Chapter 307
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Simon's departure didn't have much impact on the competitive Thanksgiving schedule.
After the premiere on November 16, the film reviews of "Flying Innocent" began to log in major media in North America.
However, this family comedy with the baby talking as a gimmick did not arouse praise from the media. Under the joint public relations of Warner Bros. and Daenerys, the media movie score was only 6.2 points, barely reaching the pass. "Variety", "New York Times", "Washington Post" and many other mainstream newspapers have given negative reviews.
"Variety" commented that "baby imitation of adult thought and tone of speech is not cool at all, but rather disturbing", and "New York Times" also pointedly commented that "Billy Crystal's chattering voice is full of despair."
While there are still many positive reviews from newspapers such as 'very funny', 'surprise at the idea of a baby opening', 'a delightful movie', both Warner Bros. and Daenerys know how much of this There's a PR component, so it's inevitable to be apprehensive about the movie's prospects.
From November 17th to November 19th, the film, starring Mel Gibson and Billy Crystal (voice), won $20.46 million at the box office in the first weekend of three days, easily winning the weekend box office championship.
In three days, it earned $20.46 million. Compared with the production cost of $15 million, this achievement is of course very good, but it is difficult for Daenerys to relax in entertainment.
Everyone knows that this beautiful opening box office is the result of the previous efforts to publicize it. The final determination of the total box office potential of "Flying Innocent" depends on the box office status of the next week.
Because of the media's disapproval, Amy and others are worried that the box office curve of this movie will drop sharply all the way.
In this regard, "Scream 2", which has fallen by more than 30% for two consecutive weeks, can be regarded as a reference.
After its release on October 27, "Scream 2" grossed $31.77 million in the first week, a 33% drop in the second week, and made $21.29 million.
According to the usual practice, the decline of a movie is too deep in the second week, and the decline in the third week will definitely be narrowed, but the decline in the third week of "Scream 2" has further expanded to 35%. From November 10 to November 16 Only $13.73 million was collected in seven days.
"Scream 2" accumulated a total of $66.79 million at the box office in three weeks, and Daenerys Entertainment is still making a lot of money. However, with the box office curve shown by this film, it may be okay for this sequel to break 100 million, but it will definitely not reach the total box office of the first domestic as high as 132 million US dollars.
"Flying Innocent" does not have the popularity advantage of a sequel, and the film critics' reputation is not good enough. The box office in the first week can be propped up by the early announcement and cast, but under the aggressive situation of "Back to the Future 2" next week, if the next week falls by more than 30 % or even 40%, it may be hopeless to break through 100 million locally.
The first weekend exceeded 20 million US dollars, and "Flying Innocent" has a total domestic box office of more than 60 million US dollars. It is still very easy. This is destined to be a lucrative project.
However, because of the original contract, if "Flying Innocent" cannot break 100 million, Daenerys Entertainment must continue to cooperate with Warner Bros. on other projects until it exceeds 100 million. Therefore, compared to Daenerys Entertainment's worries, Warner's side is relatively relaxed.
In this era, films with more than $60 million at the domestic box office are already big sellers.
Regardless, Warner Bros. is destined to make a fortune from this project. If you earn a little less this time, it will bring you the next opportunity for cooperation.
In different minds, on November 22, Universal Pictures' "Bombshell" "Back to the Future 2" was released. The sequel that fans had been looking forward to for 4 years lived up to expectations, but it only opened for two days on Wednesday and Thursday. It made a quick profit of 15.18 million US dollars and easily won the third place at the box office for the week from November 17 to November 23.
At the same time, "Flying Over Childhood" easily won the first place in the weekly box office list with a box office of 29.23 million US dollars.
Paramount Pictures' "Harlem Nightclub," starring Eddie Murphy, came in second with $23.72 million in its opening week.
The decline of "Scream 2" this week finally began to narrow. The box office fell by 23% compared with last week, and received another 10.56 million US dollars, ranking fourth on the list. The total box office of the film is 77.35 million US dollars.
Among the six new films this week, Disney's animated film "The Little Mermaid," which quietly opened on 994 screens, ranked fifth with $8.44 million in its first week.
Further down the line, Orion Pictures, along with "Flying Over Innocent" and "Harlem Nightclub", announced the same magnitude "Fantasy Sea" but did not arouse the audience's response.
