Chapter 1115: Fight
Hai Na has maintained a very good cooperative relationship with dozens of mainstream media.
This cost Hai Na a lot of human and material resources, but it was worth it.
Duan Qianchuan heard this and did not comment, "So what we lack is not the profit brought by the publication of newspapers, right?"
"Of course not. In the early days, in order to expand our influence, we need to invite influential stars to create momentum, and we must not place too many advertisements. We will definitely lose money in the early stage, but what we need is the other value that newspapers bring to our company."
For example, how much fan traffic can be attracted by the artists in the weekly magazine, which indirectly affects the artist's value and the traffic of the works.
For example, when a movie is released, how much box office can be brought by the positive publicity in the magazine.
This is the big head.
To put it bluntly.
It's traffic!
The money brought by traffic is the big head!
How much income can be earned by selling magazines alone is probably not enough for a superstar's own filming.
How could Hai Na look at it!
The ability of public opinion to shape a superstar with a good reputation is what they value!
Even further, it affects the reputation and development of dozens or hundreds of stars.
The huge short-term and long-term benefits that can be brought about are the goals that entertainment giants are competing for.
"What is the daily circulation of the top entertainment weekly in China?"
Zhan Peng immediately reported the number accurately, "About 500,000 copies."
Duan Qianchuan nodded, "Can an investment of 10 million create a top entertainment weekly?"
Zhan Peng immediately shook his head, "No, even with the help of our company's internal resources, it can at most be ranked second-rate.
The money is too little.
Even if the money is enough, newspapers and magazines cannot be made by throwing money.
The professionalism and business capabilities of newspaper editors and reporters fundamentally affect the development of the entire newspaper to a large extent.
"What is the daily circulation of second-rate newspapers and magazines?"
"The better ones have 100,000 copies, and generally speaking, it's only tens of thousands of copies. "
With tens of thousands of copies a day, the influence is not small.
Duan Qianchuan raised his lips and smiled indifferently.
As the leader of the entertainment industry, Haina has always understood the influence of public opinion better than anyone else.
Duan Qianchuan even planned to build a TV station.
But the interests of all parties involved are more complicated.
He stood up and walked to the French window, put one hand in his pocket, and narrowed his eyes slightly.
"Let Yuzhu come up."
Zhan Peng was a little confused.
Since the word Weibo appeared in their lives, he felt that he could not understand Duan Qianchuan more and more.
He didn't say anything, lowered his head and called Ke Yuzhu,
...
After a while, Ke Yuzhu came up.
Duan Qianchuan looked back and looked at the girl in front of him who was almost brought up by himself, with a smile in his eyes,
"Are you going to have a fan meeting in a few days?"
Ke Yuzhu nodded, "Yes. "
Her face was a little red, with a bit of anticipation and excitement.
She starred in a movie in total, and won the title of queen with this movie.
This was her first fan meeting.
Duan Qianchuan saw Ke Yuzhu's excitement and anticipation, and his eyes became softer, "For your fan meeting, my opinion is to promote it on Weibo, what do you think?"
Zhan Peng doesn't believe in the influence of the Internet, so show him something.
The company needs the same belief and direction to move forward.
He can abandon Zhan Peng and choose someone with the same ideas.
But he doesn't want to do this.