Chapter 75 Hamlet in the New Era! (2-in-1)

"Mr. Lawrence, please give us some confidence! If we don't take action now, we will lose all our market share!"

Lawrence thought what the other person said was ridiculous.

"They want to steal all our market share? Stop talking in vain!"

"Our semiconductor industry started earlier than them. You have to remember that a skinny camel is bigger than a horse. Even if we don't release new products for a year, there will always be a group of people who care about us."

"One of the things we have to do is make good use of these people."

"How to use it?"

"Wherever Chinese people like to gather on social platforms, then we will go there."

“Leverage the people who like our brand and build momentum on their social platforms.”

"You don't have to worry about this. We are very familiar with this method, so just leave it to us."

Lawrence paused for a moment, and when everyone focused their attention on him, he said, "What you guys want to do is the second one."

"Mr. Lawrence, please tell me." Synopsys' Miller can't sit still. Due to the impact of Pangu EDA, their business volume has dropped by 6%. Miller is worried that this data is just the beginning.

Going back further, I still don’t know what it looks like.

"For the second option, I need you to temporarily put aside your high profits."

"Mr. Lawrence, are you asking us to lower the price?" Zheng Wuqi, the representative of Comet, asked anxiously.

"We just got the news that the factory was burned down and raised the price. If we lower the price now, won't it drive away our original customers?"

Lawrence smiled and said: "Zheng Wuqi, you are too superficial."

"Although it is a price reduction, you still have to be skillful. If you take the initiative to reduce prices, consumers will definitely make a fuss. But if the price is reduced due to objective factors, will others be dissatisfied? Of course not."

"They will just buy more and hoard more to avoid buying expensive chips in the future."

“This is the real logic of consumers.”

"Customers today still essentially prefer cheap things."

Zheng Wuqi frowned and said, "Objective factors? What are they?"

Lawrence took out a cigar from the cigarette case and said slowly: "There is excess capacity in upstream silicon wafers."

Representative Shinetsu, who was sitting aside, had his eyelids twitching, wondering if he was going to pass the blame on them?

Damn it, they don’t want to take the blame! He said anxiously: "Mr. Lawrence, we have been controlling production capacity!"

Lawrence looked at him with a look that said "I hate iron but cannot be made into steel", and said, "You only need to be responsible for letting the news out, and we will arrange the rest."

"Of course, you can also choose not to participate in this game." Lawrence glanced at Representative Shin-Etsu, who only felt a chill in his heart.

Shin-Etsu has always been attached to Chou State, and now Shin-Etsu has the largest market share, largely due to Chou State's secret manipulation.

In other words, Shinetsu's life and death is in the hands of Ugly Country.

If the Chou Country wants them to live, they can live, but if the Chou Country wants them to die, they will be helpless.

The Shin-Etsu representative could only nod in agreement.

Zheng Wuqi from Comet said on the side: "If we start a price war, I think this method is still feasible.

"But our price will not be much lower than China's existing chips."

"Zheng Wuqi, you made this point very well." Seeing that everyone else was silent, Lawrence wanted to inspire everyone's morale.

He quickly said: "Our goal is not to be lower than their chips, as long as they are about the same level as theirs. In this case, who do you think will go crazy this time?"

"You can buy our high-quality products at half the price of the past. Don't you think those Chinese people are willing to do so?"

"At similar prices, which one do you think is better, Chinese products or ours?"

After being woken up by Lawrence, everyone else suddenly realized.

They have always known that their products take a different route from Chinese products.

They are taking a truly high-end, sophisticated line, but Huaguo is taking a mid-to-low-end product line.

Although the products in China are not very good, there are many rich people.

How can rich people consume Chinese products?

That is a shameful thing for them.

So they finally understood what Lawrence meant, and many consumers always loved their products.

No matter how cheap Chinese products are in their opinion, they will not buy them because they are mid- to low-end products and they look down on them.

With this understanding, the generations of semiconductor companies breathed a sigh of relief. They have always followed the branding route when venturing into overseas markets. Among some consumer groups, their status is very high.

So if a price war really breaks out, Huaji's chips won't be able to withstand it.

