Chapter 1030 Anna Sui

I set off from the West Coast at more than 8 am and arrived in New York, and it was already more than 3 pm on the East Coast.

This is the fourth day of the seven-day New York Fashion Week.

I drove to the apartment on Fifth Avenue, and Sophia Fisher came over at the same time. The woman came to New York at the opening of the fashion week last week. While taking into account the fashion shows of CK and other Melisandre brands, it was mainly to personally Take control of the Melisandre New York Fashion Week branding campaign last Saturday.

Melisandre’s subsidiaries in the United States are mainly CK, as well as several other small-scale niche brands. However, the sales of all Melisandre’s brands in the United States account for more than 30% of the group’s total sales. , so although brands such as Gucci, Versace, Burberry and other brands will not hold fashion shows in the United States, Melisandre has always attached great importance to publicity and marketing activities in North America.

The two have been busy for many days in a row. After meeting, they tacitly did not talk about any work for the first time. They took a long bath with Simon, and hugged each other on the big bed in the master bedroom for a short rest.

No lights were turned on, reflecting the last rays of the evening. Sophia, who only wore a close-fitting pink nightgown, helped Simon to button up his shirt, and let the man walk between his curves with his hands. His voice was soft, but with some resentment. : "When I go to Los Angeles tomorrow, I will definitely settle the account with Janet. I couldn't accompany Snow and Green on their first birthday, so there's nothing I can do. If I go to Melbourne, I'll definitely be disgusted. However, they didn't even remind me. You, that's on purpose."

Last month, August 18, was the 1st birthday of Snow and Greenwich, born to Sofia.

At first, Simon occasionally remembered that the matter was coming, and he forgot because he was too busy. As a result, the two little guys arrived in Melbourne on the second day of their birthday. At this time, when Sophia mentioned it, he took the initiative to admit his mistake and said, "Why don't you just find me directly? Do the math, I really forgot."

Mainly because I have never been sensitive to things like birthdays.

Not only rarely have birthdays been celebrated in previous lives, but even the deity of this life, from childhood to adulthood, is very unfamiliar with birthdays. Even Simon is not so sensitive to all the festivals in this world, because these have been in the past for many years. It has nothing to do with him.

Sophia helped Simon fasten the last button, raised her head to look at him, and suddenly approached with some pity, kissed Simon, and said softly: "I don't blame you, I'm just looking for Jenny, she knows you well. ...and deliberately didn't remind me, and told me afterwards that you didn't attend Snow's birthday party, that's just a bad idea."

"Okay, you can settle the account, remember not to fight."

Sophia rolled her eyes at Simon, and suddenly asked quickly, "When is Melbourne's birthday?"

Simon paused, seeing Sophia's eager appearance, and quickly replied: "Probably, March 13th, um, no, this is Jenny's birthday."

"I don't know if I should be angry. You don't remember Moore's birthday, but you can blurt out Jenny's birthday."

"Actually your... er, let me think about it."

"Don't think about it," Sophia waited for him and said, "We won't talk about this topic, you go down first."

Simon didn't leave, looked at the Miaoman body of the woman in front of him in the dim light, and said, "Since you help me get dressed, I'll help you too."

"don't want."

Simon was intrigued. He has always been used to taking off women's clothes, and he has not helped to wear them. This must be tried.

So I was busy again, and if I didn't have a schedule later, I almost didn't plan to leave the bedroom.

The two went downstairs together and dinner was ready.

The housekeeper, Angourie Davis, personally served dinner to the two of them. Occasionally, she glanced at Sophia's rosy face and couldn't help but envy.

After chatting about the recent trivialities and ending a warm dinner, the time is approaching eight o'clock in the evening.

There will be a fashion show at 8:30 tonight, I have made an appointment to see it in advance, and I have to attend an after-party after the event. This is a small brand that Melisandre quietly won at the beginning of the year, so it doesn't matter whether you participate in the catwalk or not. However, when men and women are together, the most important thing is to find common things and common topics. This is the way to get along for a long time. That kind of silent tacit understanding, after all, not just anyone can have.

Leaving the apartment on Fifth Avenue and rushing to the car in Bryant Park, Sophia talked about the brand of the show she was going to participate in: "A brand created by a Chinese woman named Anna Sui, which started with make-up products in the 1980s. It was only in 1991 that I entered the fashion field and held my first fashion show. The design style is very avant-garde and alternative, so it has always been relatively small."

After Melisandre's two major "aircraft carrier battle groups" were formed, Simon no longer intervened too much in the follow-up development, and this small acquisition would not cause him much attention.

However, when Sophia mentioned it at this time, Simon still said: "avant-garde, alternative, doesn't this coincide with CK?"

"Of course not. To be precise, CK is avant-garde and bold, and Anna Sui is alternative and gorgeous. You will understand when you look at it later."

Simon nodded, a little more curious.

Sophia said again: "Actually, the reason for the acquisition of this brand is mainly because of the designer. Anna is a very tough woman, just like many Chinese people. She is 41 years old this year. After graduating from Sens School of Design, he has been pursuing his own career. At first, he used a rented apartment as a studio and relied on work as a hair stylist to subsidize funds. He persisted for more than ten years before he made a breakthrough in the late 1980s. Anna is still a workaholic, working seven days a week, more than ten hours a day. When I first learned about this, I felt that investing in such a designer's company would be a good idea.

must be right. "

Simon nodded.

