Chapter 396 Marketing of Nutrient Mixture
Inside the offices of Walmart Inc. in Bentonville, Arkansas.
Sitting in the office, Frans, the department manager in charge of purchasing, was looking at the secretary who walked in and asked in a deep voice.
"Is the analysis result out?"
The secretary nodded and put a document on the boss's desk.
"It came out. Our researchers found several interesting plant proteins in this thing called nutrient mixture. Although we don't know whether it is synthesized or extracted from which plant, food safety is completely fine."
"Based on FDA standards?" Frans reconfirmed.
"Yes." The secretary nodded affirmatively.
Since the scandal that broke out in 2015, Wal-Mart has become more cautious in its attitude towards health care suppliers.
At that time, the ginkgo leaves sold by Wal-Mart claimed to improve memory, but after inspection by the prosecutor, they only contained radish powder and wheat flour, while the label stated that it had no wheat or gluten that caused allergies in some users.
This incident set off a huge wave at the time, and for a while, Wal-Mart and other four large supermarket chains were pushed to the forefront of public opinion. Although after more than a year of cooling down, people have almost exposed this matter, but Wal-Mart is still more than twice as strict as before when choosing health care products and food suppliers.
Three days ago, he received a package signed by Future Life. Samples were delivered in the package along with an invitation letter.
To be honest, if it wasn't for the fame of the Future Group, Frans might not even have read it, so he would have passed this product with the labels of "liquid food" and "satisfaction and weight loss".
Frans picked up the analysis report and scanned it, but the more he read, the more serious his gaze became. Especially when he saw the two columns of clinical response and effect estimate, his eyes were almost glued to the paper.
Slapping the document on the table, he immediately ordered to the secretary.
"Send the salesman to Xinguo right away, we must sign this form...... No, send Jim to go in person." Frans immediately ordered to his secretary.
"But boss, Jim has a meeting this afternoon with a representative of Price Biotech about—"
"Let his assistant replace it." Frans waved his hand, "Put this report in front of him, and he will know how important this thing is to us.
I don't care what method he uses, after three days I hope to see a supply contract on my desk. "
The secretary nodded. Turn around and go out.
Leaning back on the office chair, Frans took a deep breath, with a joyful expression on his face.
The fat man in the United States—oh no, it’s Wal-Mart’s health care product signboard that can be saved!
…
The same scene played out in different places. Major retailers are investigating the origin of this future human creature. No one has figured out why Future Ren International will suddenly enter the health care products and food market, but who cares? After discovering the magic of nutritional supplements, almost all retailers threw an olive branch to this newly established company.
"We sent 15 invitation letters, and a total of 13 retailers responded to our invitation, expressing their intention to cooperate with this product." In the shareholder meeting room, a man was reporting to Jiang Chen, the sole shareholder. .
Tao Ming, New Zealand Chinese, male, 31, former department manager of Price Health Products Company. Has rich experience in product planning and marketing. Currently serving as the general manager of Future Biotech, Jiang Chen was recruited by Jiang Chen from Prius Health Products Company with a monthly salary of 20,000 US dollars through an international headhunting company.
If you don't have enough talents, you can spend money. Anyway, Jiang Chen, whose research and development costs are basically zero, doesn't need to worry about losing money.
"In addition, our online stores on e-commerce platforms such as Amazon and Taobao have also entered the final stage of preparation. The goods will be shipped from the deep-water port on Anga Island to the Darwin port in Australia, where they will be used as a springboard to supply the world."
Although the words were very general, they were all in vernacular that Jiang Chen could understand. It seems that this Tao Ming is also very smart, knowing that Jiang Chen can't understand those technical terms.
"Not bad. How much do you need each month?" Jiang Chen nodded.
"For retailer cooperation, the monthly supply order should be more than 100,000 boxes. Online store sales are highly variable, depending on marketing investment. Sales may fluctuate between 10,000 and one million boxes."
A profit of 500 US dollars per box, 1 million boxes is 500 million US dollars, this profit is really scary.
