Chapter 188 0187 The Involution of the Cultural Tourism Market

Chen Jue also didn't expect that his casual Vlog would reveal so many fishy guys hidden among his fans.

In particular, the local fishermen in Ruicheng, Wen City, who know the Chencun Reservoir, have posted their fishing gear in the comment area, opened navigation screenshots, and planned to go straight to the Chencun Reservoir.

After all, as a persistent fisherman, as long as you show off your newly caught fish in front of the other party, the other party will immediately say: "Brother, where did you catch it?"

There is even a big shot on the Internet who just saw someone posting about the positioning of overseas Chinese fish in the morning. In the afternoon, he flew out of China to find some positions. His main focus is to be an activist.

What's more, the unique skill brother is also an Internet celebrity with a lot of mystery. These fans of the fishing guy who posted photos not only want to check out the spots, but also want to have an offline encounter.

It doesn't matter if you're in the Air Force, as long as you can meet a guy with unique skills, then your trip is definitely worth it!

Ever since, in such a ridiculous and joyful atmosphere, a headline titled "Reservoir Photographed by Unique Brother" inexplicably became a hot search topic.

Although it did not reach the top position and was only at the bottom of the hot search list, it still attracted the attention of many netizens, fans and interested people.

…

Since Ruicheng is only a county-level city, except for the relatively developed commerce and manufacturing industries, other entertainment-type industries are weak. Therefore, many bloated functional departments in the past were integrated into one.

Ruicheng Culture, Radio, Television, Tourism and Sports Bureau, this is the relevant department currently in charge of Ruicheng tourism.

Even though the name of this department is very crude, it manages a lot of things, including radio and television stations, sports, cultural communication, tourism planning and so on in the county.

Chen Jue's younger uncle Huang Youxing is the most ordinary department-level cadre in this department.

Due to the integration of multiple functional departments and the reduction of some temporary workers, the atmosphere of involution that should have been prevalent in society has also begun to be involved in this public unit.

In addition to having some free time on weekends, Huang Youxing, the deputy director of the Tourism Office, is busy all day long during work.

If I'm not making plans, I'm arranging plans. Occasionally I have to urge the radio and television office next door to release a promotional video to promote the popularity of Ruicheng Cultural Tourism.

Because in recent times, cultural and tourism departments across the country have begun to work hard online, hoping to take advantage of the peak tourist season of the Spring Festival to boost the popularity of their local attractions.

After all, Bingcheng racked up 6 billion in sales in three days, and the popular search for the Southern Little Potato Northern Expedition was on the Internet all day long, so it was completely popular.

Driven by this trend, the number of flights landing in Erbin increased by 300% compared with usual, and it became an international sensation!

Anyone who works as a tourist will feel sour after seeing this. Everyone is shouting: "Erbin, you make me feel strange!"

Because the tourism industry depends entirely on peers.

As a result, various places began to learn from Erbin and made efforts to promote cultural tourism at the end of the year.

But the problem is that Ruicheng has no famous attractions at all!

The only places in the county that can be ranked as 4A are Huayan National Forest Park, Jiuzhutan Scenic Area, and a wood-carving printing exhibition hall that focuses on humanities.

The rest are all weird 3A scenic spots, and not even a 5A scenic spot can be found, which shows how scarce the local tourism resources are.

If you look at the cultural tourism promotional videos promoted by other people, you can see that there are always international-level, world cultural heritage and other attractions being shot.

It can be said that there are 5A scenic spots everywhere, and the 4A scenic spots are not as good as dogs, and they are the best in the starting hand.

Looking at the cards in Ruicheng's hand, there is still a 2 missing from the 23456, and he can't even get the most flattering straight.

On this basis, Director Liu Lin is still urging people in his tourism office to come up with cultural tourism plans every day. Doesn’t this make people scold her behind her back?

