Chapter 969

Whether it is the first phase of Galaxy Battleship or the second phase of Galaxy Battleship that started in 2009, Florentino advocates the introduction of a modern enterprise management model in the Real Madrid Club, a reasonable and professional division of labor and cooperation, and everyone performs their own duties.

Many people think that Florentino likes to take power, but in fact he is not.

On the contrary, as a leader who manages the largest construction group in Europe and even the world, Florentino's management ability, the planning and skill of running the club far exceed that of all football clubs in the world. leader.

Moreover, he is a die-hard Real Madrid fan for decades, he loves Real Madrid, he understands football.

In 2009, many fans who didn't know what to do were wondering why Real Madrid members couldn't forget Florentino? Why was Bardano fired in the first phase of Galaxy Battleship, but he became Florentino's partner again in 2009?

The reason is very simple, the members of Real Madrid can get close contact with Florentino, understand what he thinks and does, they clearly know the ability of Florentino and what he can bring to Real Madrid.

To put it bluntly, Real Madrid really became different because it was the first phase of the Galaxy Battleship that was defined as a failure in the eyes of many people.

The three years and two Champions Leagues when Sanz was the chairman did not make Real Madrid different. At that time, Real Madrid was not only heavily in debt, but its brand value was far inferior to that of the Red Devils Manchester United, but under the control of Florentino, Real Madrid not only paid off the old debt in one fell swoop, but also made Real Madrid the most famous super brand in the world.

Although Valdano was fired, he still maintains a good personal relationship with Florentino. He also admires Florentino very much. He is very clear that Florentino has experienced the setback of the first phase of Galaxy Battleship. After summing up the lessons and making a series of changes, he is close to success.

Facts have also proved that after Florentino returned to the helm of Real Madrid, Real Madrid has achieved quite amazing success in both business and competition in the past two years.

All of this comes from not only the planning and management of Florentino, but also the day-to-day management of Manuel Redondo, as well as Valdano's control at the competitive level, and more importantly, , Real Madrid has a superstar who is impeccable in both business and athletics.

Yang Yang!

...

Valdano was once a successful professional star, after his retirement he became a successful professional head coach, and later he became an assistant to Florentino and became a club management, which made him He has a deep understanding of professional football that is unimaginable to outsiders.

As Florentino's advisor, Valdano has been very firm in pushing Yang Yang to join Real Madrid from the very beginning, not only because Yang Yang is the future leader appointed by Florentino, but also because he has seen from Yang Yang. A precious quality.

Selfless!

There is no doubt that for an attacker, excessive selflessness is not a good thing, so it is often said that a striker needs some egocentrism, but if it exceeds a certain limit, it is not good .

Because football is a team game, in a team, if there is a player who is too selfish and disregarding the interests of the team, it is a very, very scary thing. For example, Cristiano Ronaldo is in Manchester United. When the ball that should be passed is not passed, this will naturally lead to controversy and even infighting.

But Yang Yang is an attacker who can combine selflessness and selfishness just right. He knows how to get along with his teammates. He knows how to give gifts to teammates and staff during festivals. He knows when to pass the ball to teammates on the court. , when should you come by yourself.

Why did Real Madrid's attacking firepower plummet when there was no Yang Yang?

Aside from the technical and tactical level, there is another very important factor, that is, without Yang Yang, both Ibrahimovic and Robben will release their inner selfishness to the maximum extent, and when Yang Yang appears on the court, They will all choose to depend, because Yang Yang is the undisputed king of Real Madrid!

But Yang Yang is obviously not blindly arrogant. For example, he has assisted five goals in two consecutive games recently, but he has not scored one goal, just to help Zlatan Ibrahimovic complete consecutive hat tricks and help Robben score, these are his selfless Performance.

Whether it is the stadium, the training ground or the locker room, it is very important for any team to have such a leader in the team. This is also Real Madrid's consecutive achievements in the past two years, and it will continue in the future. key factor in performance.

So according to normal circumstances, Real Madrid should try their best to maintain the current situation, because whether it is Yang Yang, Ibrahimovic or Robben, they are all the top stars in the world football today, and their personal abilities are quite outstanding. , it can even be said that no replacement can be found.

Why didn't Real Madrid renew Ibrahimovic's contract?

The Swedish center is not too old, and his physical fitness is quite good. According to the team doctor, there will be no problem in playing for another five years. Moreover, he is a friend of Yang Yang and has such a good relationship with Yang Yang. Renewing his contract with him can keep it to the maximum extent. Real Madrid striker is stable.

