#1186 Sky-High Contract

"We are very honored to announce that we have signed a lifetime contract with Chinese superstar Yang Yang, who has contributed tremendous value to our business, brand and shares."

Nike released an official statement to the world on its official website and Twitter.

"We have had a cooperative relationship with Yang Yang for many years, both in his career and in the future, we have seen greater potential in him, which prompted us to finally decide to sign this lifetime contract with him, Because we believe he will be our greatest asset."

...

Nike's sudden official announcement quickly caused a huge response among the media and fans around the world.

As early as before, some media broke the news that both Nike and Adidas wanted to sign Yang Yang, and Adidas had the greatest sincerity, because they saw that after Nike signed Yang Yang, the business in Asia, especially the Chinese market, has grown by leaps and bounds.

Even Spanish media broke the news that Adidas asked Real Madrid to convince Yang Yang that Yang Yang must be transferred from Nike to Adidas, and the German brand is also willing to pay the highest price for the contract.

As a result, it was surprising that Yang Yang finally signed Nike, and it was a lifetime contract. This simply cut off all Adidas fantasies. From now on, Yang Yang will be completely tied to Nike. car.

Countless media and fans have retweeted and talked about it, especially after Nike signed a lifetime contract with Yang Yang, how much sponsorship fee did Nike pay? How much is this contract worth?

It was quickly speculated that according to this contract, Nike would pay Yang Yang a sponsorship fee of 25 million euros every year. Not only that, Yang Yang’s personal brand was very popular in Nike’s channels and could be obtained from Nike every year. A generous share of income.

"According to preliminary estimates, it has exceeded 15 million euros in 2013 and will exceed 20 million euros in 2014, which means that Yangyang is becoming the hottest top brand in Nike's hands. The key factor to be the first to sign a lifetime contract with Yang Yang, and Yang Yang also hopes to continue to maintain this cooperation with Nike."

But soon, the revelation was refuted, because Yang Yang's agent Raiola made a high-profile statement in an interview with the media in the United States that the rumor was not true because Yang Yang's value was seriously underestimated.

"Constrained by the contract, the only thing I can say is, very high."

Raiola also said that the only player who has signed a lifetime contract with Nike is Michael Jordan, the god of basketball, and Yang Yang is the only player other than Jordan who has signed a lifetime contract with Nike. A recognition and affirmation of Yang Yang.

But Raiola also said that the lifetime contract is only part of the reason why Yang Yang renews his contract with Nike. More importantly, Yang Yang sees the prospect of continuing to cooperate with Nike, especially the brand Yang Yang. With the cooperation of the company, it has developed very rapidly and is gradually becoming a golden sign in the field of sports.

The media quickly deciphered the meaning from Raiola's remarks, that is, Yang Yang signed a lifetime contract with Nike, not only because of the huge sponsorship fee, but also saw that Yang Yang's brand became Jordan. An independent brand like that, and gets a huge sales share from Nike every year.

Without a doubt, this is the real big head.

But for these, the media and fans are not particularly interested, they are more concerned about sponsorship fees.

...

The day after Nike released the official statement, Yang Yang appeared at the Nike flagship store in central Madrid to participate in the unveiling ceremony of Nike's new World Cup boots. He wore a pair of Nike's new ghost boots and appeared in front of the media and fans .

This sneaker is different from the past. It took Nike designers four years to tailor it for Yang Yang. From the material to the style to the characteristics, the sneakers are very suitable for Yang Yang's characteristics.

Denis, Nike's global football design director, also attended the event, saying that the boots will make Yang Yang faster on the court because it is lighter, and the Nike team studied Yang Yang's game and found that his return runs and There's a lot of sprinting, so this shoe does away with the tongue in favor of a new technology that's akin to a sock.

"Every player wants to have a pair of shoes that fit like a sock, and this shoe feels like running barefoot after wearing it, and this integrated surface design, without the tongue, the player runs from one side to the other. On one side, you avoid the hassle of the tongue, which makes it more comfortable."

Yang Yang also gave enough face, smiled and boasted, and said that he would wear these new boots for the World Cup in Brazil.

Nike also said that at the World Cup in Brazil, the new boots will only be used by Yang Yang alone, with two colors, and other Nike players will wear other styles, which also reflects Yang Yang's uniqueness.

