1105 Mixed Mood

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After four weeks of brewing, after the mention of the London premiere of "Les Miserables", after the media review of the two days of ice and fire, after the double blessing of the Berlin Film Festival and the Oscars, after the topic of awards season brewing , the box office performance of "Transcendence" still has not been able to replicate the magic curve of Renly's past.

The cumulative box office for five-week screenings has yet to break the $1 million mark.

Objectively speaking, the market box office performance of the works during the awards season is not the focus of attention, because this is not the original intention of the work. In addition to impacting the Oscars, the income of the work is more from the rental of video tapes, rather than the theater screening, even if It is basically impossible to make money from the point screening of the art theater line.

The year before last, Nicole Kidman won the Oscar for Best Actress nomination for "The Rabbit Hole." Before the nomination, the cumulative box office was 1.5 million, and after the nomination, the final box office was 2.2 million; last year , which has won two Oscar nominations for Best Actress and Best Supporting Actress, "Heroes". Before the nomination, the cumulative box office was 2 million, and after the nomination, the total box office was 3 million.

The box office is never the focus for such works of art, and no one cares how much they cost to make—unless it’s ridiculously expensive, and no one cares about their box office numbers—unless they have the best picture Nomination possible.

"Transcendence", of course, is no exception.

In fact, after the Berlin Film Festival, the word-of-mouth and reputation of "detachment" have already indicated the direction of the box office. Now, in just five weeks during the screening period, the cumulative box office of the film has approached one million, and this performance has made People were amazed.

What's more, Tony Kaye did not announce the production cost and shooting budget of the film "Beyond". According to industry estimates, it should be between one million and one and a half million, and may be slightly higher. , but basically the range is floating.

This also means that such box office data was obtained during the screening period. For Tony, this is already a very gratifying box office number.

But for reporters, eagerly looking forward to Renly's continued miraculous performance, such an achievement was far from a feat or a success.

Looking at the box office performance of all Renly's works, the lowest figure is "Buried Alive" at 52 million, while the lowest investment cost "Crazy Love" swept 125 million, all of which are still North America. Regional box office, if global box office figures, then the achievement is even more incredible.

The reporters' expectations for Renly are not only good box office, not only profit, but should be a big explosion, without ten or twenty times the box office revenue, which seems unsatisfactory. Now the "detached" results and word of mouth may be an acceptable result for others, but for Renly, this is Waterloo.

After the first week of December, the screening of "Transcendence" is still unfolding in an unhurried and methodical manner.

In the last week of 2012, the film was released in forty-nine theaters in five cities in North America, and the screening range was still strictly controlled within a limited range, allowing word of mouth and comments to flow slowly, as well as allowing controversy and controversy. The debate is slowly fermenting; even after entering the new year, the pace of screening still has not fully started.

"Transcendence" has always insisted on small-scale screenings. The most extensive week of screening occurred in the fourth week of January, and it was screened in 351 theaters, but it only lasted for a week, and the next week The number of theaters began to be reduced, and it fell back to the screening scale of 298 theaters.

In other words, the majority of movie fans have limited opportunities to watch movies in the art theater chain. After missing it, they can only wait for the release of the videotape before they can watch it through rental or online on-demand.

In the end, "Transcendence" was released in small theaters in North America for eighteen weeks, and officially rolled off the first week of March; however, four weeks later, the film was officially released on Blu-ray Disc, available for rental and sales, for those who True veteran fans provide a wider viewing channel.

When "Beyond" officially rolled off the production line, the film's cumulative North American box office settled at $6.98 million; moreover, there was no overseas box office, because Tony Kaye did not operate overseas theatrical releases, and skipped it directly. In the cinema link, the release of video discs allows the majority of fans to watch this work more directly and quickly.

According to the official announcement of Tony Kaye's personal studio, "Teaching" has achieved profit early on just relying on the box office of the theater, and the amount is far beyond imagination.

The studio also stated that Tony donated all box office revenue to charities, mainly institutions related to the education system, especially projects that fund slum education; later, Renly also announced that he would donate all his personal salary income and box office dividends. to the same charities.

Obviously, for them, making money was never the primary goal, or even one of the goals, to film and produce the work "detached".

At the same time, "Transcendence" also officially surpassed "American X-Files" and became the highest-grossing work in Tony's career as a director. This is really an unexpected result.

