Chapter 135: Tap Water Dominates the Hot Search List, It's a Bit Too Popular
There are only 20 episodes in total of "The Murderer in the Portrait", which means that half of it has been broadcasted in three days. The first 10 episodes include "The Plastic Surgery Center Murder Case", "The Campus Corpse Burial Case", "The Marriage Fraud Murder Case", "The Screenwriter Murder Case", and "The Disguise Kidnapping Case".
Among these five cases, "The Campus Corpse Burial Case" is the most popular.
Many people think that "The Campus Corpse Burial Case" is hard to accept. Most people feel uncomfortable for Li Yahui's death and feel uncomfortable for Liu Zitong's failure to save Li Yahui.
In the past three days, many viewers have been promoting it on Bilibili, Weishi, Xiaohongshu, Douban, etc.
How to say it?
You can tell the difference between the promotion with money and the promotion without money at a glance.
You can see that the crew has no money from the slightly rough scenes when "The Murderer in the Portrait" was filmed and there is no actor with weight except Lin Xing.
And from the promotion of "The Murderer in the Portrait" at the beginning of the broadcast, it can be seen that the crew has poor publicity funds.
Then these promotions can only be spontaneous.
"I watched two episodes of "The Murderer" before, and I felt that it was just so-so. Is it really that good?"
"It's OK. I can't relate to the over-hyped "The Corpse Buried in the Campus", but this drama is still better than other dramas."
"I was going to give "The Murderer" a score of 6, but after watching "The Right Way to Be Independent", I'm going to give "The Murderer" a score of 7."
...
"It's down-to-earth, with realistic themes, and there's no so-called bloody plot in solving the case. The most important thing is that the two male protagonists don't fall in love. Isn't that enough?"
“Yes, I am not criticizing the drama “The Right Way to Be Independence”. It claims to speak for women, but is this drama down to earth? The heroine is a top student. She becomes a full-time housewife after graduating from college, and then lives in a villa and drives a luxury car. But she says she is wronged?”
“The Right Way to Be Independence” has been aired for ten episodes, but the plot is really watery.”
…
Today, “The Murderer in the Portrait” has once again been on the hot search list, but this is not bought by money, but promoted by tap water.
Last night, no, to be exact, at 1 a.m. today, Zhao Zi finished watching the first 10 episodes of “The Murderer in the Portrait” and was ready to write a drama review.
If such a good drama is not promoted, it will be a disaster.
Just like what my best friend said to me, you can’t yell about the lack of dramas while seeing good dramas and not willing to support them.
When you encounter a bad drama, you must be brave enough to speak up and refuse to be PUA by some directors and screenwriters. Bad is bad.
When you encounter a good drama, you should also be brave enough to speak out. If a good drama is buried, then no one will be willing to make a drama next time.
Zhao Zi spent an hour writing a review for "The Murderer in the Portrait". She thinks that this drama does have some shortcomings. The beginning is a bit flat, unlike some dramas that directly pull the audience in at the beginning.
But this drama is valuable because of its steady rhythm and strong stamina. The main line has always been very clear. The branch line is a case every two episodes, and the highlights of the branch line are very big, and even every case is about human nature.
A good drama must be both entertaining and enlightening, and most of the current domestic dramas are hot search dramas and short video dramas. The most exciting part is always on the hot search, always in those few minutes.
Then, the TV series ends, and as an audience, I don’t want to watch it a second time.
Even if it is a criminal investigation drama, it is often an idol drama that is actually a love story in the name of solving a case.
But "The Murderer in the Portrait" is not like that. The cases selected in this drama are all sharp cases in today's society.
Do women have the right to be beautiful?
How to solve school bullying? ?
What about the marriage fraud in reality? ?
Highly educated women are also likely to suffer from domestic violence.
Doesn't it take responsibility for ruining a person's life by impersonating someone in the college entrance examination?
In the first five cases, the word "love" has never been mentioned, and even the drama leaves it blank everywhere.
Just like the kidnapped rich girl in "The Disguise Kidnapping Case", does she like the suspect? Is it the impersonated guy who has to work as a takeaway because of his low education?
Of course not, the rich girl likes the prince, the prince disguised as a highly educated elite by the suspect.
This is the reality.
