Chapter 291 "The Beginning" Is Out of the Circle, and the Running Water Spreads

Wednesday at 8 p.m.

Both "The Beginning" and "Pillow Crime" will be updated with the latest two episodes, and they will be updated for free and VIP at the same time.

In other words, after tonight’s update, four episodes of “The Beginning” can be watched for free, while VIPs can watch the fifth and sixth episodes.

"Pillow Sin" aired eight episodes on the first day, so after tonight's update, you can watch four episodes for free, and VIP can watch six more episodes, for a total of ten episodes.

This also means that "Pillow Crime" has aired four more episodes than "The Beginning".

In contrast, the audience felt that the update speed of "The Beginning" was too slow.

And the better it looks, the slower it feels.

Therefore, tonight while the audience is watching the fifth and sixth episodes of "The Beginning", they are posting comments:

[Only two episodes have been updated, enough for who to watch? The donkeys in the production team don't dare to rest like you. 】

[After watching the sixth episode, I just saw the handsome middle school boy Lu Di being interrogated by the police, and I stopped talking about it again. Let’s start an advance on-demand broadcast. 】

[I have never seen such an uncomfortable experience watching a drama. I can’t enjoy it even if I’m VIP. Look at "Pillow" next door, it's already ten episodes. 】

The audience complained while watching, and the more they watched, the more they wanted to complain.

Moreover, the sixth episode tells the story of Lu Di, and the characters gradually become more fleshed out, making the drama more and more flesh-and-blood.

As the audience continued to watch, they became more and more unable to put it away.

This also makes the playback volume of "The Beginning" continue to rise.

On the contrary, "Pillow Sin" began to decline in playback volume.

However, after all, this drama has two top male protagonists who are responsible for the ratings and a large number of fans, because although the broadcast volume has declined, there has not been an avalanche.

When Ruide Film and Television saw this kind of data, they were not disappointed.

In fact, if a drama has strong early promotion momentum and becomes popular before it is broadcast, the number of views will be very high on the first day, and then the number of views will tend to be flat on the second day. If the quality is excellent, the number of subsequent views will pick up. .

So far, the playback data of "Pillow Sin" has not avalanched, and it can still rely on subsequent word-of-mouth to increase the playback volume.

Therefore, Ruide Film and Television continues to strengthen publicity, and organizes fans of Feng Heyu and Xiao Lunsheng to increase topic discussions on Weibo and other online platforms, striving to get "Pillow Sin" out of the entertainment industry.

Therefore, on Wednesday night, after the update of "Pillow Sin", the CP stills of Feng Heyu and Xiao Lunsheng began to flood the Weibo screen and made several hot searches.

There are also various drama critics who have praised "Pillow" and believe that "Pillow" has the potential to become the king of suspense dramas this year.

Many passerby viewers were attracted by the hot search topic and went to the video platform to watch "Pillow Crime".

However, when most of the passers-by saw the scene in the drama where the two male protagonists took a shower, and then saw the comments from fans, they were immediately shocked and immediately closed the website.

Fans of "Pillow" also didn't forget to give "The Beginning" a kick when promoting the show.

[Small investment is a bad drama, something Fang Xing uses to coax women, and also to refresh his data. Pooh! shameless. 】

Moreover, these fanatic fans also dug up playback data from various nooks and crannies, proving that the playback volume of "The Beginning" during the first two hours was average, but the playback volume during the 24 hours exceeded the normal ratio, proving that "The Beginning" was a hit data.

In addition, "The Beginning" was already labeled a "bad drama" before it even started airing.

Therefore, at first glance, it seems that the entire Internet is trolling "The Beginning".

However, as "The Beginning" is updated to the sixth episode, the plot becomes more and more interesting and the suspense is left plenty.

Audiences who have watched the first six episodes of "The Beginning" generally think it is pretty good.

After watching the show, some viewers like to go online to discuss the plot with other viewers.

There are too many hidden clues and suspense in "The Beginning".

There are countless topics to discuss.

However, when these viewers checked Weibo and Douya, they discovered that there were many black fans of unknown origins hacking "The Beginning".

The audience is still very sincere. After falling in love with "The Beginning", when they saw someone scolding "The Beginning", they couldn't help but go up and confront these anti-fans.

Gradually, public opinion online began to become polarized.

There is a wave of people who are trying their best to criticize "The Beginning", and another wave of people are trying their best to defend "The Beginning".

