Chapter 60 A Trillion-Level Market

The rules of the game have changed.

When subsidies cannot coerce merchants to become exclusive users and build a moat for food delivery companies, subsidies lose their meaning.

[Lituan Takeout] and [Feixia Takeout] can be like watching monkeys, watching [Eatme] continue to burn money to cultivate the market until it can no longer burn, and then easily snatch these markets.

[Have you eaten it?] There is no need to continue investing in subsidies.

If it continues, it will just be a dowry for others.

But the most important point is that [Eatme] doesn’t have enough money to carry out a subsidy war.

In more than a month, [Eatme] burned more than 6 billion yuan.

The US$1.25 billion in previous financing was burned down to less than 2 billion yuan.

So much money was burned, but no result was achieved.

The patience from [Ali] is also getting lower and lower.

They believe that there is something wrong with the management of [Eatme], which ruined the [Eatme] brand.

And the field of local life is very important to [Ali], and [Ali] cannot give up easily.

The people at [Alibaba] have begun to move. They contacted other investors in [Eatme] and planned to [change coaches] and go out to fight in person.

In other words, [Alibaba] intends to completely eat [Eeme] and completely integrate [Eeme] into [Alibaba]'s corporate matrix.

It is consistent with what they did in another time and space.

The reason why [Alibaba] has a special liking for [Eat.me] is because [Eat.me] is a vital chess piece in its ecological closed loop, and it is to realize its strategy of laying out offline life service platforms. .

[Alibaba] chose [Eatme] because it wanted to combine its established position and advantages in local life services with its own [Word of Mouth] app to form an integrated local life service provider, both online and offline. Combining it with local delivery services will further promote its expansion of the ecosystem.

In addition, [Eat.me]’s mature delivery system and 3 million Hummingbird delivery personnel are also important factors that attract [Alibaba]. If [Ali] integrates [Eat.me]’s rider team into its own delivery system, it can It makes up for its shortcomings in intra-city logistics, thereby reducing its costs in the industry chain and better creating a new retail layout.

Therefore, since 2016, after [Alibaba] found that it could not control [Lituan], it injected capital into [Eatme] many times and gradually gained control.

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Under the leadership of Zhang Xuhao, [EatMe] was unable to achieve the expected results in this food delivery war and suffered heavy losses, which gave [Alibaba] an opportunity to attack.

After many public meetings, quarrels, and private transactions, [Alibaba] finally issued an ultimatum to Zhang Xuhao, intending to acquire the entire company at a valuation of US$5 billion.

In another time and space, [Alibaba] offered [Eatme] US$9.5 billion.

Now it has shrunk by almost half.

Originally, Zhang Xuhao could take away 8.5 billion yuan, but now it is less than 4.5 billion yuan.

But even so, Zhang Xuhao has directly entered the stage of financial freedom.

After several days of painful struggle, Zhang Xuhao looked away and accepted the result.

This result came more than 4 months earlier than in another time and space.

[Feixia Takeaway] The influence of flapping wings will become greater and greater.

The major institutions that have invested in [Eatme] before will also be able to get back their previous investment funds, so that they will not be wasted.

Therefore, although investment institutions are not very satisfied, their opinions are not that big.

After [Alibaba] acquired [Eatme], it first renamed [Eeme] to [Taobao Takeaway].

The senior management of [Alibaba] believes that the brand [Eatme] has been ruined by the original management, and consumers have formed an inherently bad and low-end image for it.

Changing the name can effectively change the inherent image of consumers, express the determination of nirvana, and at the same time make better use of [Alibaba]'s potential.

Of course, there is also a rumor in the market that the reason why [Alibaba] changed the name of [Eatme] is that a senior executive took [Feixia Takeout] as an example, saying that [Qiandu Takeaway] was not popular in the past, but it was After [Chaoqun Group] changed its name to [Feixia Takeaway], it soared into the sky, and for a time it was behind [Lituan Takeout] and [Eatme]. If [Eat Me] also changes its name, maybe it can become bigger and stronger.

As a result, this suggestion was adopted, and after some discussion among the executives, the name was decided.