Why not renew the contract?

This is obviously not a problem considered at the competitive level, but should be viewed from a long-term strategic level.

As the management of the team, Florentino, Redondo and Valdano have received information and seen the height and breadth of problems that fans and players cannot imagine. They are the management of the club. They know the current situation better than anyone else, and even Real Madrid has a special team to predict the situation in the next few years.

What will the future look like?

The United States, China, the European Union and other major economies are all launching quantitative easing policies one after another, and hot money will continue to flood into European football.

Now there are such signs. After Chelsea in the Premier League tightened its money, the local tyrants in the Middle East bought Manchester City. Then the Premier League sold high-priced copyrights, and the purchasing power of major teams soared. Local tyrants from Qatar bought Paris Saint-Germain. Bayern Munich in the Bundesliga has just signed lucrative commercial contracts with heavyweight sponsors such as Audi and Adidas.

Even La Liga has local tyrants like Malaga. Atlético de Madrid has been attracting investment in recent years. At the same time, it has also cooperated with brokers such as Mendes. Falcao is such a product.

So, what will European football look like in the next few years?

The answer is already obvious.

The value of players will soar, and to what extent it will rise, no one knows and dare not predict.

At present, the preliminary judgment of the team of Florentino and Real Madrid is to double or even triple.

That is to say, the player with the highest worth now is Yang Yang, who is worth 100 million euros, but in the next few years, players like Yang Yang may reach 200 million or even 300 million euros, which is absolutely an unbelievable astronomical figure.

Therefore, Real Madrid couldn't wait to renew the contract with Yang Yang, and offered a high salary to increase the liquidated damages to 300 million. This is also a consideration.

On the one hand, the player’s worth and salaries are high. On the other hand, Florentino must maintain the operating pressure of Real Madrid’s salary structure to be controlled at about 50%. Then there will inevitably be a problem. Real Madrid cannot. Just like in 2009, crazy introduction of superstars.

In the past two years, almost every summer, Real Madrid has been linked with Manchester United's Cristiano Ronaldo. The Portuguese superstar himself and his agent have also expressed their love to Real Madrid through various channels, but Real Madrid has never been moved.

First, Valdano is worried that the arrival of Cristiano Ronaldo will break the balance of Real Madrid's current locker room with Yang Yang as the core, because the Portuguese are obviously more self-conscious than Yang Yang. Second, Real Madrid is not willing to pay too much for the Portuguese. salaries and transfer fees.

At that time, Florentino refused to pay a transfer fee of 12 million euros for the 20-year-old Kaka, but six years later, he paid a astronomical transfer fee of 65 million euros for him. Many people thought that It was Real Madrid who took advantage of it, but in fact, this is Real Madrid's business strategy.

What Florentino wants is Kaka with 65 million euros, not Kaka with 12 million euros, and the president of Real Madrid at that time also knew with great certainty that when Kaka matures, Real Madrid will definitely Can afford him, so he is not in a hurry.

But it's different now. Florentino is no longer sure whether he can still afford "Kaka" in the future, so the best choice is that "Kaka" are only worth 12 million euros. when they are bought.

But then comes a whole new question, how to cultivate a "Kaka" of 12 million euros into a "Kaka" of 65 million euros?

These are two completely different business concepts, but Real Madrid has to adapt to the changes made in the future football situation.

As the helm of Real Madrid's athletic affairs, Valdano is very clear that geniuses need protection, they need an umbrella, they need someone to cover them, withstand pressure for them, and let them grow through games and mistakes.

Through the past decades, different teams have proved one thing, the glory period is the best period for newcomers to join, because at this time newcomers have the opportunity to grow under protection and avoid too much burden pressure, playing in an unbalanced state.

Now, Real Madrid is in such a critical transition stage, in a period of glory, and Yang Yang is the biggest umbrella over the team's head, but the team still needs to introduce more young players in various positions to give them opportunity for them to grow.

Morata, Jesse, Varane, Herrera, Carvajal, Di Maria, Modric...even the rumored Neymar, are what Real Madrid is doing for the next period Talent pool.

This is Real Madrid's strategy.

And Yang Yang is the core of Real Madrid's strategy for the next few years.

Unfortunately, Zlatan Ibrahimovic doesn't fit that strategy, especially since he's asking for a big salary.

Before uploading this chapter, I re-read it, and I changed it back and forth for a long time. I mainly want to explain some of Real Madrid's business ideas in the next few years, as well as the changes in the transfer route. You can also combine reality. Take a look at the Royal Horses of the past few years.