Chapter 782: "Under the Banyan Tree" Independence

"Advertising revenue? Dai Jiali and the others have done it on the website, but compared with the website's investment, the income is almost negligible. Even if the advertising revenue will increase greatly in the future, it will definitely not keep up with the website's money burning rate."

Shu Bin replied. "As for charging for reading, I think it is simply impossible to achieve."

"Why?"

"The Internet is so expensive now, how do you expect netizens to pay for reading novels? Then I might as well read physical books. And isn't there a slogan that has become popular online: "The Internet itself represents open source and free!" If you dare to charge for reading books, the website will collapse in minutes. "

oh.

Fang Minghua didn't argue with Shu Bin. After all, paid reading was still a few years away. Anyone who mentioned it now would sound like a joke.

After the two of them finished eating, Fang Minghua said to Shu Bin: "Since you have said it, I will not go to the company in the afternoon. I will think about it carefully before I reply to you two."

"Okay, but Minghua, you'd better go to the company. You are welcome to inspect the work."

"Okay. Why are we so polite? Shengshi Books has been developing under your leadership. What can I see? I want to walk around in the afternoon."

"That's okay, I'll ask the driver to drive over and let you take care of it."

"Just leave the car, no driver is needed."

Sure enough, when he was about to go to work in the afternoon, the driver drove an Audi. Fang Minghua didn't wander around while driving, but went to his old bungalow on Julu Road to have a look. After dinner in the evening, Fang Minghua made a cup of tea and returned it. Zhao Hongjun, who was in Xijing, made a phone call and detailed the conversation with Dai Jiali and Shu Bin.

"Minghua, what do you mean? Why do I feel that this place under the banyan tree has become useless, eating it has no meat, and discarding it has taste?" Zhao Hongjun asked on the phone.

"No, it's not a piece of chicken ribs, but a big piece of fat. It can not only generate profits, but also provide Shengshi Film and Television with many excellent IPs." Fang Minghua said slowly.

"What is IP?"

"It is Intellectual Property. It simply means that Rongshuxia will provide excellent online novels in the future, and these contents can be adapted into movies, TV shows and even animations by Shengshi Film and Television in the future, forming a perfect closed loop. But..."

"But what?"

"The investment in the website in the early stage is relatively large. If you want to maintain the advantage of the website, you will have to keep burning money, and it is estimated that there will be no income within five years, so Shu Bin's worries are not justified. He is afraid of bringing down Shengshi Books. "Fang Minghua said.

"Shu Bin also means the same thing. The country is currently reforming the publishing industry and encouraging the group development of the publishing industry. According to the latest news I have obtained, Shanghai is establishing the Shanghai Century Publishing Group, including Shanghai People's Publishing House, Education Press, There are eight publishing houses including Translation Publishing House! They are simply giants! There are also similar publishing groups being established in Yanjing and Guangdong Province. Shu Bin feels a lot of pressure."

"It is understandable that Shengshi Group started by publishing books. It is indeed not easy to develop the country's largest book publishing company in 10 years." Fang Minghua said.

"But we can't close our doors under the banyan tree. This is the future growth point of Shengshi Group, so I want to adjust it this way."

"Make Rongshuxia independent? Become a subsidiary of the group and be on an equal footing with Shengshi Books?" Zhao Hongjun asked on the other side of the phone.

"Yes! If you want money and people, you must make it bigger and stronger!" Fang Minghua emphasized, and said: "Red Army, if you feel that the investment is too big, the money is burned too much, and there is no hope of profit, I will personally invest Buy it under the banyan tree!”

"Ouch. What? You won't take me with you when you get rich now? I don't care if you make money in the United States. In China, you can't live alone. Just follow your instructions and become independent under the banyan tree! I will rush to Shanghai immediately and hold a meeting to study Regarding this matter, is Tangtang returning to China soon?" Zhao Hongjun asked. “Well, she heard me say she was in Shanghai and decided to take a plane directly from San Francisco to Shanghai.”

"It just so happens that the senior officials of Shengshi Group are here to discuss this matter!"

Two days later, Zhao Hongjun rushed from Xijing to Shanghai. At the same time, Song Tangtang returned to China. In the Shengshi Building, the group's top management held a meeting and finally decided to establish Shengshi Online Literature Company as a wholly-owned subsidiary of Shengshi Group.

All the website business under the Banyan Tree will be transferred to the company. Dai Jiali will serve as the general manager of the company, and Chen Wanning will serve as the deputy general manager and the operating director of "Rongshuxia". The group company plans to invest 20 million yuan in this year and next to support the company's development.

Fang Minghua will naturally not participate in the group's internal meeting. The strategic direction has been set. Let's see what these people are capable of.

If you have to teach yourself everything, wouldn’t that make you exhausted?

Therefore, the group company has been holding intensive meetings these days, including personnel arrangements, personnel adjustments, financial allocations, and venue arrangements.

Fang Minghua was driving around the city leisurely by himself. If his wife hadn't insisted on returning to Xijing together, he would have left long ago.

This morning, Fang Minghua drove to the Zhujiajiao Ancient Town in Qingpu and took a walk around it. He experienced the picturesque scenery, visited the former Zhujiajiao Post Office site of the Qing Dynasty with great interest, and tasted the famous local orange cake and crabapple cake. , didn’t rush back to the hotel until about five o’clock in the afternoon.

As soon as he entered the room, he found Song Tangtang and Dai Jiali inside, chatting about something.

"Is the meeting over?" Fang Minghua asked.

"It's over, Minghua, Jiali said that he feels a great responsibility and really wants to ask you something." Song Tangtang said.

"Just go ahead and do it. What can I ask you for?" Fang Minghua replied with a smile and sat on the sofa. Song Tangtang poured her a cup of tea and sat next to her.

"Teacher Minghua, the company now wants money for money and people for people. It has dedicated a floor as the office space of Shengshi Literature. I am very excited, but I also feel a lot of pressure."

"There is definitely pressure, but I believe you can do well." Fang Minghua replied.

"Teacher Minghua, you think too highly of me. Now I have a doubt." Dai Jiali said.

"Oh, you say."

"The articles now published on Banyan Tree can basically be classified into the category of pure literature, such as poetry, prose, and essays. But I found that the number of views of these articles is not as good as the number of views of martial arts novels on websites such as Golden Book House and Jin Yong Inn." Dai Jiali said.

"Of course. If you look at reality, do more people read pure literature or popular novels?" Fang Minghua said with a smile.

"But this involves a question. If Banyan Tree continues to expand, should it continue to be closer to pure literature in the current model, or should it be closer to websites like Jin Yong Inn. In the future, it will mainly focus on popular novels such as literature and fantasy, or a combination of both. ?”

Hearing Dai Jiali raise this question, Fang Minghua took a sip of tea and asked instead of answering directly: "What are your internal considerations?"