Chapter 219 Mobile Phone Endorsement (6900 Monthly Tickets Plus More)
Because of "Infernal Affairs 2", Hao Yun's popularity continues to rise, and his influence has covered Hong Kong, Taiwan, Japan, Bangbang and other regions with movies such as "Infernal Affairs" and "The Thousand Machines".
This kind of popularity outside the circle finally made GG merchants unable to sit still.
In order to deal with the endorsement, Wu Laoliu had to fly to Hong Kong and meet with Hao Yun in person.
The two brothers stumbled all the way from Hengdian and finally saw hope.
"Is there anyone who gave a million yuan for endorsement?" Hao Yun took a sip of water. He had expected that endorsements would come in droves.
Even his own phone often received similar cooperation intentions.
I don't know who got the contact information from.
"If there is no one million, I won't even talk about it. One million is now a threshold." Wu Laoliu laughed.
Generally speaking, the endorsement fee of a star is higher than the film remuneration.
For example, Zhao Yanzi shoots a 30-episode TV series, 100,000 yuan/episode, and can get about 3 million yuan.
In 2001, Zhao Yanzi was spotted by "Red Earth" and the remuneration for her to be the spokesperson was as high as 3 million Hong Kong dollars.
There are also endorsements that are lower than the film pay, such as Fang Long and Li Lianjie, whose film pay is too high.
At least when the film pay is relatively low, the endorsement fee is greater than or equal to the film pay.
There is another difference. The brand helps big stars pay taxes, while small stars pay by themselves, unless you dare to cheat.
Zhang Ziyi became the image spokesperson of "Lenovo". When Lenovo was interviewed, it said that it had paid taxes for her, which was also agreed by both parties in the contract.
There is also Li Guanpeng, who made TV GG for the "Celebrity" handheld computer, and he also received after-tax income from the manufacturer.
If the two parties negotiate the after-tax income, as for how much tax to pay and how to pay it, it is the brand's business. If there is a problem with the contract in black and white, it is also the brand's problem.
Therefore, there is a big difference between before and after tax.
Hao Yun starred in "The World's Number One" and his salary has reached one million.
Whether it was "Blood Romance" or "The World's Number One", it was no secret to GG agents from the moment Hao Yun signed the letter of intent.
These agents would find suitable spokespersons for the GG brand and collect commissions.
Information asymmetry is their winning magic weapon.
It's really insulting to give less than one million.
"I don't endorse health products, and those messy things, well, you know." Hao Yun emphasized.
Not long ago, Zhao Benshan endorsed Yili Shen. When he heard the GG words "I'm a little overwhelmed recently...", any Chinese man would smile knowingly.
Whether he ate "Yili Shen" or not, everyone on earth wants to know.
A slimming soap that costs 20 yuan a piece, Zhang Baizhi as the spokesperson, GG's income is not less than 2.5 million yuan.
Cutting leeks and crying.
I don't know how good her figure under the clothes is when she uses this soap.
Next time you ask our Guanxi brother, just say that I have a friend who wants to see it.
"Mother-in-law is angry, husband sighs, and scolds his stomach for not doing well..."
When people are worried about "future generations", former idol star Xie Xiaodong and star Tang Guoqiang, who is now on the idol route of middle-aged and elderly people, tell you how anxious a certain hospital is and how much the people think about what they think.
I can only say that this is another masterpiece of our teacher Tang Guoqiang.
Hao Yun feels that he will definitely be famous in the future, and he doesn't want to be nailed to the pillar of shame like this person.
He especially wants to make a lot of money, but he won't make such unscrupulous money.
"I understand, I understand, I understand!" Wu Laoliu wanted to roll his eyes. Why does this kid have one set after another? If it were any other agent, he would definitely suppress him.
You know all day long, why don't you touch your wallet to see how empty it is.
"How about this, I still want to read and study in the evening. What brands do you prefer me to endorse? Bring a few over for me to choose from, so we can save some time." Hao Yun definitely trusts Wu Laoliu unconditionally. At least now everyone needs to work together, and Brother Liu will definitely not push Hao Yun into a trap for kickbacks.
"I am optimistic about two, one is a mobile phone endorsement, and the other is a clothing endorsement. Among the endorsement fees you can get, they are not the highest, nor are they particularly low. They are two with high cost performance."
"Mobile phone, Nokia?" Hao Yun's heart moved.
"If Nokia doesn't find celebrities to endorse, you can't even reach the Sony Ericsson you are using now." Wu Laoliu really wanted to ask Hao Yun, where do you get the confidence to mention Nokia, the overlord of the mobile phone industry.
"What brand is it?" Hao Yun was not embarrassed.
People always have to have some dreams, right? Maybe one day, Nokia will beg you to endorse it.
Or maybe one day, Nokia will go bankrupt because it didn't find me as an endorser.
"There are two offers for mobile phones. One is Panda Mobile. Currently, Liang Chaowei is the spokesperson for Panda Mobile. Panda Mobile is willing to pay you one million to endorse a single product. In this way, you will endorse the same product as Liang Chaowei, but he is the general spokesperson and you are the single product spokesperson."