No, Huang Youxing, who was busy spinning and thinking about finishing the work at hand and going home from get off work to spend more time with his baby daughter, suddenly heard someone shouting outside the office: "Director Huang, the director asked you to come over and have a small meeting. !”

"Have a small meeting?"

"There was no notice in the morning!" Upon hearing this, Huang Youxing immediately put down the work at hand and went to the conference room with meeting materials and notebooks.

At this time, the conference room was crowded. Several familiar heads of functional offices came over, and several young people from radio and television publicity were sitting there.

As for Director Liu Lin, he took the projector in the conference room and played a short video in front of everyone.

In the video, a young man wearing a face mask is seen fishing beside a scenic reservoir. The seemingly simple content has attracted more than 10 million clicks and hundreds of thousands of likes+ Comment.

The little red heart next to him almost exploded!

As for the scrolling barrages, there are also messages like "Brother, where did you catch it?" ] and other content seeking positioning.

"I know this internet celebrity! I have followed him!"

"It's that super Internet celebrity who has recently become famous! He has over 10 million followers on the Internet in less than half a year."

"His unique skill videos are super awesome. I want to watch them after watching them. It's so addictive."

"But why is the director showing his video? Do you want to invite him to help us promote it?"

"Our bureau's limited publicity funds shouldn't be able to hire such a leading internet celebrity!" Several young people in the bureau whispered in the conference room.

As for Huang Youxing, he was sitting on the edge, tilting his head and looking at the background of the video.

Why did he feel that this place looked inexplicably familiar, as if he had seen it somewhere before?

As for Director Liu Lin who was sitting in the main seat, after playing this Vlog video, he went straight to the point: "Comrades, the opportunity for our Ruicheng Cultural Tourism to promote to the outside world has come!"

"This is a piece of cake in the sky!"

“Where do you think the address of this unique guy’s photo shoot is?”

After hearing this, everyone shook their heads to express their disbelief.

Because the picture in the video has been slightly filtered, and it was taken early in the morning, the light is a bit dim, and you can only roughly see the outline of the reservoir.

"Didn't I tell everyone? The most important thing when doing tourism promotion is to combine it with the actual situation."

"Be down-to-earth and follow the trend! Is it all in vain that I took you to the suburbs to collect stories?"

Seeing that everyone couldn't answer, Liu Lin criticized a few words with a look of hatred on his face, then turned around and called out: "Deputy Director Huang, don't tell me that you don't know this place! I remember it very clearly, your lover It’s from this village!”

Huang Youxing was usually a little transparent in the bureau. When it came to meetings, he was rarely asked to speak. He was shocked when he was suddenly called by the director.

Look carefully at the outline of the reservoir in the video. Isn’t it the Chencun Reservoir in the mountains behind my wife’s hometown?

Occasionally on weekends, Huang Youxing would take his family there for outings, camping, etc. However, he had been busy with work for so long recently that he didn't recognize him at first sight.

"Director, this place is indeed the reservoir in Chencun."

"You mean to cooperate with this internet celebrity to promote it?"

As a veteran office clerk, he must have this awareness. Huang Youxing reacted immediately when the director named him and took up the conversation.

"As expected of an old comrade, his thoughts change quickly."

Liu Lin first nodded and praised Huang Youxing, and then said to several people in the tourism office: "Don't underestimate the influence of this unique talent! He left twelve palm prints during the last live broadcast in Hangzhou, directly It has made off-the-beaten-path attractions like Wulin Square popular."

“There are not many big influencers with this kind of influence on the Internet!”

"Since the other party took the initiative to come to our Ruicheng to shoot a video this time, he must not be just passing by. I suspect that this unique guy is probably from the Panlong Town area of ​​our Ruicheng. Otherwise, how would he find a place like Chencun Reservoir in a nook and cranny. "

"So next, our tourism office will add a new task, which is to find the contact information of this unique guy at all costs. Whether it is through his agency or through acquaintances, it is best to invite him to our office. , see if you can cooperate with us in shooting a cultural tourism promotional video."

