Chapter 1236 Self-Media

Only Chen Qing came over alone, and it was such a disappointment to have a chance to have a meal with her boss, bringing a souvenir or something to the table.

After hugging and greeting, the two sat down at the dining table, and after ordering food, Chen Qing skillfully opened up the topic. As usual, she first talked about various trivial things she had experienced recently, such as the family ethics scene related to her boss's vase.

Simon was not in a hurry to get down to business, and when Chen Qing finished speaking, he also mentioned a small matter: "In China, it was casually mentioned when entertaining guests on Thursday. Recently, we can plan to let Jinshu set up a new media operation department. Use the youtube website owned by Eaglet as a platform to release various videos showing Chinese culture."

The boss's tone was casual, but when Chen Qing heard the topic of entertaining guests on Thursday, she cheered up and didn't ask too many questions, she just talked about the matter: "I remember Elite has a new media operation department, is that it? "

"It's not the same. Because of its local advantages, elite is oriented towards a full range of online social platforms, and the online celebrities it creates are more focused on the fashion field. On your side, the Facebook or Instagram platform can only be regarded as an auxiliary, and the core is the YouTube website, huh , the main reason is that it is easier to monetize through advertising. For your side, it can be regarded as earning foreign exchange. If it is done well, the income will be very rich, and you can also get the halo honor of promoting Chinese culture overseas. Don’t underestimate this. .”

When Simon said this, what he felt the most in his heart was that there is no wall in China yet.

Sooner or later there will be walls.

However, as long as Jinshu starts to drive a large number of related teams from mainland China to develop on YouTube, even if there is a wall, it is still easy to open a small door for this.

"I understand," Chen Qing nodded, of course she knew the energy that the seemingly intangible aura actually possessed, so she responded like this, thought for a while, but still had no idea, and asked: "Boss, what should I do specifically?" ?”

Simon came at his fingertips: "For example, open a column called "A Bite of China", visit various traditional delicacies from all over China, record their production process and explain the cultural implication contained in them. Another example, find a column named "Wang Gang" cook, cook some kinds of Chinese home cooking..."

Chen Qing understood at first and was very inspired, then she became a little confused and interrupted: "Boss, what Wang Gang?"

Simon took it for granted: "What is the English name in your foreign language textbooks usually?"

"Tom, Lucy."

"That's it. I'm just giving an example. It doesn't matter if you go to Li Gang and his son."

Looking at her boss's serious expression, Chen Qing suddenly felt that this should not be the case, but she had no evidence.

Simon continued: "Also, choose a small mountain village with beautiful mountains and clear waters, find a girl, you can choose the name yourself, choose someone who is literary and artistic, don't call her Han Meimei, and then shoot various pictures that also contain traditional Chinese culture. Daily life, sowing seeds in spring, eating watermelon and picking grapes in summer, picking cotton in autumn, smoking bacon in winter, sachets and rice dumplings for Dragon Boat Festival, making lanterns and making Lantern Festival for Lantern Festival, and making Lantern Festival for Mid-Autumn Festival. mooncakes, make dumplings for lucky money during the New Year, understand?"

Chen Qing nodded again, hesitantly said: "Boss, is anyone watching this?"

"You go to youtube to see, isn't it all kinds of trivialities, everyone just kills time, the key is to take pictures that are more interesting and beautiful, remember to find a professional." Simon said here, and added: "Do you know about raising Gu? ?”

"Know."

"The most indispensable thing in this world is people, and China is even more so. Pick more candidates for training, and treat them as raising Gu. There will always be success."

Chen Qing agreed again, already thinking in her heart whether the contract for raising Gu is suitable for 8 years or 10 years, 12 years seems a bit long, and 5 years is too short, she continued to ask for ideas from her boss: "Boss, do you have any more?" ?”

"There are so many traditional techniques in China, such as pottery making, tea frying, woodcraft, etc.; Make greengage on the bed."

Chen Qing simply took out a notebook from her bag to quickly record, and at the end, she kindly reminded: "Boss, making greengage around the bed is not a description of a rural pastoral."

Simon lamented that the girls of this era are still too pure. Do you think that "picking chrysanthemums under the eastern fence" is a rural pastoral?

Innocent!

The expression was still serious, and he pretended to be angry: "Concentrate on remembering you."

Chen Qing stuck out her tongue, pretending to be coquettish and said: "Boss, you can continue."

Simon hesitated a little, thinking that the one million reasons for eating bamboo rats would be fine. Girls named Danmaku are not popular now, and foreigners can't get the beauty of the words "Dead Rat Villa".

Homophonic stalks have to deduct money.

So he concluded by saying, "That's about it."

Chen Qing wrote down one by one, sorted it out quickly, and said, "Boss, I feel that these are similar to documentaries?"

