Chapter 834: No More Pride

The second day was the weekend. On this day, it can be said that cinemas across the country were showing the two movies "Red Cliff (Part 1)" and "20 Again" from morning to night.

"20 Again" had a box office of 22.5 million on the first day, Friday, and it reached 27.7 million on the second day, breaking the single-day record of "Red Cliff (Part 1)".

In contrast, "Red Cliff (Part 1)" only had a box office of 23.09 million, losing to "20 Again" in a head-on confrontation.

Not to say that the winner is already determined, at least "20 Again" has gained an advantage in this life-and-death battle.

Because the screenings of "Red Cliff (Part 1)" and "20 Again" are not split in half.

"Red Cliff (Part 1)" is higher than "20 Again".

"Red Cliff (Part 1)" seems to be anxious. On the one hand, it asked the theaters to increase the screenings, and on the other hand, it lowered the movie ticket price as if it regretted it.

Originally, the ticket price was required to be no less than 30 yuan, and the prices in Beijing, Shanghai, Guangzhou and Shenzhen were even 50 to 90 yuan.

You know, the average monthly salary in the capital last year was only 3,322.25 yuan.

50 yuan a ticket is simply robbery.

Now I can't be so arrogant anymore.

I started to think about how to be down-to-earth.

However, the polarization of word-of-mouth cannot be stopped by this.

Even if the theater chain took some of the screenings of "20 Again" to "Red Cliff (Part 1)" under pressure, it could not stop the momentum of "Red Cliff (Part 1)" box office decline.

After the box office results on Sunday, July 13, the filmmakers who still had confidence in "Red Cliff (Part 1)" also gave up.

"20 Again" box office was 26.1 million, and "Red Cliff (Part 1)" box office was 21.75 million.

Professionals believe that "20 Again" and "Red Cliff (Part 1)" are still in a state of balance, and as the gap in word-of-mouth between the two sides widens, this balance will eventually be broken.

Moreover, it is impossible for the films that are still being shown to not be scheduled all the time.

It is generally believed that the 300 million box office estimate for Red Cliff (Part 1) is no longer possible.

On the contrary, it has become a foregone conclusion that 20 Again will win 300 million box office.

In addition, 20 Again performed well in many other movie markets where it was released at the same time.

The places where Red Cliff (Part 1) was released at the same time include Taiwan, Hong Kong, Siam and Bangbang, all of which were crushed by 20 Again.

Especially in the Bangbang market, 20 Again was a huge success.

The single-day box office was not only the top, but also several places ahead of the second place. The movie was praised by Bangbang.

Red Cliff (Part 1) did not even make it into the top five in Bangbang.

Red Cliff (Part 1) originally prepared a lot of press releases about the foreign market, but now they are all rotten in its hands and cannot be sent out.

In fact, if Red Cliff (Part 1) was released in Japan at the same time, it should have performed well, and it might be the only market where Red Cliff (Part 1) could suppress 20 Again.

But the film company was too cautious.

"20 Again" is currently estimated by insiders to have a mainland box office of 350 million yuan, and with the box office in other places, it will definitely exceed 500 million yuan.

This strength also brings other benefits.

Paramount hopes to get the buyout or distribution rights for the European and American markets.

Hao Yun knows that the overseas copyrights of his movies are easy to sell, because the small distributors who buy his overseas copyrights basically make money.

Especially "Whiplash", with a box office of more than 30 million US dollars and a lot of other income, it is not an exaggeration to say that it has made a lot of money.

However, small distributors can eat their fill, but the six major Hollywood companies are rarely interested in a Chinese movie.

After all, all Asian faces are inherently disadvantaged in the European and American markets.

Now that Paramount has shown interest, it has raised "20 Again" to a higher level anyway.

There is another new development in terms of copyright.

That is, several film companies in Bangbang have shown a strong interest in remaking.

The market has given the answer, "20 Again" is very suitable for the Bangbang market.

Then if there are Bangbang actors to interpret it, and then replace some Bangbang elements, the box office will definitely not be bad.

This is a free-point question, and everyone knows it.

Of course, precisely because it is a free-point question, the adaptation fee is absolutely necessary.

The big film companies must show "sincerity" to make it work.

A few years ago, "Infernal Affairs" was a great success, and many Hollywood production companies began to eye the remake rights of this "fat piece of meat".

Five companies started bidding, and finally Warner Bros. won the remake rights at a price of US$1.75 million (approximately HK$13.7 million).

Now a big company has offered US$2 million.

Hao Yun still did not give in, but made the news public and took the opportunity to hype it up.

Of course, he did not target the film scheduling.

Because the film scheduling is the effort of Huaying, and they invested too much money in "Red Cliff (Part 1)".

