Chapter 384 Gunsmoke

Lu Yanhe didn't win the award, but it can't be said that he didn't win the award.

"Party of Six" won the best TV series award that night. As a starring actor and screenwriter, no one can erase his glory.

As a result, although Lu Yanhe did not win any of the awards he was personally nominated for, he became the most watched person at this awards ceremony with this award for Best TV Series.

His speech was once again evaluated as a "textbook level" speech.

Many media produced text versions of his speech and spread them on the Internet.

Especially the sentence "Works are art, but art is made by all types of work. Without the efforts of everyone in front of and behind the scenes, art is not art, just rough crafts." It was forwarded by many people behind the scenes in the film and television industry, saying Feeling.

"We all know that celebrity artists are the most profitable jobs in the film and television industry, and the lighting engineers, sound engineers, makeup artists, etc. behind the scenes do not appear directly in front of the stage. Therefore, unless they are at the top of the industry, Top positions are generally difficult to see. We always hear many celebrities saying thank you to all the staff in front of and behind the scenes. We are tired of hearing this sentence. I didn’t expect Lu Yanhe to say such a sentence. Critic Guan Su Chen wrote, "Lu Yanhe's words are really good. Not only is acting an art, but other jobs are not art. He is also a rare actor who can see the importance of every type of work. There are such actors, Only then can we believe that the film and television industry will get better and better.”

Then, someone found out what Li Zhenzhen said at the media press conference that day.

"All the artists in "Young Days" took part of their income and shared it with the staff behind the scenes. Really, we always see all kinds of tax evasion, and we are very anxious when there are only one or two million in the card. Things like that, it seems that the artists in the entertainment industry are all a bunch of idiots whose brain structures are different from ordinary people. Fortunately, there are artists like Lu Yanhe and others who are clear-minded and empathetic. Otherwise, I really don’t know how we usually behave. What kind of idols are they paying attention to?”

"Isn't Lu Yanhe always a breath of fresh air? For the movie "Late Spring", 99.99% of the actors in the entire entertainment industry, especially those of his age, would not accept it. Those who have no acting skills will fail, and those who have acting skills will fail. They might dislike it because it's an ensemble drama, and the male protagonist doesn't have enough roles, or the film and television industry would be happy to have an actor like Lu Yanhe. How many newcomers has he brought out this year? It made Yan Liang, Wen Minglan, Zhan Yun, and Yin Xincheng famous in one breath. "Three Mountains" also gave away three pure newcomers, Chen Jiang, Sui Fangran, and Wang Lu. Not to mention "Late Spring", in this movie except Lu Yanhe, everyone was Newcomer. Do you know why Lu Yanhe's status is so high at such a young age? Because he is an actor who can really carry out a movie by himself. I won't say that he is the only one, but in recent years, there is no other actor besides him. Have you ever endured this?”

The group of people were so excited that people mistakenly thought that Lu Yanhe was being smeared or attacked. But if you look carefully, you will find that there is no such thing. No one attacked Lu Yanhe? Why are these people so excited? -

"Why? Of course it's because it's rare to meet such a strange and popular star. I can't help but be excited."

At the internal meeting of Yemai.com, Xin Zixing analyzed such a phenomenon on the Internet according to his own understanding.

"This is not the same as our mood. So what kind of celebrity artists have we worked with in the past? They are all well protected by the team, with a glass heart and eyes above the top. When we cooperate with them, we also We have to set aside a special budget for the artist's popularity marketing, haha," Xin Zixing said, "We have been working with Lu Yanhe for so long, but have he and his team ever made an inexplicable and unbelievable request? "

"Zixing, we all know that you have a good relationship with Lu Yanhe, but there is no need to praise him so much." Zuo Yu, who was sitting opposite her, joked with a smile, "Of course, Yan He is indeed a very good artist. "But if you praise him like this, will your Mr. Huang be jealous?"

The others laughed too.

Xin Zixing didn't expect that Zuo Yu would mention Huang Kairen abruptly.

But this isn't the first time either.

Ever since her relationship with Huang Kairen was made public, Xin Zixing has often encountered situations like this being ridiculed to her face.