In this meeting, everyone quickly reached a consensus that as long as they were willing to spend the money, everything would be fine.

The next day, they started taking action. In the entire semiconductor market, chip prices suddenly collapsed.

Chip prices from chip manufacturers such as Comet have dropped to 60% of the original price!

In other words, it has dropped by 40%!

This will undoubtedly have a huge impact on China's chip market.

Many manufacturers who originally wanted to purchase Huaki chips hesitated at this time.

Choose chips from well-known foreign brands or chips from Huaki.

This becomes a difficult choice.

Digital terminal manufacturers have become Hamlet in the new era, and are confused about which chip to choose.

At this time, several messages like this began to circulate on social platforms such as Xiaohongshu.

[This is the first time we have used Huaji’s chips in batches. We don’t know how long they will last! 】

[The first batch used were white mice! I don’t know when it will break! 】

[I bought Light6, to be honest, it is not as good as Ringo phone! 】

[After comparing it, there are many differences between it and Ringo mobile phone. What technical foundation does the chip of Ringo mobile phone have? What foundation does Hwaji have? ! Don’t you remember the hot treasures they launched before? 】

[Let’s wait and see, no one wants to waste thousands of dollars! 】

[Except for Huaji’s mobile phones, if other manufacturers use their chips, we will not buy them! 】

When these pieces of news spread on social platforms, Shan Xing immediately summoned people from the Science and Technology Committee.

As soon as the meeting started, Shan Xing asked his assistant to print out these contents and send them to the people attending the meeting.

"President, this is obviously a purposeful attempt to throw dirty water!"

"What a dirty business war! If we cooperate with them to lower the price of their chips, they will drag our chips into the water!"

"In order to seize the chip market, they have really fought hard. The key now is that many digital terminal manufacturers have suspended the purchase of Huaqi chips and said they want to take another look."

"Look again? If you look again, you will see that others are there. What a group of people! They start to hesitate as soon as there is a problem!"

"You can't blame others. There are still so many people in other factories who have to survive. If there is any problem, their brand will also be affected."

Shan Xing sat quietly and listened to their discussion. After they had finished the discussion, Shan Xing said, "What you said is correct. In this situation, the only way to implement Plan B is to implement Plan B."

"President, once Plan B is implemented, there will be no room for turning back."

Shan Xing said nothing, took out several surveys from the folder and threw them on the table.

"See for yourselves."

Several people picked up the investigation report respectively. After reading it for a few minutes, they were stunned.

"President, this is all true."

Shan Xing said solemnly: "Well, the results of the investigation some time ago show that although the chips are of different brands, they are all from the same foundry, so the results must be no problem, and it is time to announce them now."

after an hour.

A chip agent in Jiangdong Province.

Agency boss Qian Wenzheng had dinner with his friend He Li, who runs a graphic advertising store.

"Qian Wen, I heard that your chips have fallen sharply. Is it true?"

Qian Wen smiled bitterly: "Have you seen the news too? Let me tell you this, chips that used to cost more than 300 can now be purchased for more than 100."

"In order to get the goods before the critical moment, Ugly Country gave us a lot of goods. They said that the best-selling goods can only be ordered at a minimum of 10,000 pieces. I had more than half left unsold before, but now the price has been reduced, and I am directly losing money. ”

"What about your child? Didn't it say that your child was admitted to a private school by lottery? Then he would have to pay a lot of money! Can these chips be refunded?"

"The foreigners said before that if I couldn't sell it, I could return it to them. I actually tried to contact them before, but I found that I couldn't return it at all."

He Li was shocked and said: "These foreigners are so lacking in the spirit of perseverance?"

"The spirit of sticking to a promise? It's more like breaking a promise. I don't want to deal with those foreigners anymore. You think they are honest, but in fact they are more ruthless than anyone else!"

"Now I understand why a place like Chou Country is so wealthy. It's all because of shamelessness."

After Qian Wen finished speaking, He Li didn't know how to comfort him. She could only reach out to open a bottle of wine on the table and pour it into the cup in front of Qian Wen.

