Chapter 457 How to Choose an Endorsement

"Makeup series, perfume, and one is a children's teaching software."

"puff--"

When Ke Youbin said that, Xia Mint almost spit out a mouthful of water.

"Children's teaching?" Xia Boo was surprised, "Is there any misunderstanding of the brand?"

"There is no misunderstanding. They are very sincere. They are an internationally renowned teaching institution and want you to be a national endorsement. They think you are a genius, not only with amazing memory, but also proficient in guzheng, calligraphy, ancient poetry...all-round."

Is this all-powerful?

Xia Bo felt that they probably didn't understand her.

"The reason why I brought it to show you is because after receiving this endorsement, your image may be deepened on the side of the Education Bureau. In the future, some schools and educational institutions will probably consider you for the first time."

Now everyone pays attention to education.

"But I don't have kids yet...I'm too old to be a kid."

As soon as her face appeared, in her twenties, viewers who didn't know it probably thought she had become a mother.

After all, as soon as the slogan was mentioned - 'If you want to learn, go to the ***app, let your children come along...' Yunyun, the first reaction was that she became a mother.

"Indeed," Ke Youbin nodded, "I have a dilemma, so I will use it to make a decision for you."

Xia Mint waved her hand, "Let's look at makeup and perfume together."

Ke Youbin smiled, "I guess it's the same."

"Makeup is Lanjia's rejuvenating product line."

Summer Mint raised her eyebrows.

"Perfume is the image ambassador of D's girly fragrance, with a fixed share of 1 million, and the reward commission depends on the situation of major events."

D home, 1 million!

Summer Mint hissed.

The commoners listened and felt that the money was already a lot.

But just an ambassador?

Not a spokesperson?

"Makeup, 800,000 yuan, is also an image ambassador." Ke Youbin brought it to her.

Summer Mint nodded.

If the two are picked up together, that is 1.8 million income!

"Mr. Ke, the image ambassador, is it a lower level than the spokesperson?"

Ke Youbin nodded and gave her a popular science, "The name of each brand will be slightly different, but it is basically the same. Generally speaking, the global spokesperson, the spokesperson for the Asia-Pacific region, the spokesperson for the Greater China region, the spokesperson for the China region... This is by region. In order. Both of you are from China."

"According to the scope of product endorsements, the importance of the spokespersons for the whole line, the spokespersons for n product lines, and the spokespersons for a certain series decreases in order. For example, this time you only get the color makeup and young perfume lines. Generally speaking, if it is high In luxury and light luxury categories, ready-to-wear is more important than bags, bags are more important than accessories, and the makeup group's full endorsement is better than skin care and makeup."

"According to the title, a spokesperson is better than a brand ambassador."

After a bunch of them went around, Xia Bo was dizzy, but in the end, she heard it clearly.

"So, I have only got the lowest level of endorsement qualifications now." Xia Bohol summed up accurately.

Ke Youbin smiled, "Sister-in-law, these are all well-known brands. You have only debuted for half a year, and it is not easy for the brand to notice you. They need to continue to observe, see your influence, and see your future potential."

Xia Mint nodded, "That's right."

Ke Youbin flipped through the report data.

"The Ministry of Commerce has assessed that after the release of "Winter Frost" and the trailer, your potential business value will continue to rise. But sister-in-law, even so, the fan group you target cannot reach the threshold of affordable luxury brands. ."