Of course she was annoyed, but even though she was annoyed, she could only endure it.

The whole environment is like this. If she cares about it, it will appear that she is too careless.

"Mr. Zuo, if you care so much about me, your wife won't be jealous, right?" Xin Zixing replied with a smile on her face, "I can't bear your concern."

Zuo Yu was slightly startled.

Others were also stunned, not expecting Xin Zixing to fight back like this.

Xin Zixing said: "I do have a good relationship with Lu Yanhe, but in business, why do I say he is very rare? Many people are excited about the appearance of an artist like him? For one reason, we have created a magazine brand and a documentary brand. As one of the most authoritative websites for film and television and work ratings in China, we actually gather far more literary and artistic youth than other platforms. This is also the biggest advantage of our platform - whether it is investors or brand customers, what do they see in us? In the simplest two words, it is style. Other platforms are popular, only our platform is elite. This is what distinguishes us from other platforms. Just now, Mr. Zuo said that we want to increase traffic and increase investment. I agree with this, but I think the premise of this is not to destroy the positioning and image of our website - or do you think the positioning and image of our website can be destroyed?"

Zuo Yu said: "Yemai.com's positioning and brand image have always been far ahead in the market, but why is a website with such a good reputation and brand image so small in market share? Have you thought about this problem?"

Others looked at each other.

"In fact, I don't need to tell you, everyone knows the answer. This is not an era where good wine needs no bush. Not only that, this has become an era where time is extremely fragmented. Think about it, how much time do we spend on the Internet on average every day? Every day we receive countless information, such as a celebrity cheating, I want to click in to see, a drama is coming out, I want to watch an episode, and seeds from a thousand years ago are being grown and bloomed again in this era, how strange, I want to see it. There are too many such situations, right? Every online platform is trying all kinds of tricks to get people to click in and spend more time on their platform." Zuo Yu said, "But where does our website's traffic come from? Or where does it mainly come from? We have done data analysis, and More than half of the traffic comes from registered users. What does that mean? We have many loyal users, but few new users. This shows that we are doing a poor job in attracting new users. "

Zuo Yu looked at Xin Zixing: "Zixing has made two very good works, one is "City Travel Notes" and the other is "Jump Up". Our backend data also shows that these two works have the most loyal users. Every month, there are millions of users active on our Yemai.com because of these two works. But on the other hand, we must also see a fact, that is, they are not doing a good job in attracting new users. Some people say that they have reached a bottleneck and the data cannot be improved. They say that the thresholds of these two works are very high, and it is impossible for them to have tens of millions of users like those works for the general public. "

Xin Zixing frowned slightly.

This argument has indeed appeared for a long time, and it is also a major reason why many of Xin Zixing's ideas are restricted and he cannot get more resources.

The senior management is no longer optimistic about their further expansion of the user scale. Many people think that as long as they can maintain the current size and not decline, it is already very good.

Does Zuo Yu have to emphasize this argument again?

Xin Zixing was not very familiar with this new executive who had only been here for less than half a year. She didn't know what his tricks were. She only knew that his major was publicity, marketing, and promotion.

Zuo Yu changed the subject and said, "In my eyes, they are far from reaching a bottleneck. They still have sufficient market to explore. In fact, it is our high threshold positioning of these two works that made us give up a lot of markets and a large number of users on our own initiative."

"What does this mean?"

Zuo Yu said, "Let me give you an example. "Jump Up" is not only a magazine, it is also a very successful self-media. In fact, all the content that appears on self-media can appear on Yemai.com. If we could have a long-term vision and bring self-media under our Yemai.com, think about it, how many users can the several major self-media brands under Jump Up, which now have tens of millions of fans, bring to our Yemai.com?"

The conference room became silent.

Even Xin Zixing didn't speak.

"I have been in the company for less than half a year, and I have been studying the core business, operation mode, advantages and shortcomings of our website. I can say that Zixing is a very good content creator, but unfortunately, our company did not have someone who could spread her content 100% or even 1,000% before."