At this moment, Qian Wen's cell phone rang.

After Qian Wen answered the phone, his expression changed, and he immediately walked to another room to answer the phone.

She came out half an hour later and said to He Li: "He Li, please help me make a banner."

"What are you writing about?"

"Big processing of imported chips, 2.9 yuan a piece!"

He Li looked at Qian Wen and said hesitantly: "How many peanuts did you eat to make you so drunk?"

Qian Wen replied affirmatively: "I didn't eat."

"Then what are you doing? You won't pay your son's tuition?"

"Submit it! But I also have to make a banner. Don't worry, I know what I'm doing. Didn't you see it? I didn't even eat a peanut."

He Li pressed her again and again, but Qian Wen didn't give a reason and just asked her to pay attention to the news.

He Li had no choice but to suppress her curiosity and went back to print the banner after eating.

Almost at the same time, there were hundreds of agents taking action.

By the next morning, when everyone was still on their way to work, many people noticed the news that Weibo had popped up.

[Five well-known brand chips have experienced serious problems in the packaging process. Currently, agents have reduced prices for these chip brands. 】

Is there something wrong with the well-known brand chip?

People who saw the news were shocked and quickly clicked in. What reassured them was that the chip in question was not a domestic chip.

Among the people who read the news, several people took A Chou's publicity fees to promote the good chips of Chou's company. Now after seeing the news, they immediately realized that it would be difficult for them to continue their work.

In order to get more publicity fees, they decided to inform their contacts of the situation.

However, at this moment, it was still night over at A Chou, and the entrepreneurs from Chou Country, who were soundly asleep, did not yet know what kind of chip market impact they would face when they got up.

After they received the urgent phone call, they discovered that China's chip market seemed to be no longer under their control.

"The price of a large chip is 2.9 yuan? When have we ever had such a price? The Chinese market is maliciously suppressing our prices!"

"They also said that there is a problem with our chip packaging. So what if there is a problem? The main functions are not affected!"

"Okay, stop talking. Since they are here to do this, we need to stabilize ourselves first!"

"Stabilize, how can we stabilize? The stock prices of several chip companies are all falling, and people now are bullish on those chip factories in China. Mr. Lawrence, how do you want us to stabilize?! Is our company making money?"

Lawrence looked at the other person's face and only had four words in his mind -

Abandon the car to save the handsome man.

These companies are not native to the country, and it doesn’t matter how they end up.

Lawrence just needs to get U.S. companies to maintain their prices.

As a result, A Chou quickly spent a sum of money to repurchase chips and stocks of local brands, slowly raising the chips and stock prices of local brands.

Other places are following the same example.

But in a short period of time, no matter how high they raise the price of chips, it will be difficult for ordinary people to forget that a chip costs 2.9 yuan.

It is difficult for the general public to accept that among the electronic products they purchase, chips only account for 2.9 yuan in cost.

It's like a pretty girl installed a pig brain.

I can’t get along!

During this time, Huaki Chip also teamed up with major digital bloggers to produce a more professional chip test video, proving that its performance is definitely no worse than the previous generation of Ringo mobile phone chips.

After reading the reviews, the general public's opinion of Huaji chips gradually improved.

They thought that no matter what, the other party would not be as cheap as the 2.9 yuan chip, which made people worry.

In order to dispel the concerns of digital terminal manufacturers, Huaji has also added a new service.

That’s a three-year shelf life upon launch.

As long as there is a problem with the chip within three years, it can be replaced with the latest chip from Huaki.

As soon as Huaji's service came out, digital terminal manufacturers finally started to cooperate with Huaji with confidence.

If it breaks down in three years, you can get the latest chip.

This deal is not a loss!

While it was busy outside, in the quantum laboratory, the preliminary theoretical verification was also completed.

The number of people in the team now is more than five times greater than when it was first established.

"I find that there are more and more people here." Wang Ye sighed when he saw doctoral and master's students coming and going in the laboratory.

"Saturated R&D, don't you understand?"

"Hurry up and do everything the boss has given us. It is said above that the chip must be produced within three months."

P.s. The 2.9 chip is a real thing.