Chapter 302 New Program "Masked Singer"

The first season of "The Voice of China" has ended. The popularity is so high that it explodes, and the money is so much that Hong Liu can't rest. He clamors to do another big show.

So Xu Nuo took out the planning plan of "The Masked Singer".

"The Masked Singer" is a music reality show that is in the same vein as the Voice of China.

The main selling point is also a return to the essence of music, leaving behind all the idol halos.

Its biggest selling point is that all star singers, whether they are superstars or expired singers, cover their faces with masks on the stage, so that the audience cannot identify the singers from their appearance, and all the scoring criteria are based only on the singers' singing.

This form of performance that combines "music + suspense" allows all singers to return to the same starting line under the masks.

Idol singers have lost their halos, and talented singers have completely exploded without any scruples. Everyone relies on their own strength and singing skills to compete, not relying on appearance or telling sensational stories.

Let music return to its essence.

"The Masked Singer" is also a Korean variety show, which was able to surpass "Singer" at its peak.

There were some changes when it was introduced in China, but unfortunately the changes were not very successful.

In terms of the competition system, the Korean version is the singer who loses the show, while the Chinese version is the singer who wins the show. This competition system can only be said to be very strange and the biggest failure.

There is no suspense when the singer who wins each episode is revealed. After the reveal, the singer will directly wait to participate in the semi-finals. This is not only a huge blow to the ratings of the program, but also reduces the exposure of the singers.

The winner has little chance to sing, but the loser has the opportunity to continue singing. This setting can only be said to be full of imagination, which is completely opposite to the original competition system.

After all, what the audience wants to see is a more exciting duel, not a fight between chickens.

In terms of the mask, the Korean version is obviously more exquisitely designed. From the mask to the clothes, it is basically impossible to tell who the singer is, let alone guess who it is, and even the gender can't be distinguished.

The kind that even the parents can't recognize.

The domestic version was a bit perfunctory. Some of them even had only half of the mask, revealing half of the face, arms and legs. It was commonplace. I don’t know whether they were deceiving the audience or themselves.

Overall, this was a failed adaptation.

Xu Nuo made a comprehensive plan and restored the original version of the unveiling mechanism. The loser could unveil the mask or choose not to unveil the mask. The choice was in their hands.

Strict requirements were made on the costumes and props, and the main goal was to make the person unrecognizable and keep the suspense until the end.

As soon as the plan was brought out, Hong Liu immediately expressed his approval, patting his chest loudly, indicating that he wanted this plan.

"Then for the planning fee, do you choose the first or the second one?"

Hong Liu was in a dilemma. The planning fee of The Voice of China cost the station 100 million yuan, which was painful.

In the end, Hong Liu took the plan away and said that it would take a collective decision before deciding.

In the conference room of Shanghai TV Station, a group of leaders sat around Hong Liu.

Everyone had a planning plan for "The Masked Singer".

"The Voice of China" has been over for more than half a month, and the popularity is almost gone, which makes the leaders of the station lose their appetite.

After eating delicacies from land and sea, it is inevitable that it is hard to swallow the leftovers.

You should know that "The Voice of China" has been ranked first in ratings for several consecutive months. It was so glorious then, and now it is so miserable.

The show "Masked Singer" has excited everyone.

It is another new model. Unlike "The Voice of China", "The Voice of China" focuses on talent shows, and it is definitely not as good as these long-established singers in terms of singing skills and live performance.

"This show will definitely be another hit. It will make singers lose their halos and only speak from their voices. It is an upgraded version of The Voice of China and is more interesting."

"That's right. If we can invite some big-name stars and reveal their faces, the traffic will be unimaginable."

"We can let singers intentionally imitate famous stars in the first few episodes, and then the audience will guess whether it is him who is coming."

Everyone was very excited. Those who can sit here are not ordinary people. They quickly figured out how to create suspense, touch porcelain, and whet the appetite.

"Masked Singer" was decided on the spot.

Budget? 100 million yuan.

Schedule? Prime time.

Should we avoid other programs?

No need at all.

With the example of "The Voice of China", Shanghai TV felt that it was terribly strong.

Although more than half a month has passed, everyone is a little excited.

That man is back.

The man who was directly deified when he planned a variety show for the first time once again extended an olive branch to them.

For the final program planning plan, Shanghai TV directly chose the second plan, but the fee was revised this time, with the basic planning fee plus revenue sharing.

The program creation team was determined, with Hong Liu as the chief director, Xu Nuo as the chief planner, Liu Qun as the chief producer, and Qi Tian as the host.

The original cast of The Voice of China was here. This time, Xu Nuo refused to be the producer. The producer needs to be responsible for the content of the program, but now, he has no energy to manage these things.

The next day, Shanghai TV released the news.

"A new variety show on Shanghai TV."

"A new music variety show is being prepared, and Nuo Yan will be the chief planner!"