When Zuo Yu finished speaking, the conference room was in an uproar.

Even Xin Zixing looked at him in astonishment, not understanding why he said that.

But, leaving aside other things, Xin Zixing felt that what Zuo Yu said actually made some sense.

"Stick to the old rules and you will only go backwards if you don't make progress. At this time, everyone should think about it again. I just made an inappropriate joke about Huang Kairen in front of Zixing. You should still remember it, right?"

Amid the discussion, Xin Zixing frowned and looked at Zuo Yu in confusion, not understanding why he brought up this matter again.

Does he find it interesting?

Everyone looked at him, waiting for his next words.

"When I made such an inappropriate joke, although it was inappropriate, everyone's attention went to me, and then to Xin Zixing. Don't you know that Xin Zixing has a very good relationship with Lu Yanhe? Are you here? You have been in the company longer than me, and you must know this better than me. Doesn’t that mean that you don’t know that Xin Zixing and Huang Kairen are lovers? However, when I put these two things together. When we came out, I especially remember the way Zi Xing looked at me. Of course, she was very nice and didn't directly fight back or scold me. I was already very grateful. But in fact, the way she looked at me didn't just make me think that I was out of my mind. I'm sick, and there's another very important point. She was questioning me with her eyes as to how she connected the two things without any evidence. In fact, you people here have the same reaction, no matter how outrageous I am. In an instant, every one of you’s attention was grabbed by me, so no matter what I said, you would listen very carefully, even if what I said later had nothing to do with this matter.”

Xin Zixin vaguely seemed to have caught something.

"This is the most important thing about publicity. It does not mean that every publicity must find something that has never appeared before, nor does it mean that we must constantly introduce new things. If something is good enough, then our core task at this stage is definitely not to further improve it. Quality, but to let more people know how good it is," Zuo Yu said, "We need to find ways to let more people know about and enter brand works like "City Travel" or "Jump Up", not just again and again. Emphasizing how good they are is not enough to make people want to try them these days.”

He looked at Xin Zixing: "Although the short film project is very novel and can cultivate many of our own talents, our Yemai.com is not a video platform after all, right? You said that it is very possible to cooperate with other platforms to do this project. This is done beautifully and has a good reputation, and I strongly believe that you will do well in creating content. But no matter how well you do it, it may be that other video platforms grab the most traffic and benefits. In what aspect can we achieve twice the result with half the effort? This is what I have been thinking about. So, Zi Xing, I don’t agree with the short film plan you proposed. It’s not that I don’t agree with your plan, but because we have already It is a waste of resources to dig new places when several gold mines have not been fully excavated. If we do not solve the problem of insufficient precision and power of mining tools, even if we find a hundred gold mines, we can only dig out so much. Gold can never be found in the biggest, best, and most abundant places.”

-

Xin Zixing didn't want to admit one thing. After what Zuo Yu said, she began to waver in the short film plan.

Is now really a good time to launch a short film project?

"City Travels" and "Jump Up" have reached this point, but they were both limited by high-level conceptual issues from the possibility of further becoming bigger and stronger. The short film project is likely to suffer the same fate.

She thought deeply for a long time, and when she came back to her senses, she realized that it was already half past eight in the evening.

She took her bag, turned off the lights and walked out of the office. Some colleagues were still working overtime, but most of them had already left.

She said hello to her colleagues who were still working overtime and walked to the elevator.

As a result, when the elevator door opened, Zuo Yu was suddenly in the elevator.

"Mr. Zuo, what a coincidence." Xin Zixing greeted him.

Zuo Yu smiled at her and asked, "Have you just gotten off work?"

"Yeah." Xin Zixing couldn't help but say that she had been thinking about what he said, so she forgot about the time and smiled vaguely.

"I have never formally explained to you that you wanted to increase production funds for "City Travels" before, and this time you proposed a short film plan, I voted against it. Please believe me, I am not targeting you, but Based on my professional judgment.”

Zuo Yu smiled, a very candid gesture, but whether it is worthy of belief is still unknown. There are too many masked people in the workplace. "What you said today is really thought-provoking."