If the suspect used the takeaway guy to meet the rich girl from the beginning, the rich girl would probably not even look at him.
Why are many women easily scammed?
I remember there was a question on Bihu saying "Why do scumbags always get women's love easily? Why don't honest people learn from scumbags? '
Then the central idea of most of the answers is only one, that is, scumbags rely on shameless deception and irresponsible flirting, all just to sleep with you, or even cheat money.
After all, the scumbag didn't want to live with you in the first place, he just wanted to get you for free.
How can an honest person learn?
An honest person just wants to find a woman to live a down-to-earth life with.
In "The Kidnapping Case", this final blank is exactly human nature.
In comparison, "The Right Way to Be Independent" is neither realistic nor humane. The heroine and the mistress and the fourth mistress can actually shake hands and make peace. It would be fine if they really beat the scumbag together.
But suddenly they said that divorce is not good for children, and then if it really doesn't work, have a second child.
This is very realistic in ordinary families. Many women are clamoring to divorce their husbands, but in the end they are clamoring to have a second child.
But what is the educational level of those women? ?
What is the educational level of the heroine in your drama? ?
So today, compared with the popular promotion of "The Portrait of the Murderer", "The Right Way to Open Independence" is still being criticized.
The reputation has collapsed from the beginning.
The problem is that "The Right Way to Open Independence" is different from the previous ones that don't care about reputation but only ratings. This drama, whether it is Zhao Yining and Xu Tong, the two leading actors, or Han Long, Lin Yu, and Wei Hai, they all want reputation.
Especially Zhao Yining, her last drama actually flopped. This is because female artists in the domestic entertainment industry are very competitive. If you flop one drama, it's okay, but if you flop again, who would dare to use you? ?
The leading actor has to carry the drama.
What's more, there are too many male and female artists of the same type in the entertainment industry. On the same track, many people want to get promoted.
At this time, Zhao Yining and her agent spent a long time choosing the drama "The Right Way to Be Independent".
Because now independent and self-reliant feminist artists are popular in the entertainment industry.
How to say it?
For these people in the entertainment industry, basically, I do whatever the market needs.
In the past two years, Zhao Yining has always been promoting the image of an independent female artist who speaks for the disadvantaged groups, such as "She is so brave".
Fans like this.
Some passers-by who don't know the truth also like this.
Not to mention the marketing accounts, which often praise Zhao Yining for how she dares to speak for women, how independent she is, how honest she is, etc.
In short, this kind of marketing made Zhao Yining believe it herself.
Her agent is good at packaging artists. This time, the agent and Zhao Yining chose this "The Right Way to Be Independent" to continue to reap the dividends of women.
So from the day when "The Right Way to Be Independent" was officially announced, the publicity about Zhao Yining has been decided.
The drama is said to have two female protagonists, but the first one is Zhao Yining. Xu Tong herself is also clear about this. She is still inferior to Zhao Yining in terms of popularity and resources.
In other words, if the drama "The Right Way to Be Independent" is successful, then the first bonus will be Zhao Yining.
This is also the reason why Zhao Yining took this drama.
Before April 1, she and her agent never thought that the drama would flop.
The screenwriter is Xiao Li, the director is also a well-known director, the broadcast platform is Tansheng Satellite TV and Yikan Video, and the rating is S+. With such a situation, how could it flop?
Facts have proved that although "The Right Way to Be Independent" suffered a loss of reputation on the first day of broadcast, it ranked first in real-time ratings and popularity value, which is indeed not a flop.
But the reputation collapsed.
The problem is that Zhao Yining wants to win reputation with this drama, and female artists like her need reputation.
For this reason, Zhao Yining's side rushed to promote the show after the ratings and data came out yesterday, and Xu Tong followed suit.
The keywords for the promotion of the show "The Right Way to Be Independence" on the hot search are basically "deal with a scumbag in one second", "the best way for women to take revenge", "the greatest confidence of women comes from work", etc.
There is no problem with these promotions, because normally "The Right Way to Be Independence" is a drama with a strong female lead, and everyone thinks that this drama is also about "the revenge of housewives".
Just like American or Korean dramas, when a woman finds out that her husband has cheated on her, she will take revenge.
As a result, this drama that claims to be a female awakening is still trying to have a second child in the 10th episode.
