Chapter 332 This Is Called Design Aesthetics
Everyone looked at the projection, which showed the front, back, top, bottom and side views of a mobile phone.
These pictures directly make the eyes of these veterans shine!
Although the front is nothing special compared with other mobile phones, it is a square and straight board, but it feels good-looking, with sharp edges and corners and crystal clear white.
It looks very high-quality at first glance, and just the front view has already made everyone present at the meeting shine.
But when everyone looks at the picture on the back, a complete picture of the mobile phone has already appeared in their minds.
Because the entire back of the phone is silver except for the camera position, which is black.
The top is the headphone jack and the charger jack, and there is only a dot at the bottom of the machine to open the back cover.
There are only two volume keys on the left and right sides together, and "minimalism" can be said to be fully reflected.
Stylish and gorgeous are everyone’s first impressions of this phone.
"This is the first domestic mobile phone we are going to launch. I define this mobile phone as extremely fashionable, and its main consumer group is young people under the age of 30.
We can name it the Jade Bird series mobile phone. This is the first generation, so it is named Jade Bird 1st generation, or Q1 for short.
My requirement for its appearance is to be as thin and light as possible, with the maximum thickness controlled at about 12 mm.
In my design concept, the performance of the Bluebird 1st generation is not necessarily the best, but its music playback effect and photography level must be top-notch..."
Chen Changliu put forward the performance requirements for this mobile phone.
In fact, this phone is a classic feature phone that Chen Changliu imitated Nokia's previous model launched in 2013. It has an all-aluminum body and ultra-long standby time as its main selling points, catering to fashion trendsetters.
It’s also the pinnacle of appearance among candy bar phones!
After finishing talking about the performance, Chen Changliu said to Huang Zhang, who had not recovered from the shock:
"So, Mr. Huang, the mobile phone division must come up with a solution as soon as possible!
You only have 2 months. After 2 months, the company must launch this phone on the market! Otherwise, as the popularity dissipates, consumers’ expectations will also disappear! "
Huang Zhang, who was on the opposite side of the video, looked serious and said:
"Understood, I will return to China tomorrow!"
"Well, look at the arrangement, but be mentally prepared to bite the bullet, because there is another new product launched this time!"
At this point, with the expectations of all the executives, Chen Changliu opened the ppt of another mobile phone.
When everyone sees the simple straight board paired with the streamlined design, it is not only very trendy, but also matches the straight edges, making it hard yet soft, which feels quite good.
You can see the streamlined arc design on the back, which is matched with frosted material. It uses unique arcs and curves to reflect the unusual style features, giving people a refreshing feeling.
There are horizontal stripes on the bottom and upper part of the back, which effectively prevents slippage caused by the silver frosted design on the back.
How should I put it, it gave everyone present a sense of stability.
"This phone is available in black and silver colors. I named it the Zhuque series phone, or Z1 for short. The main focus is business..."
This mobile phone is one that Chen Changliu borrowed from the j10I released by Sony Ericsson a few years later. In his eyes, this is a mobile phone that is both fashionable and stable.
Chen Changliu has his own demands. His positioning on the mobile phone market is actually very simple. Mozu focuses on the mid- to low-end, especially low-end mobile phones.
The Blue Bird series and Suzaku series are mid-to-high-end series aimed at young fashion people and business people.
He also doesn't plan to be like many mobile phone manufacturers who wish to produce dozens of mobile phones.
He doesn't think it's necessary. The exterior design of Q1 and Z1 can be said to be inferior nowadays.
After all, compared with the popular Nokia n-gage, Nokia 7260, Sony Ericsson P910, Sony Ericsson S700C, Amoi M6 and other mobile phones, they are either clamshells or various round and weird designs with antennas. These two The aesthetic design is really too strong.
The Q1 and Z1 that Chen Changliu took out directly tickled the hearts of all the executives. They looked at their mobile phones on the table and suddenly felt that they didn't smell good at all.
This is called true design aesthetics!
"We have positioned these two phones at mid-range prices. As for the wafers used, we will use MediaTek wafers."
As he spoke, he looked at Wu Bo and said:
"Mr. Wu, I remember you said before that in fact, MediaTek's wafers can optimize some functions and reach mid-range performance, right?"
When Wu Bo heard Chen Changliu's words, he nodded quickly and said:
"There is such a thing. When we were working with their engineers to train Jingyuan, they revealed it and they also verified it internally.
However, they have no plans to launch it into the market now because this is their first time entering the mobile phone wafer industry, so they feel that only low-end and cheap wafers can better enter the market. "
After hearing Wu Bo's answer, Chen Changliu nodded and said:
"Okay, I will discuss this matter with Director Cai personally. Time is tight and the task is heavy. We can only use MediaTek.
After all, with the previous cooperation with the Pangu series, we have a better understanding of their crystal, which can save us a lot of training time!
This time, two models of Meizu Pangu series are also launched in China. "
When he said this, Feng Lin, the manager of the public relations department, raised his hand.
After Chen Changliu motioned him to speak, Feng Lin said with a serious face:
"Mr. Chen, will the Pangu series of mobile phones still be listed in China at the African price?"
When Chen Changliu heard Feng Lin's words, his brows slightly frowned, but he did not have any opinion on Feng Lin, but seemed to have grasped some problems, but did not grasp them.
He nodded: "Yes!"
Feng Lin shook his head with a wry smile and said:
"Mr. Chen, if the Pangu series is sold at the African market price, we will be in trouble, and all kinds of pressure will be imposed on us.
This is the pressure of the entire industry, no, it should be the pressure of the entire industrial chain, and the current flower growers can't stand it."
Hiss, not only Chen Changliu, but also all the executives, because of Feng Lin's words, their faces changed wildly and they took a breath.
Because they came back to their senses, including Chen Changliu.
They were immersed in the two products that Chen Changliu brought out before, so they didn't expect this.
Only Feng Lin, the public relations manager, was keenly aware of this because of his profession.
Yes, according to the price of Pangu series in Africa, 268 and 328, it is impossible to be listed in China.
Let's put it this way, whoever dares to list it at this price, then he will be crushed by various factors, Chen Changliu and the flower growers can't do it.
Wu Feng and Li Jiwei can't save him!
Chen Changliu's face turned ugly.
PS: The typos will be updated first and corrected later.