Chapter 1251 Offline Melee

Chen Changliu is now just a person of fun, and is just looking at how the four giants among the top five giants in the domestic mobile phone market in the original time and space, and the four giants among the six largest mobile phone manufacturers in the world, are killing each other in the offline market.

As for whether the market share of Zhonghuajia mobile phones will be taken away, or whether the growth rate will be affected, etc., Chen Changliu does not have to worry at all.

As the leader in the domestic mobile phone market, as long as there is no tricky operation, with the existing product strength and reputation, there is no need to do any publicity activities, it will grow steadily.

You should know that Zhonghuajia has a very good reputation online, and its popularity is definitely not worse than the popularity of other brands combined.

This popularity is not promoted by any gimmicks, but is truly established by using technology and product strength to fight against a number of foreign brands.

So this popularity will not be consumed so easily.

This is also why Zhonghuajia has not advertised in traditional paper media and television media, and the sales are so good.

In a world where smart phones are becoming more and more popular, Zhonghuajia's audience will also increase, so Zhonghuajia will not participate in the offline competition at all, after all, the cost is high.

The Flower Growers insists on running online and offline direct stores in parallel, and the cost expenditure is much lower than that of the middleman, which is one of the reasons why the Flower Growers have such high profits.

Originally, Chen Changliu thought that Xikang Technology should be the first to respond, because he knew about Feng Jun's ability.

His other abilities may not be so strong, but his marketing ability, publicity ability, gimmick-making ability, and thick-skinned ability are definitely strong.

This is why there is a saying in the original space-time business world that you should never compete with him in marketing.

However, this time Chen Changliu guessed wrong. The first one to react and give a response was Mouwei.

Mouwei set up special display areas in some large offline stores to display newly launched mobile phone products.

Through real machine display, function demonstration and other methods, consumers can intuitively understand the appearance design, function characteristics, etc. of Mouwei mobile phones.

For example, display the high-definition screen, camera function, operating system, etc. of the mobile phone to attract consumers' desire to buy.

Not to mention, Mouwei does have something in these aspects. The screen is purchased from Samsung. As one of the top ten mobile phone manufacturers in the world, Mouwei is still more valued by Samsung, and the screen it provides is really good.

As for the camera function and the fluency of the operating system, since there is no Zhonghuajia in offline mobile phone hypermarkets, these aspects of it are indeed more prominent in mobile phone hypermarkets.

This is also the cleverness of Yu Fengzi. Anyway, without Zhonghuajia, he is the second in domestic mobile phones and no one dares to say the first.

However, it is still inferior to Samsung, but Samsung's price is much more expensive than that of a certain.

A certain high-end machine is only sold for 2500, while Samsung has reached 4000.

With the situation opened up by Zhonghuajia in the mobile phone market in recent years, many people no longer have the idea that domestic mobile phones are worse than others, so Samsung in this era is not as strong as in the original time and space.

So the publicity effect of a certain is still good.

At the same time, a certain uses its powerful channels to play rogue, that is, to cooperate with operators to launch some customized or contract machine activities.

When consumers buy a certain mobile phone, they can enjoy the preferential packages provided by the operator, such as call fee subsidies, free traffic, etc.

This method can not only promote the sales of a certain mobile phone, but also increase the number of users of the operator, and achieve a win-win situation for both parties.

Yes, in the past, some of the contract phones or customized phones provided by Mouwei to operators were low-end products, but now they are also available on high-end phones.

When Yu Fengzi integrated the mobile phone business department, he didn't think much of contract phones and customized phones, but now he has accepted the reality because contract phones and customized phones still have a market and can also increase Mouwei's shipments.

At the same time, Mouwei will carry out promotional activities in offline stores. For example, discounts and gifts can attract consumers.

For example, when buying a Mouwei mobile phone, you can get gifts such as mobile phone accessories, headphones, mobile power banks, or enjoy a certain price discount to improve the cost-effectiveness and attractiveness of the product.

In TV advertising, it also began to grab some variety show resources, showing what it means to be rich and powerful.

Li Yihan said that the variety show sponsorship price offered by Mouwei made them and the TV station unable to refuse.

.........

After Mouwei, Feng Jun finally entered the scene late.

The first move was to recruit major digital bloggers and digital enthusiasts to participate in the large-scale interactive product experience event held offline by Xikang Technology on the official Weibo.

The purpose is to let them experience the innovation, personalized functions and continuous updating advantages of Xikang Technology's self-developed operating system.

At the same time, the announcement claimed that its own operating system is the first Android phone in China that supports theme customization + free flashing.

Yes, Xikang's system is really the first Android system that supports both functions at the same time.

This is actually where Fengjun is smart. Many domestic phones on the market, including foreign brands, do not have theme customization.

At this time, there are still many mobile phone brands whose systems are not highly customizable, and users can only use the system default theme style.

And the manufacturer that can really allow users to change different themes according to their preferences, including icon styles, wallpapers, fonts, etc., and is no longer limited to a single pre-installed theme is Zhonghuajia.

And Feng Jun didn't want to miss this practical function, so he added the function of free flashing.

And free flashing was really the first to be developed by Xikang Technology. This function was proposed by a technical engineer who was a mobile phone enthusiast.

When Feng Jun asked someone to mention this function on the mobile phone forum, he saw that many mobile phone enthusiasts agreed with this function, so there was the first mobile phone brand in China to launch this function.

Chen Changliu looked at Xikang's announcement and the invitation letters posted by some big digital bloggers on the Internet, and he knew that Feng Jun spent a lot of money.

After all, these digital bloggers can't be invited for free, and if you want them to help you promote, the red envelope must be thick enough.

As for the free flashing mechanism created by Xikang, Chen Changliu actually thought about it a long time ago, because it is very rare for friends who like DIY, and it will definitely attract many mobile phone enthusiasts.

Because they can modify and optimize the system according to their own needs.

But in the end, he thought about it and gave up. It's not that he can't, but he doesn't want to, because there are pros and cons.

If you want to attract some enthusiasts by creating a free-swipe mechanism to highlight personalization, there is no problem. After all, there are actually quite a few mobile phone enthusiasts.

But from a long-term perspective, the disadvantages outweigh the advantages.

PS: The typos will be corrected later.

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