Chapter 777 The Legend in Advertising History

The ratings war was settled, and Li Fan got a lot of income. 【No pop-up novel network】

There is another thing, although the dust has not yet settled, but Li Fan has received a larger amount of income.

That is the health care products of various health care product companies, during the golden sales period of the Spring Festival, the sales battle.

Although the current golden sales period has not ended, the sales of various health care products have already been divided.

The Naoqiangjin ad was previously called by netizens as "the worst ad in history", "the most brain-damaging ad", "the most annoying ad" and so on.

Of course, even now, these labels are not expected to be cancelled.

At the same time, Hengyuan Health spent huge sums of money to buy this advertisement, which has also become the biggest joke among its peers and the advertising industry.

However, with the arrival of the golden sales period, peers and the advertising industry have experienced a series of emotional changes, from disdain at the beginning, to surprise, to surprise, confusion, and now to disbelief and shock.

Yesterday, Wang Jin, vice president of Hengyuan Healthcare, and Wu Liangquan, manager of the marketing department, went to Sansheng Village.

After seeing Li Fan, Wang Jin laughed and looked very excited.

Li Fan asked with a smile: "Mr. Wang is so happy, but Naoqiangjin is selling well?"

Wang Jin smiled and said, "It's not bad, it's simply too good, too good to believe, too good to shock the entire industry!"

According to Wang Jin, as of the fifth day of the first lunar month, that is, on February 27, the total national sales of "Baoqiangjin" products reached 500 million yuan in more than a month.

The total sales of all health care products in the country is only 1.5 billion yuan, and "brain strong gold" exclusively accounts for 30% of the total sales.

After the data was released, the health care products industry, the advertising industry, and the media industry were in an uproar and shock.

No one can believe that it is true, even Hengyuan Health care can't believe it, but the data will definitely not be wrong, it is the truth.

"More than 500 million sales in a month?" Li Fan nodded, not too surprised.

You must know that the annual sales of Melatonin in the previous life was more than 1 billion, and the population of this world was much larger than that in the previous life. In addition, it was the golden sales period of the Spring Festival.

Sales of 500 million a month are not surprising.

Seeing that Li Fan was just smiling and nodding, Wang Jin didn't seem surprised at all, and his heart was shocked, and he secretly said: "Is this data as early as he expected, or this terrible sales volume, it is not enough to make Was he surprised?"

Whatever the reason, Wang Jin felt that the young man in front of him seemed even more unfathomable.

You know, when he knew this sales data, the whole person was shocked. Not only him, everyone in the entire company, including everyone in the Board of Directors, was shocked. This is definitely a miracle in the history of health care product sales.

"By the way, Mr. Li Fan has one more thing to do," Wang Jin continued, "According to our conservative estimate, the annual sales of Naoqiangjin products will be more than 2 billion, and the net profit will also be more than 1.5 billion, that is, Said that the annual dividend of our company to Mr. Li Fan will be more than 300 million."

When it comes to dividends for Li Fan, Wang Jin can't help but feel a little pain in the flesh, 300 million yuan, even he can't help but be very envious.

Moreover, this is only a one-year dividend. According to the advertising purchase contract agreement, they will pay dividends to Li Fan for five consecutive years.

It is conservatively estimated that the total dividends from their company to Li Fan will exceed 1 billion.

Of course, it hurts, and Wang Jin knows that the more dividends they give to Li Fan, the more pure profits their business has earned. He can't wait to give Li Fan 1 billion in dividends a year.

300 million? This is undoubtedly not a small sum, even for Li Fan now.

Therefore, Li Fan's eyes are bright, but it will take a year for the 300 million yuan to be credited, and it is only an estimated value.

At that time, the actual credit to the account may be more or less.

However, if nothing else, there should be more.

Li Fan smiled and shook hands with Wang Jin again, and said, "Mr. Wang, happy cooperation!"

Wang Jin was slightly relieved when he saw Li Fan's eyes fluctuating. If Li Fan was still indifferent in the face of a huge dividend of 300 million yuan, Wang Jin would begin to doubt the world.

...

The most brainless "brain strong gold advertisement" created a sales myth in one fell swoop, causing an uproar in various health care companies, advertising circles, and the media, but at the same time, it was also puzzling and couldn't figure out the reason.

For many health care companies, the most painful thing right now is deep regret and regret.

Because that brain-strong gold advertisement was publicly sold by Li Fan, but they scoffed at it.

Among the many enterprises, Xinfeng, Yuanheng, Naoli, and Tongwei are the four most regrettable.

Among them, Yuanheng, Naili, and Tongwei originally intended to buy, but were frightened by the price of 50 million.

I think Li Fan must be crazy to charge such an outrageous price.

But now, is 50 million expensive?

Not only is it not expensive, this Nima is simply the price of cabbage!

The sales of Naoqiangjin in more than one month exceeded 500 million. How many 50 million is this?

The sales of the products of the three companies in the past month were all around 30 million, which was more than ten times worse than that of Hengyuan Healthcare.

They have long since regretted it. The only thing that can be talked about now is that Hengyuan Enterprise did not directly buy out at a price of 50 million, but chose another way of purchasing, paying Li Fan more than ten times the price in vain.

For Xinfeng Health Care, their "brain yellow tendons" were the first to contact the advertisement.

In the end, they chose another ad for comparison.

At first, they were very happy. Because their "brain yellow tendon" advertisement, which was rated as the best advertisement on the Internet, is exactly two extremes from the "brain strong gold" advertisement.

However, when they were arguing that they wanted to occupy a large number of health care products market, they found that it was people's "brain strong gold", not their "brain yellow tendons", that dominated the market in large quantities.

Their sales are 500 million, and although they are ranked second, their sales are only 90 million. The difference is too big.

Several shareholders of Xinfeng's board of directors, with gloomy faces all day, ordered all management personnel to hold meetings all day long to carefully study and analyze the reason why that advertisement created a sales myth.

When will the reason be analyzed and when will the meeting be dismissed.

A group of management personnel are miserable, and they can't find the reason.

They have gone to the market many times to investigate and asked those customers who bought "Bao Qiang Gold" why they should buy "Nao Qiang Gold"?

And almost all customers answered the same, that is, they don't know why, they just bought it anyway.

This is not the answer to the answer, it drives me crazy.

Not only Xinfeng Health Care, but almost all health care companies, as well as many advertising companies, including some media, have carefully studied and analyzed this problem, but they have never been able to find the reason.

Wang Jin of Hengyuan Healthcare, when he left after visiting Li Fan, also asked Li Fan why the market effect of that advertisement was so good?

Li Fan smiled and replied, "I don't know either."

Li Fan does not know, and no one will know, but it is an indisputable fact that the "Brain Strong Gold" advertisement will become a legend in the history of advertising.

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