Chapter 1177 Subversion
As the east coast approaches evening, the west coast of the United States has just passed its lunch break.
San Francisco, Mountain View.
Tinkerbell's 1997 autumn new product launch conference started on time at two o'clock in the afternoon on the West Coast.
As a hot electronic brand that has risen rapidly in recent years, even though Tinkber's autumn new product launch is not as important as the spring, it still attracts close attention from the global media, peers and consumers. Moreover, according to the news that has been continuously circulated before, this autumn new product launch conference is far from the kind of small troubles of last year, and it is very likely that a flagship product of Tinkobel will be born again.
ipad-10.
This is the name of the new product excavated in advance by the technology industry media, which is as powerful as the entertainment paparazzi, and it also triggered a storm of leaks inside Tinkobel.
Moreover, there was a temporary episode in this press conference.
Even before yesterday's Friday, the iPad-10, which was constantly exposed and declassified, was the absolute focus of Tinkber's autumn new product launch conference.
Suddenly, however, Ghost Story was born.
In fact, before the release of "Ghost Story" and after the premiere of the film at the Toronto Film Festival, this film shot entirely with irec digital cameras has attracted the attention of the technology industry, but no one thought that "Ghost Story" would be so successful . It was so successful that only one day after its official release, it quickly became a topic of discussion at the national level.
The problem is simple.
Money stimulates the public's senses best.
With a cost of US$300,000, the box office on the first day was nearly 10 million. It is estimated that the total box office in North America will be at least 150 million, and the box office return is 500 times. People have room for imagination.
If this is a project completed by an individual alone, there is no doubt that the income brought by the film is enough to make an unknown ordinary person become the wealthiest group of elites at the top of the world's pyramid.
Because the attention is so high, Tinkber, who has always been rigorous about the press conference process, temporarily added more relevant links about "Ghost Story". Among them are the three main products of Tinkber's own icam, iplayer and irec produced urgently. In addition to their own entertainment functions, they bring fame and liquidity to the majority of users, and even increase a large number of new employment opportunities for the entire society.
Such as icam.
Since it was officially launched, icam users have shared photos through social networking platforms such as facebook, etc. In just a few years, a large number of Internet celebrities with tens of millions of fans have been created. There are too many people whose income reaches tens of millions of dollars. Even ordinary Internet celebrities in the second and third tiers can earn a rich income enough to maintain a decent life through the Internet.
And iplayer.
Compared with icam, which produces content, iplayer can only receive content passively, but it also brings huge benefits to many people through the combination with the broadcast network broadcasting and audio sharing website that was acquired by Ting Kebeier.
Due to the considerable capacity, it is not only music that can be put into iplayer by users, but also audiobooks, talk shows, audio teaching materials and many other contents, and whether it is music, talk shows, audiobooks, etc. Ordinary people with the right conditions bring opportunities.
The broadcast platform will not only introduce the genuine resources of music big names, but also accept content delivery from non-famous musicians, and also give out revenue sharing, so a group of online music creators have also been born in recent years.
Even if the threshold for music is high, the recording of audio books, the performance of pure voice talk shows, various audio teaching materials, etc., all require content producers, and the authors of various audio content on the broadcast platform have reached millions. High earners are equally numerous.
Then there is irec.
Even before "Ghost Story", when irec-10 was released last year, YouTube, a video sharing website owned by Eaglet, launched an advertising sharing plan. As long as you upload a video and get clicks, you can get cash advertising sharing.
Countless users flock to it.
Now, the release of "Ghost Story" has raised irec's product image to a whole new level invisibly. .
Who else can make a home digital video camera with a box office of more than 100 million yuan?
Even if manufacturers such as Sony deliberately use their own home digital camera products to make pseudo-documentary films and succeed, they are destined to lose the aura of being the first to eat crabs.
Tinkber's press conference.
