Chapter 568

On the other hand, Chen Fan also came to Tiffany's headquarters in Daxia and prepared to arrange an action.

Chen Fan also gathered some senior executives from Tiffany Group, Daxia and Asia-Pacific. Faced with the "war" of Bulgari Group, these senior executives were all worried and very worried.

Only the boss Chen Fan is still calm and calm, and is still enjoying tea leisurely.

Not long after Bulgari Group decided to cut the price, Chen Fan also received news.

"What, is Bulgari Group going to cut prices?"

"What should I do now? When Bulgari Group is at a higher price than us, we can't compete with them. Now they are going to cut prices. Wouldn't our market and consumers be seized by them on a large scale?"

"It's bad now. Bulgari Group really wants to stay with us!"

................

All of these Tiffany's senior executives were panicked and kept talking.

"Boss, what should we do next?"

"Do you want to cut the price?"

A senior executive looked at Chen Fan nervously.

"What should I do.........Let's raise the price!!!"

Chen Fan thought for a while and suddenly made a decision beyond everyone's expectations.

"The price increases, boss, we must not raise the price."

"Yes, boss, we can't raise the price. Once the price increases, we will lose even worse."

"We'd better reduce the price, after all, our price is lower than Bulgari, so we might have a glimmer of hope for a price cut."

Senior executives of Tiffany Group have come forward to stop Chen Fan from raising prices.

"Did you not understand our consumers yet?"

Faced with these people's counterattack, Chen Fan asked directly.

"Our consumers?"

"What's wrong with the consumer?"

Everyone was particularly puzzled.

"Our consumers are not ordinary people, they are all rich people and rich people."

Whether it is Tiffany or Bulgari, they are all luxury goods, and they are very high-end luxury goods. Any small thing may be sold for dozens of dollars or a small thing of one or two hundred dollars, plus their The logo, becoming their product, has almost increased to several thousand or even tens of thousands.

Some products are even tens of thousands or hundreds of thousands.

The audience of luxury goods is the rich and rich, and the psychology of these people is different from that of ordinary people.

Of course, ordinary people like to lower prices, but those rich people are different. Once the price of things is reduced, they will not buy them.

Many people like to "buy up or down".

What they buy is the brand's quality. If you reduce the price, people will feel that the product's quality is reduced or not enough.

"Think about Hermes, LV and other top luxury products. Their prices are higher than ours. Do you have more consumers?"

Chen Fan asked back.

"I want to take this opportunity to take advantage of Tiffany's position closer to the average, surpassing Bulgari, Cartier, etc. at the same level, and push Tiffany to the top luxury goods."

Chen Fan spoke.

This competition with Bulgari may also be Tiffany's chance to "change fate against the will of heaven"!

"Of course, if you want to become a top luxury, it doesn't mean you can just raise your prices, but you still have to rely on speculation, traffic, etc."

Chen Fan said that he had already made some plans last night.

After hearing what Chen Fan said, the senior executives of Tiffany Group, who were originally somewhat controversial, fell into deep thought, and they also felt that what Chen Fan said made sense.

“I am going to hold an international jewelry exhibition, a special jewelry exhibition, and an extremely grand show.”

Chen Fan explained.

"ah?"

Everyone still didn't understand Chen Fan's meaning.

"My jewelry exhibition will invite the world's top movie stars to come, and in this jewelry exhibition, I will also arrange a few showcases, and the final show will be the same as other showcases in history. same."

Chen Fan explained to everyone.

"Other catwalks will invite some ordinary superstars. My final show will invite some "rebellion" and a "all-member evil" show."

Chen Fan has a deep explanation.

"the wicked?"

"Villain?"

Everyone didn't understand for a while.

Only one of Tiffany's vice presidents in Asia-Pacific suddenly had a bright light and thought of something.

"Are you planning to replicate the classic incident in marketing history that year, the villain show of Prada?"

The vice president asked retortly.

Many years ago, Prada held a special show. This time they invited neither handsome male stars nor beautiful female stars.

Instead, several villains who have won the Best Actor Award were invited, which shocked the entire fashion circle and attracted countless attention.

That show also became a very famous event in marketing history.

"Yes."

"And our show will be larger this time and we will invite more "villains" to come."

Chen Fan nodded.

The ordinary catwalk was innovating, which caused a sensation at most, but everyone forgot about it afterwards.

But if you hold a large-scale "all-member evil" show, it will definitely be a gimmick and can attract attention.

Of course, doing so also has certain risks.

But the problem is that there are already successful cases of Prada back then, but the time between them is too long and many people have forgotten it.

Moreover, inviting these actors requires a high appearance fee, and many brands are reluctant to leave it.

Chen Fan is different. This time, Chen Fan is planning to spend billions to hold this jewelry exhibition and show, which will definitely cause a sensation in the fashion and luxury goods world around the world!

At present, Chen Fan has many luxury brands in his hands, such as Hermes, Chanel, Tiffany, Patek Philippe, etc.

If we can use this international jewelry exhibition to take Tiffany Group a step further, and gather these luxury brands in the future, we will definitely create a luxury group that is comparable to Louis Vuitton Group or even more powerful.

At that time, Chen Fan will replace the boss of Louis Vuitton Group, have his own luxury empire, and become the Godfather of luxury goods in the new world! ! !

When these senior executives of Tiffany Group also felt that it was very feasible when they heard Chen Fan’s show plan, they all agreed.

"Since that's the case, then we'll take action."

Chen Fan began to arrange the arrangements.

An hour later, just as Tiffany was in full swing, an important change suddenly came!

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