Chapter 490: Phase II Recruitment

Liu Mingyu discussed a lot with Zhao Qingsong in the office again about the promotion of the drink "Strengthening the Body".

Naturally, there is no need to say much about the function of the power drink, but if you want to let everyone know as soon as possible, you also need marketing.

It's like a brainwashing advertisement at the end of the last century: "If you don't receive gifts this year, you will receive XXX if you receive gifts."

Just such a slogan, coupled with the overwhelming advertisements at the time, made his brand deeply rooted in the hearts of the people, and because of this advertisement, the sales of ordinary health care products were increasing.

Health drinks are said to be drinks, but they are actually more powerful products than health supplements.

There is a saying, the fragrance of wine is also afraid of deep alleys.

Strengthening the body needs to be promoted, in addition to the quality of its own products, it also needs a lot of publicity.

Although Zhao Qingsong was not a person in the beverage industry before, this problem is all the same. Moreover, among the elites brought by Liu Mingyu, there are people who were originally in charge of the beverage industry. If he is in charge, there is no need to worry.

After Zhao Qingsong left the office, advertisements for "strengthening" drinks appeared on Weibo, Douyin, Xingchen Technology's official website and many other platforms that night.

It is very simple to create an advertisement now, as long as you are creative and with the help of artificial intelligence, the time to complete an advertisement should not be too fast.

Now Xingchen Technology advertises on Weibo, Douyin and other platforms through formal channels. These large platforms can be said to cover more than 80% of the Internet, and anyone who goes online can see these advertisements.

Although the time is short, Xingchen Beverage has produced a total of ten short videos, each short video is a short story, and the theme of the story is the "strengthening" drink.

Like this kind of use of small stories as their own advertising, it is generally released by large companies after long planning.

The ten short videos released by Xingchen Beverage, although the production time is short, are not simple, but very delicate.

Come to think of it, Feiyun made a thrilling and thrilling CG movie in ten seconds.

Ten short videos are not an instant thing.

Liu Mingyu had no doubts about Feiyun's ability.

After the advertisement, it caused a heated discussion among netizens.

"Xingchen Beverage, is it a subsidiary of Xingchen Technology Co., Ltd.? Recently, Xingchen Technology has crossed the border a bit, from high-tech to pharmaceuticals, and from pharmaceuticals to beverages."

"A product produced by Xingchen must be a high-quality product. This sentence is not bad at all. Although it is a small story, it is not ambiguous at all in terms of production, and the details of Xingchen products are displayed everywhere."

"Strengthen your body, can you really strengthen your body? It won't be another fake drink, right? You can fool the public with a little health drink, right?"

"Made of pure Chinese medicine? Chinese medicine, as the national essence of China, has a long history, but Chinese medicine has fallen behind, and it is impossible to have such an effect."

"Why is it impossible? Since you have said that traditional Chinese medicine is the national quintessence of China, you can often see drugs made from traditional Chinese medicine appearing in major pharmacies. If it is really useless, can these drugs be made available?"

"You are talking about medicine, and now it is drink. The two cannot be compared. If you take a step back, even if it has a little effect, everyone knows that most traditional Chinese medicines are bitter. The bitterness of traditional Chinese medicine. If the taste is not good as a drink, if you want to promote it to the market, I am afraid there will not be much response.”

"The question of taste, didn't you see that Star Beverage offers three flavors? Cola flavor, orange flavor, and apple flavor. If these three flavors can be produced, the taste should not be too bad."

"No matter what the flavor is, I'm wondering where I can get a power drink right now? I really want to try it."

"I have already consulted about Xingchen Beverage, and it will take a month to buy it on the market. There is no place to sell it yet."

For refuting his own point of view, Xingchen Beverage did not come forward to refute, but published advertisements on the entire network at the speed of two small video updates every day, and he himself was speeding up the modification of production lines and negotiating contracts with raw material suppliers.

The news of Xingchen Technology in these days can be described as hot on the Internet. Whether it is Xingchen Technology's own virtual games, artificial intelligence, or Xingchen Pharmaceutical and Xingchen Beverage under Xingchen Technology, it has caused heated discussions among many netizens on the Internet.

Every related topic has hundreds of millions of popularity. Even if the word Xingchen Technology does not appear, it is still related to Xingchen Technology.

Recently, the big moves of Alibaba Group and Tencent Group have been continuous, and new plans are often revealed.

The two groups were originally giants in China, and they bought real artificial intelligence from Xingchen Technology, which is even more powerful.

August 10, 2019.

Xingchen Pharmaceutical Human Clinical Laboratory.

Hou Yaolin has been in this laboratory for the past few days and has never been out.

"Lao Hou, all the test data has been collected. This is the data of one hundred and fifty tests." The assistant printed out the collected data and handed it to Hou Yaolin.

Hou Yaolin took over the test data. These days, he knew the data carefully. After reading it carefully, he showed an excited smile: "Very good, very perfect, no adverse reactions."

Suddenly, thunderous applause broke out in the laboratory.

Only a few people know about the formula information of the universal drug for cancer treatment. Others are only half-informed, and they do not know that the company already has a complete drug for the treatment of cancer. This is also the result of the discussion between Zhang Guoqing and Hou Yaolin.

After all, cancer generic drugs are of great importance and have to be cautious.

Others, unaware of the matter, had big smiles on their faces after hearing that they had passed the first phase of human clinical trials.

After the applause, Hou Yaolin announced loudly: "The first phase of the trial was a complete success, and the second phase of the trial is ready."

Hou Yaolin didn't want to rest for a moment, just wanted to complete this task with the fastest speed.

Of course, he did not forget to report this matter to his factory manager and boss.

After hearing this, Liu Mingyu was very happy, and immediately asked Zhang Guoqing to give their research team a high bonus.

On the same day, Xingchen Pharmaceutical posted another recruitment news online.

This time, patients with cancer were recruited.

The recruitment information of Xingchen Pharmaceutical once again caused an uproar on the Internet.

"What's going on? Didn't Xingchen Pharma just recruit a wave of drug testers a few days ago? Why are they recruiting again? Could it be that the experiment was unsuccessful?"

"On the contrary, the trial should have been successful, so Xingchen Pharma released the recruitment information on the Internet. Do you see the difference between the previous recruitment information and the current recruitment information? The last time was the first phase of the clinical trial. The recruits are ordinary healthy people, and now it is the second phase of the clinical trial, recruiting patients with cancer, which shows that the drug research and development of Xingchen Pharma has made great progress."