Chapter 524 Challenge Ye Qiu

With the outbreak of the US subprime mortgage crisis and Europe gradually being drawn into the vortex of the debt crisis, more and more wealthy people around the world are thinking about a very serious topic, that is, what is the most valuable and investment-worthy industry?

This is indeed a serious topic worth discussing, because in the past two or three years, the wealth of quite a number of wealthy people in the world has shrunk rapidly in a short period of time.

Not long ago, Forbes released an assessment report, which stated that among the more than 1,000 super-rich people who ranked on their global rich list in March 2008, 300 people lost at least 1 billion US dollars in wealth, and dozens of people lost more than 5 billion in wealth. Even at the forefront, the top ten symbolic assets shrunk by a total of 150 billion US dollars. It is conceivable that there is no guaranteed investment in this world.

Many people have noticed that in the past year, there are not many rich people who can buck the trend in this global rich list. The most eye-catching one is of course Ye Qiu of Leaf Technology. Although his personal net worth is only more than 19 billion, surpassing Hong Kong's Li Chaoren, becoming China's richest man, the tenth in the world, and the youngest in the top ten of the Forbes rich list, everyone knows that his worth is still seriously underestimated.

The Wall Street Journal once made a judgment that as long as Leaf Technology goes public, Ye Qiu's worth will surpass Bill Gates and Buffett overnight and become the world's richest man, because in another global corporate ranking list of Forbes, Leaf Technology ranks 53rd in this list as a non-listed company, even surpassing Goldman Sachs and China Mobile.

Among companies in the same industry, Leaf Technology still lags behind super giants such as Microsoft, Samsung Electronics, Intel, HP, and IBM, but judging from the current overall strength and market value of Leaf Technology, as well as the company's development momentum, it will continue to maintain its current stable and high-speed development trend in the next few years.

At the very least, the two series of Zeus mobile phones and tablets will continue to be stable for the next ten years of Leaf Technology, not to mention that Leaf Technology is constantly sending out their strong intention to develop new products and build a complete smart ecosystem. There are even quite a few people who believe that in the next few years, this company will rush to the top 20 or even the top 10.

By the way, in the Forbes individual rich list, Ye Qiu's wife Huang Chu, with a total net worth of 9.5 billion US dollars, continues to be the champion of the Chinese mainland rich list, and is also tied for 40th on the global rich list. In recent years, the performance of Huangtian Group has also been rising steadily.

After Chen Zhong took over Huang Jinsong's team, he not only streamlined the business of Huangtian Group, but also actively developed new businesses. In the past few years, in addition to the rapid development of real estate, especially commercial real estate, and gradually going abroad, the performance of Huangtian Group in logistics, hotels, retail, and car sales has also developed very rapidly.

Among them, the hotel sector will be a key link for Huangtian Group to make efforts in the future, so Chen Zhong attaches so much importance to the project of Zhenhua Building in London, because this will be the first overseas stop of Huangtian Group's hotel business, and it must be the first shot.

It can be said that when all the rich people in the world are deeply trapped in the quagmire of the subprime mortgage crisis, Leaf Technology is extremely eye-catching, but everyone knows that unless they can have enough strength to develop innovative products like Zeus mobile phones and Android systems, otherwise, Leaf Technology has no reference for them.

Not long ago, Citibank of the United States announced a data. They listed quite a lot of investment areas, wanting to provide reference for investors to let them know which industry is least affected by the financial crisis. The result was somewhat unexpected, it turned out to be football!

This is indeed something that no one expected, because the football market is very, very insignificant. According to Citibank's estimates, in Europe, the football market is about 15 billion euros, and even if it has been continuously improving in the past few years, in fact, the annual increase is about 10%, and there is no sign of a sudden surge.

But in this report, Citibank clearly listed a lot of data to prove why they listed the football market as the most valuable investment industry, because in the past few years, especially in the two or three years since the subprime mortgage crisis, the football market has been developing and expanding steadily.

"In the UK, there are currently three million unemployed people, which is indeed a disaster for a country with a population of only 60 million. However, we have noticed that in the past few years, the Premier League, the most influential league in the UK, has been operating rapidly."

"After Manchester United was acquired by the Glazer family in the United States, its total market value has continued to create new highs. This is not only from their business operations, but also from their football field. For example, they are going to sell the team's biggest star Cristiano Ronaldo to Real Madrid, and the transfer fee is expected to be nearly 100 million euros."

"This is a crazy number, but Manchester United is not the only one. Let's look at another more representative team, that is Ye Qiu's team, Tottenham Hotspur. According to the New York Times, the market value of Leaf Technology has increased by at least three times in the past few years, which makes them very likely to follow Manchester United and break through the 1 billion euro market value mark. In the transfer market in the past few years, Tottenham Hotspur's net profit reached more than 300 million euros, which is absolutely an incredible number!"

