Chapter 404 First Day Sales

“It’s up to you to decide on the Pepsi spokesperson!”

This novel advertising strategy uses very good gimmicks, allowing more consumers to gain a sense of participation. Coupled with the star effect of eight popular artists, it can create this kind of topic heat. Of course, the advertising itself Cost investment is also a very important reason. At any time, eight popular stars appearing in an advertisement at the same time is still very important.

"Interesting."

“The feeling of déjà vu in advertising blockbusters.”

"Hollywood's special effects team is better than those in China. The commercial changed the plot of "Lord of the Rings" to look like this. I watched it with gusto. You know, most of the commercials we face are just annoying."

“Consumption, consumption, consumption!”

"Eight celebrities compete for endorsement!"

"A few fans are probably planning to only drink this Pepsi Blue Flying Drink this summer. Even a passerby like me can't help but want to join in the fun and buy a bottle of drink with a certain celebrity on it."

"..."

In Luo Xun's post bar.

Many fans also posted: "If you want to drink Coke, remember to look for the Pepsi blue Flying Luo series, the one with Luo Xun's face on it. It's up to you whether the second master can become the national spokesperson of Pepsi."

"..."

It's not just Luo Xun's side.

Fans of any of the eight celebrities are not idle, and they are all cheering for their idols. Domestic merchants or supermarkets, seeing this posture, will naturally purchase Pepsi Blue Flying series drinks in large quantities immediately. Some large shopping malls There are also dedicated record observers to see which drink with the image of a celebrity is the most popular, and then buy more of that celebrity's series later.

The power of advertising is terrifying.

There are many schools in China that teach chefs or excavators. Among them, the reason why New Oriental and Lanxiang are so popular is all because of their superb advertising. Of course, the ridiculous jokes that appear in major forums and other places also contribute a considerable part of their strength.

on Weibo.

Zhang Suining’s latest news is a photo of her drinking Pepsi-Cola with flying blue. The Coke bottle has Luo Xun’s face clearly printed on it. Of course, it’s not a colorful face, but a comic-style composition of black lines. , giving people a cool feeling, immediately triggered ridicule from countless fans:

"A doting husband with strength."

"The same style as Zhang Sui Ning."

"I discovered that Sui Sui is Luo Xun's number one fan. As soon as the commercial came out, Amway's Blue Flying Luo series was posted on Weibo. For Sui Sui's sake, I will support Luo Xun."

"The doting husband maniac is online!"

"You all understand what Sui Sui means, right?"

"When the advertising rules first came out, I was thinking that Zhang Sui Ning would definitely shout for him. But I opened Zhang Sui Ning's Weibo and found that she had already made arrangements before I thought of this."

"..."

Hunan TV's "We Got Married" has been on the air, and there are countless viewers who fell in love with the couple Luo Xun and Zhang Sui Ning because of this show. Didn't you see that in the popularity survey on Hunan TV's official Weibo, Luo Xun and Zhang Sui Ning The support rating for the hypothetical couple has been unshakably No. 1 since the day the survey began?

and.

Last time something happened to Luo Xun and the whole network fell against Luo, Zhang Suining's trumpet account was banned by the company. In the end, she even tried to expose her trumpet account and also spoke for Luo Xun, which made netizens full of affection for this pair!

therefore.

The number of fans of these two people has already accumulated to a quite terrifying level. I am afraid that if I look through the entire entertainment industry, I cannot find any artist whose number of fans can be compared with that of Luo Xun and Zhang Suining.

…

At nine o'clock in the morning on the second day after the advertisement was released, Pepsi's official Weibo announced the ranking of the first day of the Flying Blue series. The first place in the list was Nan Nan, a first-line artist who has been highly praised by the outside world!

yesterday.

Pepsi's Blue Flying South series has sold a total of 600,000 bottles. This sales volume is undoubtedly very powerful. At the same time, some businesses in the industry that were not very interested in celebrity endorsements have also begun to experience the horror of celebrity effect. Nan Nan's momentum has been successfully raised!

The second is Jay Chou.

As the current spokesperson for Pepsi, his first-day sales volume was 400,000 bottles, which can be regarded as maintaining a pretty good momentum. After all, everyone knows that this ranking is not based on one day, but on the total sales volume of two months. The result on the first day is only It can be said that it has certain reference value.

The third is Du Ling with 350,000 bottles.

One of the Four Heavenly Kings of Xiangjiang, he is still very influential in the mainland. Although the memory of the Four Heavenly Kings of parallel time and space and Luo Xun's past life are biased, since this Du Ling can be among them in this life, it can still be seen that he is capable. .

The fourth is Luo Xun.

Luo Xun's first-day sales volume was 300,000 bottles, ranking fourth among the eight competing artists. His performance was not very good, but it was definitely not bad. Luo Xun was quite satisfied with this. After all, he was an eighth-grade artist. The only one who is quasi-first-rate among people, all the others can be called first-rate.

The fifth is Zhao Youyue.

The sixth is Huang Xiaoming.

The seventh one is the four people from f4.

Tang Han, who is ranked eighth, only has 200,000 bottles. Originally, Tang Han could not be so miserable. With his influence in the mainland entertainment industry, ranking at least fourth is consistent with his status, but last time In the Luo incident, his role was somewhat disgraceful. Although he apologized to Luo Xun, sometimes the artist's image in the hearts of netizens deteriorates, and it is not easy to reverse it.

It’s easy to turn pink into black.

It is difficult to turn from black to fan.

Some people would say that the Blue Feiyang Tang series sold 200,000 bottles a day, which is already a great achievement, but in fact it is not. Blue Feiyang is Pepsi's new beverage. At least half of the sales of this series of beverages are paid by non-fans. This group of people buy beverages not for the stars, but for the Pepsi brand!

Even.

This group of people did not even look at whose head portrait was printed on the bottle. For this group of people, it is Pepsi's new cola. Anyway, it doesn't matter whose head portrait is printed.

This is the main consumption!

Looking at the exaggerated sales data of the Blue Feiyang series on the first day, the credit of the stars can only account for half, or even less. The rest is entirely the influence of the brand itself. When Pepsi launches a new cola, even if it does not find a star to endorse it, there are still consumers who pay for it. However, in order to look good and to show momentum, Pepsi's publicity seems to be a credit to these stars!

The same.

Nan Nan couldn't wait to promote his personal record of 600,000 on the first day, as if he was the most popular among the crowd and the 600,000 sales were entirely due to the support of fans.

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