Chapter 508 Going to the Jewelry Auction

Hang Seng Jewellery.

It is a major jewelry brand in China. Although it is not as good as internationally renowned luxury goods such as Cartier and Tiffany, Hang Seng is a brand with Chinese characteristics and is gradually going international.

While applying medicine to the puppy, she was listening to Ke Youbin's introduction.

"Hang Seng Jewellery, the main achievement is in the pearl style. High-end pearls often appear in the jewelry cabinets of ladies and wives. The only one that can compare with it in the world is the Japanese one."

"But in comparison, Hang Seng's ancestors were appraisers and liked to collect antiques, so Hang Seng will launch a global limited edition of famous pearl ornaments every year, which can only be obtained through auctions, and each price will exceed Japan's quarterly operating income. "

"Hang Seng has also been producing jadeite in the past two years, which is the old business of their ancestors. I heard that their family has sharp eyes, and it is a good idea to bet on stones to open jadeite."

"In the past few years, it has gradually monopolized the top jadeite varieties on the market."

Xia Bohe gave the dog the drug-applied hand a pause, and pricked up her ears, "Is it an ice species?"

She actually doesn't know much about these jewelry.

What qualifications do grassroots have to know this?

I only know that diamonds are expensive!

There is no other basic knowledge of jewelry appraisal.

But Ke Youbin did an information survey for her, "Top-level imperial jadeite. Last year, a set of imperial jadeite necklace named "Peerless Twin Stars" was finally auctioned for 560 million yuan."

"puff--"

Xia Bohe was originally squatting on the ground, but almost fell to her knees in a second.

"500 million? Nearly 600 million, is it just a necklace?"

"right."

"So, Hang Seng is not a luxury brand. Because its products are rarely mass-produced, almost all of its products follow the route of collectors and the real rich and upper class."

Xia Bohe breathed out, "The endorsement...is it useful?"

"They may launch young line products, but overall Mr. Su said, I hope you can attend the auction, and then, talk to the chairman of Hang Seng first."

Naturally, we need to talk about how to endorse this kind of collector-level gem.

This estimate is also a two-way temptation.

"Did the grandfather of the Su family recommend me to the other party?"

"I didn't go into details."

Xia Bohe let out an oh, feeling rather tangled.

Winning the endorsement of a collectible gem has no endorsement effect, because collectors go for the value, setting, and cutting level of the jewelry, and do not care who the endorser is.

But asking her to go didn't work, and it was Hang Seng Enterprise that lost.

For her, there are no disadvantages, only advantages.

She lacks a door card to enter the high-end group.

Acting in TV dramas, performing variety shows... It's hard to be seen by the upper class.

But collection-level jewelry is different.

"Okay, I'll go. Mr. Ke, please help me think about how to match the clothes that day. By the way, help me collect simple introductory information on high-end jewelry."

Xia Bohe hung up the phone, reached out and tapped the little dog's furry head.

"Little guy, my sister will make money for you~ I have made a lot of money and will buy you a real villa~"

Xia Bohe spent the next day reading the jewelry brochure.

Ten lines at a glance, memorized without much effort, and took the time to search the background information of Hang Seng on the Internet, and looked at the photo of the chairman.

All is ready except for the opportunity!

But she didn't expect that by the end of the week, her impromptu jewelry knowledge would be completely useless!