"We are not saying that all teams can be like Tottenham Hotspur. After all, Ye Qiu did everything he did in Leaf Technology in Tottenham Hotspur. He almost created a miracle. However, football, which seems to be insignificant and the total market is almost negligible in the global market, has created a very amazing The value and influence of people. "

"Look at Abramovich, a Russian billionaire, who is even behind Ye Qiu's wife Huang Chu, the chairman of Huangtian Group, in the Forbes list, but he has created a huge influence in the world in the past few years. It is not an exaggeration to say that his media appeal and attention are not inferior to Bill Gates, and all this is because he invested in Chelsea! "

"It's not just the market that is constantly expanding, and the influence is constantly expanding. Let's look at the target of the football market, the fans!"

"This is a group of very loyal consumers. Many of them will continue to support the team even if they are unemployed. Even if they can't afford the ticket price to watch the game, they will still save money to buy club souvenirs and sit in front of the TV to watch football games every week. "

"Don't think that there is no value creation in this way It is worth it. In fact, the broadcasting fees of the Premier League have been rising steadily in the past few years. The latest broadcasting contract signed from 2010 to 2013 for three seasons has a total amount of nearly 2 billion pounds in the local market, close to 3 billion US dollars. This is a sky-high price that shocked the sports world, but this is only in the UK. "

"As the Premier League gradually moves towards globalization and the influence of Premier League football continues to spread, Richard Scudamore, the chief CEO of the Premier League, said in an interview with us that he personally expects that the next Premier League broadcasting rights, that is, the three-year broadcasting fee from the summer of 2013 to the summer of 2016, will have a global total revenue of more than 5 billion pounds, or 7.3 billion US dollars. When he said this, he was so confident! "

"This is just the broadcasting fee. For a team, For example, stadium operating income, commercial sponsorship, and even player transfers are all very large transactions, and Ye Qiu is undoubtedly a person who is very proficient in this aspect of transactions, because he himself is the best football coach in the world. "

"What we want to say is that at a time when the global economy is very depressed and Europe is increasingly in debt crisis, the football market is still strong and is still an oasis in this sluggish economic desert. "

"More importantly, it still has huge potential to be tapped, because as the world's largest sport, the football market is not only in Europe, but also in Asia and North America, and even South America and Africa, because the 2010 South Africa World Cup will be held in Africa, and the 2014 World Cup will be held in Brazil, which will definitely detonate the football market in Africa and South America. "

After this evaluation report of Citibank was released to the public, it immediately caused an uproar around the world. Everyone was surprised. They could never have imagined that the football market would have such great potential and influence.

For a time, there were endless rumors about wealthy people who wanted to enter the football market. Super-rich people from India, the Middle East, Asia, the United States and other places have successively had scandals with football clubs, and many people are indeed very interested in football.

Among them is the Russian super-rich Dmitry Rybolovlev, who is now sitting next to Horabchin and watching the game intently. He is a Russian oligarch who has just bought a Manhattan mansion for his daughter at a sky-high price.

Horabchin's background has always been very mysterious, including the role he played in the acquisition of West Ham United Club, but everyone knows that he is very ambitious. He has never been satisfied with just being a low-end industry such as an agent. He and Pini Zaha Like the Russians, they all want to climb higher and engage in the highest-end fields.

Rebolovlev is not a real football fan. He works in the largest potash fertilizer company in Russia and is known as the fertilizer king of Russia. Although he also entered the Forbes 2009 rich list, he ranked outside the top 100 and was not well-known at all.

But he was the one that Khorabchin had chosen and was most likely to complete his first club sale and purchase intermediary, because Rybolovlev did have such a need, because he now had endless money, and what he wanted to do more was not to continue investing, but to preserve value, and the largest customer of his fertilizer company was China.

There is no doubt that this is an important reason why Khorabchin targeted him.

Because of this, Khorabchin arranged for him to go to the Premier League and the Champions League to watch football games many times to cultivate his understanding and interest in football. Today, he came to the Olympic Stadium in Rome to watch the contest between the two teams that are known as the most artistic in today's football.

"Tottenham is completely suppressing Barcelona, ​​and Barcelona has no ability to resist?" Rybolovlev was full of amazement at the second half of this game. This was different from the football games he had seen in the past. completely different.

What impressed him most was that Tottenham Hotspur scored two goals in three minutes in the first half. The fast and sharp offensive football gave him a huge shock, and all the fans in the audience The enthusiasm that burst out after scoring a goal almost made him deeply infected.

