Chapter 640 Comprehensive Shopping Mall

"Comrade Chen Qi, welcome, welcome!"

China Resources is a ministerial-level enterprise, and the person who received him was a division-level cadre, both sides were equal.

This person was Guo Yourong, who was in his forties. He shook Chen Qi's hand enthusiastically: "Oh, we have organized to watch every one of your movies, and we like every one of them. It's a pity that the policy has just been relaxed, otherwise we should have been in contact with each other in Hong Kong."

"I have heard a lot about you, and it's not too late to meet now!"

Chen Qi smiled and followed him into the main building. The door was very grand, and the hall inside was even wider, not the kind of wide that was rich gold. The decorations were quite tasteful, and the latest electronic equipment was very fashionable.

China Resources has money, but the financial and personnel rights are strictly controlled.

In the past, China Resources' independent investment authority was only 1 million Hong Kong dollars. In 1981, it was raised to 20 million, and last year it was raised to 30 million. Investments exceeding 30 million

had to be reported to the capital for approval.

The same is true for corporate cooperation. It was only in the past two years that China Resources agreed to cooperate with domestic and foreign companies in Hong Kong.

Dongchang is small in size, but in terms of freedom of operation, China Resources is not as good as Dongchang.

Guo Yourong took him around and explained: "We are mainly office buildings, with underground parking lots, shopping malls from the ground floor to the second floor, and high-end restaurants from the third to the fifth floor. When the auxiliary building is completed, an exhibition center will be built there.'

"How many people have moved into the office building?"

"A lot! They are all large local and overseas companies. I can say without pride that China Resources Building is absolutely first-class in Hong Kong. ’

The two of them went from the first floor to the second floor. It looked relatively empty. Guo Yourong said, “We mainly want to introduce a department store with a full range of products. One store can fill it. It’s too troublesome to rent a single store.

We are now entering the retail industry. When it matures in the future, we will also open a department store in the building.

Of course, this was the original plan. Comrade Fu Qi talked to us that day, and we re-examined it and wanted to hear your ideas first.

Oh, you attended a meeting not long ago, and the comrades who attended the meeting came back so excited that they were so excited that they said you trained the business school like a grandson. ——.—”

“Thank you! Where are you from?” Chen Qi heard his accent.

“I’m from Beijing!”

“Oh, fellow villager, I’m from Dashilan.”

“That’s even closer, I’m from Xuanwumen!”

The two places are about 3 kilometers apart.

This time, Beijingers meet Beijingers, hey! Double the authentic!

Chen Qi smiled and said, "You should all know that I want to build a multi-hall theater. The initial plan is 5 halls, 1 small hall, 1 big hall, 3 middle halls, plus toilets, ticket sales area, waiting area, etc., which can occupy almost one floor.

There is no need to say much about the quality of our movies. In addition, we will introduce foreign language films. There are many foreign companies settled in the building, right? It just so happens that the customers in the building are the audience."

"One floor?"

Guo Yourong hesitated. China Resources' current goal is the retail industry. Just when it started, the cinema suddenly intervened. Don't look at China Resources in Hong Kong.

The style is similar to that in China, and it dares not make big moves.

"It doesn't matter if it's difficult. When I came here, I saw your supermarket opposite, and it seemed that there were not many customers?" Chen Qi changed the subject.

"Oh, it just opened!" Guo Yourong was embarrassed.

"Normally, the store should be packed with customers when it first opens. How can it be so? Don't mind me. I don't know much about the retail industry, but I can help promote it. We are all brothers in Hong Kong."

"We also played GG, but on the first day of opening, Wellcome and ParknShop, two chain brands, had crazy promotions and snatched away all the customers."

"That's because the promotion was not in place. Have you seen ATV's program "Supermarket Winner"?"

"You mean--..."

Guo Yourong's eyes lit up.

"Supermarket Winner can come to China Resources Supermarket to do a program. It can be as many episodes as you want, a year is no problem. You can also sponsor some products and interact with the audience on the spot. I also have a few small stars under my command. They can help you shoot GG films. How about Andy Lau + Cherie Chung?

China Resources Supermarket image endorsement, big photos are hung outside, and you can also come to work as a clerk for a day. If not, add Li Lianjie, Qiu Shuzhen, and Moon Lee-all stars to cheer you up. By the way, this year's "Asian Good Voice" is also being prepared. Do you want exclusive cooperation?"

Gulu!

Guo Yourong swallowed his saliva.

He instantly refreshed his understanding of Chen Qi. Yes! This is not just a movie-making business, but also a lot of media resources.

He was about to speak, but Chen Qi said, "You will definitely open more than just this supermarket. You just said that you might open a department store in the future. Is it the kind of department store with two or three floors?"

"Yes!"

"Then I have an idea. Please listen to it!"

Chen Qi looked at Guo Yourong and said, "Traditional theaters need land, but multi-hall theaters don't. They can be embedded in shopping malls. It doesn't matter if we can't do it this time. We can become long-term strategic partners.

Wherever China Resources Department Store opens in the future, my theater will follow, and the same applies to the mainland.

Customers can watch movies while shopping, or watch movies while shopping. This is originally a coherent consumption scene, which drives customer flow to each other and can achieve the effect of one plus one being greater than two. What do you think?"

Wow!

Guo Yourong took a sip of Fat Donglai.

Hong Kong does not have this model!

In the past, traditional theaters were attached with several stores, with theaters as the main body. Chen Qi took the initiative to downgrade the theater, making it dependent on the mall, which is a great rebellion in this era.

"This this-"

He stuttered and said, "Comrade Chen Qi, to be honest, the policy has just been relaxed for us, and we are treading on thin ice every step of the way.

It is bold enough to build a theater in a building, not to mention the bundling model you mentioned.

Your proposal is too advanced, I can't make the decision, and I need to report to the leader."

"Of course, I'll wait for your news!"

Chen Qi is very patient in his intention to make friends with China Resources.

In comparison, Guo Yourong felt that his side had too many procedures and was a little embarrassed to hold meetings for research. He invited Chen Qi to have a meal.

We are all from Beijing, so it's also a good idea to make friends.

What Chen Qi said is actually a comprehensive shopping mall! If it is expanded a little, it is a commercial complex.

In the future, it will be everywhere on the street, and one by one it will go bankrupt. China Resources also did it, and you all know about MixC, right?

After the discussion, Chen Qi took a car and went to a place called Shatin.

Shatin is in the eastern part of the New Territories. It used to be a rural area, but in recent years it has been developing a new town. There is a new city square here, with residential buildings, shopping malls and so on. The first phase of the project is planned to be completed in October this year and officially open early next year.

This place is relatively remote, with a small population, and no businesses are willing to move in.

The developer found a department store called Yaohan from Japan and rented it for 10 years at a very low rent. It was a great bargain because Shatin developed very quickly.

Chen Qi came here to pick up a bargain. If China Resources disagrees, he can find a new place himself.

(Got it——·)