This is almost as bloody as a Korean drama where the heroine's way of revenge on her husband is to sleep with the husband of her husband's lover.
It has been two days since the show started, and it's been broadcast quite fast, but what did these ten episodes show? ?
Trivial things are repeated over and over again.
You are just cheating money.
The audience's patience is limited. Xiao Li explained on the first day of the show that a drama needs to be laid out, but the laying out was not finished on the second day. But today is the third day. If today's update is still like this, the audience may not be able to tolerate it.
You can lie to me once, but you can't lie to me twice in a row.
The keywords about "The Right Way to Be Independent" on the hot search are all exaggerated. The marketing accounts are all praising this as "the ceiling of the female lead in urban dramas", but the topics are all scolding.
"Sister, what should I do?"
Zhao Yining said with some concern: "Can't you make more efforts in publicity?"
"I have applied for resources from the company, don't worry too much. Although "The Right Way to Be Independent" has a bad reputation now, it doesn't mean that we can't get dividends."
Zhao Yining's agent is Ding Chunling, who is well-known in the industry. She is extremely good at hyping and packaging female artists.
Zuo Qiuzhi was already surrounded by negative news at the time, and she had few works. She was often overshadowed by supporting roles. At the same time, she attended major award ceremonies to walk the red carpet, and also walked the red carpet abroad.
In those two years, Zuo Qiuzhi's career really stagnated and her reputation plummeted.
Later, Ding Chunling became Zuo Qiuzhi's agent, and then brought Zuo Qiuzhi to the first-line ranks, making her famous overnight.
For Ding Chunling, everything can be marketed. Artists must not only have acting skills on-screen, but also off-screen.
In Ding Chunling's view, an actor is a commodity. If you want to sell this commodity at a high price, you must do everything possible to package it well. Not only must it be packaged well, but you must also be able to shout.
This is also what she should do as an agent.
For example, Zhao Yining is a little girl with a bad temper. She often says "fuck you" on the set, and even curses at the assistant.
But now, through Ding Chunling's packaging, Zhao Yining is already a brave big sister who speaks out for women.
This time, "The Correct Way to Open Independence" was also picked up by Ding Chunling for Zhao Yining.
"You should do a live broadcast next. What should you do to promote this drama? You must know that "The Right Way to Open Independence" has the highest ratings and popularity in the same period."
Ding Chunling looked at Zhao Yining and tried to persuade her again: "Just think about Chu Chen's "Just Waiting for You" last year. Although this drama was criticized as a dog, its popularity remained high, and Lin Xing ate up all the bonuses. So we can also copy Lin Xing’s route in this film.”
When it comes to packaging, Ding Chunling is a professional.
Besides, what does it have to do with the actors if the script of "The Correct Way to Be Independent" is bad? ? ?
What does the slow pace of "The Correct Way to Be Independent" have to do with the actors? ?
What's more, the protagonist played by Zhao Yining still has certain acting skills, which is enough for Ding Chunling to promote.
In Ding Chunling's view, Lin Xing's success can be replicated.
But she forgot one thing, that is, in the drama "Just Waiting for You", the reason why Du Fei is liked by everyone is because of his lovable character, Chu Chen and Li Jingjing's acting skills. Quite strong.
There is also a more critical point, that is, Du Fei does not have many roles, and the audience is often more tolerant of supporting characters.
Unless there is a supporting character with a particularly disgusting personality, no one would think that the supporting character is responsible for a show's failure or the collapse of its reputation.
But your damn Zhao Yining is the protagonist, Ichiban.
In the whole drama, you are the only one who has more scenes, Zhao Yining.
Now you are thinking of blaming the show "The Right Way to Be Independent" for the collapse of its reputation and it has nothing to do with you. You are just an actor, and you act conscientiously. You want to tell women that getting married and having children is not a necessity in life. We Women should live for themselves and so on.
You can touch your artificial breasts and tell me.
Is this appropriate? ?
However, it is because "The Right Way to Be Independent" has just been aired for two days, so everyone still has some patience, not to mention that "The Right Way to Be Independent" has a total of 40 episodes.
Many viewers actually have expectations based on the cast and the promotion of various short clips.