With a large-scale opening of 1,713 screens, "Fantasy Sea Childhood" only brought in $4.1 million at the box office for Orion in the first seven days, ranking seventh on the weekly box office list. The story of the girl and the elk, which was invested in by Orion Films with high hopes of $15 million, failed again, further impacting the top second-tier film company whose financial situation continued to deteriorate.
The Canadian Seagram Group, which recently contacted Orion Films and intends to test the waters of Hollywood, saw this situation. Although it did not back down, it proposed more stringent capital injection conditions to John Kruger, the major shareholder of Orion.
In addition, "My Left Foot" released by Gaomen Pictures, a subsidiary of Daenerys Entertainment, grossed $1.83 million in the first week after its opening on November 10, and continued to earn $1.52 million the following week. In two weeks, the biographical film quietly grossed $3.35 million on 112 screens.
The film also received unanimous praise from the media as expected.
Deutschman has already started filing for various awards for the film.
Thanksgiving this year is November 23rd.
The North American public typically has four consecutive days off, starting with Thanksgiving on Thursday.
Therefore, November 24 to November 30 is also the golden week of Thanksgiving, with a large number of audiences pouring into theaters during the Thanksgiving holiday. The sudden and substantial increase in the number of moviegoers usually causes many movies to reverse the box office decline this week.
The annual box office champion of the first film has accumulated a lot of popularity, and it has collected 15.18 million US dollars in two days. Although the word-of-mouth of "Back to the Future 2" and "Flying Innocent" are just barely passing, most of the media's attention is still focused on this. Ministry 'Bombshell' body.
When other film companies adjusted their film schedules to avoid the edge of "Back to the Future 2", Daenerys Entertainment bucked the trend. The Gucci fashion documentary "Gucci Mark" produced by Gaomen Pictures was sold at 532 on November 24. The scale of the block screen was officially opened.
The fundamental purpose of Daenerys Entertainment's production of "Gucci Mark" is to promote the Gucci brand, and does not expect much commercial benefits from it. The opening scale of the 532 screens seems to be small, but they are all concentrated in the core metropolitan areas where potential consumers of the Gucci brand gather in New York, Chicago, Los Angeles and other North America.
Moreover, the final production cost of the documentary with the original budget of 3 million US dollars was inevitably overrun to 5 million US dollars under the requirements of Sofia and others. After Gucci took the initiative to prepay the promotion expenses, Gaomen Pictures invested a publicity budget of up to 5 million US dollars.
A total of 10 million US dollars was poured down, and with the stunt of the first fashion documentary on the cinema and the vigorous promotion of a group of star supermodels and fashion celebrities, "Gucci Mark" has attracted a lot of attention before it was released.
At the same time, the film also accounted for a lot of cheap in the schedule.
Various studios have avoided the edge of "Back to the Future 2". If you don't count "Back to the Future 2", which opened two days in advance, on December 24, there is only one new film "Gucci Mark" in North American theaters. show.
"Back to the Future 2"'s well-established word-of-mouth has consumed the interest of the media in the first two days, and then the market turned cold for two weeks in early December, and there were no new films worthy of attention. As a result, a lot of media attention turned to this gimmicky fashion documentary.
Naturally, the $5 million overrun budget will not be in vain.
Simon repeatedly emphasized during the preparatory stage of the project that in order for the documentary to be interesting to the audience, it must tell a complete and interesting story.
The creative team has done a great job of implementing the concept he's articulating.
The documentary features Tom Ford as the protagonist, starting from the young designer who became the creative director of Gucci at the age of 28 under pressure, starting with the preparations for the fashion week in September. After running-in, going through the confusion of brand design, and going through the ups and downs of fashion week preparation, finally successfully completed the Gucci 1990 spring and summer women's wear show in Milan Fashion Week on September 22 with praise.
In addition to the complete story, the documentary is perfectly interspersed with a large number of classic Gucci products that can make fashionable women scream, as well as a lot of gossip in the circle, and the occasional appearance of many stars and supermodels also provides this documentary. More selling points.
Because a small premiere was held in advance, most mainstream media in North America published comments on the documentary on the day of the release of "Gucci Mark" on November 24.
Compared with the tepid word of mouth of a series of films last week, "Gucci Mark" unexpectedly received a lot of praise.
"Variety" magazine, which has continuously given negative reviews to "Scream 2" and "Flying Innocent", praised "Gucci Mark" without hesitation this time, creating a beautiful fashion dream. The Hollywood Reporter also praised the documentary's "crafted narrative structure beyond the reach of most Hollywood films".
