Chapter 167 A Major Earthquake in the Live Broadcast Industry

In the blink of an eye, a week has passed.

this day.

A big earthquake has occurred in the live broadcast industry.

Because many anchors sell fake and shoddy products, there are more and more consumer complaints, and the trend is getting worse. If it is not rectified, it may cause bigger problems.

Relevant national departments have launched a heavy attack to rectify the problem of selling fake and shoddy products in the Douyin live broadcast industry.

Douyin actively cooperated with the rectification and acted quickly.

Based on the investigation and evidence collection, a number of guilds were immediately punished.

There are thirty guilds in this batch.

The penalties are as follows.

First, all anchors in the guild will stop broadcasting for a month for rectification. During the suspension period, they will not be able to broadcast live or send short videos.

Second, the association will lower its rating by one level. After the rectification, it will be re-rated based on the development and scale of the association.

Third, anchors who sell huge amounts of fake and shoddy products will have their accounts banned!

As soon as these three top punishments were announced, thirty guilds suddenly burst into mourning.

You know, if the guild is suspended for a month, you don’t know how much money it will lose.

The downgrade of the guild will also affect the profit sharing with the platform.

The higher the level, the higher the share.

On the contrary, the lower the level, the lower the share.

After this rectification, it will be even more difficult to restore the original rating after the broadcast resumes.

As for the third point, it is even more serious.

Basically, they are all big anchors who sell the most fake and inferior products and the amount is huge.

Every guild basically relies on the head anchor to make a lot of money.

Other anchors can only make a small amount of money.

The banning of these anchors' accounts is tantamount to a blow to the guild.

He was immediately crippled, with only half a life left.

It is worth mentioning that because Jiasheng Guild was the first to engage in celebrities to bring goods, the audience has a preconceived idea, and Jiasheng Guild’s celebrities have always been the best to bring goods.

Those big anchors who work with celebrities to sell goods have the highest sales.

The state and Douyin are looking for role models, and Jiasheng Guild has been ranked first on this list of punishments.

The official notice also stated that the list of penalties will be announced in the future until the problem of selling fake and shoddy products on Haodouyin’s live broadcast is completely rectified.

And starting from the rectification of Douyin, we will rectify the entire live broadcast and delivery industry.

No one can escape!

Suddenly, all the live streaming guilds that sell fake and shoddy products felt cold in their hearts.

…

Style Guild.

"Mr. Xu, you are really awesome. You have predicted this before, saying that it will explode sooner or later. Fortunately, we strictly control product quality and sell high-quality brand products, so we can avoid being affected by this big earthquake. "

Xiao Dongsheng admired Xu Yang deeply.

This boss is really awesome.

His judgment on things is really terrifyingly accurate.

Every strategic decision made was unparalleled.

Signed anchors, those anchors have become Internet celebrities.

It was predicted that Douyin would launch a live streaming function, and Fengcai Guild became the pilot guild for Douyin's live streaming and became the first guild to take advantage of the situation, making a lot of money.

After the trend of celebrity live broadcasts to bring goods began, Xu Yang gave clear conditions for cooperation.

In the end, we cooperated with Huaan Film and Television to achieve a win-win situation, and Fengcai Guild took the biggest advantage.

In particular, it has been emphasized that it must sell brand products with excellent quality to avoid this thunderstorm.

Other guilds were trembling and wailing. Among the big guilds, only the Fengcai Guild was not affected.

There is no doubt that after this turmoil, Fengcai Guild is definitely the largest guild in Douyin, and no one can shake its status.

"At any time, we must adhere to our original intentions, never lose the big for the small, and never only look at the immediate benefits instead of the long-term benefits." Xu Yang said.

"Yes, Mr. Xu, I can really feel your strategic wisdom now. Following a leader like you is a blessing for all employees of our company." Xiao Dongsheng flattered Xu Yang.

"Old Xiao, you are exaggerating, and I'm a little embarrassed." Xu Yang laughed.

I have to say, it is very comfortable to be flattered.

"Mr. Xu, I'm just telling the truth." Xiao Dongsheng looked serious.

"Haha." Xu Yang laughed again, then stopped smiling, "What do you think we should do in this situation?"

This was the main reason why he came here today. He didn't say it directly, but asked Xiao Dongsheng first.

"Mr. Xu, I was thinking about this issue before you came. I think we can increase the number of live broadcasts of our anchors."

"After all, the entire market is now flooded with disasters, and our guild has not been affected. This further demonstrates the reliability and credibility of our guild. We sell branded products with excellent quality that consumers can rest assured."

"And we can ask the anchor to mention this from time to time during the live broadcast to make more viewers aware of this."

"If we do it well this time, our guild will definitely become the largest guild in Douyin. No one can try to shake our position."

After what happened, Xiao Dongsheng felt happy, but he soon realized that this was also an opportunity for Fengcai Guild.

As long as you grasp it, Fengcai Guild will reach a higher level.

"What you said is very good, and I think so too. Then you can inform the anchors and let them follow suit."

"Live broadcasting is very hard. I think it can be like this. In the next month, the anchors will carry out normal live broadcasts and the sales will remain unchanged. The increased number of live broadcasts will increase the hosts' proportion by three points, which is regarded as a reward for them. This way They’ll be more motivated.”

Xu Yang said.

"Mr. Xu, you are too generous. You have increased the commission ratio by 30%. I believe the anchors will scream with excitement when they hear this increased commission ratio." Xiao Dongsheng said with a smile.

Indeed.

Anchors live broadcast and bring goods, relying on commissions.

The increased 30% commission is very generous.

Many anchors will definitely try their best to increase the number of shows.

"Logistics staff must do a good job in logistics support and do not overwork them. They must also pay attention to the balance between work and rest. If they collapse during the live broadcast, the gain will outweigh the loss. Pay special attention to this." Xu Yang warned.

If an anchor collapses due to exhaustion, as long as nothing happens, it won't have much impact.

If an anchor is too tired and dies suddenly or something, that would be a big deal.

This is not what he wants to see.

It's okay to make money, but you also have to make money in a balanced way between work and rest. You can't put your life at the expense of money.

"Yes, I will let people keep an eye on me and make sure this doesn't happen." Xiao Dongsheng said seriously.

Xu Yang didn't remind him, he really didn't realize this.

It seems that the boss is the boss, and he is really not comparable to him.

The two sides chatted for a while, and then Xiao Dongsheng went to work.

…

Triumph Investments.

Chen Guanglei was in the office, watching the news with an ugly face.

I originally wanted to see the situation before talking about it, but I didn't expect that the country and Douyin started to rectify it without receiving any news.

If I had known earlier, I would have listened to my father and sold the guild.

Now it's fine, all the money I earned has been wasted, and the compensation and fines alone are astronomical.

After this rectification is over, Jiasheng Guild may become a third-rate guild.

It might even go bankrupt.

Two words, it’s over!

At this time, the door was pushed open, and Chen Ankang, Chen Guanglei's father, walked in.