[Eat it?] The last traces left by the founder have also been obliterated.

After [Eat Me] changed its name, [Alibaba] made non-stop structural adjustments to it. This is very common for [Alibaba], which has always emphasized the corporate value of "the only constant is change".

[Alibaba] officially established a local life service company, [Taobao Takeout] merged with the original [Word of Mouth], and further combined efforts from the two scenarios [to home] and [to store], [Taobao Takeout]'s local life service resources and instant delivery Capabilities, coupled with the [word-of-mouth] merchant service system and consumer insights, will serve as a whole to promote the comprehensive digitalization and Internet upgrading of the local life service market with catering as the main body.

Wang Lei, who was transferred from [Alibaba] and served as the CEO of the new local life service company, said in an interview with the outside world that the competition in the past was [Lituan] standing on the second floor and competing on the first floor, and [Taobao Takeaway] integrated into [Alibaba] , you have to go to the 2nd floor from the 6th floor, but [Feixia Takeout] without the [Qiandu] traffic entrance is still on the first floor.

The new CEO's speech was full of confidence. After all, this is a well-known company that is keen on delivering "outstanding talents" and "blessings" to the outside world.

However, the named [Li Tuan] did not lie to him.

Wang Hang, the controller of [Lituan], has restarted new financing. Although there are still billions of dollars in the account, [Lituan], which has stopped subsidies, has been able to achieve breakeven and has strong hematopoietic ability.

But for [Li Tuan], which has a strong sense of crisis, this is not enough. Unlike [Alibaba] who despises [Feixia Takeaway], [Li Tuan] attaches unprecedented importance to [Feixia Takeout].

Although [Feixia Takeout] currently only has, and only takes out, conflict with [Li Tuan], and the take out business is only one of [Li Tuan]'s many businesses, [Li Tuan] also has group buying, wine travel, payment, and taxi rides. , short-term rental, Mao Movie, Lituan Cloud and other businesses, it has long been a small giant.

However, [Feixia Takeaway] brought Wang Hang a much stronger sense of crisis than the so-called [Taobao Takeaway] and [Word of Mouth].

After all, [Feixia Takeout] is backed by [Chaoqun Group], a mysterious, powerful and elusive opponent that makes Wang Hang feel unsure.

Therefore, before winter really comes, store as much food and ammunition as possible for the winter.

Wang Hang has stated in public many times that the domestic Internet has entered the second half.

In the past, the development of the domestic Internet relied to a large extent on the demographic dividend. Whether it was the rapid increase in early PC-side Internet users or the surge in mobile Internet users in the past few years, it does not matter if the way we develop is rougher and more costly. , because the number of users is growing rapidly, and hundreds of millions of smartphones are sold every year, our business is rising along with it.

But now we can see that this era has passed, the annual sales of smartphones have stopped growing, and the growth of overall Internet users has also slowed down significantly. There are two paths at this time: either you can open up overseas markets, where there may be more users; or you have to work intensively to serve the original users better and create more value through each user.

But neither path is easy.

So in the second half of the Internet, whoever can do better and create more value can really make it to the end.

Wang Hang and his [Li Tuan] were preparing silently.

And his eyes returned to [Fei Xia Takeaway].

Although the subsidy war has been stopped, [Feixia Takeout] seems to be the weakest among the three takeout platforms.

The current fall in orders also proves this.

However, Qi Tianlin, the person in charge of [Feixia Takeaway], is not panicked at all.

He fought well in his first battle at [Feixia Takeaway], and was recognized by the big boss Wu Siyuan and his immediate superior [King Kong], proving himself.

The Internet Information Technology Division of [Chaoqun Group] also received the opportunity to be upgraded and became a subsidiary of the same level as [Bikong Environmental Protection Development Co., Ltd.] - [Yuanjie Internet Technology Development Co., Ltd.].

All the Internet-related projects within the group originally belonged to this new company, including the most profitable [Audition] project within the group, and [Feixia Takeaway], which burned more than 4 billion yuan in just over a month.

