Chapter 550 Promotional Methods

The Ark Interactive Entertainment app was launched one month earlier than expected. It was originally planned to start pre-promotion in July, but now it will naturally have to be advanced some time.

Xu Ye asked Zhan Zifeng to start recruiting early. At this time, the marketing team has basically been assembled. Some are responsible for copywriting, some are responsible for videos, and some are responsible for paid promotion through different channels. Moreover, Xu Ye has already started recruiting with Zhan Zi. Feng said hello, this time only those with experience will be recruited.

This morning, Xu Ye came to Ark Interactive Entertainment early and brought the five newly recruited people into the conference room.

"Come on, the five of you introduce yourselves first, let me know your names and what you are responsible for."

"Okay, Mr. Xu."

Jiang Li, who has seven years of marketing experience, was the first to introduce: "My name is Jiang Li. I have worked for two companies, Yinhan Games and Tengxiu Entertainment. I have been responsible for the early promotion and marketing of multiple projects."

"Hello, Mr. Xu, my name is Pan Xin, and I'm in charge of copywriting."

"Hello, Mr. Xu, my name is Tao Sizhe, and I am responsible for the paid promotion of the Penguin platform."

"Hello, Mr. Xu, my name is Su Ying, and I am responsible for the paid promotion of the Baidu platform."

"Hello, Mr. Xu, my name is Qiu Yi, and I am responsible for the paid promotion of the short video platform."

After hearing this, Xu Ye nodded and said, "Okay, I'll remember you. I won't say any more nonsense. Next, I will give you work assignments."

"OK."

"Today is June 5th. There are still twenty-five days before the end of the month. I will give you a budget of 2.5 million for promotion. I don't care what platform you promote on. Before the end of June, I want you to spend Just two and a half million."

Xu Ye quickly looked at Jiang Li on his left: "Jiang Li, you are the person in charge. Please calculate, how many people can we attract to register for our app if we spend these two and a half million?"

Jiang Li frowned for a moment and replied truthfully: "Our app has a visitor mode. How many people it can attract depends on the fun and user stickiness of the game. In other words, if the game is fun, more people will sign up. , If it’s not fun, it will be the opposite, but you can get a rough idea from the data of the first three days.”

"Okay, then you go ahead and do it."

"clear."

"I will post some copywriting in the group later. You can refer to the copywriting styles I have prepared."

"OK."

"Then let's do this for now. If you have any questions, please communicate in the group at any time. Dismiss the meeting."

After Xu Ye got up and left the conference room, the five people quickly returned to their work stations and got busy.

As for other people in the company, 90% of them have not come to work yet. Take Duan Wenjie as an example. He usually comes around one o'clock at noon. After arriving, he will not start working first, but now sleeps in his office. After a long sleep, I wake up naturally, and then get up to code. I usually stay at the company until the first subway starts operating in the early morning.

In the next three days, Xu Ye's main focus was on the various data promoted.

Thanks to the fact that the gameplay of the two mini-games is completely different from the games currently on the market, the traffic figures are very good, and the number of registered users exceeded 20,000 on the first day.

Moreover, Xu Ye cut off GG and changed the original mechanism of watching GG's resurrection to a mechanism of sharing game links. This marketing method that allows users to attract users also greatly saves promotion costs.

Three days.

The number of registered users of the app reached 58,000.

Jiang Li estimates that the number of registered users of the app will reach 500,000 by the end of the month.

But Xu Ye is not satisfied with this number. He knows very well that the popularity of this kind of small game comes in waves. If the popularity cannot be increased in a short period of time, it will be useless no matter how much money is spent in the future.

Therefore, Xu Ye thought of an excellent promotion method, which is to cooperate with game anchors and let them try the game during the live broadcast.

First, users can be accurately located.

Secondly, at this point in time, this model has not yet been fully popularized, so the cost is not very high.

Xu Ye is the major shareholder of Inke Live. He easily obtained the contact information for business cooperation on other platforms from Inke Live.

After discussing the commission and signing the contract, the next night, an anchor tried it out during the live broadcast.

Because the game is so difficult to clear, many anchors were so angry when they tried it out that they had a sheep, which greatly increased the effectiveness of the program.

So much so that the number of app downloads in two hours that night exceeded the number of downloads in two days.

As the game became more and more popular, the number of registrations continued to rise. At this time, Jiang Li reported an unexpected thing to Xu Ye.

That is, while promoting the 'Ark Interactive Entertainment' game platform, another game company also from Magic City is also promoting their company's game platform. Their game platform is called 'Qianchuan Entertainment', and the two platforms are almost the same. online at the same time.

Jiang Li originally thought that Xu Ye would care about this matter, but she didn't expect that after Xu Ye heard it, he just said lightly: "Don't worry about it, it won't pose a threat to us. Capital has its own way of playing. We will come back after it poses a threat to us." Pack it up."

Xu Ye has no time to care about this matter. In addition to paying attention to the platform's data these days, he is also writing new gameplay and rules.

The current games on the platform, except for the newly launched backgammon and chess, have one disadvantage, whether they are jumping or jumping, and that is that players cannot interact.

This type of game is difficult to sustain once it gets too hot.

Therefore, Xu Ye wants to strike while the iron is hot and launch several new games as soon as possible. The style should be different from those on the market, but at the same time, it should allow players to interact online in the game.

Xu Ye thought for a while and selected two games.

The first one is called Dig to Survive, which is an exasperating game where you climb a mountain with a pickaxe while half of your body is in a water tank.

The second game is called Humanity Falls Flat, which is also a game with a very different style.

The former can handle the traffic of a sheep, while the latter can generate strong user stickiness. As long as these two games can be launched before the popularity of the first two games passes, then the platform can completely gain a foothold in this market.

for this matter.

On Friday, Xu Ye did not drive to find Chen Qingqing. Instead, he stayed in his office and tried his best to restore the two games he had played using words and drawings.

Chen Qingqing didn't know what Xu Ye was busy with, so she sent a message to Zhang Xiaoyan on Saturday morning. Zhang Xiaoyan quickly replied: "Xu Ye is busy with the new company. I heard from Li Tongwen that he just left the company at about ten o'clock last night." go back."

After Chen Qingqing read the message, she quickly replied with a thank you.

Seeing that Zhang Ruowei was about to go out, Chen Qingqing immediately stood up and asked, "Ruowei, are you and Zhao Ming busy today?"

"No."

"Then can you ask Zhao Ming to drive for me? I want to go find Xu Ye."

"Why didn't he come over this week?"

"He's very busy at work."

Zhang Ruowei directly agreed on behalf of Zhao Ming: "Okay, then you can go down with me. Anyway, Zhao Ming and I have nothing else to do today."

"Okay."

…