In the past few years, people no longer like to watch dramas that show suffering and hatred. No one wants to watch dramas like the ones in the past where the heroine was abused by her husband or mother-in-law, and endured all kinds of hardships but ended up having a happy ending.
Nowadays, everyone likes revenge dramas.
So the audience is still giving "The Correct Way to Open Independence" a chance.
At the same time, at 3 p.m., Lao Zhong posted a long Weibo post.
This Weibo is mainly to promote "Portrait of a Murderer".
Since the launch of "Portrait of a Murderer", this old Zhong has not posted on Weibo, let alone promoted "Portrait of a Murderer".
You must know that before "Portrait of a Murderer" was aired, Lao Zhong posted a special Weibo post saying that she suggested that everyone should wait until "Portrait of a Murderer" was aired before making any conclusions, because Lin Xing has a strong ability to understand scripts. , he should be able to choose suitable dramas and so on.
This Weibo post was also ridiculed by 'Lao Wang Watching Movies'.
He felt that this 'Old Zhong' must be Lin Xing's marketing account.
Even in the three days since "Portrait of a Murderer" started airing, "Lao Wang Kanyan" posted two videos complaining about "Portrait of a Murderer". In addition, he continued to be weird about "Lao Zhong".
After all, 'Old Zhong' has been silent for the past three days, and then Lao Wang, like everyone else, felt that this special Lao Zhong must have watched "Portrait of a Murderer" and dared not come out.
But in fact, Lao Zhong went to attend the wedding of one of her brothers these days, and she went to help for three days. She only had time to watch "Portrait of a Murderer" after the wedding yesterday.
After watching Lao Zhong, I knew that my judgment was correct.
Criminal investigation dramas often talk about human nature, the motivation of each crime, the reasons for the crime, and even the relationship between the suspect and the victim, etc.
Twenty years ago, when the quality of criminal investigation dramas was better, there were really all kinds of cases about each case. There was one who took away the love of her husband because of jealousy of her daughter, and ended up burning her own daughter to death, and there were some other cases. The case is both realistic, cruel and magical.
Because many times reality is more magical than movies and TV shows.
But most of today's criminal investigation dramas are just a layer of skin, but in fact the core is idol drama.
But "Portrait of a Murderer" is not.
Lao Zhong also conducted some analysis on the five current cases.
The appearance anxiety and gender discrimination in "The Case of the Plastic Surgery Hospital", the campus bullying and homosexuality in "The Case of the Campus Burial", the fairy dance in "The Case of Fraudulent Marriage", the domestic violence of intellectual women in "The Case of the Screenwriter", the "Kidnapping in Disguise" Case" about the privileged class doing whatever they want.
The human nature is vividly demonstrated in this.
Even in the "Kidnapping Case in Disguise" updated yesterday, the suspect actually broke the law, but he is also a victim.
Just because he was an ordinary person, just because he had no power, his life was stolen by others.
But even when he committed a crime, he still had the kindness of a lower-class person. Because the rich girl had piano-playing hands, he was reluctant to tie her hands for fear of hurting her. As a result, his perfect plan failed.
The key point of so many words is to recommend "Portrait of a Murderer".
Finally, Lao Zhong even invited "Garbage Star" to watch a movie with Lao Wang, and wrote: "It's time to pay your debt!"
"Hahaha, let me just say that Lao Zhong will not be absent."
"It made me laugh so hard, Lao Zhong is finally back, and the beloved face-slapping session is about to begin again."
"I'm just telling you, how could Lao Zhong not make a sound??"
"It turns out I went to a wedding. It's understandable. After all, attending a wedding, especially helping out, is really tiring."
…
"x-on:老王watch the movie, it's your turn."
"x-on:老王watch the movie, it's your turn."
"x-on:老王watching the movie, now Lao Zhong has responded, it's your turn."
…
What is a big V?
What is heat? ?
This is.
In particular, Lao Zhong also created a topic #tapwaterhelpsportrait-hunting#.
Since yesterday, "Portrait of a Murderer" has been getting more and more attention. Now that Lao Zhong is a well-known V on Weibo, his topic has also attracted other people to join in.
Zhao Zi also added #tapwaterhelpportraithunting# on her new Weibo.
Think about it, a girl who never watches domestic dramas is working hard to promote "Portrait of a Murderer".
