming fee that you have invested, and give Wei Feng a wave of publicity."

"But because of Xu Yaojie's recording, Wei Feng's naming fee was exposed early. Not only did it fail to play a positive role in publicity, but it also made people think that Wei Feng was a fool with a lot of money. He invested so much at the beginning, as if he was taken advantage of."

Zheng Yuan and the three listened, and couldn't help but want to complain, Xu Yaojie's recording was not exposed by you.

Lu Mann: "..."

What expressions do the three of them have?

"So Wei Feng withdrew the title." Han Leilei gave a finishing touch.

Lu Man smiled and gave Han Leilei a "nice job" expression, and said, "Wei Feng withdrew the title, and now "Performer" urgently needs to find a new title sponsor. After all, the recording is about to start. The broadcast time is not too far away, and the schedule of the program group is very urgent."