[Who said "The Beginning" sucks? I watched six episodes in one go. If it wasn’t for my friend’s strong recommendation, I would have been deceived by you anti-fans. 】

[It’s just that, a few days ago, everyone was saying that “The Beginning” is a bad movie. I believed it, but I wasn’t planning to read it. It turned out that my roommate was watching it in the dormitory, so I took a few glances and couldn't take my eyes away. Fang Xingzhen looks more and more handsome. 】

Fans of "Pillow" began to criticize:

[Navy troops, brushing data is not counted, "The Beginning" also invites navy troops. Pooh! 】

[If you have money to hire a navy, why don’t you have money to hire a director? Hire an actor? 】

[That is, the domestic film and television industry was ruined by amateurs like Fang Xing. If the drama doesn't work well, you'll just hire a navy team to increase the data. 】

Many viewers who defended "The Beginning" were labeled as "trolls".

As long as you say good things about "The Beginning" on the Internet, NC fans will immediately gather around you, curse you as a "troll", and then report and block you.

…

Sun Xiaohui is a sophomore. She watched "The Beginning" and "Pillow Crime" with her roommates yesterday.

The first thing they ordered in their dormitory was "Pillow Crime". After watching one episode, they thought the plot was average, not very good, but not too bad either.

So they decided to watch an episode of "The Beginning" for the sake of "Wulin Gaiden". If it was too bad, they would run back and continue watching "Pillow Crime".

However, after they clicked on "The Beginning", they couldn't run away and finished watching four episodes in one night.

The next day, I stayed in front of the computer, waiting for the update of "The Beginning".

After watching six episodes, all the roommates in the dormitory felt that "The Beginning" was very good, and the more they watched it, the more they liked it.

Especially after Lu Di came out, this clean, middle-class boy made their impressions increase greatly.

After watching two episodes, they tried watching "Pillow Crime", but after comparing it, they couldn't watch it.

So, they lay on the bed and started scrolling through Weibo.

Seeing some fans criticizing "The Beginning", Sun Xiaoting couldn't help but defend her for a few words, and then she was labeled as a "troll" and was besieged.

Sun Xiaohui was a little angry and quickly posted a Weibo message with her fingers:

【right! I am a navy soldier, I am tap water. "The Beginning" is great to watch, so what's the problem? I just want to say, if you have the ability, continue to report me! 】

After this Weibo post was posted, it was immediately upvoted by viewers who had watched "The Beginning".

Many netizens expressed:

[I don’t know whether other people took money or not. Anyway, I didn’t take it. If you have to say that I am a water soldier, then I am also a tap water. 】

[I also have tap water, and there is too much tap water around me. My circle of friends has been flooded with "The Beginning". 】

[Similarly, from yesterday to today, I have seen "The Beginning" three times in my circle of friends. 】

[Same as above, I only watched "The Beginning" after seeing the recommendation in Moments. After watching it, I only read one word. It's so hateful, why are there only six episodes? 】

[I am also a tap water, I posted it on WeChat Moments. 】

[Tap water +1]

[Tap water +2]

Sun Xiaohui originally just wanted to vent her unhappiness when she posted this Weibo post. Unexpectedly, it resonated with so many netizens.

More and more netizens began to repost and like her Weibo posts.

This Weibo post of hers actually became a hot search topic.

Sun Xiaohui did not expect that one day she would be on the trending search. She shouted in the dormitory: "Oh my god, I am on the trending search."

All the roommates in the dormitory looked surprised.

After Sun Xiaohui's Weibo became a hot search, "tap water" became more and more popular on the Internet.

Everyone began to receive tap water certificates under various "tap water" speeches, and then began to discuss various suspense and clues in "The Beginning".

By Thursday.

"The Beginning" is updated to episode eight.

Over the past three days, "The Beginning" became more and more topical, and began to show a tendency to drown out the enthusiastic fans of "Pillow".

Everyone is discussing the plot and clues.

In three days, topics related to "The Beginning" were searched more than 200 times.

There is a big V on Weibo. After counting these hot searches, the topic once again detonated the Internet.

"The Beginning" gradually began to break out of the entertainment industry as word of mouth fermented.

Many passerby viewers who usually don't have time to watch the show began to hear about "The Beginning" and had the idea to watch it when they had time.

On the third day, the single-day views of "The Beginning" exceeded 120 million.

On the contrary, the playback volume of "Pillow Sin" continues to decline, with only 50 million views in a single day.

However, in the past three days, the promotional resources invested by Red Film and Television have not decreased at all, but it still cannot stop the downward trend of the playback volume of "Pillow Sin".

According to this momentum, as long as the promotion stops, the playback volume will drop off a cliff.

People in the industry have already seen that it is difficult to increase the playback volume of "Pillow Sin".

This is a problem that everyone in the industry can see, and Ruide Film and Television can certainly see it too.