When "American X-Files" was released in 1998, it earned $6.72 million at the North American box office; at the same time, it was also released overseas and achieved good box office results. In the end, the cumulative global box office exceeded 20 million, reaching as high as 2 million. Thirteen million.

However, the shooting cost of this film is also huge, with a full investment of 20 million US dollars. According to this calculation, the film not only failed to make a profit, but also

To lose money. But later, the film did well in the video rental market and managed to turn a profit.

"Transcendence" has not been able to be released overseas, and the global box office naturally cannot be compared with "American X-Files", but this work landed in the DVD rental market early, and also achieved good feedback, and the long battery life is also amazing. - Author films, cult films have always been like this.

Although, the North American box office of "Transcendence" still far exceeded expectations; although, "Detached" once again achieved profitability, even if it did not explode, the results were still good; although, the widespread discussion of "Departure" is still very popular. Look sideways; although, "Transcendence" is just an art film, an art film that does not judge success or failure by the box office...

But no one can ignore, and no one wants to ignore, this is the first Waterloo since Renly was born. Not guesswork, not hypothetical, just real Waterloo.

First of all, Renly's dream of breaking 100 million in North America for five consecutive works was shattered.

Secondly, the "detached" North American cumulative box office has not even crossed the threshold of 10 million.

Once again, the word-of-mouth of "Transcendence" is in full swing. In addition to the 55-point media comprehensive review, Rotten Tomatoes is 59% fresh, and the average score is 6 points; above imdb, more than 40,000 The score of famous netizens temporarily settled at 7.8 points, which saved a little face, but it was still a drop in the bucket.

Without a doubt, this was a career low for Renly; and well below expectations.

Therefore, the day that people have been waiting for, the day that people have been inquiring about, the day that people have been looking forward to, has finally arrived; but...the mood was not as excited and cheerful as imagined.

After a short period of happiness and joy, the mood quickly settled down, a little dazed, a little lonely, and a little disappointed. It is really difficult to sum up the complex emotions accurately in one language.

Renly, who just turned twenty-three not long ago, has created countless miracles in his career, and even made people jealous and resentful, and he was eager to see him fall hard; but when the day really came, people started. At a loss as if lost, could it be that the first person in the Y generation is completely helpless?

Does that mean that the change of times is still impossible to complete? Does that mean that the rise of the new generation of actors has come to an abrupt end? Does that mean that they have no chance to witness the birth of one history after another?

Human beings are always so contradictory, good and bad, good and evil, advance and retreat, all of which are gathered in them, and after they have achieved their thoughts, they begin to regret it again.

Looking back at Renly's career now, it's far more stunned than happy, because they missed the moment when Renly made history again, the future is suddenly uncertain, the era of Tom Cruise and Will Smith Idol, will it never appear again?

Mixed flavors, this may be the best adjective right now.

Many media did not show the imagined collective fall into the trap, but they were somewhat disillusioned. After the report was completed, they began to raise another concern:

The complicated word-of-mouth and sluggish box office of "Transcendence", as well as the unhurried pace of screening, does this mean that this year's awards season, Renly will be absent from the nomination for the first time?

For a long time, the connection between the Berlin Film Festival and the Oscars has been extremely weak. Every year, the winner of the best actor and actress, even if it is shortlisted for the awards season, is extremely difficult, and the record of winning the award is even more slim.

The last time the best actor in Berlin won the Oscar was back in 2000. After benicio-del-toro (Benicio-del-toro) climbed to the top of Berlin with the "drug/drug network", he won the Oscar the following year. Good supporting actor.

The last time the Berlin actress won the Oscar was in 2004, when Charlize Theron won the Berlin and Oscar consecutively for her outstanding performance in "The Devil" - at that time, it was still the honeymoon period of Berlin and Oscar. , Halle Berry in 2002, and Nicole Kidman in 2003 have all copied the trajectory of winning the Oscar after climbing to the top of Berlin.

But now, Renly's prospects for this year's awards season are dwindling.

So far, among the actor candidates who have hit the Oscars, people have mentioned Joaquin Phoenix of "The Master", Daniel Day-Lewis of "Lincoln", and the cloth of "The Line of Happiness Behind the Dark Cloud". Ridley Cooper, but no one mentioned the "detached" Renly.

This is the real disappointment, this is the real downturn.

After years of streak, Renly's upward momentum has slowed for the first time this year.

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