Chapter 1630 The Combination of Games and Reality

At the beginning of the video, Qiao Liang mainly reduced the discussion about the lack of gameplay of "Tailored Dress" in the original black draft of the review by interpreting the gameplay.

But this alone is not enough to fundamentally crack down on this black draft of the review.

At most, the two sides have their own words and their own reasons.

And which side the players will identify with depends on whether they can feel the fun contained in the game "Tailoring".

This is obviously not good for Qiao Liang.

Because "Tailoring" can be regarded as a variant of some kind of farming game, and this type of game is originally a niche type. In this group, those who like to pinch people and design clothes are even more niche, and then use VR games. Once screened, the real target group of this game is very small.

Therefore, Qiao Liang must find another angle to fight back against this black draft of the review.

"The game "Tailored" marks that Chixing Studio has found a new entry point to affect reality through games."

"Here I will first ask a question, why is the clothing brand linked to the game "Tailored Dress" called luxury?"

"In the context of the current era, this name seems very unwise."

"It is an indisputable fact that foreign clothing brands cut domestic leeks to collect IQ tax. This has also aroused more and more consumers' disgust. Recently, many foreign brands have joined hands to boycott my country's high-quality cotton, which has caused a lot of anger! "

"Under the background of this high patriotic sentiment, the average domestic consumers are willing to support local brands, support affordable brands that do not charge IQ taxes and do not over-market, and make products in a down-to-earth manner, which has become a general trend and trend. !"

"But the brand name luxury is out of tune with many domestic apparel brands."

"First of all, he used an English word as the brand's name, and what's more exaggerated is that the English brand name actually means luxury."

"Isn't this going against the wishes of current domestic consumers?"

"It is obviously a domestic product, but it pretends to be a foreign brand, and it is obviously a cheap clothing but it has to be a luxury brand."

"If you look at it from this angle, you will feel that the brand has been twisted from the very beginning."

"But if everyone knew the origin of the luxury brand name and the connotation behind it, they wouldn't think so."

"This clothing brand originally came from the classic work of Tenda Games, which is the interactive movie game "Struggle"."

"In the game "Struggle", the producer deeply exposed and criticized the poisoning of ordinary people by consumerism, and the luxury clothing brand is not only a tool for the rich to harvest the poor, but also a rule for the poor by the rich. training."

"By attaching many additional concepts to clothing brands, rich people create an illusion that they can get decent by wearing these brand-name suits and brand-name leather bags, and become an illusion that they are integrated into the rich circle."

"But in fact, the real rich don't need the luxury brand to prove their identity. On the contrary, those who are rushing for luxury are the ordinary working class who rely on their wages to support themselves!"

"And this simple and rude name also represents the creator's attitude towards the clothing brand. The golden logo composed of two capital letters L, which looks bright on the surface, is actually made by constantly absorbing the blood of the poor. Dress yourself up to be great-sounding."

"After understanding this, go to see the luxury brand in reality, and everyone will find that it is actually the exact opposite of the luxury clothing brand positioning in the game."

"In reality, this luxury clothing brand has stripped away the marketing attributes and luxury attributes of the products to the maximum extent. We can see on the official website that all luxury clothing is basically cheap clothing, in the original design fee and raw material processing fee. The premium is not obvious. At least compared with those foreign brands, you can see the price gap at a glance.”

"After I checked on the Internet, I found that the raw materials and processing plants of the luxury clothing brand are all in China, and they use the best raw materials and top foundries. From this aspect, it is actually not comparable to foreign brands. There is a big gap, because most of the foundries of these foreign brands are also in our country."

"Of course, some people may say at this time that the value of a piece of clothing is not only about raw materials and processing, but other aspects are also very important, such as brand value and styling design."

“If these are factored into the cost, the price will definitely go up. Luxury apparel brands don’t meet the needs of consumers well in these two areas, so the low price is just a last resort.”

“But clearly that’s not the case! Luxury clothing brand has already thought about these aspects.”

"First of all, in terms of styling design, luxury clothing brand has invited some well-known domestic designers to do design. Of course, some people may say that this is far from enough. After all, domestic clothing designers are in line with the aesthetic level and design level. There is a certain gap between top international designers.”

"So luxury clothing also has one of the biggest killers, and that is the game "Tailored Dress"."

"I wonder if you still remember how Tenda Group responded to the initial update battle between GOG and ioi?"