This hard work shocked Zeng Li.
She said to Zhao Zi: "Why don't you take a rest?"
"What to rest for??"
Zhao Zi said angrily: "It would be a shame if such a good drama couldn't hit the hot searches and rank first in popularity."
While talking, Zhao Zi added another topic #portraits looking for murder tap water to level the hot search list #.
Love can stop everything.
At present, "Portrait of a Murderer" has more and more customers, as if they are shareholders of this show.
Many people are spontaneously promoting this show.
What's more important is that this drama has been recognized by female viewers. Most female viewers said: "This is the drama we are willing to watch."
The real climax is tonight's two episodes.
Gold store robbery.
This case was relatively ordinary at first. It was nothing more than a gold shop being robbed on the street. However, the method of committing the crime was exactly the same as that of a gold shop seven years ago. The only difference was that there was an extra drop of blood.
This drop of blood was left by a man named Su Qing.
But before the police could find Su Qing, a woman named Qiao Hong came to report that her husband had been missing for two days. Her husband's name was Su Qing.
At this point, the police believed that Su Qing wanted to abandon his wife and children, and then take his money to enjoy himself.
The first twist here is that Qiao Hong is very calm about the disappearance of her husband. The second twist is that Guan Feng, played by Lin Xing, sees Su Qing’s computer wallpaper and determines that he is color blind. So because the robbers were in the green light when the Go straight through, so the robbers aren't color blind.
The end of today's two episodes was stuck before the climax.
Commonly known as inch stop.
"Oh, what is the truth? Damn it, the husband is not the husband, the mother is not the mother, and the daughter is not the daughter? This is too much information."
"Yes, I really want to know what the ending is??"
“Since the owner of the store next door is the child’s father, where is the child’s mother??”
"Hey, don't get stuck on climax. Hurry up and watch another episode."
"It depends on the situation. There are too many cases involved in this gold shop case."
…
Cun Zhi is sometimes the most uncomfortable.
Especially for such a criminal investigation mystery drama, and "Gold Store Robbery" has such a huge amount of information.
It was originally thought to be a simple robbery case, but it turned out to be a case of murder of the husband, followed by a possible identity substitution case, and finally a case of abduction of women.
One viewer said: "My CPU was burned out."
What is the truth? ?
Today's episodes 11 and 12 did not tell the truth. Everyone only knew that Qiao Hong was an imposter and that the police were also attacked.
Stopped abruptly.
Unlike "The Correct Way to Open Independently", "Portrait of a Murderer" is really fast-paced. The most important thing is that it has jumped into the top five in terms of popularity thanks to its reputation of being broadcast for three consecutive days.
Top five! !
A drama with few resources, a drama rated A+, but currently relying on word-of-mouth and tap water publicity to push the popularity value directly into the top five.
"Portrait of a Murderer" was added to the hot search list overnight.
More updates!
Many people came to the comment section of "Portrait of a Murderer" to ask for more updates.
The editor of "Portrait of a Murderer" was a little confused.
Data suddenly exploded like a roller coaster.
Yesterday, there was a slight increase in data in the comment area and forwarding area, but it was obviously far less than today's.
Today countless people are saying: "Add more updates!"
"Damn, why is the climax stuck??"
"I advise you not to be ignorant and add an update as soon as possible."
“Are you worthy of our tap water??”
"Hurry up and add more updates, add more updates, add more updates."
…
The editor of the official V of "The Hunting Murderer" was really shocked.
Since the establishment of the official V, basically all the data was brought by Lin Xing, and the traffic was also Lin Xing's.
If Lin Xing forwarded it, then their Weibo forwarding volume would easily exceed 1,000. If Lin Xing did not forward it, then their Weibo forwarding volume would only be a few hundred.
But it was different yesterday. The forwarding volume of each newly updated Weibo was easily over 1,000.
The editor was a little confused when watching this scene.
Didn't the company have no money?
Why is it still helping to buy data? ?
It turned out that it was really spontaneous from passers-by.
Yesterday was shocking enough, but today was even more crazy.
In one night, "The Hunting Murderer" was out of the circle.
On the 4th, 9:10 am.
"What do you think?"
Ma Wen said to the crowd.