"The original cast of The Voice of China is in charge again."

"A top-notch production!"

The news was released one by one, and the program has not been aired yet, and even just had a plan, it has already set off a high heat.

The sponsors called directly. Sponsoring The Voice of China made them taste the sweetness. This time, when they saw that it was the original cast, they didn't even know what the program was, but they expressed their willingness to sponsor and advertise.

Especially for the naming rights, sponsors are almost fighting for it.

It was so lively on the Internet.

"What kind of show is this? They don't even give a name, and they're so mysterious."

"Mysterious, keeping people on edge, bad reviews!"

"Who cares? It's Nuoyan's plan. I'll definitely follow this show!"

Half a month has passed, and there's no particularly good variety show! Netizens are also bored.

Music variety shows are always talent shows, PKs, or imitation shows.

Only "The Voice of China" has come up with something new.

"I hope there will be something new."

"As long as it's Nuoyan's plan, this show will be a hit!"

The show became popular before it was even aired. Just by releasing some news, it has attracted the attention of countless netizens.

Shanghai TV started releasing news like squeezing toothpaste.

"The new variety show is named "Masked Singer"!"

"The Masked Singer will be broadcast live throughout the show!"

The live broadcast has become a new trend in domestic variety shows.

Many people are tired of the program group's editing method of changing the subject, black is edited into white, white is edited into black, and what happens on the recording site is completely different from what is broadcast on the show.

And the sound is seriously adjusted.

If it is other variety shows, it's okay to adjust the sound, after all, the theme is not singing.

But for music programs, sound adjustment has become an unforgivable thing. Some people even describe these programs as a competition of tuners, and the broadcast version and the live version are completely different.

These music variety shows with serious sound adjustment make fans think that these singers are very good and have strong singing skills.

As a result, when they opened their voices on the spot, oh, everything was exposed.

One by one, they went from being invincible in singing to being a car accident scene, causing the fantasy to collapse.

These days, singing is fake, all relying on tuning, looks are also fake, all relying on beauty, and faces are also fake. Let's experience AI face-changing.

The pursuit of reality has become a new trend.

And everything in the live music variety show is real, cannot be modified, and there is no live sound adjustment.

The live effect depends entirely on switching the camera position to switch the stage.

All singers sing live, and there is no audio editing or post-production beautification.

This is not perfect, there will be flaws, and unexpected accidents may occur.

This live broadcast method also screens out many people who are just filling in the numbers.

As soon as the news of the live broadcast came out, it aroused everyone's interest. Everyone likes to watch real things.

As for some accidents and flaws in singing, this is normal and there is nothing unacceptable.

Shanghai TV continues to strike while the iron is hot.

"Masked Singer" - Beyond China's Voice!"

"Stars gather, who is the real king of singing!"

The program has nothing, but the popularity is wave after wave.

Hongliu has started to recruit people.

"Hello, I'm Hong Liu. Are you interested in participating in "Masked Singer"?"

"Don't worry about that. Revealing your mask is up to your personal will. If you lose, you can choose not to reveal your mask. The program team will not reveal any information."

"Yes, yes, yes. In addition, you need to choose a nickname and create a look, from masks to costumes. You provide the plan and we will design it for you."

"By the way, we usually prepare voice changers to hide your identity, but you can't use it when singing."

However, some of the people who invited chose to refuse the invitation when they heard that it was a live broadcast mode.

After all, some people had good singing skills when they were young, but now their voices are not so good, and their singing skills have declined a lot. If they are directly shot from beginning to end, it will be a big blow to them, which is equivalent to taking off the last fig leaf.

Hong Liu was a little scratching his head after being rejected by several calls in a row. This matter is not easy to say.

The kings and queens with enough status cherish their feathers and are not easy to invite. If they are invited to be mentors, it's okay, but they are unwilling to take the risk of singing or live broadcasting.

The program team called to invite people separately, some were invited to be guests, and some were invited to be judges.

Hong Liu flipped through the list in his hand, and suddenly he felt playful and coughed twice, "Liu Qun, you contact these pages, remember, you must be polite!"

Liu Qun nodded, took the call and started to make a call. While he was making the call, he suddenly saw a number without a name.

"Director Hong, who is this person?"

"Who cares? Just call him." Hong Liu said seriously.

"Oh, oh." Liu Qun cleared his throat and called.

The phone was quickly connected after a few beeps.

"Hello, teacher. I am from the "Masked Singer" program team. I would like to invite you to participate in our program. Are you interested?"

Xu Nuo pinched his throat and said, "I am interested."

"What is your name?"

"Secret."

Liu Qun almost got confused. What is a secret?

"How old are you this year?"

"Under 80."

"..."

"What is your occupation?"

"Self-employed."

Liu Qun didn't want to ask anymore. Whatever you want, everyone on this list can be invited.

"...Are you sure you want to participate in "Masked Singer"?"

"Sure."