"My past work was more or less related to publicity and marketing. When I came to Yemai.com, I was actually a little surprised. I rarely see a company of this scale, but there are many management and employees. It still retains its idealism and so-called literary and artistic sentiments.”

Xin Zixing said: "If you are not such a person, you would not have joined our company in the first place. It is more or less like attracting like. What about you, Mr. Zuo, why did you come to our Yemai Network?"

"Because to me, this is like a place that is slightly famous but has not yet become a world-famous tourist attraction. I can bring out the greatest value here." Zuo Yu said, "It is not lacking in good content, but it is not lacking in quality content." Good at pushing hands. It just so happens that I’m good at pushing hands.”

Xin Zixin found that Zuo Yu had a convincing sense of professionalism when he spoke.

At this time, the elevator arrived at the parking lot.

Zuo Yu blocked the door with his right hand, signaling Xin Zixin to go out first.

Xin Zixin nodded, expressed his thanks, and walked out.

"Zixing." Zuo Yu suddenly called her again.

Xin Zixing looked back at Zuo Yu with some surprise.

"I apologize to you for the joke I made today about you, Huang Kairen and Lu Yanhe." Zuo Yu said.

Xin Zixing hesitated for a moment and asked, "Did you make that joke just to use it as an example later?"

"Of course not, that's just what I said." Zuo Yu said, "It's because I found that no matter what I said during this period, you seemed to subconsciously resist what I said, probably because I opposed your previous proposal. , or even ignore me. I think I may have to attack you before you can look at me in a confrontational manner, listen carefully to what I say, and understand how I think."

"Huh?" Xin Zixing looked at Zuo Yu in bewilderment.

"I'm glad that you finally got to know me today." Zuo Yu said with a smile, "Next time we have a chance to have dinner together, I believe there will definitely be a lot to talk about between us. You are good at making things, and I am good at selling things. Upstream and downstream, the river channel should be dug. "

Xin Zixin nodded, smiled and said, "Okay."

-

When Xin Zixing told Huang Kairen about this matter, Huang Kairen's first reaction was: "Why do I feel that you have been tricked?"

"How come someone got in?" Xin Zixing asked.

Huang Kairen: "He actually wants to highlight the importance of his work. What about your work? What he means is that your work is already good enough, and there is no need to do it better. You are no longer the core business section of Yemai.com, and the core business section will become his responsibility for publicity and promotion. Are you really going to accept all this and give up your position to others? "

Xin Zixin felt as if someone had hit her head hard and woke up again.

She suddenly realized.

"This man talks one thing after another. He first makes fun of you, then apologizes to you, and gives himself a high-sounding reason. He says it all, good or bad. Everything happens for a reason, and everything has a reason." Huang Kairen sneered. He said, "It's really a propaganda thing, it's just that it can deceive people."

Xin Zixing: "Yeah, it's his business how he wants to promote it. I'm the content maker. I don't care what he thinks. My mission is to make the content better and better, so that there will be more and more good content. ah."

She looked at Huang Kairen in disbelief and asked, "Why didn't I even react to this? I actually think what he said makes sense. What's wrong with me?"

-

"Spokesperson? Spokesperson for Yemai.com?"

Lu Yanhe looked at Chen Ziyan in bewilderment, "After working together for so long, why are you suddenly asking me to be your spokesperson now? Is this necessary? I have cooperated with Yemai.com so much, and basically all my fans know about Yemai.com, and they asked me to be their spokesperson. What’s the point?”

"I hope you can often appear on Yemai.com, cooperate with some planning of the website, and make some topics." Chen Ziyan said, "Their new executive named Zuo Yu came to me personally to talk, and he also wants to meet you. To put it bluntly, the cooperation plan he proposed has many good ideas, which are explosive and may trigger a big social discussion. "

Lu Yanhe shook his head subconsciously.

"Sister Ziyan, I have had enough hot searches, so we might as well avoid this kind of high-profile cooperation," Lu Yanhe said.

He felt that he really needed to lower the heat on himself, otherwise everyone would be annoyed if he always appeared in front of everyone.