"At that time, ioi was not an idle fish company. They were ambitiously releasing various new heroes every day, hoping to seize the market with frequent version updates and rapid expansion; GOG did not force a lot of manpower, but I came up with a better way."

"By collecting a large number of players' ideas on the forum, GOG soon emerged a large number of excellent hero designs. The official designers will conduct a comprehensive evaluation of these ideas, and fully accept and share with the creator's interests for good ideas. Some slightly poor ideas are improved and integrated into the game as much as possible.”

"GOG has crushed ioi in both quantity and quality. Many excellent classic heroes we play now, such as Moker of the Wind, emerged during this period."

"This shows that the creativity of the masses is endless!"

"The same is true for clothing design. Once the widest group of players and designers is activated, various excellent designs will emerge one after another. Moreover, the game "Tailoring" also has a perfect screening mechanism, and these designs will be selected by players. Layer-by-layer screening can reflect the tastes of ordinary people to the greatest extent and reflect the aesthetic needs of the public.”

"How many well-known designers have so many advanced theories, but they design clothes that are irritating and unacceptable to ordinary people? What's more, Western cultural aesthetics may be able to do well in the system they are good at. But they will never be able to make clothes with excellent oriental cultural connotations."

"Luxury clothing brand wants to delegate this right to ordinary players, and achieve a kind of effect of "reducing talents without sticking to one pattern" by encouraging ordinary people to continuously emerge with excellent designs, so that truly excellent designs are not buried."

"Even then splitting the profits of these garments with the designers actually pays far less than hiring those top designers, and these savings will be reflected in the price of the garments."

"As for what many people say about brand value, I would like to ask what is brand value?"

"If your so-called brand value is just like what others say, and everyone says yes, and you think it's good, or you can't say what the specific brand value is, you can only talk about some false cultural heritage, or the identity of celebrities, then I Thinking about this brand value might just be an act of vanity!"

"Accurately speaking, brand value should be the comprehensive image of a brand in the minds of consumers. It includes the improvement of image, quality, grade, culture, personality and many other aspects that the brand brings to consumers. In other words, the so-called brand value It is the value recognition of the brand by a large number of consumers.”

"Or to put it more extreme, your recognition of a brand's value represents a certain attitude to life."

"When you think that expensive luxury goods can bring you psychological satisfaction although there is no increase in use value, it may mean that you are a person who is keen to reveal your wealth to others."

"When you think that daily necessities should return to their use value and should not be kidnapped by too much marketing, and choose some affordable brands, it may mean that you are a person who values ​​pragmatism, resists consumerism, and hopes to spend money to people on more meaningful things."

"Of course there are individual cases. It may be because you are too rich, or you are too poor."

"From this point of view, I think the brand value advocated by luxury is a more correct and healthier brand value! All luxury brands actually consider problems from the perspective of enterprises, and use various methods to provide The brand gives the spiritual connotation of culture, so as to better cut consumers' leeks. Only the luxury brand is from the consumer's point of view, helping consumers to resist the brainwashing and many means of inducing consumption, so that the products can be returned to their use. value."

"This is the true meaning of the luxury clothing brand created by Chixing Studio!"

"So everyone went back and watched the game "Tailored Dress" and found that it is no longer just a game, it is also a bridge for all ordinary consumers to communicate with luxury clothing brands."

"In fact, every ordinary consumer can use this game to influence luxury clothing brands, and even the entire clothing brand consumer market. Here, consumers are no longer leeks who obediently pay out their pockets and let others slaughter, but The master who can really change all this and decide his own destiny!"

"That's why I said that the game "Tailoring" is not only not entering a dead end, but exploring a new path!"

"On the one hand, it polishes the quality of the game to the extreme, and is willing to pay for the fun of some niche players. It is definitely not what some people say, it is not a fun game, for those players who like to dress up games, This game will last a lifetime!"

"On the other hand, although it is a game, it is constantly affecting reality. Not only is the game linked with real clothing brands, but more importantly, every game player can participate in real clothing. Innovation in the design and apparel brand market.”

"Many people say that games are the ninth art. Let's think about it carefully, besides affecting people's spiritual world and making people feel happy, what else can this ninth art do?"

"Perhaps, Chixing Studio is constantly exploring the combination of games and reality, making games a tool for transforming reality. This path is the general direction of future game development!"