If the 600 million investment "Red Cliff (Part 1)" and "Red Cliff (Part 2)" together do not have a box office of 600 million, then this investment will be a big loss.

Of course, hundreds of millions of the 600 million yuan investment will be spent on distribution, and Huaying will get some of the money back from distribution.

Although Hao Yun will not publicly challenge the cinema and Huaying, such hype can arouse the audience's enthusiasm for watching movies.

Many passers-by who originally only planned to watch one movie naturally chose "20 Again" because of the excessive reaction from Bangbang.

This caused the attendance rate of "Red Cliff (Part 1)" to become worse and worse.

If you arrange a movie for it, half of the theaters will be empty, and the theater chain will be unable to handle it first.

Mom, we don’t want to make money anymore, do we?

Soon, the film schedule of "Red Cliff (Part 1)" was cut several times, part of which was allocated to other movies currently in theaters, and part of which was allocated to "Twenty Again".

""Red Cliff (Part 1)" is actually not that bad..." Ning Hao stood next to Hao Yun, without even finding a chair to sit down, showing extra respect for Hao Yun.

If there is anyone in Black Bean Media who is relatively dissatisfied with Hao Yun, it is definitely Ning Hao.

Because Ning Hao's famous work "Crazy Stone" was directed and written by himself, and the same is true for the currently completed "Crazy Racing".

The other directors in the company all worked on the scripts given by Hao Yun.

If this is a sect, Hao Yun is the master and the other directors are disciples, then Ning Hao is at least a master uncle or an elder.

Ning Hao never showed any dissatisfaction before, but he was not as respectful as he is now.

Ning Hao was sent by Hao Yun yesterday to communicate with Han Sanping face to face.

Mainly to communicate about film arrangement issues.

Today I went to the set to report the details of the communication to Hao Yun in person.

In fact, the results of the communication have come out. "Red Cliff (Part 1)" has been reduced, and the film schedule of "Twenty Again" has been increased. This is the result.

"Uncle Han said that?" Hao Yun took the pure water he handed over and drank it.

"Yes, he said, without our "Twenty Again", it would not be difficult for "Red Cliff (Part 1)" to earn a box office of 300 to 400 million yuan even if it had a poor reputation. As long as the marketing is in place, if there is no better choice, In this case, the audience’s tolerance limit is very high.”

Ning Hao mainly conveyed some of Han Sanping's words.

However, he also agreed with this statement.

The biggest problem with "Red Cliff (Part 1)" is that it encountered "Twenty Again" and became a shameful reference group.

"Twenty Again" is not that good, far from reaching the level of a film and television classic, but who made "Red Cliff (Part 1)" bad enough.

"Does he blame me for making "Twenty Again" too good? I can't help it, my strength doesn't allow it..."

Hao Yun chuckled, and there was a lot of ridicule in his smile.

As long as everyone is bad enough, there is no need to consider the audience's aesthetic feelings.

It’s okay for other people to say this.

You, a martial arts leader in a Chinese movie, think this way, which seems very low.

It's obviously floating.

"We won this time, Wu Yushen's side..." Ning Hao took the chair handed over by Hao Yun and sat next to Hao Yun.

"Don't worry about him. Next is the era of our young people."

Hao Yun was not as distracted as Han Sanping. He and Ning Hao were the only two people here, so why were they covering up their ambitions.

Hao Yun is not the only one who thinks this way. Every director under Hao Yun has the same ambition. We will not interfere with the sixth generation or the seventh generation. Our directors from Black Bean Media can represent an era. .

Hao Yun's model for running Black Bean Media is a director alliance.

"What should Paramount do? Should it buy it out or distribute it? I think "Twenty Again" may not be easy to do well in the European and American markets. There are cultural differences. Even if it is remade by Europeans and Americans, it may not work."

Ning Hao asked curiously.

"For a buyout, Paramount is only willing to pay three million U.S. dollars. They usually treat friendship as friendship and business as business."

Hao Yun does not approve of this price.

He made "Buried Alive" for Paramount, which made Paramount a lot of money.

Turns out Paramount didn't even feel it owed him a favor.

I was arguing with him over the price of "Twenty Again".

Hao Yun thinks there are many reasons.

Firstly, Hao Yun was reluctant to co-produce a movie with Paramount. Secondly, Hao Yun and Michael Bay cooperated to establish a film industry, which made Paramount feel cheated.

"What should I do? Contact other copyright dealers?" Ning Hao asked.

"If I choose to share the profit, I can't believe that I won't make three million US dollars. In the future, our movies will always have to find a way to export them."

Hao Yun did not hide his ambition at all.

His contact with Hollywood was certainly not just because some scripts could not be filmed in the mainland.