Chapter 176 0176, System Tasks Are All Kinds of Strange
At present, the total volume of China's publishing market is around 50 billion. In the future, the total market value of audiobooks and e-books is very likely to be equal to that of the publishing market, and the proportion of audio books will be much higher than that of e-books.
Audiobook platforms need to take advantage of the characteristics of audiobooks, such as strong storytelling and high stickiness, to obtain traffic and cultivate users’ continuous listening habits.
This cannot be achieved solely by relying on the strength of the platform itself. It must be open to the outside world and attract individual audiobook broadcasters or studios to settle in.
So.
How to operate a newly established audiobook platform well is a great test of the manager's ability.
Moreover, there is no successful audiobook platform on Blue Star to draw from and learn from.
Therefore, this is an industry that needs to move forward through exploration.
but……
Yunfeng, who writes novels, songs, and comics, has no understanding of the operation of a company or website.
Although Zheng Rong understands the operation of the company, he does not understand the operation of the website.
Therefore, after the two of them put their heads together, they hired a website operations manager, a professional to do professional things.
Kudzu has been engaged in the operation of audio and video websites, novel websites, and comic websites, and has rich experience.
Although these experiences are mostly failures.
In fact, it’s not a big deal. The more you experience failure, the faster you can go on the road to success.
Excellent people may not necessarily be suitable, but suitable people will eventually be excellent. This is one of the reasons why Zheng Rong and Yunfeng chose Ge Teng among many applicants.
"Mr. Zheng, Mr. Yun, for a new website and new platform, early promotion and publicity are very important. This one million is really not enough." Ge Teng wanted to prove his ability, but it is difficult for a clever woman to make a meal without straw.
Zheng Rong opened the folder in front of him and said, "I read your plan. Are all the promotion methods listed above necessary?"
Ge Teng nodded and said: "The website must do SEO, search promotion, increase the website's high-quality external links, publish website-related information on some classified platforms, as well as micro chat and micro circle marketing."
Then, he listed various data on the three most popular audiobook websites, and continued: "There are very few unknowns about the future of the audiobook industry, whether it is individual broadcasters or studios. Relying on website sharing discounts and creative incentive bonuses is not attractive enough. They must see the website’s traffic, because traffic equals money and the future.”
Zheng Rong looked at Yunfeng and said, "What should I say?"
Yunfeng felt that what Ge Teng said was quite reasonable. Looking back on the previous life on earth, any new app that appeared would be advertised all over the world, so it was inevitable to spend money in the early stage.
But money...
The company currently has three studios, a website operations department, and the publication of physical magazines. These all require money to maintain normal operations, and it is impossible to use all the money on the account.
Seeing that Yunfeng didn't speak, Zheng Rong couldn't help but ask: "How much does it cost?"
Ge Teng replied: "The early promotion and publicity will require at least five million."
To be honest, not a lot, but not a lot.
Yunfeng thought for a while and said: "If I promote it in novels, songs, and micro circles, can I reduce the budget appropriately?"
There are still many fans of his novels, songs, and comics.
Ge Teng replied: "Mr. Yun, I have included you in the promotion, otherwise the five million would not be enough to hire a spokesperson."
Yunfeng and Zheng Rong discussed it and finally decided to give the five million, because he couldn't let go of the child and couldn't trap the wolf.
Ge Teng breathed a sigh of relief. The two bosses were quite easy to talk to. In the companies he worked for before, the bosses' normal operation was to cut the budget in half first. This was not the end of the world. They also asked you to use a limited budget to create a hundred times the profit. Effect.
"Brother Zheng, believe me, in the audiobook business, you can definitely make money without losing money." Yunfeng looked at Zheng Rong.
"If I didn't believe you, I wouldn't have let you buy shares in the first place." Zheng Rong smiled.
He has already read the first chapter of the last major revision of the audio comic "Wind and Cloud I". It is an ultimate audio-visual feast and completely subverts the industry standards. It is unreasonable to not be popular.
