Chapter 473: The Decisive Battle with the Unexpected Sister-in-Law

The next afternoon, Li Xiaofan, Lin Muchu and others took a Singapore Airlines flight back to Singapore.

In the evening, after the plane landed, he left the airport and was on his way back to the townhouse dormitory. Not long after Li Xiaofan turned on his mobile phone, Irene called.

"Ah Fan, are you back in Singapore?"

"Yes, sister-in-law, I'm back. I just got off the plane and am on my way home."

"Are you free to meet in the evening? I want to tell you a very important news."

"What news is so important?" Li Xiaofan smiled.

"It's not convenient to talk on the phone. I'll tell you in person. It's about the Popular Online Bookstore..."

When he heard about the Popular Online Bookstore, Li Xiaofan's adrenaline rose: "Okay, sister-in-law, where are you now? I'll come to find you."

"I'm at the Irish pub in Holland Village."

"Okay, then I'll come right over!"

Fifteen minutes later, Li Xiaofan asked the driver to take him to the Irish pub in Holland Village.

In a secluded window corner in the bar, he saw the tipsy Irene.

Tonight, Irene wore a low-cut pink tank top and a creamy white short skirt. The perfect amount of plumpness, sexiness and maturity made people feel suffocated.

"Afan, here!" Irene handed Li Xiaofan a note after seeing him sit down.

Li Xiaofan opened the note and saw "DT Venture Capital Company of the United States" written in English.

"What is this...?" Li Xiaofan asked in confusion while holding the note.

"This is the investment institution behind the Popular Online Bookstore you are looking for!"

Li Xiaofan was so surprised that he couldn't close his mouth: "Ah, sister-in-law, where did you get this information?"

Irene smiled mysteriously at Li Xiaofan: "Hey, please buy me a drink!"

Her eyes were full of charm and amorous feelings.

"Haha, such a small request, 100 cups is fine."

"Okay, I'm not kidding you anymore. Afan, after you and Mu Qiu went to the mainland, I invited Lin Junfeng, the boyfriend of Xinyi's best friend, and his classmate Allen who works at Popular Online Bookstore to have a meal last night. Tonight, I asked Allen to come out here for a drink, and then I got this information..."

Aileen's few words surprised Li Xiaofan: "Oh my god, sister-in-law, you are too amazing!"

"Afan, you may be more successful in investment and business. In terms of human nature, especially the psychology of our local Singaporeans, I know more than you!" Aileen smiled proudly at Li Xiaofan.

"Indeed, sister-in-law, I want to learn from you in this regard. You are my master."

Li Xiaofan looked at the note in his hand and said, "I don't seem to have heard of the American DT venture capital institution. I will go back to the dormitory later and check the relevant information online. I wonder if there is any..."

"Afan, I have inquired for you. This American DT venture capital company is a relatively new investment company. The investors behind it are mainly a Dong family consortium from Taiwan and some Taiwanese background investors, all of whom are Taiwanese rich second-generations who study and live in the United States. It is said that their initial plan is to invest heavily to build Popular Online Bookstore into our Pacific Online Bookstore. Similar to the online bookstore, it is a first-class e-commerce platform in Asia, with online bookstores as the entry point. It strives to land on NASDAQ within 1 to 2 years, and complete the capital withdrawal after the company goes public in the future! "

"Oh, no wonder the other party is so aggressive. Sister-in-law, do you know how much money this American DT venture capital company invested in Popular Online Bookstore?"

"I also asked Allen your question. Allen said that he is a software developer and he is not clear about these more detailed business secrets. But according to Allen, it may be tens of millions of dollars..."

The current Popular Bookstore has not yet been listed, so there is no need to disclose these data and major events.

"Sister-in-law, thank you for your hard work! The information you provided is very important for the next response strategy of our Pacific Online Bookstore, thank you!"

"Afan, we are all family, why are you polite. Moreover, I am also a member of Pacific Online Bookstore now, this is what I should do!"

"Sister-in-law, your ability to act is beyond my expectation. I think I should appoint you as the manager of the public relations department."

At present, the public relations department of Pacific Online Bookstore belongs to the company's marketing department, focusing on media and public relations activities to establish the corporate brand image.

Desha is the deputy director of the marketing department and the head of the public relations department. At the moment, Li Xiaofan arranged for Irene to assist Desha in some work.

In fact, Li Xiaofan felt that Irene was much more experienced than Desha.

"No! Afan, don't be a manager, the pressure is too great! I'll just be an ordinary executive first, and we'll talk about the position later. If I really have the ability in the future, you can reuse me."

Irene had a fresh understanding of herself. She didn't want to sit in a high position because of nepotism, which would put her under too much pressure. She liked to go with the flow and didn't want to cause trouble for Li Xiaofan.

...

The next morning, Li Xiaofan used various relationships and channels to inquire about the background and strength of this American DT venture capital company.

In the afternoon, he convened an emergency meeting with Liu Yanping, Zhou Xiaoqing and other heads of the marketing department.

"Yanping, you take the lead, and the marketing department will come up with a new discount activity plan. I have only one requirement for the new plan: the price of all the goods sold on our Pacific Online Bookstore must be 10% lower than the price of the other party's Popular Online Bookstore!"

Li Xiaofan's words shocked Liu Yanping again: "Mr. Li, because of the price war with Dazhong Online Bookstore, all the products of our Pacific Online Bookstore have been discounted so much. If we have to reduce the price by another 10%, then our platform will hardly make any money, but will have to pay for the operating costs! If this continues, our third quarter report will be very ugly..."

"Yanping, endure the pain for a while in exchange for long-term peace in the future! Just do as I say. Tomorrow, Lao Pan, Mu Qiu and I will go to the United States to attend the opening ceremony of the Y-lab Entrepreneurship Incubator. Yanping, while I am not in the company, I will give you full authority to implement it according to the principles I just said. If Dazhong Online Bookstore discounts again, we will discount it to the extreme, anyway, it is 10% lower than their final price. In this battle, we must not retreat, and we must show the courage of a hero to cut off his arm!"

"Okay, Mr. Li, we know..."

After the meeting, Liu Yanping, Zhou Xiaoqing and others really found it difficult to understand the discount measures just proposed by Li Xiaofan.

This price war of "killing one thousand enemies and losing eight hundred of your own" is a lose-lose situation. Didn't Boss Li say before that it was meaningless and that he should compete on service? Why is he using this "killer weapon" now?

It's really confusing.