Director Liu Lin gave a long speech, and everyone was stunned for a moment.

Even Huang Youxing was assigned a task at the meeting, which was to go back and contact several villages in Panlong Town to see if he could find this unique guy by mobilizing the masses.

"Going to the countryside to find Internet celebrities?" Huang Youxing couldn't help complaining.

In his opinion, there is indeed nothing wrong with the director's thinking, and those who promote cultural tourism are eager for quick success.

But after all, my unique skills are a big Internet celebrity with over 10 million fans on the Internet, and a talented person who earns tens of millions from a live broadcast. His daily schedule is definitely no different from that of a big star who performs acupuncture.

How can I have the time to deal with such humble officials from a small county like them?

What's more, the other party just passed by Chencun Reservoir and took a vlog video. He might have left Ruicheng long ago.

Asking old comrades like them, who sit in offices all year round, to mobilize their connections to find each other's contact information, wouldn't it be as difficult as finding a needle in a haystack?

But now that the tasks have been given, I still have to look for them, so I just treat them as a show.

Back at the tourism office, Huang Youxing handed over this new task first and asked the young man under his command to check the agency company where Brother Unique belonged to on the Internet.

After finding the front desk phone number of Qianhe Company, Huang Youxing called directly and reported his identity.

Not long after, a marketing consultant from Qianhe added him as a friend through WeChat. After chatting for a few words, he sent a market quotation.

Huang Youxing clicked on the quotation to take a look, and his eyes almost popped out of his head!

If you choose any internet celebrity to come and collaborate in a promotional video, the appearance fee alone will cost tens of thousands.

As for the top Internet celebrities on the list with over 10 million followers, they even charge several million per order, and they also have to cover travel and accommodation for the Internet celebrity team and the waiting period.

Such a price is not something that their small tourism office can afford. Even if they have to pay for it, they will probably have to get a special approval report.

"Internet celebrities really make money! A few orders can keep me going for a lifetime." Huang Youxing looked at the long list of numbers and was speechless. He pulled the list to the top and suddenly found that there was no quote from the unique guy in the list. .

After repeated inquiries with Qianhe's marketing consultant, I learned that this unique guy's situation was quite special and he actually refused to cooperate with any external acupuncture shooting business.

As for the scenes in the other party's video, they were randomly selected privately, and even their company boss couldn't force them to do so.

As soon as he heard the news, Huang Youxing felt numb!

This is great, even if their bureau is willing to spend money to invite him, what a waste!

I had no choice but to forward this unexpected news to Director Liu Lin to let him know in advance to avoid calling me out again at the next meeting.

But before forwarding the message, Huang Youxing suddenly had an idea and remembered that his lover's nephew who was quite active in Hangzhou seemed to be engaged in some MCN self-media business.

If the other party has a way to get to know a few Internet celebrities, even if they can't invite someone like Jue Shi Ge, they can still give the director a job.

This is called settling for second best!

So while he was going to the toilet to smoke, Huang Youxing called Chen Jue.

First, we exchanged some pleasantries on the phone and invited Chen Jue to have dinner at home when he had time. After all, his daughter Huang Lingling will have to rely on this nephew's relationship to go to school in Hangzhou in the future.

Then he got straight to the point, chatting with Chen Jue about the problems he encountered at work, and asked him if he knew a big Internet celebrity like Brother Jue.

Unexpectedly, a sentence came directly from the other end of the phone: "Brother with unique skills? Of course I know you! Uncle, if you plan to find brother with unique skills, you can just find me directly without contacting Qianhe, because I am the brother with unique skills."

"Ah! Do you know me?"

"What?"

"You are the unique brother!"

Huang Youxing's voice suddenly became louder in the toilet. He thought he heard it wrong, and his hands trembled subconsciously. When he looked down, he realized that the cigarette butt he had smoked had burned his fingers. (End of chapter)