Chapter 202 The Advertisement Is Popular, and Ali Is Here

"Ah, where did it come from?"

After returning to Courtyard No. 5 in the evening, Zeng Li looked at Wang Jingwen's signed album with joy.

Yang Lingyue talked about the song recording in the morning.

"Oh, why didn't you call me?" Zeng Li said angrily.

"Today we are talking about work, not fan meeting, next time." Yang Lingyue said with a smile.

"Yeah, dear, you are great, you even wrote a song for Wang Jingwen." Zeng Li hugged her boyfriend and said sweetly.

"You said it as if it was my honor. Don't you know how many people asked me to write songs?" Yang Lingyue said complacently.

"Well, my boyfriend is the best. I will rest for the next few days, let's go out and play." Zeng Li suggested with a smile.

"Forgot? I have something to do tomorrow." Yang Lingyue raised his eyebrows.

"How long will it take? You can just hand it over to Liu Wenhan." Zeng Li said dissatisfiedly.

"I'll try my best." Yang Lingyue thought about it, and there was nothing to do in the next few days.

At the same time, the oil-control cleanser advertisement shot by Yang Lingyue was launched on the website today.

Many people still see it for the first time, after all, the industry insiders still advocate the type of "no gifts this year".

The TV advertisements need to be broadcast after 10 o'clock in the evening. After all, prime-time advertisements are very expensive. If the brand has sufficient budget, it will not ask Yang Lingyue and others to shoot such advertisements.

It must be said that this strategy is very effective. We are used to seeing cosmetics advertisements that read from the script and are like handsome men and beautiful women. Such funny advertisements naturally attract a certain amount of attention.

The comments below the video website were all full of hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha. Among them, there was a highly praised comment:

"When I saw this video, a piece of instant noodles came out of my nostrils, because I was eating instant noodles, and it was spicy. Who filmed it? Why did they make it so funny? It was so uncomfortable."

"I laughed so hard in the middle of the night that I squealed like a pig."

"If all the advertisements in China were like this, I would not change the channel."

"XX brand, I bought your products for your creative advertising."

"Same as above, I hope you can keep up the good work and make other products similar."

"........."

So the advertisement was spontaneously forwarded and discussed by netizens, and there was also a very important comment that was also forwarded.

"We just regard advertising as a way of commercial promotion, not as an art."

Such spontaneous discussions and forwarding by netizens will naturally attract the attention of many advertising companies, most of which are dismissive. Everyone has creative advertising, and the brand will not recognize it.

What's the point of making it so beautiful? Isn't it the story itself that people are discussing? There are a few who discuss the product. Should I buy it or not?

It is more cost-effective to find a big star to endorse the product, and fans will buy it immediately.

However, the sales of the oil-control cleanser in the brand's online store began to rise sharply two hours after the online advertisement was launched. The number of orders placed in the online store in one hour caught up with the number of orders in the previous half a month.

Customer service also found that many customers mentioned the funny commercial when placing orders.

The abnormal sales of the store attracted the attention of the waiter, so the commercial began to appear frequently on Taobao's internal chat software, and finally attracted the attention of the publicity department and public relations manager.

So at 10 o'clock, after washing up, the two people who hurried back to the bedroom were interrupted by a phone ring.

"Oh, you answer the phone first." Zeng Li was unusually unhurried.

"I forgot to mute it." Yang Lingyue said helplessly. After changing the mobile phone number, the calls were basically from people I knew, after all, the business card was still the previous phone number.

Yang Lingyue saw that it was an unfamiliar number, so he picked up the phone and asked, "Hello, who is this?"

"Hello, are you Director Yang Lingyue? I am the manager of Alibaba's marketing department, my name is Mu Er." A clear middle-aged male voice came from the other end of the phone.

"It's me, Manager Mu. It's so late, is there anything?" Yang Lingyue frowned and asked.

"Sorry, I forgot the time. I'll call you tomorrow morning. Please hang up first." Mu Er said apologetically and gently.

Damn, these people are smart.

"It's okay. I haven't slept yet. Please go ahead." Yang Lingyue said.

So Mu Er talked about the advertising creativity and praised it very much. At the same time, he expressed his desire to meet and discuss shooting a promotional film for Taobao.

"Sure, can we communicate after the holiday?"

Yang Lingyue was a little surprised. It's so popular now? It has attracted Alibaba?

This is easy to understand. The surge in online sales of oil-control cleansing milk is unprecedented. Just as described in the Thick Black School, when everyone is cunning, you are more likely to succeed if you are honest; when everyone is honest, you are also more likely to succeed if you are cunning.

To put it bluntly, it is a differentiation.

The most important thing is that the product price is not high, and the product advertisement is down-to-earth. Nowadays, people who hang out on video websites and forums at night are basically white-collar workers with certain consumption power.

"Well, where are you?" Moore paused and asked.

"Kyoto."

"Do you have time tomorrow morning? My colleague is on a business trip in Kyoto." Moore said so.

The reason why Moore is so anxious is that he received a temporary task to rush out a film before the 4th anniversary of Taobao on May 10.

He saw that the film was very simple to shoot, and even simpler to post-process. The advantage was unlimited creativity, which meant that there was only one week, which was plenty of time. He also found out that the film only cost 150,000 yuan to achieve this effect, and the budget given by the superiors was 2 million yuan. As the saying goes: money makes the devil work.

Yang Lingyue glanced at Zeng Li, who was posing coquettishly, and replied: "Yes, I will be in the studio tomorrow morning."

"Okay, then let's meet and talk. Please send me the address." Mu Er said so.

After hanging up the phone, Mu Er also ordered the employees in his department to think of ideas quickly. They can't just rely on Yang Lingyue. They must work on both legs at any time, or even more legs.

"Don't talk, hurry up and work."

Zeng Li stretched out her hand and pulled. She didn't care about work now, let alone human beings.

So while a group of people in Taobao's marketing department were working overtime, Yang Lingyue was also working hard.

It's just that one was in pain and the other was happy.

If we don't meet in life, we will be like the sun and the moon.

Uh, it's not appropriate.

Afterwards, Zeng Li fell into a deep sleep, while Yang Lingyue had some inspiration or memories.

This is a big customer, so it can't be so cheap. I contributed so much to you in my previous life, so I have to earn some back.

He got up and went to the study. After pondering for a while, he picked up the paintbrush and started to paint all kinds of strange things.

For example: shoes with umbrellas, Coke beer hats, fake boyfriend pillows...

and a series of products similar to those produced by "Handmade Geng".