Therefore, starting from the fourth day, Red Film and Television withdrew its promotional resources and did not continue to invest.

From this day on, the playback volume of "Pillow Sin" began to drop off a cliff, with the single-day playback volume falling to 30 million.

After falling to 30 million, the decline began to slow down.

Because of Feng Heyu and Xiao Lunsheng, the fan base of the two male protagonists is still there. Although the show has been canceled, the fans are still crazy. Some fans even play "Pillow Sin" 24 hours a day.

Therefore, the subsequent playback volume of "Pillow Sin" is basically between 20 million and 30 million. It has not collapsed, but there is no hope of rising.

For an A+-level online drama with an investment of 80 million, 40 million views is the passing line.

Even though "Pillow Sin" has a large number of top fans, it still didn't reach the passing mark, and it also consumed so many promotional resources. It can be considered a thorough attack.

…

"The Beginning" is just the opposite. Starting from the third day, its single-day views exceeded 100 million, and it has been rising all the way.

Even in the days when there were no updates, the number of views did not drop below 80 million, and the data was very strong.

Comparing the two, "Pillow Sin" completely loses.

From this day on, "The Beginning" became a hit drama in the circle of friends, and countless viewers were discussing the drama.

[Fang Xing is okay. I thought it would be a bad drama, but I didn't expect it to be so good. 】

[From "Wulin Gaiden" to "The Beginning", they are all good to watch. If this continues, all future dramas of Fang Xing will be guaranteed. 】

[It was written, directed and acted by myself, but it turned out to be so good-looking. Fang Xing is too strong. It’s okay to be king in the music world, but he’s also running sideways in the film and television industry. 】

[I was originally optimistic about "Pillow Sin", but I didn't expect the gap to be so big. Now the playback volume is only a fraction of "The Beginning". 】

[I announce that starting from today. Fang Xing’s drama has been added to my must-see list. 】

Rating appeal is usually established one after another.

When it was only "Wulin Gaiden", the passerby audience saw Fang Xing's name and didn't have much confidence.

The initial thought of most casual viewers is to watch an episode of "The Beginning" and throw it away if it doesn't look good.

Now, "Wulin Gaiden" and "The Beginning", the two dramas have exploded into the industry, allowing Fang Xing to gain appeal in the TV drama circle.

…

After "The Beginning" came out of the entertainment industry, the manufacturers who were originally unwilling to buy commercials worth 2 million regretted that their business was ruined.

At the beginning, advertisers did not have enough confidence in "The Beginning" and felt that 2 million was the limit.

After all, "Pillow Sin" only sold 1.5 million commercials in the early stages.

Moreover, "Pillow Sin" has two popular celebrities, Feng Heyu and Xiao Lunsheng, and it is an A-level investment, but it only sold for 1.5 million a piece.

"The Beginning" has no A-list actors and no big investment. The advertiser offered a price of 2 million a piece, but Ark Culture still refused to sell it.

Now "The Beginning" is completely popular and has become a big hit in the industry.

The price of an interstitial advertisement has skyrocketed to 5 million, and even if you want to buy it, you can't buy it.

Because the number of episodes of "The Beginning" is too few, only 15.

According to Fang Xing's rules, only one commercial will be included in each episode.

This means that "The Beginning" only has 15 spots for commercials.

Things are valuable when they are rare. The smaller the quantity, the higher the value.

Those advertisers originally regretted it. If they had just raised a high price from the beginning, with a price of 3 million, they would definitely be able to get the commercials for "The Beginning".

However, the price has now reached 5 million, and we still have to compete with other advertisers.

Advertisers tried various methods, some went through Penguin Video channels, and some went directly to Ark Culture headquarters to discuss cooperation.

Because "The Beginning" is updated every week.

Cooperation with interstitial ads cannot be postponed, because the value of interstitial ads is not that high the number of episodes that have already been broadcast.

Therefore, Fang Xing knew that the commercials for "The Beginning" should be sold as soon as possible, and it was best to sign them within three days.

Because I still had to make a commercial, I cut it into the episode of "The Beginning".

So, three days after "The Beginning" premiered.

Fang Xing met and discussed with Penguin Video executives and major advertisers to sell the commercials for "The Beginning".

Even in the first six episodes that have been aired, advertisers have bought advertising spots.

In the end, the commercials for the 15 episodes of "The Beginning" sold a total of 70 million.

The reason is that the first six episodes have already been broadcast, so the price of interstitial ads will be lower.

The revenue from interstitial advertising alone has already doubled the rate of return.

Subsequently, there will be VIP membership sharing of Penguin Video and CPM advertising sharing, and the final revenue will be at least tripled.