Although giving "Ghost Story" too many scenes will inevitably be a bit off topic, but since it is destined to be a win-win operation, Tinkber is not stingy. After the Toronto premiere received excellent responses, he decided to focus on promoting the film. At this time Once again, several main creators of "Ghost Story" were directly invited to the scene.
After some indirect interaction at the beginning, and after the promotion of several peripheral products, C-girl personally invited Lin Yibin, Amy Adams and other main creators to come on stage.
Amidst the warm applause from the audience, Miss C sat down with several main creators, and a trailer of "Ghost Story" was first played on the big screen.
This operation surprised many guests at the scene.
Really spared no effort.
You know, this is a live webcast on youtube
The super press conference with more than 30 million viewers worldwide in real time, and countless media from all over the world will further spread the information to billions of ordinary people afterwards. During the meeting, it was equivalent to a large-scale advertisement for this movie on a global scale.
Potential value cannot be estimated.
After the trailer finished playing, after another round of applause, Miss C continued to be a guest in person like a talk show host, skillfully opening up the topic: "Then, the first question, Lin, why did you think of using irec to film this What about the movie?"
Facing the thousands of spectators on the scene, and even the tens of millions of spectators outside the live broadcast camera, Justin Lin still felt a little numb in his hands and feet even though he had communicated in advance. Known all over the world?
Fortunately, he hasn't completely shut down yet, so he quietly took a deep breath, tried to make himself smile, and finally said: "Frankly speaking, at first it was because of insufficient budget, I was just a newcomer, and it was difficult to win the support of the studio. .Later, after using my own irec to shoot a sample, I suddenly found that using irec entirely, the effect may be better, so I decided to use this non-professional digital video camera to shoot this movie.”
This is of course not the truth.
However, since Simon does not intend to be in the limelight, the producer, director and screenwriter of the film are all named Lin Yibin, so he took advantage of the opportunity to create an inspirational story of bottom-level counterattacks that everyone loves and can easily substitute.
After Justin Lin, how Amy Adams and others were discovered by accident from a newcomer, how they were full of hesitation about irec shooting at first, and how everyone finally completed a low-cost masterpiece.
The talk show-like interaction lasted about five minutes.
When the interaction ended, amidst the applause at the scene, Lin Yibin and the others who returned to their seats in the first row of the audience still felt more or less in a dream.
Outside of the press conference, especially on the Internet platform, because of the live broadcast of the press conference, the topic of "Ghost Story" has soared again, and the top ten list of hot topics on Facebook's social network is only related to "Ghost Story". "Memorial" quickly squeezed out three places.
In the press conference, even though a lot of scenes were temporarily added to "Ghost Story", the focus of this press conference did not deviate. The interaction between the crew of "Ghost Story" ended, and after a few corners, the protagonist finally appeared.
ipad-10.
Girl C is still in charge.
After a joke to warm up the scene, the title of ipad-10 and large photos from various angles appeared on the big screen. Girl C also uncovered the red cloth covering the ipad-10 prototype on the stage, and three prototypes with different appearances appeared in black, white and pink In front of the public, the surrounding flashlights began to light up intensively.
After posing for a moment, Miss C began to introduce the detailed parameters of the ipad-10, and the page on the big screen changed immediately.
Integrating the first tablet product that Tinkber has spent several years focusing on the research and development of ibook products and acquiring newtonpad and Apple's technology accumulation in operating systems and other aspects after the acquisition of Apple can be called powerful.
——The latest 7-inch black-and-white touch-screen LCD, the display effect is better than the old-fashioned green-screen LCD of newtonpad.
——Arm-based embedded microprocessor with a processing speed of 162mhz, far exceeding the 25mhz of the latest generation of newtonpad, which can be called the best.
——4m memory, compared with the 1m content of the latest generation of newtonpad, the capacity has increased by 400%.
——The micro-hard disk storage space starting from 1g is better than the 8m flash memory of newtonpad.
