Chapter 101: This Is the Brand Effect

San Francisco is rising at an alarming rate, and the whole city is full of vitality.

Because of gold, ships from all over the world sail into the port of San Francisco every day, either loaded with cargo or loaded with gold prospectors, injecting new blood into the city.

People from different places have different names for this emerging city. Americans call it San Francisco, which is the most official name. Mexicans and former Spanish colonial countries and regions stubbornly call it San Francisco. The city is called Jerba Buena.

Because four years ago this was a small fishing village in Mexico called Yerba Buena.

No one would have thought that just four years later, this small fishing village would become one of the largest cities on the West Coast of the United States.

Chinese immigrants have the most vivid name for this city, because the name San Francisco is very difficult to pronounce for Chinese people. So they simply transliterated the city's name and called it San Francisco.

But this simply transliterated name always seemed strange to Chinese people, and soon the more vivid and appropriate name Jinshan spread among Chinese immigrants.

The simple image of Jinshan and its alluring name gradually replaced San Francisco. It was spread word of mouth among Chinese immigrants and even brought them back to their hometown on the other side of the Pacific, attracting more Chinese to cross the ocean with dreams of getting rich. here.

Brand-new buildings are rising from the ground centered on commercial streets and civic squares. The modular and lightweight buildings allow gold diggers who have just arrived in California to see what California speed is.

I'm afraid that California is the only place in the entire United States where the building construction speed is measured in days.

Because California's gold diggers were so busy, they didn't have time to build buildings, but they had gold.

Countless large and small construction companies and construction teams have been established. As long as you have enough gold, they can build a brand new house for you in forty days, or even more than thirty days.

If the construction company promises you a construction period of less than thirty days, then you should be careful. Most of the houses they build for you will be shoddy buildings.

According to a report from the most authoritative local newspaper, the Daily Californian: On September 6, 1850, this newspaper had already published 9 stories about shoddy buildings this month. The poor Wilson family had just happily moved into their new home. We were preparing to welcome a new life, but within 24 hours of moving in, the tragic incident of house collapse occurred.

Unfortunately, Mr. and Mrs. Wilson were killed by a collapsed beam. Fortunately, their 8-year-old child was still alive, thanks to the timely response of the fire station staff who rescued the poor child from the rubble.

If you are looking to build a new home, we recommend that you contact Liang's California Construction Company, California's largest and most reliable construction company.

Not only are they efficient, but to date there has not been a single accident involving any of the buildings the company has built. The only drawback is that their asking prices are higher than other construction companies.

If you have limited funds, you can contact the Vanderbilt Construction Company. This company is a construction company that has just been established, but their reputation and service are good, and the president of the construction company is the son of Commodore Vanderbilt. Mr. Kony.

"Kony, where did you get the money to open a construction company? Advertising space in the California Daily is not cheap, right?"

Liang Yao, who returned to Jinshan City after the bandit suppression operation, was browsing the news of the past few days in his study.

"I got it from going to the casino."

Standing behind Liang Yao, Kony's image has taken on a completely new look. He answered Liang Yao's questions calmly.

"While I was suppressing bandits, you went gambling again? Sure enough, once you are a dog gambler, you will always be a dog gambler. You really can't change your mind and eat shit." Liang Yao put down the newspaper with an angry look on his face.

"You misunderstood me. Do you remember the clothes Elizabeth prepared for me?" Kony explained hurriedly.

"I remember, but what does this have to do with the money you make to open a construction company?"

"Of course it is related. Elizabeth sewed a $10,000 money order in the pocket of one of the shirts." At this point, Kony's nose became sore.

"Elizabeth has so much money? Didn't you say that your father is very stingy with your brothers and sisters?"

Liang Yao remembered that Elizabeth told him that their brother and sister's monthly pocket money was only a dozen dollars.

Of course, more than ten dollars is a lot of money for ordinary people. Griffin's soldiers' monthly salary is only eight dollars, and the monthly salary of ordinary engineers in the east is only $15 a month.

But in California, where prices are extremely high, a dozen dollars is really just pocket money. The purchasing power of a dozen dollars in California is very limited. It can barely sustain a person's relatively poor life in California for four or five days.

"I think Elizabeth begged my father for me." Coney wiped the corners of his eyes and continued, "Your Bank of America cannot exchange Citibank's U.S. dollar draft, so I can only go to the casino to try my luck. , to see if anyone was willing to accept the Citibank draft. In the end, the vampire from Stanford exchanged my $10,000 bank draft for $6,000 in California gold coins.”

"That guy Stanford is really evil." Liang Yao couldn't help but sigh, and then he pointed to the news of the house collapse in the newspaper and warned Connie, "As long as you don't delay my job here, I don't object to you opening a construction company, but I don't want your construction company to appear in the negative news in the newspaper, understand?"

The fact that Connie can learn from him to open a construction company shows that he is not hopeless, and that he is not stupid.

"I can't wait to work for you. Working for you, I can learn a lot more than in a business school. At present, my construction company is not large, and I can still handle it. It won't affect my job."

Connie now understands why Jones, the president of Bank of America, wants to return to Liang Yao to be his assistant, and why his father values ​​a young man who is about the same age as him so much.

"Don't you hate your father very much? Why does your construction company still use the Vanderbilt family name?" Liang Yao teased.

"This is what you told me. The name of the Vanderbilt family is worth a thousand gold. This is a brand effect. Don't waste it." Connie said.

While Liang Yao was talking to Connie, Hu Jinchen walked in and reported to Liang Yao: "Mr. Liang, Mr. Ge Wen wants to see you."

"Mr. Ge Wen has arrived at Jinshan? Please invite Mr. Ge Wen in." Liang Yao asked Hu Jinchen to invite Ge Wen in quickly.

"I'll prepare a pot of hot tea for you and Mr. Ge Wen. I think you must have a lot to discuss." Connie followed Hu Jinchen out of the study.