Chapter 345 The Expanding Online Literature Market

The online literature market has been expanding rapidly in the past two years.

That point was when "Urban Son-in-law Dragon King" became popular and sold millions of copies.

From that day on, online novels completely broke out of the circle and brought this culture to countless people who had no chance to read novels.

Office workers, deliverymen, Baoba (son-in-law), workers and many other people have been poisoned by new media novels.

It has to be said that sometimes it is the online novel platform itself that traps the development of online novels.

Their power cannot reach these potential reading customers.

They only have 25 million paying readers who have been cultivated for 20 years.

It seems a lot, but compared with the country's 1.4 billion population, it is not enough. Online literature has a lot of room for development!

Not to mention anything else, since Qidian launched the era of big IP, many excellent works have been adapted into TV series.

The number of views of these TV series is more than 100,000 readers with average subscriptions.

A popular TV series has at least 100 million total views, which is evenly distributed over 40 episodes, and it is also a work with 2.5 million average subscriptions.

The original novel is probably just a work with an average subscription of about 10,000.

The story of the online novel is interesting enough, and the content that the TV series can show is far less than that of the novel, and the amount of information is very low.

The amount of information and excitement of online novels is very dense. Reading it in the afternoon is equivalent to 40 episodes of TV series, but many people do not have the habit of reading novels, nor do they have the channels to read novels, and there are more people who are used to chasing TV series.

The emergence of new media novels has made up for the traffic that online novels lack the most. They are promoted on major platforms with a large user base, and this thing is delivered to others, and they decide whether to read it or not.

This is also for online novels. Expand the basic market.

The number of new media readers is extremely high!

In just one year, it has exceeded the previous paid readers of all online novel platforms.

And the potential is still huge!

The number of online writers is also increasing. This is the era of the rise of online literature!

New media articles will eventually be boring.

Novice readers will eventually become old whites. They have higher reading needs and need more interesting works.

The simple Dragon King's son-in-law can no longer satisfy their excitement, and they need more interesting excitement.

This part of users will gradually become readers of mainstream platforms.

The number of readers of several leading online platforms such as Qidian, Hengshu, and Feilu has also been gradually increasing in the past two years.

The rise of new media novels has not only not snatched away their readers, but also expanded the market, continuously sending more readers to these mainstream platforms to read books.

Many works of mainstream platforms have also made a lot of money on new media channels.

Qidian attaches great importance to channel novels and believes that the two parties are in a win-win relationship.

Therefore, it also attaches great importance to the cooperation with Zhongshan Novels and gives convenience.

Because they are not afraid of losing users, the final result is that you may make money, but I will never lose.

Not to mention the exclusive 55% profit contract, which simply made the senior management of Qidian laugh.

Zhongshan Novels did not snatch away Qidian’s readers. Most of the users are new readers, who are diverted from major platforms.

The advertising strategy really works.

In particular, the monthly advertising volume of 30 million is enough for potential users to see Zhongshan Novels’ advertisements several times a month.

The addition of Zhongshan Novels has once again expanded the online literature market.

Moreover, several recent operations of Zhongshan Novels have gradually formed a synergy, and the development speed has soared!

Pu Dingle, the author of the hottest online novel "Infinite Time and Space", brought his new book to attract traffic, and Malzahar promoted Pu Dingle's new book with his real name. The main low-price strategy is the only novel software on the entire network that relies on users to watch advertisements to make money. A large number of middle-level authors have joined and the entire website. Xiaobai style is very friendly to new readers.

In terms of content control, Zhongshan Novels' works can be said to be very down-to-earth. There are no high-quality articles like those of Qidian's head works. Many books still have reading thresholds, and people with poor cultural literacy may not understand them.

This situation does not exist in Zhongshan Novels. Most of the core authors are old members of Duoyu.com's literary department. What are they best at?

Collective combat!

A good subject, a bunch of people rush together.

What is their style?

Pu Dingle-style Xiaobai article!

How are their updates?

Daily 10,000 is basic operation!

The entire website was deeply influenced by Pu Dingle,

and brought his habits to the new website. After other new authors came, they inexplicably began to update more.

Think about it!

You, a job-hopping author, are going to write a book in Zhongshan Novels to make some money.

Then you submit your work, sign a contract, and join the Zhongshan Novels author group.

The first word-scratching room in there is 10,000 words, and people chat with each other about who will break the room first today.

You, an author who updates 4,000 words a day, are embarrassed to speak in the group.

4,000 words? It's like raising fish!

You are ridiculed by a group of authors for being short, and then you finally endure it and follow your own pace. Readers are not happy, asking you why others update 10,000 words, but you write 4,000? Are you still going to let people follow you? If you can write, write, if you can't write, go and screw!

You, your mentality collapsed.

Then you cry and swear to beg the audience not to leave, and start to update explosively immediately.

You start to update 10,000 words a day, which wins the affirmation of author friends and readers. You appear more frequently on the "recent updates" on the homepage, and the number of new readers doubles.

Your editor also decided to promote your work more, and the results are getting better and better.

At the end of the month, you, who were gradually losing weight because of the daily 10,000, cried with joy when you saw the royalties that were twice as high as the daily 4,000. You didn't expect that you could do this. After receiving these royalties, you could no longer accept the royalties returned to half.

Gradually, you became the appearance of Zhongshan Novels

Zhongshan Novels is now full of such culture.

Readers have also been spoiled, and have high requirements for the number of words updated every day. Even a small number of people downloaded Qidian after reading Zhongshan Novels, and finally found that they were completely unaccustomed to the style and rhythm of the novels there, so they returned.

Readers have also become the shape of Zhongshan Novels

Under the operation of Libi, Xiaoxing, and Tiangou, Zhongshan Novels recruited authors to write books even if they were losing money.

After borrowing the library of Qidian, the original library gradually became thicker with so many volumes of forced authors' efforts.

With more books of their own, they made more and more money.

With the injection of large amounts of funds, Zhongshan Novels has never lacked a library since its launch, and users have always stayed in its own software.

In addition to the operation of more than 100 WeChat public accounts, it has also attracted a group of users on this China's largest traffic platform, and captured users with their own website's works that are obviously higher than other public accounts!

People will get tired of reading the son-in-law and the divine doctor every day!

Readers' tastes are gradually evolving.

If a website thinks that new media readers will always like a certain type of article, it will be close to death!

While other new media articles are still digging deep into urban pretentious articles, Zhongshan Novels' sign-in articles have already killed through the new media market!

Zhongshan Novels' books have also opened major new media channels, and their online game articles, sign-in articles, simulator articles, and survival articles have all been published!

Kill!

The four-member team of Duoyu Online Literature Department has decided to push their novels to the next stage

to start.

After three months of development, their first batch of books has reached about 800,000 words, and some of the more updated works even have millions of words.

Subsequent new books range from tens of thousands to hundreds of thousands of words, and many passers-by authors who came here because of the reputation also started writing their own works of different types.

The products are gradually enriched.

It's time to let Qidian's works withdraw from the traffic and let the website's own books make money!