Chapter 171 Ambition

It was not until nearly noon that the people of Ajax woke up one after another, but they soon started playing again.

The first question is, who will bring the trophy back to Amsterdam?

Van der Vaart secretly slept in the conference room last night with the trophy in his arms, and was naturally expelled from the shortlist, and other people were fighting for this power.

After running out of the Berg Hotel, I don’t know if it should be breakfast or lunch, before the team set off for the airport.

Returning to Amsterdam from Gelsenkirchen, Yang Yang was a little uninterested all the way, and did not "sleep" as usual, but looked out the window with his eyes open, thinking about something silently.

Van Gaal is leaving, Ibrahimovic, Van der Vaart and Trabelsi are going too, now, even Van Basten is leaving, this is Yang Yang after returning to the hotel in the morning and meeting Van Bar Sten, the idol himself told him.

The current Dutch national team coach Ed Vokat will leave after the European Cup. The Dutch Football Association hopes that Van Basten can take over the team. The temptation is hard to refuse.

The Dutch troika that year, Rijkaard coached Barcelona, ​​Gullit previously coached the Dutch national youth team, but the new season will officially take over the Feyenoord first team, and Van Basten will take over the Dutch national team. team.

All three are legendary stars of European football fame, and their illustrious careers have laid the foundation for them to start coaching far above the rest.

The conversation in the morning was regarded as Van Basten's farewell to Yang Yang. In addition to suggesting that Yang Yang continue to train hard and consolidate his basic skills, he also hoped that Yang Yang would continue to study, which is completely different from others.

Van Basten believes that reading can make players better at thinking and analysis, and at the same time, it can also make players better at planning and have better learning ability, which is something that many players who can only play football since childhood do not know how to learn. of.

Yang Yang agreed on the spot, because even if Van Basten didn't say it, he would continue to study, which was his promise to his parents.

Noisily flew back to Amsterdam from Germany, and the parade organized by the club officially started.

The hooded bus carried all the players of the first team of Ajax, carrying the three heavy championship trophies of the Champions League, the Eredivisie and the Dutch Cup, all the way slowly, from the airport to the original Ajax. The Olympic Stadium then goes south to the Amsterdam Arena in South East New Town.

Along the way, hordes of Ajax fans took to the streets spontaneously, with great momentum.

Yang Yang also temporarily put down the detachment in his heart and threw himself into the celebration and carnival of everyone.

He knows it's the norm in professional football and he can accept it, it just takes time.

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"Dad! Mom!"

After finally ending the team's celebration parade, Yang Yang quickly took time to run to a high-end hotel not far south of the home court. After his parents and uncle Shen Ming's family returned from Germany, he arranged to live here.

Seeing Yang Yang after a long absence, Yang Yongqiang and his wife were very uncomfortable, especially Shen Lifang, who was so happy that tears kept falling. After all, they hadn't seen each other for two years.

It's different from watching him from afar in Ao Go to Schalke last night. Now his son is standing in front of her. She touches him here and praises him for his strong muscles. One point, kept asking about Yang Yang's situation in the Netherlands.

Yang Yang was in a better mood, and patiently answered his parents' inquiries one by one.

"Tonight the team is going to organize a celebration dinner. I heard that even the Dutch royal family and the prime minister will come." Yang Yang introduced with a smile, and asked his parents if they wanted to go, because they can bring relatives to attend.

But Yang Yongqiang and his wife hesitated for a while, and finally refused. They couldn't communicate with foreigners, and it was boring to go there. Instead, they were more interested in Yang Yang's residence and couldn't wait to see and visit.

So, both uncle Shen Ming and cousin Shen Yuzhu drove their car and took them to the residence of Odekerke.

They are very satisfied with the place, but their parents feel distressed when they hear that Yang Yang often has to cook by himself. After all, when he was at home, he was a young master who did not touch the spring water with his ten fingers. Now he is away from home, and everything depends on himself. .

While his mother and others went to visit Yang Yang's rented house, Yang Yang sat chatting in the living room with his father, uncle and Wei Zheng brothers.

Cousins ​​Shen Yuzhu and Wei Zheng are going back to China. Yang Yang knew the news before, but what they didn't know was that they both planned to go to work in Yang Yang's family's company, which surprised Yang Yang.

"Recently, I've been thinking about it a lot, and I've asked many people to learn about it. I think Wei Zheng is right. Our country will host the Olympic Games in 2008. The years before and after will be the golden period for the development of the sports industry, so I Decided to make my own brand." Father Yang Yongqiang announced firmly.

Yang Yang naturally also supports it, "But Dad, it takes a lot of investment to make a brand."

His hometown, Jinjiang, Quanzhou, is known as the capital of brands, especially sports brands. Although Yang Yang is young, he has been familiar with him since he was a child, so he is naturally not unfamiliar. He also knows a lot about how to build a brand.

"That's the traditional way." Wei Zheng smiled.