Looking back a little bit of memory, I found that the brand of Anna Sui still has a sense of existence even after ten or twenty years, and I can't help agreeing with Sophia's judgment.

In the field of fashion, whether it is the first-tier brands such as Gucci, Dior, and Chanel, or the second-tier brands such as Anna Sui, Chloe, Donner Karen, etc., it is the result of the tens of hundreds of years of waves in the fashion circle. In this process, countless ambitious people want to attack The brand at the top of the fashion pyramid was photographed dead on the beach. For most brands, being able to survive for more than ten years is a kind of success.

Since Anna Sui can still appear in Simon's memory many years later, whether the other party is a niche or not, this brand is enough to be called excellent.

And the success behind excellence is never easy.

This is Anna Sui's first public appearance since it was acquired by Melisandre, and it is actually a very important marketing promotion. Therefore, compared to the past, the tents rented for the show are much larger than other brands. And in terms of models and guests, they have been fully upgraded.

In order to make it relatively easier for the brand to get more media coverage, even the date of today's big show was deliberately chosen. In the second half of New York Fashion Week, many big names have already ended their catwalks in the previous weekend. Coupled with Melisandre's ability to control media resources, there are not many brands that can compete with Anna Sui for attention.

Of course, after all, it is a mini brand with an annual turnover of only about 20 million US dollars. Even if Melisandre gives exceptional resources this time because of the first public promotion after the acquisition, it will not be too much. The presence of the two of Simon was completely out of interest, and some news might be circulated in small circles, but it would not appear on the public media page.

Entering the show through the backstage of the tent, a short round-faced black-haired woman in a black trench coat came to greet her in person. It was Anna Sue herself. The other party saw Simon and showed an obviously unbelievable expression of surprise, and even forgot to say hello to Sophia. , the girl who followed an assistant behind Anna Sue even opened her eyes to the widest and opened her mouth.

Sophia had to take the initiative to 'wake up' the two of them, but she had to make a silent gesture in advance. .

Only then did Anna Sue react, she raised her hand tentatively, then flinched, and for the second time she managed to summon up the courage to reach out to the young man in front of her: "You, hello, Mr. Westeros, I, I It's Anna."

Simon shook his hand gently: "Hello, Anna, can you take us to the front desk, oh, and I hope you don't mind that I brought two attendants temporarily."

"Of course, of course there is no problem," Anna Su nodded quickly, glanced at the two black-clothed bodyguards who were following Westeros, made a gesture of invitation, and said sideways: "Mr. Westeros , come here."

Going to the front desk naturally has to pass through the backstage. Dozens of staff members and models who are preparing for the catwalk are here. Naturally, the news cannot be concealed. Soon everyone in the venue knew about Simon's arrival, and the entire show began to be restless. , If it wasn't for seeing Sophia walking with her, several big goblins who were close to Simon must have come over.

No wonder these people do.

This is Simon Westeros!

Anyone who thinks of the wealth, power, and even a series of halo that this young man possesses will make it difficult for anyone to calm down, because it means that the other party can easily make everyone in the scene think of heaven and hell.

Just like for the non-pillar models who are about to take the stage, if Simon Westero can be spotted tonight, it is equivalent to one step to the sky. For many guests at the front desk, if they can get on the relationship with Simon Westeros, the other party can shed a single hair and they can hold them to death.

For the reporters tonight... well, the reporters have no chance.

When Westeros took Sofia Fisher to the seat, before they could take pictures, a staff member stepped forward to remind them that taking pictures was forbidden, and then they could only obey, after all, not to mention the media reporters on the scene, even if they were behind the scenes. The boss, even if he has no interest in the Westeros system, but thinking about the fate of the Hearst family, he would not dare to provoke each other at will. As for these little guys, if they don't follow the rules, they will lose their jobs in minutes.

Not to mention, most of the media today is actually inextricably linked to the Westeros system. Just like Fashion TV, which is a live video, it is completely a media under Daenerys Entertainment.

This is the state of mind of two generations, plus these years of tempering, Simon has been able to achieve this kind of restlessness because of himself. He and Sophia are in the last row of the terrace at the end of the runway. The two will not be photographed by the camera. I sat down in a position with a good line of sight, and enjoyed the layout of the show and the guests in the front row with great interest.

The show is nothing special. After all, the budget is there, and it is impossible to use a castle as the show this year like Gucci, the core of Melisandre's "aircraft carrier battle group".

The guests are quite interesting.

The first is Yasmin Gary, the 'waist essence' who has retired, who just saw the 'leg essence' Naja Allman backstage.

The two women still maintain a certain relationship with Simon, but they are more intimate because of Simon's constant kneading. They basically have a pair of lace edges, and the two big goblins have also determined that San Francisco, which is the most tolerant of homosexuals, last week. Simon didn't see it, just because Naja did not retire like Yasmin, but continued her fashion career.