Simon said: "Some of them can be made into documentaries, such as the column "A Bite of China". For most of the others, you can refer to the videos on YouTube. The characteristics are life-oriented, personalized, and fragmented, giving the audience a kind of casual shooting. The biggest advantage of doing this is that the cost will be very low. One person and one camera can complete a record. The standard definition of this media form in the United States is 'e dia', translated into Chinese , can be called self-media. Of course, what the audience sees is daily life, but you can’t really shoot casually. If you want the audience to buy it, you still have to prepare carefully in advance for interesting

scripts and scripts. "

Chen Qing wrote it down again.

After chatting a few more words, the lunch was served, and both of them talked less. We didn't talk about business until we were almost done eating lunch.

Mainly from Korea.

Entering November, the United States starts winter time, and the time is delayed by one hour, and the time difference with Asia widens again. The difference between Los Angeles and Beijing has changed from 15 hours to 16 hours.

So now Asia is already after the wee hours of Tuesday.

On Monday local time, after the thrilling financial showdown in Hong Kong last week, Southeast Asia did not usher in the expected peaceful period when a large number of international speculators retreated.

Last week’s close was too high, and many people already knew that the bottom line of the Hang Seng Index was 10,000 points. Therefore, throughout the day on Monday, the Hong Kong stock market fell by 3.6 points after three consecutive days of rising last week. , down from 11,507 at Friday's close to 11,092. However, everyone knows that this is just a natural adjustment of the Hang Seng Index.

In addition, the exchange rate of the Hong Kong dollar against the US dollar has been firmly locked at the highest level of 7.75 to 1.

Unlike stock index futures, which usually require a margin of around 10, because the leverage of exchange rate futures can be more than a hundred times, the Hong Kong dollar exchange rate seemed to fluctuate only 1.04 in the last two hours of last Wednesday, which has already caused many exchange rate shorts to directly liquidate their positions. In addition, Wall Street All short positions against the Hong Kong dollar have been withdrawn, and now no one dares to short the Hong Kong dollar.

Hong Kong has returned to safety.

In comparison, international speculators in South Korea, Japan, Taiwan, Singapore, Malaysia and other countries or regions have not been affected by the financial incident in Hong Kong and have not withdrawn.

Simon said when chatting with the two uncles over the weekend that this game may end in some areas, but the whole is still going on.

Ordinary people or outsiders may take it for granted that after the international short sellers have stumbled in Hong Kong, it is reasonable to withdraw their troops with gold. In fact, those who should have received the message have already received it.

The feast is not over.

In addition to Hong Kong, in other regions, everyone is still casual.

Of course, the European and Asian short sellers who have just stumbled will inevitably be more vigilant, but, how to say that sentence, the only lesson history has taught mankind is that mankind never learns lessons.

The human heart is greedy and forgetful.

Wall Street just made a fortune and of course wants to make more. And some other international capitals have just stumbled in Hong Kong, and they must make up for it in other markets as much as possible.

So everything goes on.

Apart from other things, South Korea, which the Westeros system focuses on, had another triple kill on stocks and bonds throughout the day on Monday. After the exchange rate of the Korean won against the US dollar rose slightly with the general trend last Thursday and Friday, it fell by 4.1 again on Monday, from 1,712 won to 1 US dollar to 1,782 won to 1 US dollar.

Inside the executive cafeteria at Malibu Studios.

Chen Qing put down the tableware, wiped the corners of her mouth with a napkin, and said, "Boss, according to the latest news we have received, the foreign exchange reserves that the Bank of Korea can use have dropped from more than 7.6 billion US dollars at the beginning of last month to the current 4.3 billion US dollars. It is also because South Korea allowed the Korean won to float freely and the result of the recent emergency foreign borrowing. With the current slowing speed of foreign capital fleeing, South Korea still needs to consume 1.5 billion to 2 billion US dollars every week. This money can only last for three months at most. Weeks, even if there are supplements in various aspects, it is impossible to survive the end of December when there is a one-time repayment of US$30 billion in due debts.”

Simon was already holding a cup of coffee in his hand. After listening to the words and combing them for a while, he found that this was obviously different from the information in his memory.

As expected.

Capital such as the Westeros system has been quietly promoting targeting South Korea, so it's strange if there is no difference.

So he asked, "Are there any responses from the South Korean authorities regarding our conditions?"

Chen Qing nodded, then shook her head again: "I had a phone call with General Secretary Kim Young-sam whom I met when I came to Hong Kong. The Blue House is still negotiating urgently, and they are still testing. They hope that the foreign shareholding limit of only 50% will be lifted for the time being. I will directly His phone hung up."

Simon smiled and said, "We're not in a hurry. No matter what, South Korea will lose this game."

Chen Qing also echoed with a smile, and then said: "However, boss, I have read some arrangements in the email you gave me. When the time is right, contact South Korea's foreign debt holders to suspend debt collection from South Korea. If this matter It was not a big problem before the launch in Hong Kong, but now, those European and Asian financial institutions that we cheated once in Hong Kong, shouldn’t agree easily?”

