Chapter 356 IP Theory

Hua Qi did not lie.

Luoyang was indeed being interviewed by "The Literary School".

The so-called "Literary School" is a large-scale literary and artistic program, backed by the Central Television Station of the Dragon Kingdom. Most of the people who can be invited to the program are famous literati and poets in the Dragon Kingdom. Previously, when Luoyang became a famous martial arts master, Received an invitation.

But at that time, Luoyang refused directly because of his busy schedule.

This was the other party's second invitation, and this time, Luoyang did not refuse.

When it came to the recording site, Luoyang met the people behind the scenes of "The Literary School" and had a little chat with the host Li Wen. After about half an hour of preparation, all departments were ready and this episode of the program finally started. .

The format of the interview is that the host and the guests sit on the sofa and chat, with no audience in the audience. This is also a common interview format in Longguo. Some program groups will invite the audience, while others will not.

At the beginning of the show, there was naturally a lot of politeness.

But soon, the host Li Wen came up with a seasoned theme: "Teacher Luo, recently many of your works have been adapted into film and television dramas and have been very successful. Do you think this is accidental or inevitable?"

"Nothing is inevitable in this world."

Luoyang smiled, was humble for a moment, and then said: "But this cannot be explained clearly by chance. A person's luck can be good once or twice, but if he is lucky four times, then his luck will be bad. It came too easily.”

"So, do you think the adaptation of the four works is inevitable?"

Li Wen immediately caught what the audience wanted to see and said impatiently.

Luoyang nodded: "Just like "Those Years", why is this movie successful? I will say two points. One is the director. Director Gong Xin's strength is obvious to all. He captured the youthful scene very well. The second is It’s a story. The story of “Those Years” has triggered a phenomenal reading frenzy, which also shows the excellence of the story itself.”

Li Wen laughed and said: "The excitement of a movie lies in the director and the story itself. This applies to all movies."

Luoyang shook his head and said: "The story I am talking about is not a story in the ordinary sense, but a so-called IP. The story itself is a big IP."

"IP?"

Li Wen was stunned for a moment, vaguely feeling that this word was familiar, but she couldn't think clearly for a while.

"The professional explanation of IP is intellectual property, which refers to [the exclusive rights enjoyed by the rights holder over the intellectual work results created by him], which is generally only valid for a limited period of time." This is Long Guo's professional explanation of IP .

In addition, in the parallel world, the American Empire has become the United States, but the English has not changed, so everyone can understand simple words.

Seeing that Li Wen still had little knowledge, Luoyang continued: "Various intellectual creations such as inventions, literary and artistic works, as well as logos, names, images and designs used in business can be considered to be owned by a certain person or organization. The main categories of intellectual property rights owned are: patent rights, trademark rights, copyrights, etc.”

"The original meaning of IP refers to copyright. Teacher Luo, your extended usage refers to each work as an IP. This is really a novel statement..."

After Li Wen heard Luo Yang's explanation, she thought about it for a while and suddenly realized that being able to become a CCTV host is certainly not stupid. It was just that Luo Yang's explanation was a bit novel, so she couldn't recover for a while.

"So, what you mean by big IP is..."

"Of course it refers to the original influence of the work. For example, you can think about it, why is "Langya Bang" not popular? It is a popular work with millions of readers, and it was made into a TV series After that, the readers of the original work alone will be able to form a large audience circle for the TV series "Nirvana in Fire", right?"

There is also a certain fan effect involved.

"So that's it. So when you were writing these novels, did you already think of the future direction of film and television?"

"Of course, I have always felt that IP is ignored by many people in the Dragon Kingdom, so when I wrote the novel, I was thinking that after these novels are made into films and TV shows, and achieve certain results, investors can see this. There are hidden benefits.”

Li Wen was a little surprised. It turned out that the success of these online works in film and television was actually the result of Luoyang's deliberate guidance.

"But some people say that only works of pure love can achieve such an effect..."

Luoyang couldn't help laughing: ""Nirvana in Fire" is not pure love, but this TV series is still successful, so there is more than one pure love I am talking about. Just an hour before our show started, my assistant I have sent me more than a dozen messages, and more than a dozen companies have come to seek cooperation and inquire about other copyrights I hold..."

"Can you tell me what copyrights you have left?" Li Wen asked curiously.

"Except for "Seven Weapons", I still have the copyrights for all my remaining martial arts novels. I am optimistic about their future development."

Luoyang had a smile on his face, and he couldn't help but think of the famous Marvel comics in his previous life. Marvel comics are all big IP kingdoms.

Their comic characters include Captain America, Spider-Man, Iron Man, Thor, Hulk, Magneto, Wolverine and countless other super popular heroes, and every IP is very precious.

Luoyang now controls a large copyright kingdom. The characters in martial arts novels, including Li Xunhuan, Xiao Shiyilang, Lu Xiaofeng, Chu Liuxiang, Xiao Yuer, etc., are somewhat similar to Marvel in the previous life...

Now is the time for copyright explosion.

Those who came to Luoyang Studio were obviously also coming for martial arts copyright, because Luoyang no longer has the copyright of pure love novels.

Li Wen smiled and said: "So, I am looking forward to the arrival of martial arts dramas! Speaking of martial arts, we all know that Mr. Luo himself has achieved a lot in martial arts. Can you tell us about your personal understanding of martial arts?"

"My understanding of martial arts...maybe it lies in the word "xia."

"Xia? Can you tell me in detail?" Li Wen heard this and couldn't help asking curiously.

Luoyang shook his head and said with a smile: "The details may only be understood by reading my martial arts novels in a few years."

Some works cannot be written now, otherwise they would be too weird, so Luoyang changed the topic in time. Next, the interview shifted from pure love to martial arts, and finally to long online articles.

Luoyang cooperated very well and basically answered every question.

This recording lasted for two hours before it was over. After it was over, Luoyang even felt a little dry in the mouth.