Chapter 52 [The Publicity Effect Is Quite Good]

The specific implementation plan is very simple. There are many idle people who like to spread the news and walk around the streets of Sinjar. We took out 100,000 rupees as publicity funds and hired more than 100 idle people in the society. Each of them was paid 100 rupees a day to go to the countryside for publicity.

How good is the quality of cement produced by Singer Industrial Cement Factory, how cheap is it, and how strong is the cement asbestos tile produced by the asbestos tile factory. It can withstand the sun and rain, and does not need to be replaced for more than ten years. It is very light and clean.

It is not as troublesome as the thatched mud houses that need to replace the roof every two or three years. Anyway, we hire those who are eloquent and can speak vernacular. We walk through the streets and alleys and find people to talk. In order to improve the enthusiasm of these oral propagandists, we let them pull business into their own building materials stores, and give them a commission of 100 rupees for each completed business.

Although 100 rupees is not much, it is also a considerable income for Sinjar Town, where the cost of living is very low. Enough money for a family of five to live on. With benefits, there is motivation. It is not easy for these idle people to find work. In the past, they just walked around the streets to find people to chat. Selling these cement and asbestos tiles can get a lot of money. Who wouldn't do it? Only a fool wouldn't do it.

So at six o'clock the next morning, the 100 idle people who were found yesterday afternoon, wearing ragged clothes, some without shoes, and with dark skin, all gathered in the warehouse area of ​​the building materials store. Then Will personally gave work instructions to these verbal propagandists, telling them who to start with. How to promote the benefits of these cement and asbestos tiles, etc., anyway, they are all tricks to fool people and the teaching effect is quite good.

Of course, in order to achieve the best publicity effect, these people are divided into different areas. You are responsible for the east side of the city, and I am responsible for the west side of the city. You are responsible for the Xinmaer Village in the suburbs, and I am responsible for the Langma Village next to it. Dispersing all these people will achieve the best effect. Then with a bang, each of them will act separately, and they will meet again at Singh Building Materials Store at 6 o'clock in the evening to fight for their own salary.

It is true that these idle people in society are all good at talking and fooling people, and their vision is also very sharp. They can tell which family is rich, which family is poor, which family needs to build a house, which family is renovating a house, etc., and they are good at talking. They also took out the promotional materials of Singer Building Materials Store and let these country bumpkins see how beautiful and practical the cement and asbestos tiles in the materials are, and how cheap they are.

Every time these idle people are successfully fooled, they will take out a business card specially customized for them by Singer Building Materials Store from their pockets. On it are their names and identity codes, and they are handed to the consumers who are successfully fooled by them and are ready to buy cement and asbestos tiles. They are repeatedly told to give this business card to the sales staff of the building materials store when they choose cement and asbestos tiles again, and get certain discounts.

These discounts are impossible. Giving these business cards is just to confirm that this business is done by this person. That business is done by that person, otherwise how can you determine your commission? That was a mess. The whole morning passed quietly, and as before, no customer came.

But what was different from before was that no one, from Belsinger who was sitting in the office on the second floor drinking tea to Will who was cleaning the windows on the first floor of the store, or sitting behind the cashier, was afraid of the anxiety as before. Everyone was waiting, and it was only a matter of time for the business to come.

Of course, in order to boost morale and welcome the busy work ahead, the stingy Belsinger actually ordered a delicious lunch at a restaurant not far from the building materials store. A portion of curry chicken leg, a portion of fried pork chop, and each person was given a cup of very luxurious Coca-Cola. The lunch was very happy and rich. At one o'clock in the afternoon, the glass door of the building materials store was pushed in from the outside and placed on the bell on the glass door.

All the people in the two building materials stores heard the clanging of the metal bell, which was like the sound of war drums on the battlefield, and everyone became excited. I saw a middle-aged man dressed in a traditional Indian gown and vest who was dressed quite well walking in. I saw several shop assistants in neat clothes looking at me.

This middle-aged man who came to the store felt very embarrassed and asked cautiously. "Excuse me, is this Singh Building Materials Store? Is it a place that sells cement and asbestos tiles? I don't know if I'm going the right way, can you tell me?"

This well-dressed man must be illiterate. The big billboard hanging between the first and second floors outside is visible to a blind person. It says Singh Building Materials Store on it, and there is a leopard logo roaring to the sky on the back, but when this person came in, he asked if it was Singh Building Materials Store. Is it a place that sells cement and asbestos tiles? It's obvious that he is illiterate. This is also a common phenomenon in most Indians. What's so strange about you.

Seeing that there is finally a business coming to the door, there is a buyer. Everyone feels very excited, and under the signal of the store manager Will. A very smart salesman came up with a smile, shook hands with the nervous consumer and said respectfully.

"You are not in the wrong place, sir. This is Singer Building Materials Store. We are a subsidiary of Singer Industrial, specializing in selling Leopard brand cement produced by Singer Industrial Company. We are the designated store for Leopard brand cement asbestos tiles. I can help you with anything you want to buy. My name is Lula, the salesman."

The cowardly middle-aged man didn't expect that a young salesperson would take the initiative to help him. This feeling of being respected was really wonderful. It made these ordinary people living at the bottom of society feel that they were still living like human beings, so they were no longer cowardly, and they straightened their backs and smiled.

"Hello Lula, isn't this the dry season? The rainy season will come in a few months, and your house should be repaired. To be honest, it is a blessing that the stone adobe house did not collapse after the baptism of the rainy season monsoon. Now it is almost as bad as a pigsty. It just so happens that there is still some money in the family and I want to buy some cement and asbestos tiles to go back and repair the house. I don't know how you sell cement and asbestos tiles."

A standard business, the salesperson Lula's eyes sparkled and he smiled and took the customer's hand to a set of product exhibition areas to introduce the cement grade and asbestos tile grade to the customer. And their respective prices, etc. The novel Ru Huang introduced it very detailed, even an illiterate person can understand what is the difference between cement and cement? What is the difference between asbestos tiles and asbestos tiles? Weigh the thickness of your wallet.

After a few minutes, I finally decided to buy five bags of cement and 20 asbestos tiles. Even if the price of cement is 20% off, each bag of cement costs 400 rupees, which means 2,000 rupees for five bags of cement. In addition, the unit price of 20 asbestos tiles is 150 rupees, which means that the sales of 3,000 rupees together reached 5,000 Indian rupees, equivalent to more than 400 yuan.