Chapter 337 [Propaganda Campaign that Shocked Europe]

It was done within one day, Sotheby's and Christie's, two major auction houses, which made Belsinger excited and very tired. Talking with these old foxes, if you are not careful, there is a bottomless pit in front of you. If you fall into it, you can't climb out.

It was so tiring that he was fortunate to finally get the two contracts for him. When the big truck of Christie's drove out of the warehouse. Belsinger felt that he was about to collapse. Everyone said that it was easy to make a little money.

He had to put on a smiling face with these old foxes, fighting openly and secretly, just to increase his own profits. It was really not easy to make money. Fortunately, everything was done. Sotheby's and Christie's are two of the best auction houses in the world, and the resources of big customers are countless. Since the number of gold artworks this time is really huge, and they appear in series, the two auction houses will concentrate all their publicity resources on publicity.

First do a good job of publicity to build up momentum, and then integrate your own customer resources and gather all the top customers. Then hold a special auction. What is a special auction? That is to auction these gold artworks as a series.

Because the number is so large, even if a special auction is held, there are 12 auctions every day, one every hour, and it takes a week to complete the auction of all these gold artworks. The time is quite long. Even for the top auctions like Sotheby's and Christie's, it is impossible to complete the task without half a month to complete the publicity work.

Any business needs to be preheated in advance and advertised well, otherwise who knows what you are selling? How much is the price. This is the importance of advertising. No one can ignore it. Fortunately, Belsinger has transmitted the photos and information of these gold artworks in his hands to the two auction houses a week in advance.

The two auction houses, with Belsinger's permission, launched publicity work and have been promoting for a week. Not to mention the UK, even the European continent has caused a storm. The ancient and mysterious India has such a large number of gold treasures related to Buddhist culture, which immediately attracted the interest of the wealthy nobles and wealthy families in the European continent.

These nobles and wealthy families have been passed down for hundreds or even thousands of years, and they once controlled a large amount of land. Although the two world wars and the aristocratic reforms have greatly reduced the land in the hands of these nobles, the wealth accumulated over hundreds of years is beyond the imagination of ordinary people.

These nobles usually look like gentlemen in suits and leather shoes, but if their family background is displayed, it can scare those so-called rich people on the Forbes list. They are the real invisible rich people. Although they don’t have much money in their hands, their assets are extremely strong.

All the money is hidden in the dark. If it is mobilized, it is not much worse than the assets of those top companies. They are not short of money. What do these people do with their money? In addition to enjoying life, they collect art.

Because art is an absolute commodity that maintains value. Take oil paintings for example. A well-known oil painting has only room for growth and no room for decline. It is much more powerful to put a large amount of money in the bank vault to gather dust. Even the most valuable currency in the world, the British pound, depreciates over time, but art will never depreciate.

He only has room for growth. It is better to keep the art around than to keep the money. When he is short of money, he can sell one or two pieces to exchange for a large amount of funds without attracting envy. This is the real hidden strategy.

Although most of the European continent is now a republic or a federal government, only a few countries still retain the monarchy. The aristocratic system is still retained, but even France or Germany recognizes the existence of the aristocracy and retains the title.

Although the assets of these aristocrats have shrunk, they are still the top wealthy families in the upper class. What's more, Europe has so many of the world's top companies. Which of the executives of these big companies is not a millionaire? Which one does not own the company's shares? If they have too much money and have nothing to do, they will buy art and collect it in their own homes.

So these are the top customers and the group of people who are least short of money. They can spend a lot of money to buy their favorite art. Where do those oil paintings that have been auctioned for tens of millions of pounds come from? They are the ones who hyped it up. Hype is the most common marketing method in the world. It works very well.

The two auction houses had so many top resources in their hands, and with proper publicity, they caused a storm in Europe. All wealthy families with assets of more than one million received invitations personally sent by the two auction houses. A week later, the two auction houses held a special auction of gold artworks related to Buddhism from India at the same time, and invited them to support them on site.

A large set of more than ten photos and introductions of gold artworks were also attached. With these real photos and introductions, it can be 100% confirmed that these gold artworks are antiques from hundreds of years ago. Moreover, the gold content is very high, and the artistic value and collection value are top-notch. Although not as valuable as those Van Gogh or Da Vinci's oil paintings, it is not much worse. Real gold and silver have more collection value.

So the wealthy nobles in Europe began to invite their friends to their homes in groups of three or five to discuss strategies. Everyone formed a group to buy, this special auction was really rare! Even Sotheby's and Christie's had not organized such a large-scale special auction for more than three years. It was worth their huge money to buy a lot, otherwise there would be no such shop.

So the entire European upper class was shaken. During this period of time, the topic of the European upper class was not which noble lady or which noble had a lover. It was not the illegitimate child of someone who came to his father's house to ask for his own property, but the news about the special auction of gold artworks.

Everyone was ready to raise funds to rob, and then buy these gold artworks back and put them in their own homes. It was also face-saving for friends to come, and introduce to everyone where this artwork came from, how many years of history it has, how unique and good the shape is, so as to show the background of the nobility.

Those new business tycoons have plenty of money, but they always feel inferior to the children of aristocratic families with hundreds of years of history. That is the lack of historical heritage. Their family is a nouveau riche without historical heritage. They have only been rich for less than 50 years. How can you compete with those aristocrats who have stood for hundreds of years? Any item they take out at random has hundreds of years of history. Can you compare?

What if you can't compare? Let's think of shortcuts. What is a shortcut? Buying artworks with historical value and placing them at home is a very good shortcut. My family's history is not as long as yours, but the things in my family have a much longer history than yours.

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