Chapter 267 Awkward, What Is the Use of This Traffic?

On January 2, at 12 noon, the data network updated the ratings data on time.

First place: "Dark Before Dawn".

Second place: "For Whom the Bell Tolls".

Third place: "The Power of the Heart".

...

This ratings really surprised many people.

Because it was too unexpected.

Let alone Niu Xiang's fans, even some industry insiders were a little surprised.

"CCTV's basic base is still stable. The ratings of "Dark Before Dawn" are actually the first?"

"Yes, but it's not surprising, because the old actors of "Dark Before Dawn" are all familiar faces to the audience."

"That's right, Ren Yi's audience appeal is still quite strong, not to mention that the production cost of "Dark Before Dawn" is not weak."

...

"Wow, "Dark Before Dawn" actually won the first place in ratings, while "The Power of the Heart" was at the bottom. This is really unexpected."

"I really didn't expect it, and I still watched the drama "The Power of the Heart". I feel It's not that bad, is it? "

"Indeed, the original novel of "The Power of the Heart" is quite good, and the actors' performances are quite good, except for those young actors like Niu Xiang."

...

"I think the ratings of "For Whom the Bell Tolls" are also quite good. After all, it has already refreshed the ratings record of Shanghai TV."

"Indeed, the ratings of Shanghai TV's previous TV series have never exceeded 1."

"But I think the ratings of "For Whom the Bell Tolls" should increase in the future."

...

Facing the ratings of the data network, everyone was a little surprised.

After all, it was really unexpected.

"The Dark Before Dawn" won the first place in ratings, and it was said at the beginning that CCTV's basic plate was there.

What everyone didn't expect was that the ratings of "The Power of the Heart" almost refreshed the worst ratings of Tan Province TV.

Let alone Niu Xiang's fans, the creators of "The Power of the Heart", and the Yiying Group responded in many ways. Now Tan Province TV is almost a joke.

You should know that the drama "For Whom the Bell Tolls" was bought by Tan Province TV Station at a high price. They didn't even give other TV stations a chance at the beginning.

At the beginning, everyone ridiculed Jiang Zhong, the deputy director of Shanghai TV Station. They thought Jiang Zhong was simply out of his mind.

Because no one thought that "For Whom the Bell Tolls" could make a big splash on Shanghai TV Station.

It's not that everyone is not optimistic about "For Whom the Bell Tolls", everyone just thinks that this drama is not worth such a high price, and it is still bought out exclusively.

At that time, people from other TV stations thought that Jiang Zhong was kicked in the head by a donkey. Did he think that "For Whom the Bell Tolls" was "For Whom the Bell Tolls"? ?

The result is good.

"For Whom the Bell Tolls" refreshed the TV drama ratings of Shanghai TV Station. Although it is far from a phenomenon, it is enough to make back the investment.

But what about "For Whom the Bell Tolls"?

It's fun.

Now all major TV stations are more and more impressed by Jiang Zhong's crazy gamble.

This gambling luck is really amazing.

Think about the filming of "For Whom the Bell Tolls" from the start to the suspension, from the suspension to the resumption, to the completion, to the release date, and then to the current broadcast. Basically, this publicity actually saved a lot of money.

Let's put it this way, the game "Secret Lurker" is still getting high scores. After all, the more popular this game is, the greater the publicity will be.

Because of this, now with the ratings of "For Whom the Bell Tolls" coming out, the industry, especially some leaders of TV stations who ridiculed Jiang Zhong at the beginning, began to envy and hate.

It's really that the bold will die of overeating, and the timid will die of starvation.

In comparison, the current Tan Province TV Station is really ridiculed by everyone.

After all, Tan Province TV Station has been quite domineering in the past few years. Now it's hard to get such an opportunity. It would be strange if it didn't ridicule.

After all, Tan Province TV Station has always had a basic ratings, even if the original "The Right Way to Open Independence" was not so bad when it was broadcast.

The current situation is that there is no need for others to mock it, because even the TV station in Tan Province cannot accept this reality.

"How could this happen?"

In the conference room, Liang Yi, the deputy director, frowned and said, "Everyone has seen "The Power of the Heart", and we also rated this film S+, what's going on?"

"I think the quality of the TV series is fine, and the ratings may increase in the future."