"How?" Yang Yang asked with interest.

"In the past year, I have specialized in this industry. Many sports brands in Quanzhou are basically based on a model, that is, to find celebrity endorsements, advertise aggressively, attract agents, and quickly expand the scale and build brands. The investment in this model is naturally very large, often tens of millions, or even over 100 million.”

Yang Yang nodded. It was indeed the case. For a long time, the sports channels of national TV were regarded as Quanzhou Jinjiang Channel, because these sports brands advertised on it all day.

"This model is relatively extensive, and it is easy to do in the early stage, but the company does not have enough control over agents and retail, and has high requirements for the company's own operations. As the so-called high investment and high risk, once the market does not recognize it, it is easy to lose money. ."

"Then what are you going to do?" Yang Yang asked curiously.

"I discussed with Wei Zheng and decided to be steady, take it slow, and walk on two legs. On the one hand, we continue to do foreign trade and traditional wholesale, and on the other hand, we promote brands, but do not follow the model of other manufacturers, but use low-cost marketing. Routes, and we must practice our internal skills down-to-earth, control sales channels, and focus on independent product research and development.”

With that said, Yang Yongqiang and Wei Zheng talked a lot about brand marketing, sales channel construction, etc., but Yang Yang didn't know much about it. The only thing he understood was that many powerful domestic brands are now focusing on basketball. In the shoe market, basketball shoes are used to drive other fields, but Wei Zheng suggested to focus on the running shoe market.

"More and more cities in our country are now running marathons, and the citizens' enthusiasm for running is gradually increasing, but this area is not yet valued by domestic brands, and many marathon events are not satisfactory in terms of investment promotion. I think this is an opportunity to do A professional running shoe brand in China."

Wei Zheng has obviously made a lot of preparations around this, and has come up with a whole set of feasible plans to convince his father, and doing business is not Yang Yang's director, as long as his father approves, he will naturally fully support .

"Then what do I need to do?" Yang Yang asked with concern.

Since it is a family business, Yang Yang definitely wants to contribute.

"No." Wei Zheng laughed and shook his head, "As long as you concentrate on playing well, you will give us the greatest help."

Seeing Yang Yang's confusion, Yang Yongqiang explained on the side: "You know what? After you became famous, the business in our factory became better, and the city leaders were very concerned about the development of our company. Not long ago, we focused on the city. In the economic development zone, we bought 200 acres of land at a very low price, and several banks agreed to lend us low-interest loans to invest in the expansion of our factories.”

"Over the years, your mother and I have saved a little money, which we originally planned to leave to you, but now that you have made a name for yourself in Europe, we have nothing to worry about. Now that we have such an opportunity, we plan to give it a try. The son is promising, and parents can't be too immature, right?" After speaking, Yang Yongqiang laughed heartily.

Yang Yang is very happy to see that his father has such ambition. He also believes that his father has a stable nature and never takes big risks in business. Now he is definitely optimistic about this investment, so he has no reason to object.

Wei Zheng studied marketing in Amsterdam. Shen Yuzhu studied fashion design in the Netherlands before, and Quanzhou's shoes and clothing are well-known in China, so both of them felt that they would go to Quanzhou with Yang Yongqiang to work and return to China in a day or two.

On the contrary, Yang Yang will continue to stay in Amsterdam for a few days. When the National Youth Team flies from China to France, he will rush to Toulon to gather with the team to participate in the Toulon Cup in France.

This is a traditional youth warm-up event, which is held once a year and has a certain influence in world football.

Wei Zhen will go with Yang Yang. This time he is reporting with the National Youth Team on behalf of the national TV station. He will follow the entire Toulon Cup competition until he returns to China.

When my mother came back, a girl named Su Ye was mentioned in the chat. She said that she was a neighbor of Wei Zhen and Wei Zheng for many years. Before that, she went to Gelsenkirchen to watch the Champions League final live, but only in the early morning of the next day. , she went to Berlin.

"She is really a rare and good girl, she looks like a fairy, and has a gentle temperament. When she saw me crying, she kept comforting me. I heard that she has many talents and talents. Not only can she read well, but also dance. Ballet and drama, I think, who has such a daughter, it is a great blessing."

Uncle Shen Ming laughed after hearing this, "Little sister, why don't you and Yongqiang work harder to add a sister to Yang Yang?"

Everyone immediately burst into laughter, but Yang Yang nodded hurriedly.

"It's a good idea, uncle."

Shen Lifang's face turned red with a swipe, and she was so angry that she waved her hand and patted her precious son, telling him not to talk nonsense, he was in his forties.

But thinking about it again, according to the current situation, Yang Yang is afraid that he will play football in Europe all year round. The couple are unaccompanied by their knees, and they are also very lonely. They just don’t want to have a second child, so they hope to have a grandson as soon as possible.

In China, it is not unusual for a young man like Yang Yang to get married and have children.