Secondly, there is Cathy Hilton with her two

The two daughters, Paris and Nikki, noticed Simon's gaze, and the three mother and daughter responded together. The last time the Hall family was told by Simon that he liked his sister more than his sister, Nikki Hilton shyly and quietly turned to Simon. He waved his little hand.

Immediately afterward, there were three girls, the one with the most spectacular breasts was obviously Christina Hendricks, and the three girls were obviously the "ordinary girls" net red girl group that Grace had created according to Simon's proposal.

With the strong support of Elite and the success of its own operation strategy, the three girls can be regarded as the most successful group of Internet celebrities on the online platform.

According to the later model, Internet celebrities and fashion weeks are also quite suitable partners for mutually beneficial cooperation. Simon didn't mention this, but Grace apparently discovered it without a teacher.

The three girls were also secretly aiming at Simon, and when they saw the man looking at them, they all looked back with guilt or restraint. Simon also noticed that Christina Hendricks, seemingly inadvertently, folded her arms under her chest and folded her arms, making her two more enticing thrills.

And finally, apparently the finale of tonight's guests, Madonna.

Queen Mai didn't care about the face of the fitness coach's little boyfriend who had already given birth to the other party, she winked at Simon, and blew a kiss.

Simon smiled at Queen Mai and asked Sophia beside him, "Why is Maggie here?"

Sophia also smiled back at the beckoning Madonna before explaining: "She and Anna have known each other for a long time, and have worn several sets of clothes designed by Anna in the past few years. Of course, this time it was proposed by Anna, and I invited someone to invite her. ."

"Is it expensive?"

Celebrities with big names attend fashion shows, if they are not the top brands that can improve each other's style and increase their exposure, they usually have to pay an appearance fee. What's more, with Madonna's celebrity status, even if you know Anna Sue, it is not related to a certain extent, and even if you give money, you will not easily attend the fashion show of such a small brand.

Sophia nodded: "$50,000, a friendship price, because Maggie happened to be living in Manhattan during this time, so she was willing to come here."

now it's right.

Simon swept around again, Madonna, the pop star, was in the lead, plus the Hilton family and the Internet celebrity girl group, and the 'waist essence' who seldom appeared in public after retiring, not to mention the other celebrity guests in the front row that Simon is not very familiar with , but these are already quite a good lineup.

Moreover, the price is also very high.

After all, Madonna only took 50,000 yuan. The Hilton family and the Internet celebrity girl combination must only mean it, and the waist essence is probably just to cheer for the leg essence.

Thinking like this, the staff reminded that the catwalk was about to start, the lights were dimmed, and the waiting music sounded soon.

Rock-inspired soundtracks are rare.

At the exit of the T stage, a model appeared soon, no surprise, the opening was a pair of maddened legs with long legs.

Moreover, just the first set of crimson or blood red dresses with dense flower embroidery and beaded tassels completely matched the evaluation of Sophia when she arrived. It was alternative, gorgeous, and full of visual impact. It is completely contrary to the current trend of bright and simple design style.

Not only that, but the smoky makeup and disheveled hairstyle on the legs, as well as the retro onyx on the neck, arms and ankles, made the girl look alluring, like a witch.

Simon looked at the shape of the legs and casually glanced at the stands on both sides, and found that the guests who appeared on the stage were obviously not familiar with this kind of style. They were either surprised or whispered.

On the stage, after the goblin turned around, the second 'witch' appeared.

This is Linda Evangelinsta.

Linda's typhoon is also very in line with the Anna Sui brand. The girl wears a dark blue and dark short sleeveless skirt with pop-style graffiti.

Sophia quietly leaned into Simon's ear and introduced: "I talked to Anna, so that she can give full play to her ideas, and this is the result. In fact, it is very beautiful to appreciate carefully, isn't it?"

Simon nodded: "Yeah, but I don't think there are too many girls who have the courage to spread the word."

"If it is publicized properly, it will become popular," Sophia said, and added: "Also, this is only the first theme, there are three themes in total, and the other two series will be slightly more restrained. Besides, there is originally a menswear series. , I planned to mix and match men and women, but I persuaded to cut it off, this brand is not necessary to be so comprehensive now..."

Sophia explained occasionally, and the first topic gradually came to an end.

In addition to Najia and Linda at the opening, Simon also saw Eva Herzigova, Roberta Chilko and Naomi Campbell of the Black Pearl, a total of five supermodel-level celebrities, also Anna Sui. The capacity limit of the brand, after all, it is impossible to be as star-studded as the first-line brands, and the budget does not allow it.

Among them, when Roberta Chilco, the supermodel who made a stunning appearance in the summer file "007 Spectre", took the stage, he noticed the girl's obvious glance, and Simon was even teased by Sofia.

In addition to the five big coffees, there are two girls, of course Simon also knows.

Tao Yuelei and Jian Xin, two of the three Chinese girls of Elite who were quietly eaten by Simon before the Australian holiday, Simon appointed two girls to stage this year's fifth Victoria's Secret show. Work hard, and have the training foundation during the model competition. At this time, the steps have reached Simon's standard for selecting Victoria's Secret Angels.