After statistics, the comprehensive media score of "Gucci Mark" has also reached an excellent level of 8.3 points, which is the highest score among all eight new films in the past two weeks.
On the other hand, "Back to the Future 2", which is almost destined to be a big hit in the eyes of most people, has obviously unsatisfactory box office performance in the first weekend after its opening.
On Friday, November 24, compared to Thursday, "Back to the Future 2" had a single-day box office of $11.19 million, a single-day increase of 41%, which is still expected.
However, entering Saturday, the box office performance of "Back to the Future 2" surprised many people.
Anyone who pays a little attention to the movie box office knows that under normal circumstances, the box office performance of a movie in the three days of the weekend will basically be a lower opening parabola with a lower Friday and a big increase on Saturday and a fall on Sunday.
However, "Back to the Future 2" pulled in $11.19 million on Friday. According to such data, when many people thought that the box office of the film would exceed the $40 million mark in its first full week, the film's Saturday box office Compared with Friday, it unexpectedly fell 7%, and the single-day box office fell to 10.4 million US dollars.
If "Back to the Future 2"'s box office drop on Saturday can barely be explained by an excuse for a large number of fans of the previous work to enter the theater for the first time on Friday, the following Sunday, "Back to the Future 2" compared to Saturday. The huge drop of up to 40% in a single day is doomed that this film cannot continue to write the glory of the previous work.
You know, the average blockbuster movie's decline on Sunday during the same period is basically no more than 20% relative to Saturday.
"Indiana Jones 3", which has a similar opening mode to "Back to the Future 2" in the summer season, saw a single-day drop of only 9% on the first Sunday compared to Saturday, and temporarily ranked first in this year's box office.
The Sixth Sense even bucked the trend in the first weekend.
Compared with "Back to the Future 2" that quickly showed its decline in the first weekend of its release, the box office performance of "Flying Innocent" also exceeded many people's expectations.
However, unlike the sluggish box office of "Back to the Future 2", "Flying Over Childhood" took advantage of the east wind of the Thanksgiving Week holiday and unexpectedly achieved a reverse decline. To be precise, because the box office performance of "Back to the Future 2" was not as good as expected, the market share that was invisibly spared made many movies reversed in the same period.
During the three-day period from November 24 to November 26, "Back to the Future 2" won the weekend box office championship with only a very narrow advantage. Then, this sci-fi comedy, which most of the films in the same period voluntarily avoided, was overtaken by "Flying Innocent" on weekdays.
In the end, for a full week from November 24th to November 30th, "Flying Innocent" once again won the first place in the single-week box office list with a box office of 33.38 million US dollars. Compared with last week, the box office fell by 14%.
Just two weeks after the start of the painting, the total North American box office of "Flying Over Innocent" quickly accumulated to 62.61 million US dollars.
Daenerys Entertainment's concerns were swept away after the film's opening week.
The box office has exceeded 60 million US dollars in two weeks, and no one will doubt that the total North American box office of "Flying Innocent" has the strength to exceed 100 million US dollars. Moreover, according to such box office trends, the total North American box office of "Flying Innocent" will far exceed the figure of 100 million US dollars.
Next, "Back to the Future 2" ranked second with $32.71 million. This "blockbuster" film, which was highly expected by Universal Pictures, lost its single-week top spot in the first full week, and may not be able to win the weekly box office championship again during the entire release cycle.
In addition to the two heavyweight films, Eddie Murphy's "Harlem Nightclub" failed to achieve the same box office rise as "Flying Innocent" this week, but plummeted 42%, ranking third on the list, and then closed. $13.61 million, and a two-week box office total of $37.32 million.
"Harlem Nightclub" is expected to make a modest $60 million at the North American box office.
Disney's animated film "The Little Mermaid" also achieved a 13% drop at the box office, taking in another $9.63 million.
Subsequently, "Gucci Mark", which accidentally kicked "Scream" out of the top five of this week's list, is undoubtedly the biggest highlight of this week's list.
Because its quality is excellent enough, and it has various gimmicks and sufficient investment in publicity, "Gucci Mark" made $9.55 million in the first seven days of the 532-screen opening scale, only less than $100,000 behind "Gucci". The Little Mermaid.
And, the fashion documentary's weekly average of nearly $18,000 is more than any other film on this week's list.
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