Sitting in front of the TV is a completely different feeling than being in the middle of 80,000 fans.

"Is it possible to build a team in the shortest possible time that can challenge all the giants like Tottenham Hotspur?" Rybolovlev wore glasses and looked very polite, but in fact he was But he is very wild and full of desire to challenge the strong. Otherwise, he would not be able to get to where he is today.

"This is difficult!" Horabchian's principle in life is to never make promises to clients that are difficult to fulfill. "Ye Qiu himself is one of the top coaches in the world, and he has a strong appeal in football. , so he can easily buy the players he likes, which is a condition that other teams cannot meet.”

Rybolovlev couldn't help but nodded repeatedly. He thought of Chelsea's Abramovich, Manchester City's Abu Dhabi consortium, and the recent upsurge in investment in sports among Russia's wealthy circles. In addition to wanting to win Arsenal In addition to Usmanov, Russian metal giant Mikhail Prokhorov also plans to acquire the New Jersey Nets of the American NBA.

Perhaps Citibank is right, sports, especially professional football, will become increasingly popular among investors.

Horabchin knew that Rybolovlev was tempted. Otherwise, Russians would not watch football matches one after another, so he did not intend to let Rybolovlev pass his hands, laughing. Liao smiled and said: "Actually, investing in football clubs is the same as investing in other fields. What matters is market efficiency. It depends on what you want."

"If Abramovich had not had Ye Qiu, there would be no Chelsea today. And if you look at it, the Abu Dhabi consortium has spent so much money to acquire Manchester City in the past year, but there is still no improvement. It is very important. One reason is that they don’t understand football, and what they pursue is not just performance, but influence!”

Rybolovlev understands this point. The so-called profit at a loss is sometimes the way to open up the market.

"In my estimation, it is very difficult to have the strength to challenge Tottenham Hotspur, Manchester United and other strong Premier League teams in a short period of time and win the Premier League championship. It is inevitable to invest heavily in bringing in powerful stars, but at least It takes three to five years, and you have to have a high-level head coach.”

"It is almost unimaginable to sweep the Europa League like Tottenham Hotspur did without high investment for more than five consecutive years and a stable player lineup and head coach."

Sometimes, Horabqin had to admire Ye Qiu. It took him less than two years to complete a road that others might not be able to complete in five years. It took him just three years to let Tuo Tenham Hotspur has become one of the most eye-catching teams in European and even world football. This ability is difficult for other managers to possess.

Perhaps, in today's football world, a head coach with the ability to compete with Ye Qiu may accept poaching. The one that Joorabchian can think of immediately is Mourinho, who is currently at Inter Milan. In Liverpool's Benitez, everyone else seems to be a little behind.

"Five years?" Rybolovlev murmured to himself. He didn't think five years was a long time. As someone who has achieved such success in the business field, five years can create a company that is well received by all media around the world. A big company that everyone pays attention to can be said to be a miracle, just like Ye Qiu's Ye Zi Technology.

"Zia, help me find a team. I want to challenge Ye Qiu!" Rybolovlev looked down at the court with a smile, looking at Ye Qiu standing in front of the visiting team's coaching bench, his eyes full of provocation.

What Horabchian wanted was this sentence, and he nodded repeatedly, "No problem, I have a team now. The boss behind him has financial problems due to the subprime mortgage and European debt crisis, and is eager to sell him." , If we can win him, the two duels with Ye Qiu every year will attract countless people's attention, and I currently have a very suitable head coach candidate."

"Perhaps, he may not be able to help you achieve what you want in a short period of time and make the team a top team, but he is definitely capable of helping you lay a solid foundation for a strong team in the next two or three years!"

After hearing this, Rybolovlev glanced at Horabchin meaningfully, but he still laughed.

At this moment, the referee's whistle sounded in the stadium, and this highly focused battle finally ended in a way that no one expected.

Tottenham Hotspur relied on a continuous storm of offense within three minutes of the first half to score two goals against Barcelona, ​​successfully defeated Barcelona and won this season's UEFA Champions League, becoming the first player in the 1992 Champions League. The first team to successfully defend the Champions League since the restructuring!

At the moment the whistle sounded, all the Tottenham fans stood up from their seats and gave a huge applause to their team. All the fans were shouting for the players and Ye Qiu's name.

In the crowded stands, Ye Qiu did not notice that Horabchin and Rebolovlev also stood up and applauded Tottenham's feat. However, in the eyes of the Russian tycoons, the look they gave Ye Qiu was somewhat of a challenge.

Also in a corner of the stadium that Ye Qiu had not noticed, there was another person staring at him with the same look as if he were looking at his prey.