Chapter 123 0122: He Came with His Cattle (2)

IP universe, this concept is rarely mentioned in China, and it is basically done in Europe and the United States.

The cornerstone of the IP universe is naturally "IP". It is not unavailable in China. The most familiar ones are the four great classics. For example, Jiang Ziya conferred a total of 371 gods, 108 generals of Water Margin, and more than a hundred scribes and generals in the Three Kingdoms, etc. People in the "independent universe" have their timelines intersecting with each other, resulting in many interactive stories, each with infinite possibilities.

Among them, Fengshen and Journey to the West theoretically have the best chance to create a powerful IP universe. However, due to factors such as thousands of years of cultural inheritance and vast geographical area, our mythology system is incomplete, or in other words, various places The difference is relatively large.

This is the standard of different world views created by different creators, which will cause different audiences to feel that this is not the "Chinese Mythical Universe" they expected.

Currently, no one has succeeded in building an IP universe based on the two IPs of Fengshen and Journey to the West.

so what.

Jiang Ge said that he would create an IP universe, and that it would be based on original IP, which would make people think he was "bragging".

But this did not prevent Liang Yongxin from developing a strong interest and immediately asked: "In many industry analysis articles about the 'IP universe', whether the work has a huge world view is often regarded as an important foundation for the successful construction of the IP universe." "White Night" is a fictional world based on reality. Does it meet this condition? "

When Jiang Ge heard this question, he didn't think much and asked instead: "Our real world is full of infinite unknowns. Can there be a more plastic and larger worldview than this?"

Liang Yongxin thought this answer was very subtle, and then asked: "The key to the formation of the IP universe is sustainable content development. Will the theme of 'suspense reasoning' have limitations?"

Jiang Ge smiled lightly and said: "Hollywood has created many IP universes with a 'superhero' theme. Suspense reasoning is actually very scalable, and it can be brain-burning, rigorous, funny, etc."

As he said that, he changed the topic and said: "I would like to use your program to report to everyone the progress and progress of 'White Night Universe'. "Dark Night Law Enforcer" starring Mr. Hong and "Tianjin-Hong Kong Police" starring Wu Zhaotang will be released this year. We will meet you in the summer, and the scripts for the three follow-up planned series "Forensic Qin Ming", "Detective Chinatown", and "Six Crimes" are also being written, so you can look forward to it."

The IP universe must have the same world view.

Modern drama has a unique worldview integration condition. People and things all happen in the same world. The difference may be the timeline and place of occurrence.

This is also the reason why Django came up with the idea of ​​creating an IP universe.

There are so many movies and TV dramas with modern backgrounds on the earth, such as "Forensic Qin Ming", "Detective Chinatown" and "Crime Team 6". You only need to compare one of the characters or events with a character or event in "White Night" By making connections, they can be strung together without changing too many things at all. If you want to continue adding other dramas in the future, just follow the same method. It is very simple and convenient.

Liang Yongxin was stunned for a moment.

this……

"White Night" has only been airing for a week, and a spin-off series is already in the works?

The key is that there is more than one film, two are being filmed and three are being planned.

Django is a realist, not a fantasy. When he has an idea, he will take action. You won’t know until you try it.

Furthermore, web dramas don’t require a lot of funds, so just talk to iQiyi and you’ll get the money.

They are not stupid. If "Little Fish and Flowers" is a coincidence, then "White Night Chase" proves that there is no coincidence.

To say the least, the quality of the spin-off series is not good, but with the traffic brought by "White Night", it is impossible to lose money.

Who would refuse a deal with guaranteed profit and no loss?

In this way, the filming of the first seasons of "Night Law Enforcement" and "Jin Gang Police" started smoothly.

After coming back to her senses, Liang Yongxin turned to Hong Yi and asked, "Teacher Hong, can you talk about the role you played in the drama "Night Law Enforcer"?"

Hong Yi said with a smile: "I am still playing Han Bin in White Night, and I will show everyone his unknown and more real side."

Liang Yongxin seemed to understand, and asked Wu Zhaotang again: "Then, Zhaotang played Zhou Xun in "Jingang Police"?"

Wu Zhaotang nodded and said, "Yes."

The more we chatted, the more interested Liang Yongxin became.

She is a fan of "White Nights", and she will watch it on time every day. Even if she is recording the show very late that day, she will watch the updated episodes as soon as possible after get off work. Now that she has learned about the spin-off series, it turns out that The whole crew was filming, and the anticipation was overwhelming.

She returned to her profession and posed a rather realistic question to Jiang Ge: "Our film and television drama market has never lacked capital. What has been lacking is serious attitude and high-quality content. Ordinary people can see that many film and television drama IPs And capital operation is just a short-term cash-out, and there are only a handful of people who are serious about doing IP. Are you worried that you will be misunderstood?”

"Don't worry." Jiang Ge shrugged his shoulders and said lightly: "I believe that time will prove everything."

This is to be a low-key person and do things in a high-key manner.

After the program airs.

These words of Jiang Ge caused quite a shock in the film and television industry and even the entertainment industry!

"But I'm uneducated, so what the hell do I say?"

"Surprised, the spin-off series is being filmed now?"

"Han Bin~Hong Yi, Zhou Xun~Wu Zhaotang, these two dramas are a must-watch after they come out!"

"Oh my god, "Forensic Doctor Qin Ming", "Detective Chinatown" and "Serious Case Group 6", these three are awesome just by hearing the names. I'm really looking forward to them!"

"While others are still drawing the pie for the sequel, Django is already making the dough."

"White Night Universe is so awesome!"

…

Fans' appetites were whetted, and they started discussions on Weibo, Tieba, and Zhihu.

In just one night, "Jiang Ge wants to create an IP universe belonging to China" shot to the top of the hot search list.

Discussions broke out all over the Internet, covering everything.

Like the analysis from a professional perspective, [Is there a role for the IP universe of Chinese-style film and television dramas? ], [Will "White Night Universe" become the first IP universe to take shape in China? ], [Does Huafeng Media have the software and hardware conditions and foundation to build an IP universe? 】.

They combined the European and American IP universe models and the domestic cultural and creative market environment to launch a thousand-word or ten-thousand-word analysis.

Like those who watch the show from a subjective perspective, [Will the bullshit be broken if I exaggerate too much? ], [The last person who said he wanted to build an IP universe has grass on his grave that is more than three feet high], [Everything Jiang Ge boasted seems to have been realized one by one].

They mostly follow the trend and make comments based on their own feelings.

and.

People in the industry also have their own opinions on this matter.