——It is equipped with two replaceable lithium batteries as standard, with a battery life of up to 4 hours, and 20 hours of pure music playback, and two batteries together are enough for the user to use for a day.
——Three colors of black, white, and pink are available for users to choose, and the appearance is more beautiful and diverse.
——…
In addition to hardware, of course there is software.
The ipad-10 directly realizes the complete coverage of the functions of the newtonpad, not only that, but also adds two core functions of e-book reading and audio player.
Compared with the biggest advantage of Apple nead-10, which only has various functions such as notepad, memo, and drawing, which are very cost-effective, Simon, a latecomer, believes that he has embarked on the correct path that a tablet computer should have.
It is no longer a pda tool for business people, but an entertainment product.
The key to this transformation is actually the micro-hard disk storage under the current conditions.
The two core functions, e-book and player, seem to have little innovation, but in fact, these two functions can greatly increase the time users use ipad-10.
For any electronic product, as long as it can make users "hard to put it down", it is difficult to think about it.
Girl c introduced the various performance indexes of the ipad-10 in person, and the scene was already full of commotion.
Now, everyone is most concerned about the price.
It's just that the answer has not been revealed.
The c girl temporarily left the stage, and Jeff Garnett, the president of online operations of the broadcast website, took the stage and announced the supporting functions of the ipad-10.
ipad-10 is fully compatible with the iplayer player system, and can download various audio resources from the broadcast website, and, because of the 7-inch touch screen
, the audio playback operation interface is more convenient than iplayer.
Then there are e-books.
Jeff Garnett announced on the spot the opening of the Tinkobel e-book mall website, which is a brand-new website called tbook, which has prepared as many as 50,000 e-book contents for users in advance, 70% of which are Public edition books that are free to download. Tinkber is still negotiating with major publishers, and will continue to introduce more book content in the future.
Not only that, the tbook website has also opened a non-threshold self-publishing platform for the general public.
Anyone, as long as they want, can create, upload, and even sell at their own price. The tbook platform only charges 30% of the operating expenses, and the remaining 70% belongs to the author.
Obviously, this is not only another platform that can provide countless people with opportunities to make money, but it is even a subversion of the entire industry.
Because of the cost of traditional paper books, it is very difficult for ordinary people to publish books.
The tbook platform directly adjusts the threshold of book publishing completely.
Everyone is free to come and go.
When Jeff Garnett announced the system, the conference scene was restless again, and many people began to write on the spot or tap the laptops on their laps.
Because it's really a pinnacle.
Even if the new technology bubble bursts, the Internet industry is still in a state of rapid development because the foundation of the Internet industry has been laid.
In the information age, no one knows what the future will hold.
Some radical reporters at the scene even typed the words "traditional publishing will soon cease to exist" on their laptops.
The most emotional moment followed as Jeff Garnett stepped down.
Miss C came back on stage, whetted the appetite of everyone present with a gag, and finally announced the price of ipad-10.
$799.
Same as irec, unexpected is also expected.
The applause resumed.
This price is not as high as the $899 of the first generation of newtonpad, but because of the slow sales of the previous newtonpad, the price of the last generation of this product has dropped to $699.
The ipad-10 is almost a subversion based on the newtonpad. The screen, capacity, memory and even the battery are all the latest technologies. Compared with the newtonpad, the price is $100 higher.
However, everyone is not surprised.
Compared with an apple that pursues high prices and focuses on profit ratios, Tinkber's previous flagship products all win by volume at a lower price in order to occupy more market share as quickly as possible. Moreover, when product sales increase to a certain scale, the cost will also drop significantly.
After ipad-10, the press conference is coming to an end.
I thought it was a dessert after the spring dish, however, whether it is the temporarily popular "Ghost Story" or the ipad-10 with a lot of topics, this autumn new product launch conference of Ting Kebaer really has too much to appreciate points. So, when the press conference ended, various media platforms such as newspapers, the Internet, and TV began to spread rapidly. For a while, it seemed that everyone was discussing related topics.