Chen Ziyan said: "I think so too, but after all, it is a leaf vein network. I think it is better to communicate with you."

What Chen Ziyan meant was that Lu Yanhe's cooperation with Yemai.com was too deep and they were not ordinary partners, and she didn't want to reject it so decisively.

-

Zuo Yu showed a bewildered expression.

"Mr. Chen, given Yan He's relationship with our Yemai.com, who else could this spokesperson be? Why not? Is it a matter of the endorsement fee? If it is an issue in this regard, we can discuss it again."

"Mr. Zuo, no, that's not the problem. We have been cooperating with Yemai.com for a long time. How could it be because of this reason? I also told the truth. Yan He is too popular, especially this year, one topic after another, We have not rested for a while. We plan to keep a low profile for the next year and a half and let him withdraw from the audience's sight. This is completely contrary to your cooperation plan and is inappropriate. "

Zuo Yu never thought that it would be such a reason.

From Zuo Yu's perspective, he couldn't even understand this matter.

For celebrities and artists, shouldn’t the more hot searches the better? Shouldn’t the more topics the better?

Is there still too much?

Zuo Yu didn't come back to his senses for a long time.

This reason is really surprising.

Chen Ziyan added: "Actually, if Yemai.com is looking for a spokesperson, I have some ideas. Mr. Zuo, can we find time to chat in person? I think the best endorsement is one that makes people feel that there is a good fit between the person and the brand. For endorsements, I recommend a few people to you, all of whom are popular.”

Zuo Yu hasn't come back to his senses yet.

He said, "Okay, okay."

After subconsciously agreeing, Zuo Yu hung up the phone, still frowning, unable to figure it out.

-

Soon, the news that Lu Yanhe rejected the spokesperson of Yemai.com spread in the industry.

The reason and rationale for the rejection also spread.

Different people have different moods when they hear the news.

Some people are envious, some are jealous, some complain that Lu Yanhe is really hypocritical, and some people are tempted to find middlemen to win the endorsement of Yemai.com.

There was an undercurrent surging for a while.

Xin Zixing received a lot of calls. She found that the topic was getting more and more popular on the Internet. First, there was a discussion that Lu Yanhe refused to be the spokesperson for Yemai.com because he didn't want to be exposed to high intensity. As a result, this matter became a hot search again. Second, there were constant marketing accounts that said XXX took the initiative to contact Yemai.com and wanted to be the spokesperson. Third, there was a heated discussion about why so many artists were vying to endorse Yemai.com? Under this topic, the style of the website was shaped by some brand works such as "City Travel Notes" and "Jump Up" and the website's literary and artistic image. The fourth was directly related to her. Shouldn't the most suitable spokesperson be Huang Kairen, who has a deep connection with Yemai.com?

The traffic of Yemai.com soared.

Huang Kairen's agent sent a message to Xin Zixing, saying: The new vice president of your company is very capable. He didn't pay any endorsement fees, but he slipped away seven or eight artists to divert his traffic.

When Xin Zixing saw this, her cheeks turned red, burning red, and she felt embarrassed.

At the same time, Chen Ziyan sat in her office, looking at the list of people who had contacted Yemai.com as spokespersons. There were several familiar names in the list, all of whom were her clients...

Chen Ziyan hadn't been tricked like this for a long time.

She almost laughed out of anger.

She thought to herself, she was really used to everything going smoothly, but suddenly she was used, and she still dared to call herself a gold medal agent.

Chen Ziyan, are you going backwards as you live?

She looked at the name Zuo Yu and took a deep breath.

At this time, Xin Zixing sent a message: Sister Ziyan, I heard about what Zuo Yu did. It was too unkind. He also used me and Kairen, but in any case, I hope that his behavior will not affect our cooperation.

Chen Ziyan typed and sent it:

Of course it won't affect it, but, Zixing, after something like this happened, can you still tolerate him?

Xin Zixing replied after a long while: There are some things, I am just a part-time worker, I am powerless.

Chen Ziyan: It's been a long time since we met, do you have time tonight? Get together. (End of this chapter)