"Yes, Yiying will also increase publicity. Next, we will invite the main creators of "The Power of the Heart" to sit on Yikan Video to do a live broadcast to promote it."

...

"Don't you understand that the low ratings are because the passers-by have collapsed? It's meaningless to invite actors to do live broadcasts at this time."

"I think there is something wrong with our publicity. At the beginning, our publicity route was not wrong, and we even told the audience with a group drama, but later it became a stage for Niu Xiang alone."

"That's right, Niu Xiang and other popular actors are only supporting roles, but now they are promoted as if they are the protagonists, which is what everyone doesn't like."

...

Everyone discussed the ratings of "The Power of the Heart", and at the same time reflected on why the ratings were at the bottom on the first day.

"I think this idea is correct. I'm afraid we have been led astray."

The publicity director nodded and said, "Because the publicity of Yiying and our side are paying attention to public opinion and adjusting the publicity direction at any time, but Niu Xiang's fans are too active, which also makes us think of using Niu Xiang to bring traffic in publicity..."

"Yes, after all, only a few people speak out. Besides, what kind of audience base does Niu Xiang have on TV? I think it's okay for him to drive online broadcast volume."

"That's right, Niu Xiang and others are brushing barrages and comments and discussions, and I'm afraid few of his fans will stay on TV."

...

"Lao Miao, is that so?"

Listening to the discussion of the crowd, Liang Yi asked Miao Jun.

Miao Jun, the chief operating officer of Yikan Video, smiled bitterly at this time: "Niu Xiang's fans can indeed be brushed, although these data are useless, they just look good. I also agree with what Lao Liu said just now. We should change the direction of publicity and see how the ratings change next..."

...

Humans' joys and sorrows are not the same.

Just as the TV station in Tan Province was discussing why the ratings were at the bottom, on the other side, the TV station in Shanghai was about to hold a celebration banquet.

Last night, Jiang Zhong did not even leave the TV station. It can be said that Jiang Zhong was the most excited or the most nervous person in the whole station.

He has now bet half right, that is, "Actors Come Cross-border", which he single-handedly grasped, has obtained good ratings and reputation.

Then the remaining half mainly depends on whether the ratings of "For Whom the Bell Tolls" can be improved.

So how to say it? ?

This drama is related to Jiang Zhong's right to speak on Shanghai TV in the future.

When the ratings of "For Whom the Bell Tolls" slowly climbed after the broadcast, especially when the ratings were getting higher and higher, Jiang Zhong finally put his mind at ease.

It's done.

Not to mention that today when the data network was updated, he saw that the ratings of "For Whom the Bell Tolls" actually directly surpassed "The Power of Conspiracy".

You should know that in terms of audience, the Magic City TV Station is far inferior to the Tan Province Satellite TV, and there is no comparison at all.

In terms of TV series, the ratings of the Magic City TV Station are often terrible.

It’s not that the Magic City TV Station doesn’t want to buy good dramas, but firstly, good dramas are too damn expensive, and secondly, good dramas are not even in the Magic City TV Station’s turn.

Therefore, Jiang Zhong is ready to go all out.

As long as the ratings of the drama "For Whom the Bell Tolls" can explode, then he will have more say in the future, and it will even be easier to negotiate with some TV stations.

Now, it’s a good start.

But it’s not enough.

"Today, everyone should hurry up and give all the resources in the station to "For Whom the Bell Tolls". We must grab all the audience as much as possible..."

Jiang Zhong said to everyone: "Our TV station has already made a good start in this battle. Next, we must consolidate the results no matter what."

At this point, Jiang Zhong added: "Everyone will work overtime next time, and everyone’s bonus will be doubled during the Chinese New Year."

This is the most important thing.

As I said before, as long as the money is in place, everyone is willing to work overtime.

Except for Tan Province TV Station and Shanghai TV Station, CCTV is still as stable as a rock, and they have nothing to promote.

In their view, it is just a routine operation for "Dark Before Dawn" to win the first place in ratings.

After the first day ratings came out, major media have begun to report.

Of course, although the ratings of "Power and Strategy" ranked third, it is also the third in the same period.

As I said before, Tan Province TV Station still has a basic base.

Some media are not afraid of trouble, and they directly reported that "Power and Strategy" ranked last in ratings.