The person in charge of publicity and promotion said: "Mr. Ma, I think the company should take advantage of the situation to increase the investment in publicity and promotion. In the past four days, "The Murderer in the Portrait" has proved its quality. At present, we need to further increase publicity."
The official V editor said: "Mr. Ma, our data has improved a lot now. The latest Weibo post yesterday has been forwarded more than 20,000 times."
"Mr. Ma, Penguin Video is ready to increase our publicity just now."
"By the way, Zhalang has also invited us to go to the show."
"The Starry Night Interview of the Capital TV Station wants our crew to go together."
...
The mood of everyone in the conference room is completely different from before.
"Okay, I have applied for more resources from the company, and I can confirm the time with Zhalang for the show. Other variety shows will be arranged slowly."
Ma Wen nodded gently and said: "I will call Lin Xing first. What we need now is to confirm Lin Xing's time."
Many times, when your drama is not popular, it is difficult for you to beg for variety shows and programs.
Even most of you can only be regarded as a bonus.
Ma Wen had a deep understanding of this before the broadcast of "The Murderer in the Portrait".
Everyone thought it was a show that was bound to fail, and no one wanted them to participate.
It was not easy for him to get the approval of the TV station "Tonight's Drama", but they could only send 3 people to "The Murderer in the Portrait", and they were just extras.
Even Lin Xing, in fact, did not have many highlights in "Tonight's Drama", because many of the highlights that Lin Xing worked so hard to make were deleted.
At that time, Ma Wen discussed with Zhalang whether they could go to Zhalang to sweep a building.
They did not say no, but just said that they had to arrange time, and Lin Xing must be there to sweep the building, and at most Lin Xing could bring one more actor.
Obviously, the last time Lin Xing swept the building in Zhalang, the effect was great, and Zhalang asked "The Murderer in the Portrait" to sweep the building only because of Lin Xing.
Even so, they had to queue up.
By the time they really swept the building, I'm afraid "The Murderer in the Portrait" would have been over.
But now, Zhalang has invited the crew of "The Murderer in the Portrait" to visit the building. The crew will decide the time, and the more people, the better.
Zhalang even hopes that "The Murderer in the Portrait" can be held in the form of a press conference at Zhalang. After all, there was no press conference for the show, and many people in the industry want to ask some questions.
Zhalang is responsible for the venue arrangement, venue layout, etc.
Take a look.
In the entertainment industry, not only when the person becomes popular, everything is different. Even if your show becomes popular, the treatment will be different.
Especially after the show becomes popular, the treatment of screenwriters, directors, and actors will be improved.
Whether it is Ma Wen, Wang Yi, or Liu Zhou, their mood these days is like a roller coaster. On the 30th, 1st, and 2nd, they were all at the bottom, and then they started to climb from the night of the 2nd.
This climb to today, the 4th, is like going to the sky.
The popularity value soared.
The discussion on Weibo increased sharply.
"Axing, are you busy?"
Ma Wen called Lin Xing at noon: "I hope I didn't disturb you from filming."
"Nothing."
Lin Xing smiled and said, "I just finished filming and I'm getting ready to eat."
"Hahaha, Axing, I really didn't expect our drama to make a comeback..."
Ma Wen laughed and sighed.
Lin Xing nodded gently: "Yeah, I didn't expect it either."
"Haha, I told Lao Wang yesterday that all this should be within your expectations, otherwise why are you so calm?"
Ma Wen remembered that from the start of "The Portrait of the Murderer", to the start of filming, to the end of filming, to the start of broadcasting, Lin Xing's emotions were stable as if he believed that this drama would be a hit.
"Mr. Ma, if I had that ability, what kind of drama would I shoot?"
Lin Xing smiled and joked: "Wouldn't it be better for me to just tell fortunes in the entertainment industry?"
Ma Wen laughed. He was indeed joking just now. After all, who the hell could have thought that "The Portrait of the Murderer" would actually be a hit.
You know, before, they thought that the start of broadcasting was a victory.
Today, Wei Fei said in her circle of friends: "Good dramas will not be buried!"
Obviously, Wei Fei's mood is far from calm.
After all, who wants to be mocked by the crowd?
This kind of face-slapping feeling is still very refreshing.
"Sweeping the building?"
Lin Xing listened to Ma Wen's words and asked: "When?"
……
……