Seeing Tao Ming stopped talking, he looked at himself hesitantly. Jiang Chen couldn't help but smiled and said.
"Speak directly if you have anything to say."
"If we can promote the advertisement of nutritional supplements on the platform of Future People 1.0, it will be very helpful to build up the brand's reputation." Tao Ming tentatively suggested.
"No problem, I'll get in touch with you. By the way, do you need a celebrity to act as a spokesperson for the advertisement?" Jiang Chen asked.
Hearing Jiang Chen ask about the spokesman, Tao Ming nodded.
"It's best. According to the results of the discussion in the marketing department, I suggest hiring a Hollywood star like Emma Watson or Chloe Moretz as a product spokesperson. This paves the way for a global reputation—"
"Wait, why does the name Emma Watson sound so familiar?" Jiang Chen frowned slightly, thinking about where he had heard the name before.
Seeing the boss's expression, Tao Ming smiled.
"Have you seen Harry Potter?"
"Fiction?" Jiang Chen asked.
"Movie. Hermione played by Emma." Tao Ming said.
"Oh oh oh! I remembered. But why do I think it's better to let the actor who plays Potter speak for her? That guy has become so fat in the next few movies." Jiang Chen squinted at him, with malicious intentions said.
"Boss, it's better to put aside the plot of the movie when discussing business matters." Tao Ming coughed and reminded with some embarrassment.
"Haha, I'm sorry, I interrupted just now. Hmm...which star is your suggestion to choose better?" Jiang Chen asked.
"The first choice is Emma. Of course, there are many alternatives."
"How much do you think the endorsement fee will be?" Jiang Chen continued to ask.
"It is expected to be between US$1 million and US$1.5 million, depending on the endorsement project." Tao Ming replied.
Not very expensive either. Speaking of which, isn't that guy Roberts working as a director in Los Angeles? Just ask him to help you get in touch.
"That's fine, I'll leave this matter to you," Jiang Chen said.
Tao Ming nodded.
"In the afternoon, I will have a meeting with a representative of Walmart. At that time, we will discuss the supply contract. If there is no accident, I will sign a contract with a monthly supply of 50,000 boxes. Is there any problem with the production capacity? "
"No problem. I'll take care of the expansion of production, and you just need to take care of the sales." Jiang Chen waved his hand.
The big deal is to go back to the end of the world, get more inducers to expand the planting area of dh seaweed, and get more organic conversion furnaces to "squeeze the juice". If it works well, this nutritional supplement business will bring him a monthly income of 100-200 million US dollars. Considering the stability and sustainability of the real economy, the prospect of this future human biology is not inferior to that of future human technology.
At this time, there were a few light knocks on the door.
Tao Ming looked towards the door, it was his secretary.
"Walmart representatives have arrived."
"It's already here? So soon." Tao Ming couldn't help showing a surprised expression, "You tell him to wait, I'm holding a board meeting—"
"No need, you go first." Jiang Chen smiled and stood up, "I have almost finished understanding what I need to know. I just have to go to the airport to pick up people later, so the board meeting will stop here."
"I haven't shown you the operational planning plan yet. After all, this is a major decision for the company's development, and it would be better for the chairman to personally review it." Tao Ming said hesitantly.
"No, I believe in your ability." When he walked to Tao Ming and stopped, Jiang Chen patted him on the shoulder and encouraged him, "Work hard, I will give you enough room to flex your muscles."
Tao Ming looked at Jiang Chen gratefully.
To be honest, the reason why he jumped to come here is because of the high salary offered by Future Life, but what makes him more excited is Jiang Chen's promise to give him power. When he was working at Prius, many excellent proposals could not be passed due to disagreements in the board of directors and tight funding chains. In the end, the year-end performance appraisal had to be memorized by these part-timers.
As the saying goes, a scholar dies for his confidant, and because of this trust, he vowed that he would not let Jiang Chen down. (To be continued.) () "I Have a Suite in the End Times" only represents the opinion of the author Chenxing LL. If you find that its content violates national laws and conflicts, please delete it. The position is only committed to providing healthy and green Read the platform. 【】,thank you all!