Some media said that "Power and Strategy" may refresh the lowest ratings of Tan Province TV Station.

Of course, some media think that the ratings of the three dramas in the opening of the year in 2025 are good. What everyone hopes is that the ratings can continue to be higher, so that the plate of TV dramas can be bigger and bigger.

As for the hot searches, it has become a completely different discussion.

"Do Niu Xiang fans want to come out and walk a few steps? Didn't you say your brother is the best in the show???"

"Laugh, the ratings of "The Power of the Heart" are actually ranked third, it really hasn't beaten "For Whom the Bell Tolls"."

"Hahaha, Niu Xiang's fans won't blame their brother for being the third male lead, right?"

...

It can be said that there are quite a few people mocking Niu Xiang on the hot search.

There is a saying that goes, that is, don't open champagne in advance.

If Niu Xiang's fans were a little more low-key, it would be fine, but they don't think "The Power of the Heart" will flop.

It's adapted from a well-known IP + directed by Luo Jun + produced by Yiying + aired on Tansheng Satellite TV, how the hell can it lose? ? ?

The advantages are all on our side.

So Niu Xiang's fans think that the ratings will definitely be extremely high, so when the show started yesterday, they boasted about how Niu Xiang is the best in the show.

Another fan said: "I am a passerby. I don't usually watch TV series. I turned on the TV because of Niu Xiang."

Another fan said: "I am already a 40-year-old aunt. I am usually very busy, but I turned on the TV now because of Niu Xiang."

As for other fans pretending to be passers-by, it only makes everyone think that you should delete some of your previous comments.

A passerby?

What kind of 40-year-old aunt? ?

Some people say that they have become an old aunt at the age of 40? ?

It can only be said that these fans are not serious at all when they pretend to be passers-by. They even pretend to be completely anti-fans.

So, how happy they were last night, now they are so embarrassed.

Of course, fans will never feel embarrassed.

Many fans of Niu Xiang think this is a problem with the data network.

Otherwise, how could the ratings of "Michelle Power" be so poor? ?

Besides, they retweeted many comments from big V drama critics, and then said: "The public's eyes are sharp, and a temporary difference in ratings does not mean anything. Our drama is based on accumulated experience."

Some fans have already begun to blame it.

They felt that Niu Xiang was just a third-male actor, so how could it be that Niu Xiang was responsible for the poor ratings? ? ?

Some people should have some face.

In short, Niu Xiang’s fans are completely logical and self-consistent.

They are now typical enclosure cute people.

Anyway, just talking to ourselves, we will always win.

What's more, there is a saying that the quality of the first few episodes of "The Power of Man" is really good, so many drama critics still have very good evaluations of "The Man of Power".

Except for Niu Xiang, Jia Yu, and Huang Qinghai, who play the roles of the prince and prince, their acting skills are truly outstanding.

Some people joked that these people are really princes and princes, and they come to this drama with gold-plated talents.

In comparison, "For Whom the Bell Tolls" does not have this problem, because all the actors in this drama perform online.

It just belongs to the kind where there is no better, only the best.

Many people used to think that An Yifeng's acting skills were a bit off, but in "For Whom the Bell Tolls" she played the role of Lin Diewu really well.

Even An Yifeng's fans don't want to criticize the female lead, because now even passers-by think that Lin Diewu is the real female lead.

If there is really something to complain about in "For Whom the Bell Tolls", it might be Liang Yi's pretentiousness at the beginning.

Because there is no filter in this drama, Liang Yi still has wrinkles even after putting on makeup, and it is indeed a bit inconsistent for him to pretend to be a college student.

But overall it has no impact at all.

The current first-day ratings are that "Darkness Before Dawn" ranks first.

However, "Death Knell" ranked first in online broadcast popularity on the first day.

As for "Strike", it ranks last in both ratings and online popularity.

This made the industry once again start to reflect.

What do you think this traffic is used for? ?

Think about it, "The Heart of Power" really wants to use people like Niu Xiang, Jia Yu, and Huang Qinghai to drive traffic and topicality.

Even if they can't increase the ratings, they can still increase the number of clicks for online broadcasts.

The result is that it is not sticky at all. Not only that, it also makes passers-by a little disgusted.

What a mess.

At the same time, Lao Zhong also started working.

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