Chapter 321: Theater Operation Strategy

I am quite satisfied with the progress of the cinema.

"Because it uses new display technology and it is a new cinema, have you thought about how to make a good sign?"

"We have made some plans, because in mid-to-late October, this time period is not a popular time period, and there are not many blockbusters released. We are going to release a batch of high-quality domestic 2D movies. Originally, these movies were only 2D, which many fans regretted. We will directly convert these movies into 3D display, and there will definitely be a lot of people to support. This is definitely an excellent promotion and can be a hit."

Liu Sen nodded, which is really good.

Directly show everyone the technological capabilities of Yidian Cinema.

Directly open up the gap with other cinemas and impress everyone.

Then there will be popular schedules, Christmas, New Year's Day, etc.

Those blockbusters who want to be released will definitely come to us to schedule the schedule.

"Have we set requirements for the conditions for showing movies in our theaters?"

"This will be formulated according to our initial goals. Movie screenings will be scheduled based on the quality of the film, core ideas, etc. Our theater APP is also being developed, with independent movie information and ticket booking, as well as a rating system."

"These ports will also open relevant interfaces directly on Worry-free Power, and use super compression technology, which will not increase the burden on Worry-free Power."

"The rating system also stipulates that you must have bought movie tickets and have a ticket inspection record before you can rate. And the ratings will also be divided into two categories, professional and ordinary."

"These ratings are calculated separately, and two ratings will be displayed."

"Professional registrations must have professional certificates or graduation schools and majors, and all real-name authentication."

"Ordinary registrations only require real-name authentication."

"And everyone's rating records will be entered into the database to analyze these people."

"There is malicious brushing of bad reviews , good reviews, or excessive worship of foreign things will be included in the database of our company's own moral rating system. "

"We strive to become the most fair and influential platform for film market ratings."

"And in order to make all moviegoers develop the habit of rating after watching a movie, we will give consumers who have completed the rating a 5-yuan coupon. The coupon can be used for consumption deductions at any Yidian Group, without any threshold. Of course, you can also buy movie tickets again."

"And these coupons can be accumulated. When a certain amount is reached, they can be exchanged for some exclusive gifts under the Yidian Group, such as very small three-dimensional display hand companions, some characters and other models in the games launched by the company later, or limited edition cool accessories for vehicles, or some special commemorative wines from Yidian Wine. "

"This can increase the viscosity between our theaters and consumers! Let them watch more movies!"

After hearing this, Liu Sen felt that it was really good.

It was also very thoughtful. With these measures, there must be a lot of people who rate after watching the movie.

After all, with a larger base of people rating, the impact of some malicious people who brush the rating will be reduced.

After all, if you want to brush low or high scores, you must buy tickets to rate, so the cost is not small. Even if you use 100,000 people to brush low scores, it will cost millions.

A movie with a box office of 300 million yuan, a movie ticket is 30 yuan, which is equivalent to tens of millions of viewers coming to watch the movie, all of whom comment, and the 100,000 people who brush bad reviews account for only 1%.

Imagine that the quality of the film is very good. 100,000 people give 1 point, and 5 million people give 8 points, and 4.9 million people give 9 points, so the average is 8.42 points.

This impact is really much smaller.

After all, the 100,000 people did not brush 1 point, all 9 points, so the final score is 8.5 points.

The gap is very small.

On the other hand, the film is very bad. Many people give 1 point, 3 points or 5 points, so even if someone brushes 10 points, the final score may be 2-3 points.

Even in the end it is only 1 point or so.

It turns out that many platforms have problems with ratings, and some platforms have ended up on their own.

The reason why those water armies can stir up trouble everywhere is because many people do not comment or rate the movie after watching it.

Liu Sen thought about it and gave a suggestion.

"You can give all moviegoers several ranks. If they watch a certain number of movies in a year, they will be given a title. This title should have different special effects. For example, watching a movie once a year is Iron, 3 movies Bronze, 5 movies Silver, 10 movies Gold, 20 movies Star, 50 movies King, 100 movies Glory King, 300 movies Glory Saint!"

"Of course, there can be other names, such as Apprentice, Scholar, Bachelor, Teacher, etc."

"And everyone's movie-watching time is constantly accumulated."

"Everyone can also post some comments, opinions, etc., and others can also visit his homepage to see his movie-watching history and rating history."

"But personal movie-watching history and rating history can be hidden."

"In the second year, all ranks will be cleared and calculated again. However, no matter what the rank is, the weight of the score remains unchanged."

After listening, Yin Dan nodded and quickly recorded these in his notebook.

That's about it for the cinema, and the rest is the use of the commercial plaza.

"In the commercial plaza, our Yidian companies can directly settle in, and our milk tea and hot pot restaurants can also settle in, so that the popularity of our commercial plaza will not be low in the early stage."

Yidian's products and friendly companies are very attractive to consumers.

"And their Hope Enterprise Alliance can also let them choose whether to settle in, but it is estimated that not many people will settle in this alliance, after all, many of them will do industrial manufacturing, and the products of many companies are not suitable for shopping malls at all."

"As for other clothing brands and catering, I believe that with the settlement of Mulinsen milk tea shop and Shiweiju hot pot, and the attraction of our cinema, there must be many people willing to come."

"Brother Sen, that's for sure. Mulinsen milk tea and Shiweiju are too popular now. I heard from Lu Lu and your sister that many local shopping malls have contacted them and want them to settle in for free, and some even give them some money as the cost of signing the contract."

Yin Dan said with a smile.

"It must be very popular. After all, in addition to the technology they used at the beginning, they also used various high-quality fruits and vegetables produced by my agricultural cooperative in the later stage."