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Near noon, I participated in Nike's activities. At noon, Yang Yang did his best to invite Nike designers and executives to have lunch at the Bernabeu restaurant, accompanied by two of Yang Yang's brokers. People Raiola and Wei Zheng.

Among them, the Italian fat man came back from the United States on a special trip.

This time, he returned with a full reward and brought back a huge sky-high contract.

50 million euros a year!

Yang Yang felt a little unbelievable, because he didn't know why Nike would agree to such a request from Raiola.

Before the Champions League final, when Raiola told him the news, Yang Yang was in disbelief. He felt that Raiola was crazy, so much so that when Raiola brought him the contract and asked him to sign it, he was completely unbelievable. Some are like a dream.

50 million euros a year, that's a huge price!

At present, the sponsorship fee of Adidas to Messi is about 10 million euros per year, and Nike signed a lifetime contract with American basketball superstar Kevin Durant last year for 10 years and 300 million US dollars, ranking first in history. James' current contract is only $20 million a year, and it is said that it will increase significantly after it expires next year.

But now, Nike gave Yang Yang 50 million euros a year, which is crazy!

So much so that Yang Yang looked at Raiola and Wei Zheng in disbelief after sending off the Nike executives, and after a long time he shook his head and smiled bitterly.

"What a crazy world!"

Of course, both agents knew what Yang Yang meant.

"Did you know? Yang, your biggest problem is being conservative. You don't know your own worth at all." Raiola said with a deep smile, a shrewd look that makes people admire, but he can't help but want to punch his expression.

There is only one Yang Yang in the world, and behind Yang Yang is the whole of China, the whole of Asia, and now North America and Europe. This is the value of Yang Yang. If both Nike and Adidas want it, they have to grab it.

In this case, Raiola, who is good at negotiating, comes into play.

Of course, when Yang Yang signed this contract, he can draw 10% every year. Although he has to share with Wei Zheng, it is rich enough, because it is equivalent to sitting and collecting money.

"Also, Zlatan asked me to tell me recently that he will invite you to dinner. He wants to thank you."

"Huh?" Yang Yang was a little surprised.

"The investment companies you founded at the time made money, and everyone shared half a million euros." Raiola laughed.

It was only then that Yang Yang realized, but he hadn't seen this group of buddies for a while, and he really didn't feel much about money, those were like numbers to him.

It’s like a few days ago, Wei Zheng told him that the domestic mobile phone manufacturer Rice, which he invested in, has skyrocketed in valuation in recent years. Both the company and the fund are vying for the shares of rice, which makes the value of the shares held by Yang Yang reach 7.7 billion US dollars.

According to Wei Zheng, since the shares of rice are currently very popular, and the valuation has just experienced a sharp rise, out of risk considerations, he decided to take advantage of the current opportunity for the transfer of old shares and try to cash out the shares in his hands.

In other words, Yang Yang earned at least a hundred times from this investment.

In addition to rice, there are Jingdong, Mei Tuan, Didi and Toutiao, etc., all of which have made Yang Yang a lot of money. Judging from the current valuation, he himself does not know how much his net worth is. Forget about money.

Of course, Yang Yang did spend a lot of money over the years.

At least he doesn't have much money on hand at the moment. Basically, it's not in real estate, shops and office buildings, or in stocks. Moreover, he has recently upgraded the ten Hope Primary School plans and teacher training each year, and the number of primary schools donated each year has reached two. Ten seats, hoping to better help children in rural areas of the motherland to enter school.

Not only that, he also successively established a charitable foundation in the name of Su Ye and his wife, his parents and son Yang Guang to vigorously promote philanthropy in China, hoping to do his best to help more people in need. .

For the current Yang Yang, he already has money and fame and fortune, and he doesn't have much pursuit. The only thing he wants to do is to continue to pursue his dreams on the football field and challenge his own limits.

...

Raiola knew that Yang Yang did not have a strong interest in money matters, so the topic quickly shifted to football, and the topic of chat was naturally inseparable from the World Cup and the European summer transfer market.

Which Raiola first mentioned is the Portuguese agent Mendes.

"It is very difficult for Real Madrid to sign De Gea this year, because Mendes' cooperation with Manchester United is getting deeper and deeper." Raiola said with a half-smile.

In today's European football, the two biggest agents are Raiola and Jorge Mendes.

Among them, Raiola is taking the player route, while Mendes is actively cooperating with the club.

Although the two have different routes, they both do well.