Chapter 911: This Is Definitely Hunger Marketing
"What's the matter? Who do you look down on? Why don't you give me an advance order?"
"Other dramas can be without, but "Shattered Continent" cannot be without!"
"For the first time, I realized the feeling that I can't spend money even if I have money."
"You broadcast three episodes a week, and you can finish broadcasting in a month. You should broadcast five episodes a week anyway!"
"What's the matter with Kefeng's video? You don't even want to earn money? "Broken Continent" is currently the only show that makes the audience willing to spend money to buy extra points. You actually canceled the extra points!"
"Hunger marketing! This is definitely hunger marketing!"
But no matter how netizens protest, Kefeng Video has canceled the advanced on-demand mode.
When the second season of "Broken Continent" is being promoted in full swing, "The Moon Shines on the River" starring Yuan Keqing as the second female lead will also be ready to air.
Like "Broken Continent", it is all in the form of webcast.
It's just that the webcast of "Broken Continent" is because Kefeng Video wants to hold the exclusive broadcast rights in its hands, in order to start a season broadcast theater.
In fact, after the second season of "Broken Continent" was approved, major TV stations have already contacted Kefeng Video, hoping to simulcast it with them.
It has always been difficult for a TV series to become a star.
Various conditions are required.
For example, contacts, such as the theme of the play, such as the level of the actors themselves.
If the network is strong enough, it can be arranged to go to the stars.
If the subject matter is not within the limit, there is also the possibility of becoming a star.
There are also TV stations who believe that actors have good popularity with audiences, strong popularity with passers-by, and sufficient strength.
And the ability to bring drama is strong.
In the past, many dramas with high ratings were brought up, and they were also arranged to be broadcast because of the emphasis on the actors themselves.
The subject matter of "Broken Continent" happens to be outside the restricted range.
And the response to the first season was really good.
This drama does not rely on the blessing of actors, but the quality of the drama itself is hard enough.
Representatives of the TV station also participated in the media screening.
I have seen more content than netizens, so it is not as simple as just a few trailers released.
I am well aware of the quality of this drama and the solidity of special effects.
In the first season, Wei Wucai gave Tan Jinqi a discount.
But even so, the cost is not enough to support the original enough special effects.
There can only be trade-offs.
That is to say, the special effects of the first season, due to cost constraints, did not meet the presuppositions of talking about chess, let alone the complete world structure that the first season of "Broken Continent" should have.
But in the second season, because there is enough investment.
There is no need to choose or not to talk about chess.
I finally made my own ideal special effects, and also constructed part of the ideal Broken Continent in the second season.
It is precisely because they have seen more than netizens that the major TV stations have become more determined to cooperate with Kefeng.
Hookup with them.
Anyone would agree to something as difficult as going to the stars.
This is a very straightforward and effective way to broaden the audience for an episode.
None of the major TV stations thought that Ke Feng might refuse.
No one can refuse to let the stars of the show be broadcast.
What's more, their three major TV stations are the largest three TV stations in China except Huaguo TV.
No other TV station can compare with them.
Among them, Donghuatai is the most confident.
They just collaborated with Ke Feng on "I Sing", and the cooperation is pleasant.
With such a foundation for cooperation, Kefeng should give priority to Donghuatai.
Unexpectedly, Kefeng's family didn't even think about it.
Kefeng wanted to firmly hold the development and broadcast rights of the IP "Broken Continent" in his own hands.
If it is distributed to the TV station, the TV station must distribute Kefeng's traffic.
Moreover, the broadcast on the TV station also discounted the visual effect of "Broken Continent".
TV stations cannot release 4K film sources, and the TV screens watched by the audience cannot reach it. The broadcast effect of "Broken Continent" will be greatly hindered.
certainly,
There are also viewers whose TV screens can reach it, but the pictures broadcast by the TV station can't.
And this time in the second season, Kefeng directly launched the 5K picture quality, so it is even more impossible to give it to the TV station.
The visual effect is discounted, which is different from the effect seen on the Kefeng platform, and it also affects the quality and reputation of "Broken Continent".
If viewers who don't know the situation, just because they see a version with substandard image quality, feel that "Broken Continent" is falsely advertised, and the special effects are actually not good. Wouldn't that be detrimental to the reputation of "Broken Continent"?
But Feng can now treasure "Broken Continent" very much.
The reputation of "Shattered Continent" will never be sacrificed for the benefit of the TV station.
"Broken Continent" is more than the two seasons in front of us.
The word-of-mouth of this season is good, and the next three, four, five, six, seven, and eight seasons will be filmed, and the benefits that can be brought, I don't know it is just this point.
The world view set by Tan Mo has a very large structure.
As long as the script doesn't collapse, the talk will never go away.
The Shattered Continent can be photographed forever.
Kefeng's high-level executives all participated in the screening.
It is precisely because I have watched it that I am quite confident in the quality of the second season.
Xu Dashi is also full of courage and is not seduced by immediate interests.
Once the IP of "Broken Continent" is fully implemented.
It's not just the benefits of airing the next few seasons.
There are also various peripherals, in other fields, including games, animation, movies, exporting copyrights to foreign countries, and so on.
These benefits are not comparable to the current benefits.
After watching the preview of the second season, Xu Dashi called Kefeng's top management for a one-day meeting.
It is necessary to make a systematic plan for the next development of "Broken Continent".
And start comprehensive planning from now on.
With the drama version of "Broken Continent" as the core, it should be fully blossomed in all aspects.
At that time, if the TV station wants to buy it again, it will not be at the current price.
Abandoning the small profits now, the big heads are behind.
Of course, small profits are only relative terms.
The TV stations have already offered a price of 8 million per episode.
But Xu Dashi never let go.
"Broken Continent" is what the TV station wants to buy, but they don't sell it.
And "Moon Shines on the River" is a pure web drama.
The male and female protagonists are both in the second line and famous, but they are not enough to carry the drama, and there is no drama with excellent performance as the protagonist.
The director has never had a star-studded drama.
Looking at his resume, all of them are web dramas, and none of them have outstanding achievements.
They are all dramas that I have vaguely heard of, but I asked if anyone has watched them, and it turns out that not many people have watched them.
Although it is not popular, it also makes money, not to the extent of losing money.
The subject matter is not the type that TV stations are willing to buy.
It's a completely different situation from "Shattered Continent".
"The Bright Moon Shines on the River" is a self-made drama of Guopai Video.
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