South Korea's total external debt exceeds 100 billion US dollars, basically, North America, Europe and Asia each account for one-third. Indeed, if Simon reaches an agreement with South Korea and then tries to push the creditors of all parties to stop the run, the European and Asian capitals that have just been tricked will definitely not be too willing to cooperate.

It is not impossible to sing a different tune.

Simon is not worried about this: "If they don't cooperate, the worst case scenario is that we spend 30 billion US dollars to help South Korea pass the threshold at the end of the year, and this 'bad' is only for South Korea. The more the South Korean economy is controlled, the more it will control the South Korean economy. After the new year, as long as we have our support, the South Korean won will regain its stability, and South Korea’s continuous export of foreign exchange funds can gradually make up for the relevant gap.”

Chen Qing thought for a while and asked, "Boss, do you think European and Asian capitals will be bullish on South Korea because of us? I mean, after reaching the bailout, they will continue to sell short, like Hong Kong, and they will cheat us for a long time." Bundle?"

"How is it a trap?"

"Continue to run, bankrupt the companies we are optimistic about and invest a lot of money in, and even snatch them from us in the form of creditor takeover."

"There is such a possibility," Simon said with a smile: "However, since you have thought of it, we will definitely not allow this to happen."

Chen Qing nodded again: "Of course."

Simon laughed and said: "What's more, don't even look at the debt ratios of those Korean companies. They are often 300 or even more than 500. If you grab something from us, you will lose a cost equivalent to three to five times the size of the debt from our hands." Even if someone wants to be so stupid, I don’t think the boards or shareholders behind those institutions will allow a few people to do it for the sake of anger.”

"Boss, I also want to say this. You are not worried about the high debt we took over those companies?"

"This is your business. It's not that you don't know that those liabilities are the liabilities of the chaebol as a whole. We are looking at relatively high-quality companies. Therefore, you only need to do a good job of reorganization and divestiture at that time, and the individual If the debt of the enterprise is controlled within a certain range, there will be no problems."

Chen Qing thought about it for a moment, and didn't continue.

At first glance, it seems to mean that the Westeros system can only control a part of the chaebol, but when you think about it, with the intricate organizational structure of those chaebols in South Korea, there is no such thing as a part. The top-quality core enterprises that control the relevant chaebols, and the rest, because of poor operating conditions or high debts, need to rely more on the core enterprises, otherwise they will die.

As long as it works properly, it is actually equivalent to the fact that the Westeros system only gets a large number of assets, but does not need to bear too many debts.

Seeing that Chen Qing understood thoroughly, Simon talked about another matter: "This time when you return to New York, you should go to Washington to communicate more with the i side, and the Ministry of Finance. Take time to meet with Bob Rubin to make sure There will be no deviation from our plan in Washington."

Chen Qing said: "Boss, why is it so troublesome, how about we directly appoint someone to lead i's negotiations, now we should have this kind of strength?"

"Do you want to be named by a large number of unemployed Koreans in the streets for the next few years?"

Chen Qing shook her head: "I don't want to."

"So we have to try our best to stand behind the scenes, including you going to South Korea with the i team, and keep a low profile as much as possible. If you can't show up, don't show up. And those chess pieces we have in South Korea, let them get involved as little as possible, i This time is a target for Koreans to vent their anger, we just stand behind the scenes and do our own thing."

Chen Qing nodded solemnly: "Boss, I remember."

Simon got up and said, "That's it for today."

Chen Qing stood up together and walked out with her boss, she really wanted to hug him intimately, but unfortunately the occasion was not right, she remembered Cheng Taixi again, she smiled flatteringly and said: "Boss, you should have seen the photos of the souvenirs I brought Well, do you want me to leave her in Los Angeles?"

"No," Simon said, "A very nice woman, let her do something in the future."

Chen Qing regretted: "The boss doesn't want it?"

"When are you going back to Asia?"

"Whenever the boss says I will go back, I will go back."

"Heh, I'm going to Mexico for a rest this weekend. I'm going south to a seaside manor in San Lucas, California. If you happen to, you can bring her over to play."

Chen Qing nodded happily, and asked curiously, "Boss, are there others?"

"Yes," Simon didn't hide it: "Some time ago, some actresses from Hong Kong came here to audition. I picked two beauties, and we will go there together."

Chen Qing didn't ask who the two beauties were, but asked sharply: "Are there any more?"

"I don't know, it depends on your mood."

Chen Qing pretended to regret: "I thought I could spend the weekend alone with my boss."

Simon said: "You pretend that they don't exist, just spend the weekend with me alone."

Chen Qing looked adoring: "Good idea, the boss is wise."

The two happened to enter the elevator, and there was no one else except the two bodyguards who came in together. Simon smiled and said to the girl beside him, "Come on, let me take a picture too, I can't always be taken advantage of by you."