Huang Yuping, the executive vice president of [Chaoqun Group], is also the chairman of [Yuanjie Internet Technology Development Co., Ltd.]. [King Kong], the former general manager of the Internet Division, became the company’s chief technology officer, and the CEO is in the takeout battle. Qi Tianlin who proved himself.

As chairman, Huang Yuping thinks more about strategic direction.

Qi Tianlin is responsible for the daily management of [Yuanjie Internet Technology Development Co., Ltd.].

Qi Tianlin’s first job when he took office was to raise sufficient funds for the next development of Feixia Takeout.

[Chaoqun Group] has money, but not all problems in this world can be solved by having money.

Some relationships are difficult to bridge with money.

Sometimes, by dividing some benefits, you can clear the level faster.

[Feixia Takeaway] has sent invitation letters to the top domestic investment institutions, including the well-known domestic [Sequoia Capital], [Jinshajiang Venture Capital], [Matrix China], and even [Alibaba], [Penguin], [Li Tuan] and [Qiandu] also came to participate, and Qi Tianlin also accepted all comers.

So, at the end of January 2018.

In a large conference room in the capital, a sharing investment meeting about [Feixia Takeout] was held here.

Investors stood together in twos and threes, some tit for tat, hiding murderous intentions, some chatting like old friends, and some beating around the bush to test their opponents' goals and bottom line.

As the CEO of [Yuanjie Internet Technology Development Co., Ltd.] and the chairman of [Feixia Takeaway], Qi Tianlin naturally served as the host of this sharing meeting. He walked up wearing a plaid shirt, jeans, and sneakers that were incompatible with investors. On the podium, the financing plan of [Feixia Takeaway] was explained to all the elites present.

In this financing report, Qi Tianlin stated bluntly from the beginning that the goal of Feixia Takeout has never been to be a leader in food delivery. It does not value the average daily number of catering orders, the unit price per customer, or the delivery time.

The reason why I entered the food delivery industry was just as an entry point.

The real vision of [Feixia Takeout] is to provide daily delivery services and create an instant intra-city logistics platform.

Some investors who heard this couldn't help but smile contemptuously.

When [Qiandu Waimai] was seeking financing, it said the same thing to investors.

However, few investors at the time believed it.

Because of this real-time intra-city logistics platform, [Qiandu Takeout] can do it, but [Lituan Takeout] and [Eat Me] can't do it?

On the contrary, [Lituan Takeaway] and [Eame] each have their own strengths, and the advantages are even greater.

If [Feixia Takeout]’s financing plan is just like this, then it’s really out of reach.

Some investors have no fluctuations in their appearance and look very serious, but this is what they think in their hearts.

But unexpectedly, Qi Tianlin's next words instantly changed his mind.

Qi Tianlin said that through operation, Feixia Waimai currently operates in more than 500 cities, with a total of more than 1.5 million full-time and part-time delivery riders, and has met the conditions for starting the second phase.

[Feixia Takeaway] will center on [clothing], [food], [housing] and [travel], and use delivery services as a bridge of connection. One end will connect users, and the other end will connect merchants within three kilometers. The two are closely connected.

The investors who attended the meeting were all moved and really became serious.

Qi Tianlin said, "I don't need to say much about [food]. It's just the catering takeout that you have guessed."

As for [clothing], it is the takeout of [clothing stores]. Clothing merchants can go online on our platform, and consumers can see nearby clothing stores based on positioning technology. After the [audition] function is embedded, consumers can You can directly click on the online clothing store and try on clothes online. If you like the clothes that suit you, you can place an order online, and our delivery riders can go directly to the store to pick up the clothes under the guidance of the artificial intelligence deployment system. , delivered to consumers within thirty minutes.

In terms of [housing], we will provide users with the real situation of renting and selling houses within three kilometers, as well as merchants and company information within three kilometers, including recruitment information, and create an online house viewing and online recruitment function.

The last [travel] aspect will be entering the travel market. Long-distance travel will have taxi services, while short-distance travel will be supplemented by riders.

In other words, in the future, riders on our platform will not only deliver food to others, but also help people deliver clothes, documents, medicines, daily necessities, and people.

This is a vast, trillion-dollar market with unimaginable prospects.