Chapter 668 Hot Advertisement
Film is an art that transcends language.
In this world, there are many people who have never watched an Internet celebrity live broadcast in their lives, and there are also many people who have never listened to songs or watched football games.
But people who have never seen a movie in their life are really rare.
Take China as an example. In the early days of the founding of the People's Republic of China, it was very difficult.
But occasionally there are open-air movies to watch.
Many people who have never read the book and cannot understand Mandarin also enjoy reading it.
Therefore, movie stars are truly at the top of the entertainment industry pyramid.
Among them, movie stars from beautiful countries are the most popular.
In a beautiful country, ordinary celebrities pursue exposure.
For example, for a singer, the more exposure, the better.
But movie stars don't like exposure.
Sometimes, they even deliberately avoid the media and live in seclusion to prevent themselves from being exposed in order to maintain their sense of mystery.
If you maintain the sense of mystery, you will maintain your style.
Movie stars are also selective when they endorse advertisements.
Only products that endorse high-end luxury brands are in line with their style.
Endorsing products of ordinary brands undermines their credibility.
Even endorsing global brands like Coca-Cola and KFC will reduce their credibility.
In the past, many movie stars from beautiful countries stopped making endorsements in their own countries and went to Asia to make endorsements in order to make money and not make their audiences think they were of low quality.
In this way, you can make money while not lowering your qualifications.
It can be said to be so refreshing.
But now that the Internet connects the whole world, this method no longer works.
In order not to affect their commercial value, many movie stars have given up that kind of endorsement.
Superstars like Leonardo, people who stand at the top of the movie star pyramid.
Not to mention endorsing products of adult products companies, even endorsing KFC would undermine his character.
How can it not be shocking that Leonardo is now endorsing products of an adult products company?
Many Leonardo fans were heartbroken and called Leonardo a degenerate for accepting such an endorsement.
Even in the beautiful country, some fans organized and took to the streets to demonstrate, demanding that Leonardo cancel his endorsement.
This approach is naturally useless.
Leonardo has taken the money, so it is naturally impossible to cancel.
I can only pretend that I can't hear or see what these people are doing.
In desperation, everyone could only endure it and wait to see how the commercial went.
I have to say that Xu Yang's hero plan was very successful.
The ad got everyone's attention.
"How could Leonardo and Kate Winslet do this kind of commercial?"
"Ahhh, I'm so sad, both Leonardo and Kate Winslet have fallen!"
"For money, if I accept this kind of commercial, I will never watch their movies again."
"I think there's nothing wrong with it. It's just an advertisement. Why not shoot it if you can make money?"
"That's right, this is people's freedom and no one else can control it."
"You know what the heck, Leonardo is a national idol, so he should cherish his feathers and shouldn't accept such commercials. How can he be worthy of us movie fans?"
"It's none of your business if someone accepts an advertisement, so what's wrong with you?"
"Damn it, you want to see our little plum fall, don't you?"
"I'm just telling the truth. It's his business to make money by filming commercials. If he makes money, he's not shabby. There's nothing to blame!"
Leonardo's fans were quickly divided into two groups. One group thought it was unacceptable for Leonardo to take on such a commercial.
One group of people believes that filming commercials is Leonardo's business and no one else can care about it, not even fans.
The two groups of movie fans even started a war of words online.
This has further contributed to the spread and popularity of this matter, that is, the popularity of robot companion companies and products.
How something needs to be popular is to be controversial.
If everyone supports you, your popularity will soon decline, people's attention will shift, and you will not become popular.
Everyone is against you, you have become a villain, there is only one way to die, and you are no longer qualified to talk about whether there is a fire or not.
Real fire is the fire of the two heavens of ice and fire.
Half of the people think you are right, and half of the people think you are wrong.
The two sides started a scolding war, so this matter really became popular.
Xu Yang asked Leonardo and Kate Winslet to shoot an advertisement like this.
eight pm.
All the major TV stations in the beautiful country have aired advertisements for Leonardo and Kate Winslet.
There are two ads in total.
One is an advertisement for Leonardo.
In advertising.
The first is the image of Leonardo when he was young. The appearance of the beautiful boy with blond hair and squinting eyes instantly brought people back to more than 20 years ago.
"My name is Leonardo. I was once a beautiful boy..."
In the picture, Leonardo was acting handsome, and many young girls drooled when they saw it.
Leonardo is now an uncle. This is what Leonardo looked like when he was young, synthesized using CG technology using Leonardo's personal data.
When he was young, Leonardo was indeed at the peak of his appearance. He fascinated countless boys and girls and made countless old movie fans shed tears silently.
Every move Leonardo makes is extremely lethal.
"Our Leonardo is back!"
"This is our Leonardo!"
Audiences from countless beautiful countries were excited.
Soon, however, the picture changed.
"As the years go by, I become a greasy uncle..."
In the picture, a fat and unshaven Leonardo appeared.
Wearing shorts, holding a water gun, running happily on the beach.
Movie fans almost burst into tears when they saw Leonardo like this.
"What the hell, why did Leonardo become like this?"
"Where the hell is Leonardo? This is just a pig."
"Time is really a butcher's knife. Even a handsome man like Leonardo has turned into a greasy uncle."
"Ahhh, I can't accept Leonardo like this."
Two different Leonardos made the audience sigh.
Leonardo was once a beautiful boy who became famous all over the world because of "Titan" at a young age.
There is simply no comparison between any movie star today and Leonardo at that time.
But now, many people know the reason for this image.
Because Leonardo has always had a dream, that is to win an Oscar.
However, this award is not so easy to win.
The movies Leonardo has taken on are not only guaranteed to have box office success, but their acting skills are also unparalleled.
But I just couldn’t get the prize.
After repeatedly hitting the wall, he finally figured it out.
If you want to win awards, you must not be too handsome.
Because the Oscar judges are either old or ugly, and they hate those young, handsome and beautiful actors.
Take Emperor Sai for example, he doesn't have good looks, but he also has some acting skills.
I acted in so many good movies but I didn't get any awards.
In the end, she was determined to destroy her image, cut her hair, and starred as a female devil. The old and ugly judges saw her, and she satisfied her dark heart of "tirelessly destroying people" and won the Oscar.
Cruise is the same. He has made so many movies, but he was not nominated for an Oscar until he made a joke.
Later, Cruise simply stopped attending the Oscars and gave up on fantasy.