"Forget it. Someone will say I am a little Liang Chaowei. I am obviously a movie star with many faces. Liang Chaowei is half as handsome as me. Liu Jialin doesn't even have to flirt with Hu Jun."
Hao Yun still rejected this proposal. The money is not that much anyway.
"The other one is Zhongxing mobile phone..." Wu Laoliu didn't find it strange that Hao Yun refused.
We have never marketed Xiaoliang Chaowei here, and we don't have the money to market anything.
"Isn't Zhongxing a PHS brand?"
Hao Yun was very surprised. When he bought a mobile phone, he hesitated whether to buy a PHS. Later, he felt that he was a wall-hanger and it was inevitable that he would be popular, so he decisively bought a normal mobile phone.
"You are right, but they are already making mobile phones now, but they are not strong enough." Wu Laoliu obviously did some research.
This year, PHS has contributed more than 7 billion yuan in sales to Zhongxing, accounting for one-third of its main business income.
Zhongxing mobile phones are just not very famous, far inferior to other domestic brands.
The strongest one at present is Bird.
Behind Bird's "climbing to the top" is the collective rise of domestic mobile phone brands.
In 2003, Bird, l and Konka divided nearly 30% of the domestic mobile phone market. Driven by these three brands, the market share of domestic mobile phone brands also soared from 5% in 1999 to 54.7%.
"They are not doing well, but they still find someone to endorse their products. Is it because they make a lot of money?" Hao Yun was a little disappointed.
It would be fine if it wasn't Nokia, but they didn't even choose Bird.
"They started making mobile phones in 1999. It seems to be called ZTE189. At that time, the main purpose of Zhongxing making mobile phones was not to make money, but to meet the needs of operators. Operators DMA and PHS lacked the support of the terminal industry chain, so Zhongxing took on this important task."
Zhongxing didn't expect that after the mobile phones were made, they couldn't sell them due to problems such as sales channels, and lost a lot of money.
The mobile phones were almost sold to Lenovo, but later because the price was not right, the negotiations broke down, and they reluctantly kept them to continue operating.
In 2002, the mobile phone market suddenly began to explode.
At the end of the year, the share of domestic mobile phones increased to 30%. This once again stimulated Zhongxing's enthusiasm for mobile phones.
For this reason, Zhongxing set up a mobile phone division, concentrated the DMA, GSM, S (PHS) terminal departments previously distributed in various system divisions, recruited troops, and expanded the team.
At present, all major mobile phone brands have used celebrity spokespersons.
Take the crew of "Hero" for example. "Broken Sword" Liang Chaowei endorsed Panda Mobile Phone, "Flying Snow" Zhang Manyu joined Konka, "Ruyue" Zhang Ziyi went to Southern High-Tech, and "King Qin" Chen Daoming joined Dopod.
If you don't have a celebrity spokesperson, you will be embarrassed to say hello to your friends when you attend a technical exchange meeting.
Zhongxing remembered the dilemma of not being able to sell mobile phones at the beginning, and decided to follow the trend and find a celebrity to play with.
Originally, it was Li Lianjie who was in talks.
But Li Lianjie was too expensive. Zhongxing could afford it, but it was a little reluctant.
The other stars of "Hero" were all taken, but no one wanted Li Lianjie. It's not because he is not popular, but because he is an international star and is more expensive than others.
Chen Daoming only has a few million, and Li Lianjie wants tens of millions.
Damn, how many mobile phones do you have to sell to make tens of millions? It's better to use these tens of millions for research and development.
While they were struggling, a GG agent recommended Hao Yun to them.
"Infernal Affairs 1", "Infernal Affairs 2", "PTU", "The Thousand Machines", although they are not the first starring role, the four together are quite impressive, and the influence covers both sides of the Taiwan Strait and Hong Kong.
"Looking for the Gun" and "Kara is a Dog" are quite impressive.
This is actually not the point.
The point is the few works that this guy has not yet aired.
"New Police Story" cooperated with Fang Long, no matter how the box office is, the influence will not be bad.
And the mainland, which is the main market of Zhongxing, does not have to worry.
"Blood Romance" produced by Hai Run and directed by the fourth-generation director Teng Wenji is the male No. 1. Is this enough?
If not, what about "The World's Number One" produced by Wang Jing and invested up to 30 million?
"The World's Number One" is a Taiwanese capital, a Hong Kong production team, and filmed in the mainland. It will definitely be screened in these three places in turn. At that time, as long as the TV series does not fail, Hao Yun's face will definitely be as popular as a monkey's butt.
Moreover, his image in the mainland is very positive.
College students, with academic excellence, are role models for their children in the eyes of many parents.
Just look at the overwhelming sales of Wenquxing repeaters, and you will know how good the name "Hao Yun" is.
The most important thing is that this kid is cheap.
His offer is not even one-tenth of Li Lianjie's.
Why not give it a try first? If it doesn't work in one year, you can look for Li Lianjie next year without any delay.