What he is worried about is whether other audio books can reach this level.
————
As night falls, a bright moon appears in the dark blue sky. The night view of the city is bustling, lively, beautiful and charming.
At the barbecue stall, Yunfeng and Li Junyi ordered a large table of skewers.
Li Junyi pulled out a bunch of beef tendons and asked, "Are you going back tomorrow?"
Yunfeng swallowed what was in his mouth and replied: "Well, everything here has been taken care of, what about you?"
Li Junyi replied: "My commercial will be shot for two days."
As he said that, he threw the bamboo stick into the bucket and took a bunch of beef tendons. This thing is so delicious.
Yunfeng asked casually: "What commercial did you shoot this time?"
Li Junyi asked doubtfully: "Didn't I tell you last night?"
Yunfeng shook his head.
Li Junyi chuckled and said, "I thought I told you, but it's actually just some print advertisements, mainly product brochures and product posters."
Yunfeng nodded slightly.
In fact, jobs like part-time graphic modeling for college students are very popular nowadays. The main reason is because the salary is very good, and the working conditions are not that high-intensity.
Li Junyi is a Northeastern man. He is 1.88 meters tall with a good figure and good looks. He is indeed suitable to be a graphic model.
Yunfeng asked curiously: "With your conditions, why don't you go to the Film and Television School or the Drama School?"
Li Junyi shrugged and said, "Acting is too difficult. Anyway, it's just to be in the same city as Xiaoxiao."
Yunfeng's expression became weird. He didn't expect that Li Junyi also came to the Magic City Conservatory of Music for a woman. However, the two of them were childhood sweethearts and had been together since childhood.
Li Junyi filled his cup with beer and said, "By the way, do you know that your "Wind and Cloud I" was plagiarized?"
Yunfeng nodded and said, "I understand."
Li Junyi said angrily: "This Penguin Comic Network is so shameless. You let them exclusively publish "Feng Yun I", and they in turn copied your "Feng Yun I"."
Yunfeng had no choice but to explain it again.
After hearing this, Li Junyi said dubiously: "Imitation of painting style, is it really not plagiarism?"
Yunfeng smiled and nodded, saying: "If it is really plagiarism, I will definitely sue."
This is where Penguin Comics is clever. It imitates the style of painting and some elements that are also found in other comics, such as character images and magic weapons. This way, it can provoke fans who don’t understand the definition of plagiarism to make trouble. You can add another element Wave heat.
Since the parties involved have said so, Li Junyi can't say anything else.
But, at this moment.
A prompt sounded in Yunfeng's mind: "Ding dong, it has been detected that the host's cross-border profession [Cartoonist] is leading the trend, activate side tasks."
[Side mission: Within three months, there will be ten comic works following the trend of "Feng Yun I". 】
[Task reward: Cross-border career [Cartoonist] achievement of 1000, and one silver career resource. 】
There was a smile on Yunfeng's lips, surprises always appeared inadvertently.
However, this side mission was not completed by him, but by the outside world.
He can't beg others to follow the trend of "Wind and Cloud I".
"Yunfeng? Yunfeng?"
"Ah...what's wrong?"
…
Li Junyi asked: "What are you thinking about, so fascinated?"
Yunfeng said sheepishly: "It's nothing."
Li Junyi continued: "I'm asking you, when will you write another love novel?"
After saying that, he added with a smile: "This is what I asked for Xiaoxiao."
Girls still prefer romance novels, and so does his girlfriend Yi Xiaoxiao.
Yunfeng picked a bunch of "Qili Xiang", took a bite, and said vaguely: "It's hard to say."
If it's a martial arts novel or a fairy novel, that's no problem, but if it's a romance novel, it's still almost meaningless.
It depends on whether the reward given by the system is a romance novel.
Of course, I won’t tell anyone this.
Li Junyi didn't ask for the reason, it was just a casual question.
He knew that Yunfeng’s focus was on the novels serialized on the Panda Chinese website, while the short stories serialized on the Micro Circle were just essays.